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Demandbase vs ZoomInfo comparison

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Demandbase
Ranking in Predictive Sales Intelligence
4th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Website Traffic Analytics (2nd)
ZoomInfo
Ranking in Predictive Sales Intelligence
1st
Average Rating
7.8
Number of Reviews
11
Ranking in other categories
Sales and Market Intelligence (1st)
 

Mindshare comparison

As of May 2025, in the Predictive Sales Intelligence category, the mindshare of Demandbase is 28.8%, up from 6.3% compared to the previous year. The mindshare of ZoomInfo is 17.3%, up from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Predictive Sales Intelligence
 

Featured Reviews

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UjjwalKumar2 - PeerSpot reviewer
A reliable solution that is useful for secondary market research
I rate the tool's adaptation to changing data regulations around a seven-point five to eight out of ten because ZoomInfo plays a crucial role in data gathering or data extraction for a particular industry or market. Now, it's easier for people to get data easily from Google. I recommend this to my peers and colleagues because they provide good data. They are a good data source and offer a data structure. Currently, we are doing market research. So, I tell my colleagues or team that you can get data easily from ZoomInfo. It is reliable to use. That's why I recommend using it. I rate the overall solution an eight out of ten.
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
20%
Computer Software Company
16%
Construction Company
10%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What is your experience regarding pricing and costs for ZoomInfo?
ZoomInfo is the highest in the market, which can be frustrating, as they also try to add on potentially unnecessary things, and there have been many other players that have come out in the space.
What needs improvement with ZoomInfo?
I think ZoomInfo can be improved because their number accuracy is still an issue. It's not specific to ZoomInfo; it's the same across the board with competitors. I can call up numbers and they can ...
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is to help me with prospecting into accounts and getting contact information. It also enables me to quickly import contacts into SalesLoft.
 

Comparisons

 

Also Known As

No data available
OperationsOS, RingLead
 

Overview

 

Sample Customers

Host Analytics, Apigee, Broadridge, Surescripts, CSC, Limelight, Iron Mountain, ArcSight, Informatica, Dell, Adobe, Blue Coat, Avery, NetApp
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv