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Freshdesk Omni vs SugarCRM Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Freshdesk Omni
Ranking in CRM Customer Engagement Centers
6th
Average Rating
8.4
Reviews Sentiment
5.1
Number of Reviews
14
Ranking in other categories
No ranking in other categories
SugarCRM Platform
Ranking in CRM Customer Engagement Centers
9th
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
CRM (24th), Marketing Automation (11th), Sales Force Automation (6th)
 

Mindshare comparison

As of July 2026, in the CRM Customer Engagement Centers category, the mindshare of Freshdesk Omni is 0.9%. The mindshare of SugarCRM Platform is 4.4%, up from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Customer Engagement Centers Mindshare Distribution
ProductMindshare (%)
Freshdesk Omni0.9%
SugarCRM Platform4.4%
Other94.7%
CRM Customer Engagement Centers
 

Featured Reviews

Benjamin Ongutoye - PeerSpot reviewer
DevOps Engineer at ZuriChat
Integrated asset control has improved support workflows and now boosts customer engagement
What could be improved in Freshdesk Omni is the AI; sometimes it is not very accurate. For example, in generating content to provide auto-responses to clients, it fails to create personalization. The AI lacks clarity and emphasis that fosters a good relationship with our clients, making it difficult for them to understand why this is the AI's response. I believe that it should be more personalized with a lot of empathy and sympathy. Additionally, another area for improvement is the templates; I found that customizing templates is quite difficult because you need to customize them depending on whether the ticket is solved, pending, or resolved. I think there should be a way to customize once rather than having to go back and forth. Regarding the accuracy and reliability of Freshdesk Omni's AI output, as I mentioned earlier, it is not very accurate, and sometimes it generates content that is out of context.
reviewer1345677 - PeerSpot reviewer
Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees
Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us
It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, Freshdesk Omni gave us a centralized view of those incidents that we raise, and we have visibility of ownership and ticket status, and it has helped us in SLA compliance, which eventually helped to improve coordination within our team."
"Freshdesk Omni has positively impacted my organization by saving us considerable time, as all social channels are accessible in one dashboard."
"Freshdesk Omni has impacted us positively in our organization, as we have saved a lot of time after implementing it, and the support we get, such as the ticket and communication with the client, is very rapid, happening very quickly over Freshdesk Omni."
"Freshdesk Omni has positively impacted my organization because the customer engagement rate has improved since I can respond to customer tickets from any channel they come from."
"Freshdesk Omni has improved how we communicate with customers, as they can easily send an email that gets created into a ticket, and then we follow up."
"Our overall conversation resolution time has come down by about eighty percent with the help of Freshdesk Omni."
"I can share that it has elevated our customer support by 65 percent when it comes to time saved and cost savings."
"Freshdesk Omni has positively impacted our organization by helping us reduce operational costs, such as through automating tasks, and we have been able to reduce our operational cost from 30 to 55%."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"This solution's stability is very good, it runs almost without effort, and we don't have any support issues with it."
"The performance and stability are fine."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"Saying that, it has a small server footprint and is easy to set up."
"It has sales email campaigns, plus integration with Active Directory."
"The most valuable aspect of this solution is its low cost, and it works well."
"My advice to others is this is a good solution for importing or exporting any graphics."
 

Cons

"Freshdesk Omni can be improved in some areas; overall, it is a good platform, but I would mention reporting and dashboard customization as one area."
"Freshdesk Omni can improve the custom object analysis, which is sometimes very slow."
"From my perspective, Freshdesk Omni needs improvement in channels. For example, using WhatsApp is more expensive and it is lengthy to integrate WhatsApp into Freshdesk Omni, not in the way other tools are really very simple."
"In terms of cost, Freshdesk Omni could minimize pricing because the current cost does not favor smaller businesses using Freshdesk Omni."
"Having the basic version and paying 50,000 to 70,000 rupees, I feel it is way too much for just a basic version."
"The mobile interface is not clean, making it difficult to use Freshdesk Omni on a mobile phone."
"Freshdesk Omni can be improved in multiple ways."
"Additionally, setting up Freshdesk Omni with Dialpad and Amazon Connect requires multiple configurations, API integrations, and permissions that may be difficult for non-technical users."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"You cannot include all your entities under one instance at the moment."
"Functionality and features are well suited for small business companies only."
"I would like to see more integration on a mobile platform in the next release."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"Pipelines, forecasts, and reporting in general, are not that good in the free version."
"The UX was such that it limited the use of it."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
 

Pricing and Cost Advice

Information not available
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Construction Company
40%
Manufacturing Company
11%
Comms Service Provider
6%
Outsourcing Company
6%
Financial Services Firm
19%
Construction Company
16%
Engineering Company
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
Large Enterprise10
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What needs improvement with Freshdesk Omni?
We're working with Freshdesk Omni more on the technical side, on the backbone, and the company is very slow or unwilling to make any progress with their technical side and APIs. The technical infra...
What is your primary use case for Freshdesk Omni?
I'm working at Help Desk Migration and we are not using Freshdesk Omni, but we do data migrations between all those help desk platforms. We're serving globally so I'm not sure what region is applic...
What advice do you have for others considering Freshdesk Omni?
I have been working with Freshdesk Omni for approximately five and a half to six years. My overall review rating for this product is five.
What is your experience regarding pricing and costs for Sugar Enterprise?
All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.
What needs improvement with Sugar Enterprise?
The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...
What advice do you have for others considering Sugar Enterprise?
To start with, SugarCRM is a very good platform. It's easy to implement and easily customizable. Might be later when you want to scale, then I would recommend Salesforce. Overall, I would rate it a...
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about Freshdesk Omni vs. SugarCRM Platform and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.