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Denodo vs ZoomInfo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Denodo
Ranking in AI Data Analysis
2nd
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
42
Ranking in other categories
Data Integration (6th), Data Virtualization (1st), Cloud Data Integration (7th), Data Management Platforms (DMP) (4th)
ZoomInfo
Ranking in AI Data Analysis
9th
Average Rating
8.2
Number of Reviews
16
Ranking in other categories
Predictive Sales Intelligence (1st), Sales and Market Intelligence (1st)
 

Mindshare comparison

As of May 2026, in the AI Data Analysis category, the mindshare of Denodo is 0.9%, down from 3.9% compared to the previous year. The mindshare of ZoomInfo is 0.5%. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Mindshare Distribution
ProductMindshare (%)
Denodo0.9%
ZoomInfo0.5%
Other98.6%
AI Data Analysis
 

Featured Reviews

Patel-Dhulva - PeerSpot reviewer
Information Technology Manager at Lockheed Martin
Data virtualization has unified siloed sources and now supports real-time decisions
The best features Denodo offers stand out to me as the ability to develop REST web services fast and easily, create and combine new views, integrate different sources of data, and connect with other tools seamlessly. When I mention fast and easy creation of views and integration, I love the agile data provisioning and integration, where Denodo provides a comprehensive set of capabilities for implementing logical data integration, management, and delivery, which in turn enables agile data analytics and an informed decision-making process to be smooth. I also appreciate the performance optimization with AI, which improves performance optimization through the integration of artificial intelligence capabilities. Furthermore, I appreciate the unified security and governance, where it addresses the need for an organization to effectively manage security, data privacy, and data protection easily, offering a centralized platform that allows the application of governance policies and fine-grained security controls. Another feature I would add about Denodo is that it also provides a single point of control where we can establish security controls over the entire infrastructure and gain visibility into all our data assets. Denodo has positively impacted my organization as since we started using this tool, it has been very helpful because it is a huge advantage that we can connect to many different databases to provide data rapidly and accurately and also gain insights, which helps us to make data-driven decisions easily. It has proven to be a valuable environment for deploying data virtualization solutions, and its user community is active in finding and fixing issues more accurately. Through data insights from Denodo, we have been able to improve our decision making, which helps to better communication between the stakeholders thanks to the real-time experience. It also saves a lot of time.
VM
Digital Marketing Manager at Swissport Brasil Ltda.
Targeted prospecting has increased campaign success and accelerates pipeline growth
The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results. I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily. Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good. ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive. Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Denodo provides high reliability, with features like vertical scaling, horizontal scaling, and failover nodes."
"Denodo is the backbone for the BU I'm working for."
"By keeping the logic in Denodo, you can move to any tool."
"The data abstraction is the most valuable feature."
"On top of that, if you want to quickly show your data and use your data for analytical purposes, then this is the best tool."
"From my experience as a data engineering team lead, I can build a data warehouse in just a minute from different sources without needing time for data transfer or any additional work."
"Technical support is fantastic as far as availability and advice."
"Denodo is very stable."
"The data provided is really rich and the email and phone number effectiveness rate have been astonishing."
"We can easily find the data we need on ZoomInfo, which is why I like it. It has 99 percent accuracy. ZoomInfo almost always provides accurate data for specific roles and markets."
"The best features are all the tools on the back end that help me filter for the prospects that I'm trying to reach, saving me a lot of time and enabling me to book more meetings, generating more opportunities for our sales team and therefore more revenue."
"The tool is easily accessible."
"ZoomInfo positively impacts my organization because it helps us do prospecting which in turn helps us get meetings, opportunities and revenue."
"One other thing I have noticed about ZoomInfo's features is that I appreciate their focus on intent data and how they are trying to surface accounts that are more in market, using a bunch of different data sources for that."
"ZoomInfo has impacted my organization positively because with our new partnership, we were able to add thousands of contacts that we never would have had otherwise, and it's been huge on getting our messaging out and really been the backbone behind our marketing."
"ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy."
 

