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F5 BIG-IP Advanced Firewall Manager (AFM) vs HAProxy comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
Cloudflare enhanced speed, security, and data protection, providing significant ROI and improved operations and client satisfaction for businesses.
Sentiment score
7.2
F5 BIG-IP AFM offers ROI and cost efficiency when integrated, but standalone ROI is below average, despite perceived value.
Sentiment score
7.9
HAProxy offers cost-effective traffic management, enhanced efficiency, and high ROI through streamlined processes and reduced manual intervention.
WordPress security can be tricky, and that's where Cloudflare can be absolutely helpful for small businesses.
For the small project I was working on, using the basic tier provided a huge improvement at zero cost.
In terms of return on investment with Cloudflare, it costs my time to set them up, but basically once they're set up, it's done.
Operational efficiency has improved; we no longer have staff consistently monitoring backend servers during deployment or scaling events, as HAProxy's health checks and hitless reloads allow us to push changes with minimal manual intervention.
 

Customer Service

Sentiment score
7.0
Cloudflare's customer service is efficient for paying users, but responses can vary in speed and effectiveness for others.
Sentiment score
6.5
F5 BIG-IP AFM support is praised for professionalism but needs faster ticket resolution and improved recommendation accuracy.
Sentiment score
6.9
HAProxy's customer service is swift and effective, but open-source support lacks the comprehensiveness of enterprise alternatives.
This would help us address issues promptly, especially during unforeseen events like DDoS attacks.
Cloudflare does not offer hands-on technical support to fix customer problems but rather a self-service model.
The key factor is the language in which the support is offered, which, in this case, is in Thai.
The responses are generally fast and effective.
The customer service is excellent, and I rate it ten out of ten.
Since we are utilizing the open-source edition, community forums, mailing lists, and GitHub have been invaluable, with typically someone having encountered the same problems we faced.
 

Scalability Issues

Sentiment score
8.1
Cloudflare is praised for seamless scalability, managing enterprise-level traffic efficiently and earning high customer satisfaction during peak events.
Sentiment score
7.3
F5 BIG-IP Advanced Firewall Manager offers scalable, efficient management for hybrid setups, supporting organizational growth and cloud migration.
Sentiment score
7.8
HAProxy is praised for its scalability, efficiency, and flexibility, handling thousands of connections and supporting mid-sized deployments seamlessly.
It is a SaaS tool, but the fact that they have workloads deployed across the world proves that it is a highly scalable tool.
The tool offers very good performance, even during high-traffic periods.
I rate the solution’s scalability an eight out of ten.
The solution is highly scalable, allowing me to add or remove nodes and manage traffic without interruption, which is essential for meeting application demands.
HAProxy's scalability is excellent; as our traffic expands, it handles load increases effortlessly.
 

Stability Issues

Sentiment score
7.6
Cloudflare is widely regarded as stable and reliable, with improvements noted in uptime and performance on higher plans.
Sentiment score
8.4
F5 BIG-IP AFM is lauded for its stability and reliability, with high user ratings and minimal operational issues.
Sentiment score
8.1
HAProxy is highly stable, reliably managing heavy traffic with minimal downtime, efficient support, and consistent functionality improvements.
For DDoS protection, I would not recommend Cloudflare.
I rate the solution’s stability an eight out of ten.
The service is very stable with no impacts during high-traffic periods.
This reliability serves as a key reason for our choice, providing us with confidence even when faced with heavy traffic.
 

Room For Improvement

Cloudflare requires improvements in analytics, CDN speed, API, technical support, DNS management, documentation, pricing clarity, and international and reseller support.
F5 BIG-IP AFM is costly, complex, needs dashboard improvements, enhanced features, better integration, and concerns over CPU and support.
HAProxy needs better GUI, dynamic configuration, user-friendly logging, REST API, cloud integration, security, and community features.
There's a need for improvement in areas like AI-based DDoS attacks and Layer 7 WAF features.
Despite these challenges, overall, Cloudflare remains the preferred solution compared to Azure, AWS CloudFront, and Google Cloud Armor.
The timing aspect can lead to it being considered overpriced. This is a particular concern we have with Cloudflare, as they may struggle with accurately detecting the client.
Having advanced technology similar to other vendors like Palo Alto for zero-day attack prevention would be valuable.
The appliance and features could be enhanced further, especially in terms of security.
The configuration syntax is powerful yet can become overwhelming for newcomers; a more beginner-friendly interface or a native GUI without relying on third-party tools would ease the onboarding process.
 

Setup Cost

Cloudflare offers cost-effective, scalable plans with no setup fees, starting from free for small businesses to enterprise-level solutions.
F5 BIG-IP AFM is costly but justified by its features, with pricing for licenses and potential extra feature fees.
HAProxy is cost-effective, praised for simple licensing, robust features, and valued by enterprises despite requiring expertise for setup.
That's where Cloudflare shines for smaller businesses – it's ten times cheaper than Akamai.
I find it to be cheap.
I think they should consider reevaluating the pricing for support, as it can be quite high.
The standard license is reasonably priced, but additional features like the WAF can be more expensive.
If considering a one-stop solution that provides load balancing, DNS security, AAA authentication, and firewalling on the same hardware, the cost is reasonable.
Since we use the open-source edition, there are no licensing fees, with the main cost being the infrastructure running on EC2 instances in AWS, which helps maintain low expenses.
 

