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Fivetran vs Hitachi ShadowImage comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fivetran
Ranking in Data Replication
3rd
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
29
Ranking in other categories
Data Integration (13th), Cloud Data Integration (9th)
Hitachi ShadowImage
Ranking in Data Replication
7th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Data Replication category, the mindshare of Fivetran is 4.9%, up from 2.6% compared to the previous year. The mindshare of Hitachi ShadowImage is 3.8%, down from 6.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Replication Market Share Distribution
ProductMarket Share (%)
Fivetran4.9%
Hitachi ShadowImage3.8%
Other91.3%
Data Replication
 

Featured Reviews

Hafiz Usman - PeerSpot reviewer
Team Lead Data Engineer at Data Pilot
Has accelerated data integration workflows and supports seamless development of custom connectors
I've worked extensively with Fivetran, mainly used for extraction purposes, and I've worked with the transformation element in it as well. Fivetran not only has built-in connectors but also provides SDK connectors, allowing us to develop our own connectors in an easy manner. I don't have to write raw Python scripts or dumping scripts; it offers straightforward examples and guidelines, making it much simpler to develop custom connectors inside Fivetran. We've been able to develop many custom connectors as well, which is unique and beneficial for having everything centralized instead of having those connectors located elsewhere. One of the best features by Fivetran is its clean, simple, and intuitive UI. It includes a transformation section where I can deploy my DBT queries and scripts. It also supplies good tracking capabilities for billing estimates and user permissions, allowing for customization to the desired level. The number of connectors it has remains a standout feature, and within connectors, the options available are very helpful. Although it sometimes appears static due to its built-in nature, it offers good flexibility for data transformation and caching, which I appreciate because it saves us extensive script-writing time.
Bratislav Petkovic - PeerSpot reviewer
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Efficient replication and helpful for improving data processing and management
The technology behind Hitachi ShadowImage has been around for a long time, and while it works correctly, it does have some issues. We have experienced problems with it, even though Hitachi provides good hardware. Technical support could also be improved, as it sometimes takes a few days to resolve issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Fivetran is an easy-to-deploy solution for organizations looking at integrating a wide variety of data sources."
"The product has some seamless connectors, which are readily available."
"It is easy for users to get accustomed to the tool due to its gentle learning curve and clear error transparency."
"The solution is stable. We've never faced any stability issues."
"Overall, I would rate Fivetran nine out of ten."
"Its arrays are powerful enough to handle migrations even when the replication is happening in the background, without causing any trouble with the ongoing traffic."
"The user interface is mostly UI-based, eliminating the need for a lot of coding."
"Making the decision to implement Fivetran was supported by the fact that they have better connectors than other competitors."
"The most valuable feature of Hitachi ShadowImage is high-speed data transfer from one server to another. Other solutions would have problems with transferring 50 TB of data. I also like that Hitachi ShadowImage is easy to use."
"The most valuable features are its ability to handle large databases efficiently and the asynchronous replication capability."
 

Cons

"The solution is very expensive. I would like to have a better integration of the solution with Azure."
"Fivetran is very expensive for data sources with a lot of rows, such as email data. I would like to see cheaper pricing for data sources like that."
"The customization could improve because Fivetran gives more thought to people who don't want to manage analytics workflows rather than engineers who want to be able to customize pipelines more thoroughly."
"More connectors are needed for exotic, popular, and rising star portals."
"If Fivetran can build in more transformations, that would be really helpful in my opinion."
"An in-line data quality checking capability is missing"
"The experience of using SDK connectors can be improved, as it lacks computational power, which is an area that needs enhancement."
"Fivetran would be improved by adding the ability to integrate the data from third-party APIs."
"We have experienced problems with it, even though Hitachi provides good hardware."
"API and script configuration in Hitachi ShadowImage is sometimes complicated, so this is an area for improvement. Another area for improvement is that the Hitachi ShadowImage interface isn't as user-friendly."
 

Pricing and Cost Advice

"The product is reasonably expensive"
"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."
"In the first year, we were given a very good discount. It was approximately 20,000 Euros per year. In the third year, we purchased credit for two years and the price was 33,000 Euros per year."
"The pricing model is okay and mid to large companies will not have an issue with it."
"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."
"The solution is affordable."
"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."
"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."
"I don't have pricing information for Hitachi ShadowImage because my manager handled it."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
10%
Financial Services Firm
10%
Retailer
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise7
Large Enterprise16
No data available
 

Questions from the Community

What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
What is your experience regarding pricing and costs for Hitachi ShadowImage?
The pricing of Hitachi ShadowImage is reasonable, especially when you purchase Hitachi storage, as ShadowImage and Thin Image are part of the protector. The protector includes several components li...
What needs improvement with Hitachi ShadowImage?
The technology behind Hitachi ShadowImage has been around for a long time, and while it works correctly, it does have some issues. We have experienced problems with it, even though Hitachi provides...
What is your primary use case for Hitachi ShadowImage?
We use Hitachi ShadowImage for data replication processes. It is a practical tool for copying data from one LUN disk to another within the same storage. In our bank, we utilize it for making tests ...
 

Overview

 

Sample Customers

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
K&H, NCF, Aokang Group
Find out what your peers are saying about Fivetran vs. Hitachi ShadowImage and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.