Cons

"The dropdown menus feel antiquated to me, and the administrative portals need improvement."
"I would like to see a connectivity option with third-party apps, for example, JDBC, and ODBC drivers."
"User-specific security at the column and row levels needs to be improved. Instead of applying security at every individual level, it would be better if it were at the group or tier level. It will save a lot of time."
"Denodo can be improved in some areas. We faced some issues with respect to Java client dependencies and had significant hassle with version management."
"Performance management could be improved."
"User-specific security at the column and row levels needs to be improved."
"Tasks such as conversion of a date format or conversion of a number format that can be done in a very easy way in different languages, like SQL or Oracle, are not so easy to do in Denodo. For example, if you want to convert a date from one format to another, in Oracle it's pretty easy; in Denodo, however, it requires so many lines of code. Simple things that can be done very quickly in other database languages require more lines of code in Denodo."
"The git configuration really should be improved."
"The pricing is way too high."
"Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial."
"Most of the time the accuracy is definitely there, although there are instances where it was a company number rather than the actual person, and some information was outdated, such as when the person's name or information reflects someone who has already retired from the company, yet the system still listed that information."
"ZoomInfo could improve data accuracy."
"The product's setup process could be easy to understand for new users."
"The team should look into enriching their database, especially for the European and Middle East region."
"I think ZoomInfo can be improved by addressing the categorization of some businesses, as there is occasionally outdated information or a lack of information."
"I think ZoomInfo can be improved because their number accuracy is still an issue."
 

Pricing and Cost Advice

"I am not super familiar with the pricing, but so far, it seems good. We have been happy. We haven't seen any problems. The only time we had to pay extra was during the upgrade. We didn't upgrade at the time they told us to upgrade, and we had to pay extra to keep the service. They had stopped the support for the older version and moved to the newer version. It was not their fault. It was our fault because we didn't get on board quickly."
"Depending on the size of the client you want to work with, it can be prohibitively expensive at times."
"Cost wise, on a scale from one to five, with one being the cheapest and five being the most expensive, Denodo would be at three. We get all the features in a bundle."
"I don't know the actual cost, but it's tens of thousands of dollars per month."
"The licensing should be improved, as the cost per connector is quite expensive."
"The pricing is pretty good, and I would rate it at four out of five."
"The licensing charges for this solution are payable annually."
"There is an express edition and a licensed enterprise edition."
"The pricing is moderate."
"The tool costs around 10-15 dollars a month. It is a bit expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
22%
Manufacturing Company
11%
Government
7%
Energy/Utilities Company
6%
Construction Company
17%
Financial Services Firm
17%
Outsourcing Company
9%
Marketing Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise6
Large Enterprise20
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise13
 

Questions from the Community

Does Denodo provide useful data virtualization education? Is it useful to attend their training?
If you are a Denodo user, it makes sense to undergo their training. Different types of professionals can benefit from it, including administrators, developers, and architects. If you are keen on i...
In experience, what might Denodo be lacking or need improvement on?
I like Denodo a lot. It offers quick and easy web service deployment within minutes. There are not any flaws that I think make the product less good or effective. The only thing I can point out is...
Which industries can benefit from Denodo the most?
Denodo is suitable for pretty much all sectors that deal with: Big data Cloud solutions Data governance Logical data fabric Master data management In my opinion, organizations in different fields...
What is your experience regarding pricing and costs for ZoomInfo?
My experience with pricing, setup cost, and licensing is that pricing was cost-effective and affordable, setup was easy, and licensing is also very affordable.
What needs improvement with ZoomInfo?
I think ZoomInfo can be improved by addressing the categorization of some businesses, as there is occasionally outdated information or a lack of information. Organizational charts are sometimes inc...
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is prospecting, which has been a useful tool to bring in new leads. For prospecting with ZoomInfo, I have been able to target specific industries and have found the ri...
 

Comparisons

 

Also Known As

Denodo for AWS
RingLead
 

Overview

 

Sample Customers

Autodesk, VHA, AAA, Sumitomo Mitsui Trust Bank, Caterpillar, European Chemical Agency, Seagate, Nationwide, Time Warner Cable, Pantex, Inditex, BNSF Railways, Vodafone, CIT Group, Jazztel, Wolters Kluwer, Telefonica, TransAlta
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv
Find out what your peers are saying about Denodo vs. ZoomInfo and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.