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Denodo vs ZoomInfo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Denodo
Ranking in AI Data Analysis
4th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
40
Ranking in other categories
Data Integration (8th), Data Virtualization (1st), Cloud Data Integration (5th), Data Management Platforms (DMP) (3rd)
ZoomInfo
Ranking in AI Data Analysis
9th
Average Rating
8.0
Number of Reviews
13
Ranking in other categories
Predictive Sales Intelligence (1st), Sales and Market Intelligence (1st)
 

Mindshare comparison

As of January 2026, in the AI Data Analysis category, the mindshare of Denodo is 1.0%, down from 4.2% compared to the previous year. The mindshare of ZoomInfo is 0.4%. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Market Share Distribution
ProductMarket Share (%)
Denodo1.0%
ZoomInfo0.4%
Other98.6%
AI Data Analysis
 

Featured Reviews

Douglas Camargo - PeerSpot reviewer
Senior Backend Engineer at a pharma/biotech company with 51-200 employees
Has simplified multi-database querying and accelerated solution delivery with minimal setup
Denodo offers a great query language, the VQL, which was very easy to understand for someone that only knows SQL. It was easy to work with, and it was easy to integrate various types of databases in general. The usability of the platform is very great. The federated queries were also a feature that I used a lot. The easy usability of Denodo helped my work and made things easier for productivity. We were able to ship code faster than if we needed to use another type of data visualization tool or even an ETL. When we have multiple databases, the standard or common approach is just to have an ETL that matches the data, and we need to write this whole ETL. With Denodo, we can simplify this whole work to a few queries or setups in the databases and just make a few queries. This was actually easier, and it was faster to deliver a solution for a client instead of building a whole ETL pipeline or simply backfilling one database in another. Denodo simplifies your work and helps you ship code or ship solutions in a faster way. I really like the UI that Denodo has on the web app version. It was very simple and actually very beautiful to see. For a complicated program, it was very easy to understand how it works, even for someone who is just approaching the data engineering career or side of the programming language.
Daniel Mitchell - PeerSpot reviewer
Manager at PeerSpot
Integration with professional networks has optimized contact sourcing and outreach strategies
The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts. I also love the feature that enables me to see who's more likely to respond via email or via call. It's not always 100% accurate but it helps me level up and do the right method of outreach to the right person. Additionally, I love the integration features that I can easily integrate with the software that I need such as SalesLoft, so I can quickly import the contacts. ZoomInfo positively impacts my organization because it helps us do prospecting which in turn helps us get meetings, opportunities and revenue.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"While we may not be using all the features of Denodo at this time, we have found the data virtualization features to be very useful in helping us connect our data sources together, bringing all our data into one platform."
"Denodo's capabilities offer a strong and intuitive solution for data access."
"Overall, I would rate Denodo a nine out of ten."
"The most valuable features are data lineage and the concept of a semantic layer."
"The ability to transfer data is very valuable."
"The most valuable feature in Denodo is data virtualization."
"In general, it's good for us to make tests so we can scout the data."
"The GUI interface allows easy connection of all data sources like API, JSON, or any JDBC source."
"The technical support team has been very responsive and helpful."
"The best features are all the tools on the back end that help me filter for the prospects that I'm trying to reach, saving me a lot of time and enabling me to book more meetings, generating more opportunities for our sales team and therefore more revenue."
"The overall product is fantastic and it serves its purpose."
"Sometimes, when working on Indian accounts, we need direct contact numbers. In such cases, ZoomInfo is useful for our data research."
"The tool is easily accessible."
"We can easily find the data we need on ZoomInfo, which is why I like it. It has 99 percent accuracy. ZoomInfo almost always provides accurate data for specific roles and markets."
"The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts."
"ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy."
 

Cons

"We can't scale it to meet digital requirements."
"Denodo currently integrates with ChatGPT, but the ability to manage and utilize them directly within Denodo would be a significant improvement."
"In my opinion, it's very expensive. For small companies, it's not a solution that most small companies can afford."
"I would like to see a proper way to avoid killing the sourcing systems."
"The feature that you have to connect on LDAP needs improvement."
"The support is not the best and should be improved."
"It would be good if the solution provided a much-needed cellular platform."
"To make it easier to use or a better tool, the architecture and internal design of the folders for organizing the structure of the different data could be more structured."
"We face difficulty while collecting data from small companies."
"Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial."
"The product's setup process could be easy to understand for new users."
"The team should look into enriching their database, especially for the European and Middle East region."
"The pricing is way too high."
"The implementation process must be improved."
"Most of the time the information is old."
"A data cleanup feature within the admin tool would be helpful."
 

Pricing and Cost Advice

"The licensing should be improved, as the cost per connector is quite expensive."
"The pricing is pretty good, and I would rate it at four out of five."
"The cost for Denodo is in line with other similar products."
"Cost wise, on a scale from one to five, with one being the cheapest and five being the most expensive, Denodo would be at three. We get all the features in a bundle."
"There is an express edition and a licensed enterprise edition."
"The licensing charges for this solution are payable annually."
"I don't know the actual cost, but it's tens of thousands of dollars per month."
"I am not super familiar with the pricing, but so far, it seems good. We have been happy. We haven't seen any problems. The only time we had to pay extra was during the upgrade. We didn't upgrade at the time they told us to upgrade, and we had to pay extra to keep the service. They had stopped the support for the older version and moved to the newer version. It was not their fault. It was our fault because we didn't get on board quickly."
"The tool costs around 10-15 dollars a month. It is a bit expensive."
"The pricing is moderate."
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Manufacturing Company
12%
Computer Software Company
7%
Government
7%
Financial Services Firm
21%
Computer Software Company
12%
Outsourcing Company
10%
Transportation Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise6
Large Enterprise20
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise11
 

Questions from the Community

Does Denodo provide useful data virtualization education? Is it useful to attend their training?
If you are a Denodo user, it makes sense to undergo their training. Different types of professionals can benefit from it, including administrators, developers, and architects. If you are keen on i...
In experience, what might Denodo be lacking or need improvement on?
I like Denodo a lot. It offers quick and easy web service deployment within minutes. There are not any flaws that I think make the product less good or effective. The only thing I can point out is...
Which industries can benefit from Denodo the most?
Denodo is suitable for pretty much all sectors that deal with: Big data Cloud solutions Data governance Logical data fabric Master data management In my opinion, organizations in different fields...
What is your experience regarding pricing and costs for ZoomInfo?
Regarding the experience with pricing, setup cost, and licensing, I need to check with the procurement team as I am not sure about this.
What needs improvement with ZoomInfo?
ZoomInfo can be improved with a monthly subscription plan, which will be helpful for a small company or a small business unit where we are just about to start and want to experiment with ZoomInfo.
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is to get the buyer details like the email ID. If I need to sell my software services to, let's say, Samsung, I find out who is the appropriate manager there and, if I...
 

Comparisons

 

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Overview

 

Sample Customers

Autodesk, VHA, AAA, Sumitomo Mitsui Trust Bank, Caterpillar, European Chemical Agency, Seagate, Nationwide, Time Warner Cable, Pantex, Inditex, BNSF Railways, Vodafone, CIT Group, Jazztel, Wolters Kluwer, Telefonica, TransAlta
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv
Find out what your peers are saying about Denodo vs. ZoomInfo and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.