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Fivetran vs Hitachi ShadowImage comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fivetran
Ranking in Data Replication
3rd
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
29
Ranking in other categories
Data Integration (14th), Cloud Data Integration (9th)
Hitachi ShadowImage
Ranking in Data Replication
7th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Data Replication category, the mindshare of Fivetran is 5.1%, down from 5.2% compared to the previous year. The mindshare of Hitachi ShadowImage is 3.7%, down from 6.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Replication Mindshare Distribution
ProductMindshare (%)
Fivetran5.1%
Hitachi ShadowImage3.7%
Other91.2%
Data Replication
 

Featured Reviews

Hafiz Usman - PeerSpot reviewer
Team Lead Data Engineer at Data Pilot
Has accelerated data integration workflows and supports seamless development of custom connectors
I've worked extensively with Fivetran, mainly used for extraction purposes, and I've worked with the transformation element in it as well. Fivetran not only has built-in connectors but also provides SDK connectors, allowing us to develop our own connectors in an easy manner. I don't have to write raw Python scripts or dumping scripts; it offers straightforward examples and guidelines, making it much simpler to develop custom connectors inside Fivetran. We've been able to develop many custom connectors as well, which is unique and beneficial for having everything centralized instead of having those connectors located elsewhere. One of the best features by Fivetran is its clean, simple, and intuitive UI. It includes a transformation section where I can deploy my DBT queries and scripts. It also supplies good tracking capabilities for billing estimates and user permissions, allowing for customization to the desired level. The number of connectors it has remains a standout feature, and within connectors, the options available are very helpful. Although it sometimes appears static due to its built-in nature, it offers good flexibility for data transformation and caching, which I appreciate because it saves us extensive script-writing time.
Bratislav Petkovic - PeerSpot reviewer
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Efficient replication and helpful for improving data processing and management
The technology behind Hitachi ShadowImage has been around for a long time, and while it works correctly, it does have some issues. We have experienced problems with it, even though Hitachi provides good hardware. Technical support could also be improved, as it sometimes takes a few days to resolve issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The compare feature is the most valuable piece of it."
"The most important feature of the solution is its ability to build data pipelines in less time."
"The ease of setting up the connectors and transformations is highly valuable."
"The product has some seamless connectors, which are readily available."
"Overall, I would rate Fivetran nine out of ten."
"There's the general feature of the platform where it just makes it very easy to integrate different things, but I would say a specific difference is their integration of DBT,."
"Fivetran's technical support is really good, and if you're on their enterprise plan, they usually respond within an hour and keep you continuously updated on progress."
"Fivetran is remarkably easy to use; I haven't encountered any other data integration tool that is as user-friendly."
"The most valuable features are its ability to handle large databases efficiently and the asynchronous replication capability."
"The most valuable feature of Hitachi ShadowImage is high-speed data transfer from one server to another. Other solutions would have problems with transferring 50 TB of data. I also like that Hitachi ShadowImage is easy to use."
 

Cons

"It should have a few more monitoring functionalities."
"There is not a lot of options to customize the pipeline, and the cost is high."
"I would like to see an improvement in the support offered by Fivetran."
"Fivetran should add more connectors because its competitors, like Airbyte, have more connectors."
"The biggest area for improvement is in customization, particularly in how Fivetran socializes its tools."
"Their pricing has increased over the years, so it's not seen as an advantage anymore."
"If Fivetran can build in more transformations, that would be really helpful in my opinion."
"In our case, we ultimately did not end up using Fivetran because we were able to do custom connects at a lower cost compared to Fivetran. From a cost perspective, if the number of connectors is lesser, then Fivetran is not the most cost-efficient option."
"We have experienced problems with it, even though Hitachi provides good hardware."
"API and script configuration in Hitachi ShadowImage is sometimes complicated, so this is an area for improvement. Another area for improvement is that the Hitachi ShadowImage interface isn't as user-friendly."
 

Pricing and Cost Advice

"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."
"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."
"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."
"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."
"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."
"The product is reasonably expensive"
"The solution is affordable."
"The pricing model is okay and mid to large companies will not have an issue with it."
"I don't have pricing information for Hitachi ShadowImage because my manager handled it."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Manufacturing Company
9%
Computer Software Company
8%
Construction Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise7
Large Enterprise16
No data available
 

Questions from the Community

What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
What is your experience regarding pricing and costs for Hitachi ShadowImage?
The pricing of Hitachi ShadowImage is reasonable, especially when you purchase Hitachi storage, as ShadowImage and Thin Image are part of the protector. The protector includes several components li...
What needs improvement with Hitachi ShadowImage?
The technology behind Hitachi ShadowImage has been around for a long time, and while it works correctly, it does have some issues. We have experienced problems with it, even though Hitachi provides...
What is your primary use case for Hitachi ShadowImage?
We use Hitachi ShadowImage for data replication processes. It is a practical tool for copying data from one LUN disk to another within the same storage. In our bank, we utilize it for making tests ...
 

Overview

 

Sample Customers

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
K&H, NCF, Aokang Group
Find out what your peers are saying about Fivetran vs. Hitachi ShadowImage and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.