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DATPROF vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.4
DATPROF's data masking, ease of use, and automation improve data quality, efficiency, compliance, and decision-making while being cost-efficient.
Sentiment score
7.1
Informatica IDMC enhances data quality, efficiency, and analytics, offering secure integration and reduced cloud migration costs for businesses.
We see return on investment from this solution in terms of time; time reduction or cost benefits is what we are getting very good results from.
 

Customer Service

Sentiment score
8.2
DATPROF's customer service and technical support are valued for their friendliness, speed, reliability, and proactive, responsive engagement.
Sentiment score
6.9
Informatica's customer service is praised for quick, knowledgeable support, though response times can vary with customization and membership levels.
Due to the tool's maturity limitations, solutions are not always simple and often require workarounds.
The response time is pretty good because we have someone in-house, who is an expert from Informatica, in our team who can help us with any sort of queries usually.
For products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
 

Scalability Issues

Sentiment score
7.7
DATPROF is scalable and operational in multiple ERPs, expanding across various systems, supporting diverse technology and database stacks.
Sentiment score
7.3
Informatica IDMC delivers scalable, flexible data management across cloud and on-premise environments, accommodating diverse enterprise needs efficiently.
As a SaaS platform, IDMC is quite scalable and provides complete flexibility.
I find Informatica Intelligent Data Management Cloud (IDMC) to be a sustainable and scalable solution.
 

Stability Issues

Sentiment score
7.6
DATPROF offers stable data masking, recommended production database copying, improving data synthesis, and reliable parallel job execution without major issues.
Sentiment score
7.7
Informatica Cloud is highly rated for stability, despite occasional issues; support effectively resolves any reported bugs.
Stability is crucial because IDMC holds business-critical data, and it needs to be available all the time for business users.
 

Room For Improvement

DATPROF aims to enhance integration, UI, DevOps alignment, and API functionality while improving template reusability and reducing bugs.
Informatica IDMC requires improvements in integration, user interface, performance, support consistency, connectivity, automation, data tagging, and pricing.
The tool needs to mature in terms of category-specific attributes or dynamic attributes.
The observability concept in Informatica Intelligent Data Management Cloud (IDMC) needs improvement as the capabilities are not up to the mark compared to the industry.
The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview.
 

Setup Cost

DATPROF is priced competitively with substantial features, though its licensing model could improve for adding users.
Informatica IDMC, a costly solution for large enterprises, offers extensive features and flexibility, justifying its premium pricing.
IDMC is often described as the 'Ferrari of Master Data Solutions,' implying that while expensive, it is business-critical and, therefore, justified.
The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview.
I think the costs are reasonable for the kinds of features that Informatica Intelligent Data Management Cloud (IDMC) has.
 

Valuable Features

DatProf offers user-friendly data subsetting, anonymization, and integration with high-quality testing, emphasizing ease of use and professional collaboration.
Informatica IDMC excels in data management with strong integration, AI-driven analytics, and a flexible user interface.
In on-premise, we call it EDC for metadata management, while in cloud-based technologies, it is known as the Metadata Command Center, which serves the same purpose as EDC concerning CDGC.
The platform's ability to pull in data from other platforms without the need for an additional integration tool enhances its appeal.
Informatica Intelligent Data Management Cloud (IDMC) can connect to pretty much any application, including Oracle Analytics and Power BI, and it works quite seamlessly.
 

Categories and Ranking

DATPROF
Ranking in Test Data Management
6th
Ranking in Data Masking
6th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
8
Ranking in other categories
AI Synthetic Data (4th)
Informatica Intelligent Dat...
Ranking in Test Data Management
3rd
Ranking in Data Masking
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
186
Ranking in other categories
Data Integration (4th), Data Quality (1st), Business Process Management (BPM) (11th), Business-to-Business Middleware (6th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of September 2025, in the Test Data Management category, the mindshare of DATPROF is 6.4%, up from 5.0% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 4.9%, up from 4.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Test Data Management Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)4.9%
DATPROF6.4%
Other88.7%
Test Data Management
 

Featured Reviews

Romil Kapadia - PeerSpot reviewer
Easy to use, covers all the technology and database stacks, and provides good value for money
We had a Broadcom solution. We had an exit strategy for all the tools of this provider. The contracts were supposed to end. DATPROF is more open with respect to outside environments. Of course, it's not open-source technology, but there are provisions to do so, whereas, with earlier tools, that wasn't the case. Another good part of DATPROF is that because they have already been in the market and working with customers for a long time, they know the ins and outs of how the market in the Netherlands works. That was visible when we were performing use cases where the generation of test data was required. Everything that we could possibly think of is already covered by the tool. The inclusiveness or the wholesomeness of the tool is very good. DATPROF's UI is many years ahead of earlier tools. Broadcom's customer support was not up to our requirements. With DATPROF, even though we are just in the sales phase, I already see tremendous improvement. With the earlier tool, they were not able to provide the solutions that we wanted, whereas with DATPROF, Gerard, and Michael are just a call away, and they are willing to extend themselves to provide us with the right support.
SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
13%
Insurance Company
8%
Manufacturing Company
8%
Financial Services Firm
16%
Computer Software Company
10%
Manufacturing Company
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Large Enterprise8
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
 

Questions from the Community

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Also Known As

DATPROF Privacy, DATPROF Test Data Management
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

APG, UWV, VGZ, DUO, Admiral Group, Heineken, Region Stockholm, Green Shield Canada, BestPass, CalPERS, Birmingham City Council, Nest Pensions
The Travel Company, Carbonite
Find out what your peers are saying about DATPROF vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: July 2025.
867,676 professionals have used our research since 2012.