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Dell PowerStore vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell PowerStore
Ranking in All-Flash Storage
1st
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
119
Ranking in other categories
Data Warehouse (4th), NAS (1st), Enterprise SAN (1st), NVMe All-Flash Storage Arrays (1st)
Pure Storage FlashArray
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell PowerStore is 16.8%, up from 16.4% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.5%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Hassan_Zaki - PeerSpot reviewer
Integrated AI and clustering enhance storage operations effectively
I promote and recommend Dell PowerStore for all workloads to my clients and customers. Most of my customers have one appliance per site. Approximately 80% of my customers have Dell PowerStore implemented in their data centers. We always use CLS as another Dell solution for cybersecurity and data security. The CLS is integrated with the Data Domain, PowerProtect Data Domain, not with Dell PowerStore. Windows, Linux, and some customers use Red Hat or SUSE. We have many operating systems working with Dell PowerStore in the same environments and data centers. CloudIQ and Storage IQ are used by some customers, but Apex AIOps has not been widely adopted yet. Dell PowerStore has integration with VMware and Kubernetes. Most workloads work fine and have very good integration with Dell PowerStore, except for one or two specific workloads in the market. On a scale of one to ten, I rate Dell PowerStore a nine.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."
"The most valuable feature of this solution is its ease of use."
"The initial setup was extremely simple and straightforward."
"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."
"One of the best features is the support, which is excellent."
"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."
"On a scale of one to ten, I rate Pure FlashArray as ten."
"A particularly valuable feature is its simplicity."
"The software upgrades are all included for no additional charge."
"The user interface is really simple to get behind and makes it really easy to expand and utilize the tools."
"he support for Dell PowerStore is exceptional."
"It's unified storage, so it can cover file, SAN, and block both. It's good storage; it gives good IOPS and less latency."
"Dell PowerStore has good value for money and some scalability features that are better than other products."
"This solution is highly flexible and offers efficient online compression capabilities."
"The most valuable feature is the unwavering performance."
"It worked flawlessly."
"The GUI is very easy to use and intuitive."
"The data reduction technology part of the scalability has been impressive, like its ability to host additional workloads, volumes of data, and databases."
"Because we were able to afford to go all flash, we don't manage the tiers, we're not moving data up, and we're not waiting for overnight cycles."
"For us, the most valuable feature is the compression and deduplication. Being able to deploy a three to one ratio for storage is absolutely critical in today's world with the growing need for storage and the growing need for more space."
"The most valuable feature is its data reduction."
"The stability is very good. I've done destructive testing on it and never had any type of storage outages from it."
"Pure Storage FlashArray offers numerous valuable features, such as low latency and high throughput."
 

Cons

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"I would like to see replication and DR features in the next release of this solution."
"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."
"We need better data deduplication."
"Maybe the price can be reduced since the solution is very expensive."
"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."
"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."
"During the installation phase, the licensing part was not straightforward. It was very difficult for the technicians, who are not trained Dell EMC technicians, to do the licensing because the information on their website is not straightforward... Eventually, I had to pass this task to our business partner and they did it for us."
"The support team doesn't always provide adequate assistance. So, there is room for improvement in the support."
"Dell PowerStore is a very expensive storage solution. That said, the speed for recovering information is amazing. I would make the product cheaper. The discounts from Dell to South America are not sufficient because we need better pricing. The discounts for small PowerStores are not enough to close deals since I'm a distributor. As both a user and seller, it's challenging to sell Dell PowerStore to the channel or final customers because we don't have enough discount from Dell."
"If I could improve anything about Dell PowerStore, there are a couple of in-the-weeds features that I would want to see, such as the size of snapshots to know when we can expire some of them."
"If I could improve Dell PowerStore in any way, I would enhance the socialization of the good skills this equipment has, improving communication with partners as the good features are inside Dell PowerStore, however, many customers don't know how powerful it is."
"The support team should have more people with experience in the solution's installation process, as it is one of the areas where I see certain shortcomings."
"My experience with technical support from Dell has been pretty good, although I have occasionally encountered situations where the person I spoke to did not fully understand my issue, but I've learned to simply hang up and call again to usually get a better response."
"The replication part needs improvement, particularly the integration of RecoverPoint."
"In the next release I would like to see integration into other third-party player providers like Google."
"It was a little costly. The price was ultimately higher than both of the other solutions that we evaluated. I'd say that's the only downside."
"Pure Storage FlashArray could improve by being more secure."
"I’d love to view the average, minimum and maximum performance in the reports (Analysis tab - Performance) but it is only graphics and you need to export data in CSV to find this information."
"I would like to see additional features like performance monitoring, configuring alerts, and the customization of alert thresholds."
"Had some issues with Purity not being entirely compatible with VMware ESXi."
"The way Pure Storage does the controller storage warranty or replacement has been an issue for some people who just replace the controllers every couple of years, and that's where some of the confusion with pricing and support has come in. They should be clear on the way the controller replacements happen, as it is important to know whether or not you can get a good return on them, because it can be a little confusing."
"The backend of this solution utilizes an Active/Passive architecture, rather than an Active/Active architecture, which is a disadvantage, when compared to some of its competitors. Its storage capacity should be expanded in the next release."
 

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"With VMware, we pay $300,000 annually."
"The support cost per array is about $20,000 a year for 24/7 support."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"The product is expensive."
"Given its price, Pure is not the first option."
"The licensing is on a yearly basis."
"There are no separate licenses required as all the basic licenses are included in the bundle."
"It is very expensive though when you get to this point of using the 3000 with a client. They will start to think about using another vendor. There are a lot of solutions similar to PowerStore in regards to networking capacity and their prices are very cheap compared to PowerStore."
"Dell PowerStore is more expensive than Dell EMC Unity All Flash. Dell PowerStore's performance metrics were way higher than what Dell EMC Unity All Flash offered."
"The price of Dell PowerStore could improve. The price should be managed more compared to Huawei Dorado or IBM All-Flash series."
"The price is not cheap, but it's worth it for the features you get from the storage. If you can afford it, you are probably buying the best solution that you can have for this virtual environment."
"Licensing is very simple. Everything is included in the basic license. There are no concerns about having to pay to add a feature. Everything is there."
"The pricing is good. There's no need to pay for a license; it's all-inclusive."
"The licensing for this solution is good and is in the mid-range tier."
"It is a more expensive solution, but it is worth it. You are getting what you paid for."
"Cost-wise, I imagine that the product's price would probably give you a nosebleed if you were a younger company."
"The solution could be cheaper."
"The pricing is reasonable."
"Pure came in at a better price point than EMC and performed better than Compellent."
"I think that the pricing is less expensive compared to other standard products in the market today. Even the support contract and maintenance services cost less when compared to market-leading products like EMC."
"The licensing is $100,000."
"The price of Pure Storage FlashArray is expensive."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Computer Software Company
18%
Manufacturing Company
10%
Financial Services Firm
8%
Government
7%
Educational Organization
17%
Computer Software Company
15%
Manufacturing Company
10%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you think about Dell EMC PowerStore? Is it actually a new product?
PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...
How does Dell's EMC PowerStore compare with its EMC Unity XT?
Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
PowerStore
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about Dell PowerStore vs. Pure Storage FlashArray and other solutions. Updated: June 2025.
860,632 professionals have used our research since 2012.