Valuable Features

Cloudflare enhances security, speed, and SEO with easy-to-use features like CDN, SSL, DDoS protection, and centralized management.
F5 BIG-IP AFM offers robust network security, ease of use, and supports cloud migration with AI-driven features.
HAProxy is praised for its excellent load balancing, reliability, customization, scalability, advanced traffic rules, and open-source integration.
The most valuable features of the solution are performance and security.
Techniques like minification and image compression reduce the size of assets, leading to better performance and faster user load times.
The solution has been able to compare it to the market, and I think the product has taken great strides in automating quite a bit of things, and they use a lot of AI.
The solution provides behavioral analysis via AI to detect malicious traffic.
The most valuable features for me are stability, availability, and security, along with the ability to manage multiple features to secure my applications.
By moving all SSL termination to the load balancer, I now manage certificates in a single place, and I can also utilize Let's Encrypt with HAProxy's built-in ACME support, making renewal automatic.
 

Categories and Ranking

Cloudflare
Sponsored
Ranking in Distributed Denial-of-Service (DDoS) Protection
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
77
Ranking in other categories
CDN (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (12th)
F5 BIG-IP Advanced Firewall...
Ranking in Distributed Denial-of-Service (DDoS) Protection
9th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
25
Ranking in other categories
No ranking in other categories
HAProxy
Ranking in Distributed Denial-of-Service (DDoS) Protection
24th
Average Rating
8.2
Reviews Sentiment
7.3
Number of Reviews
43
Ranking in other categories
Application Delivery Controllers (ADC) (4th), Web Application Firewall (WAF) (19th), Bot Management (12th), Service Mesh (2nd)
 

Mindshare comparison

As of October 2025, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare is 18.8%, up from 17.4% compared to the previous year. The mindshare of F5 BIG-IP Advanced Firewall Manager (AFM) is 1.2%, down from 1.3% compared to the previous year. The mindshare of HAProxy is 1.2%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Distributed Denial-of-Service (DDoS) Protection Market Share Distribution
ProductMarket Share (%)
Cloudflare18.8%
F5 BIG-IP Advanced Firewall Manager (AFM)1.2%
HAProxy1.2%
Other78.8%
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

Carlos Alam Hernandez Baruch - PeerSpot reviewer
Fast and secure deployments simplify operations for government and fintech clients
It is a fast and secure DNS. It is very easy to deploy, and my customers are happy with this tool. Additionally, the CDN performance in Mexico is excellent, providing fast service and tools. It offers reliability during high-traffic periods, ensuring no impact on the environment. It helps my clients avoid using on-premise boxes, simplifying operations as they only use the prices on Cloudflare.
Pawel Augustyn - PeerSpot reviewer
Provides outstanding resource management and application security across multiple geographies
The most valuable features for me are stability, availability, and security, along with the ability to manage multiple features to secure my applications. The solution also monitors and blocks unconventional requests and maintains security efficiently. The scalability feature also allows me to manage and allocate resources dynamically without disrupting production traffic.
Mehdi El Filahi - PeerSpot reviewer
Useful for for small and quick load-balancing tasks
What I like best about the product is its simplicity and speed. When you need to set up a load balancer quickly, HAProxy offers options like sticky sessions and round-robin. It's also fast to configure, including adding SSL for security. While it may have fewer options than other solutions like F5, HAProxy gets the job done for basic load-balancing tasks. The reliability features of HAProxy were particularly useful in a scenario where I needed to test load balancing between two Tomcats. Since these domains were inaccessible, I set up a third Docker with HAProxy, which had access to the Tomcat domains. I then configured HAProxy to handle the load balancing. This setup allowed the client to interact with HAProxy. The solution's integration with other elements is easy.
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Comms Service Provider
11%
Financial Services Firm
10%
Manufacturing Company
7%
Financial Services Firm
16%
Computer Software Company
15%
Performing Arts
10%
Comms Service Provider
9%
Computer Software Company
18%
Financial Services Firm
11%
Comms Service Provider
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise8
Large Enterprise25
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise5
Large Enterprise14
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise13
Large Enterprise15
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What is your experience regarding pricing and costs for F5 Advanced Firewall Manager?
The standard license is reasonably priced, but additional features like the WAF can be more expensive. There are plen...
What needs improvement with F5 Advanced Firewall Manager?
The appliance and features could be enhanced further, especially in terms of security. Some features like the WAF ( /...
Do you recommend HAProxy?
I do recommend HAProxy for more simple applications or for companies with a low budget, since HAProxy is a free, open...
What do you like most about HAProxy?
The solution is effective in managing our traffic.
 

Also Known As

Cloudflare DNS
F5 AFM, F5 Advanced Firewall Manager
HAProxy Community Edition, HAProxy Enterprise Edition, HAPEE
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
City Bank, Ricacorp Properties, Miele, American Systems, Bangladesh Post Office
Booking.com, GitHub, Reddit, StackOverflow, Tumblr, Vimeo, Yelp
Find out what your peers are saying about F5 BIG-IP Advanced Firewall Manager (AFM) vs. HAProxy and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.