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DATPROF vs Informatica Test Data Management (TDM) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DATPROF
Ranking in Test Data Management
7th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
8
Ranking in other categories
Data Masking (12th), AI Synthetic Data (6th)
Informatica Test Data Manag...
Ranking in Test Data Management
5th
Average Rating
7.8
Reviews Sentiment
6.0
Number of Reviews
13
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Test Data Management category, the mindshare of DATPROF is 7.4%, up from 6.3% compared to the previous year. The mindshare of Informatica Test Data Management (TDM) is 7.3%, down from 16.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Test Data Management Mindshare Distribution
ProductMindshare (%)
Informatica Test Data Management (TDM)7.3%
DATPROF7.4%
Other85.3%
Test Data Management
 

Featured Reviews

Romil Kapadia - PeerSpot reviewer
Product Owner at ABN AMRO Bank N.V.
Easy to use, covers all the technology and database stacks, and provides good value for money
We had a Broadcom solution. We had an exit strategy for all the tools of this provider. The contracts were supposed to end. DATPROF is more open with respect to outside environments. Of course, it's not open-source technology, but there are provisions to do so, whereas, with earlier tools, that wasn't the case. Another good part of DATPROF is that because they have already been in the market and working with customers for a long time, they know the ins and outs of how the market in the Netherlands works. That was visible when we were performing use cases where the generation of test data was required. Everything that we could possibly think of is already covered by the tool. The inclusiveness or the wholesomeness of the tool is very good. DATPROF's UI is many years ahead of earlier tools. Broadcom's customer support was not up to our requirements. With DATPROF, even though we are just in the sales phase, I already see tremendous improvement. With the earlier tool, they were not able to provide the solutions that we wanted, whereas with DATPROF, Gerard, and Michael are just a call away, and they are willing to extend themselves to provide us with the right support.
Raj Sethupathi - PeerSpot reviewer
Data Integration Consultant GCP/AWS at a consultancy with 10,001+ employees
Seamlessly connects with the ETL engine and has its own policy pack, reducing the need for custom coding
I've only worked with versions 9.7 and 10.5.1, and I'm not familiar with the newest features in the current version, 10.5.1. However, I'm sure they have incorporated AI capabilities, as that is the current industry trend. It is this new buzzword. Informatica itself introduced CLAIRE AI. I am four versions behind. So, it would be good if I upgraded. Plus, Informatica has rebranded this TDM. It's not even originally from Informatica. They purchased the company that makes the application around 2010. Informatica has purchased so many companies for different purposes, like business-to-business, test data management, and more. They change the trade name so frequently. It used to be ILM, Informatica Lifecycle Management, then they changed it to something else, then Test Data Management, and then Security Governance and Policy Management or something like that. It's all different names for the same product. Frequent rebranding and name changes can create confusion for customers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Technical support is good. They are friendly and fast."
"The data model intelligence provided by DATPROF gave us a head start in analyzing the needed test data."
"The most valuable feature is that it's easy to use... We were able to quickly port a JD Edwards application into the DATPROF solution and we were able to scramble the data in that application. It's a single tool that helps us to do that across applications."
"Its ease of use is valuable. It's pretty straightforward. With minimal training or with minimal guidance, it can be used."
"DATPROF helped improve our organization because as more of our development teams adopt the tool, we become faster at creating test data, the test data quality is also improving, resulting in us creating better products, and overall, we gain time by speeding up the creation of test data and increasing the quality of our products."
"Today we are confident that our customers' sensitive data is not in anybody else's hands."
"Within one month of when we first deployed the solution, we had a refresh and we saw the value."
"I am very impressed with the capabilities of the software."
"The customer service and support are very responsive."
"Dynamic data masking is a valuable feature of this product."
"Informatica’s support for the entire platform is very good and this product is no exception."
"This product saves time by enabling pretty quick development of data masking/sub-setting the Informatica code."
"It is an excellent product."
"These products are highly scalable in my experience; they are scalable both horizontally (grid, multi-node environment) and vertically (more CPU cores), and they are also scalable in terms of the pushdown capability to the database engine or Hive."
"The most valuable feature of TDM is its ability to mask data while maintaining referential integrity."
"Organizations working on different projects can benefit from this tool."
 

Cons

"Right now, we need to make process agreements with our supplier to keep our source and target database in line with the current production version. This may become an issue when (if) we reach a CI/CD level with multiple releases per day."
"From what I know, there are some challenges with respect to the number of data formats that can be made available. This is something that can be improved."
"The synthetic data-generating element of the tool is relatively new, so we sometimes encounter bugs, though when we inform DATPROF, they act quickly to fix any issues. Of course, the fewer bugs we face, the better."
"They could improve the solution by expanding the APIs. If there were options to integrate it with other solutions, that would help."
"The solution is very stable in data masking but not yet entirely stable in data synthesis."
"Although it is possible to mask flat files inside DATPROF Privacy, the current solution is solid. However, it can be improved with an improved user interface."
"I feel that we have to do a lot of reworking of the template implementations... Maybe it is a limitation, but as a customer, it feels like we need to start from scratch every time. It would help if we could reuse at least some of what we have already done."
"The product could be improved by adding functions to mask flat files and XML data."
"Frequent rebranding and name changes can create confusion for customers."
"There are numerous issues, and we have reported these to the Informatica vendor."
"Probably the ideal time testing site, utilizing self-service for real-time testing, could be an area for improvement."
"Informatica has a data governance suite, and at the moment, there is no connection between the data governance elements, such as the data catalog, and the Informatica Test Data Management software. For example, the data discovery which is part of both solutions is two separate things. If you have a data discovery in the data catalog, then we cannot use it for Informatica Test Data Management purposes and vice versa. The same software vendor, has two different products, with the same functionality. There's was no need to separate things. This is something which was a problem in a use case of the customer where this was the reason why they didn't choose the Informatica solution."
"There is a lag while opening the console, which is a concern from my end."
"If there were some methods to mask data in the cloud, then that would be good."
"They have to create more transformations that can be utilized in the tool."
"Data discovery and the built in policy packs are very simple; they need stronger ones."
 

Pricing and Cost Advice

"It's very competitive. There is a good price-to-feature relation. It doesn't give us the feeling that we are overspending on something. It provides the right value at the right price. It's worth it."
"I'm not part of the financial team, but as far as I understand, the price is very reasonable compared to the competitors."
"It's expensive because the license needs to be bought for some time period. It's not pay as you go."
"The cost is not an issue for enterprises, but for smaller businesses, it could be."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
8%
Manufacturing Company
8%
Financial Services Firm
18%
Insurance Company
11%
Computer Software Company
6%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Large Enterprise8
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise10
 

Questions from the Community

Ask a question
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What needs improvement with Informatica Test Data Management (TDM)?
A lot of improvement is needed, mainly due to the fact that the tool is very slow. There are numerous issues, and we have reported these to the Informatica vendor. They don't seem to be focusing mu...
What is your primary use case for Informatica Test Data Management (TDM)?
We cannot provide production data to our testing teams, so we use TDM to encrypt or mask the data and create a copy for them. Many teams rely on our data, and TDM helps maintain data security by ma...
What advice do you have for others considering Informatica Test Data Management (TDM)?
TDM is a worthwhile recommendation if the customer is interested, but for small-scale companies that do not want to spend a lot, it might be too costly. I'd rate the solution seven out of ten.
 

Also Known As

DATPROF Privacy, DATPROF Test Data Management
Informatica TDM
 

Overview

 

Sample Customers

APG, UWV, VGZ, DUO, Admiral Group, Heineken, Region Stockholm, Green Shield Canada, BestPass, CalPERS, Birmingham City Council, Nest Pensions
Vale, Hot Telecommunication
Find out what your peers are saying about DATPROF vs. Informatica Test Data Management (TDM) and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.