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DATPROF vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.4
DATPROF's data masking, ease of use, and automation improve data quality, efficiency, compliance, and decision-making while being cost-efficient.
Sentiment score
7.1
Organizations benefit from improved data quality, time savings, and ROI with Informatica Cloud, enhancing processes and security.
 

Customer Service

Sentiment score
8.2
DATPROF's customer service and technical support are valued for their friendliness, speed, reliability, and proactive, responsive engagement.
Sentiment score
6.9
Informatica's customer service is effective, praised for responsiveness but criticized for occasional delays and inconsistency.
The response time is pretty good because we have someone in-house, who is an expert from Informatica, in our team who can help us with any sort of queries usually.
Due to the tool's maturity limitations, solutions are not always simple and often require workarounds.
If they are unsure how to resolve an issue, they keep customers informed, providing updates about progress and ensuring communication with the product team to deliver accurate responses.
 

Scalability Issues

Sentiment score
7.7
DATPROF is scalable and operational in multiple ERPs, expanding across various systems, supporting diverse technology and database stacks.
Sentiment score
7.3
Informatica IDMC is highly scalable and adaptable, though optimal design and documentation are crucial for large-scale operations.
As a SaaS platform, IDMC is quite scalable and provides complete flexibility.
 

Stability Issues

Sentiment score
7.6
DATPROF offers stable data masking, recommended production database copying, improving data synthesis, and reliable parallel job execution without major issues.
Sentiment score
7.7
Informatica Intelligent Data Management Cloud is generally stable, with newer versions being more reliable and support enhancing consistency.
Stability is crucial because IDMC holds business-critical data, and it needs to be available all the time for business users.
 

Room For Improvement

DATPROF aims to enhance integration, UI, DevOps alignment, and API functionality while improving template reusability and reducing bugs.
IDMC requires UI improvements, better system connectivity, performance enhancements, cost reduction, AI features, and improved support and observability.
I also want to see integration with other Informatica products, such as IICS, to leverage the metadata from EDC.
The tool needs to mature in terms of category-specific attributes or dynamic attributes.
The observability concept in Informatica Intelligent Data Management Cloud (IDMC) needs improvement as the capabilities are not up to the mark compared to the industry.
 

Setup Cost

DATPROF is priced competitively with substantial features, though its licensing model could improve for adding users.
Informatica IDMC's pricing is seen as high, with nuanced licensing, leading to user concerns compared to competitors.
It ranges from a quarter million to a couple of million a year.
The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview.
I think the costs are reasonable for the kinds of features that Informatica Intelligent Data Management Cloud (IDMC) has.
 

Valuable Features

DatProf offers user-friendly data subsetting, anonymization, and integration with high-quality testing, emphasizing ease of use and professional collaboration.
Informatica IDMC is a robust cloud platform offering seamless data integration, real-time streaming, and comprehensive data management features.
Informatica Intelligent Data Management Cloud (IDMC) can connect to pretty much any application, including Oracle Analytics and Power BI, and it works quite seamlessly.
The platform's ability to pull in data from other platforms without the need for an additional integration tool enhances its appeal.
In on-premise, we call it EDC for metadata management, while in cloud-based technologies, it is known as the Metadata Command Center, which serves the same purpose as EDC concerning CDGC.
 

Categories and Ranking

DATPROF
Ranking in Test Data Management
5th
Ranking in Data Masking
4th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
8
Ranking in other categories
AI Synthetic Data (2nd)
Informatica Intelligent Dat...
Ranking in Test Data Management
3rd
Ranking in Data Masking
2nd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of July 2025, in the Test Data Management category, the mindshare of DATPROF is 6.8%, up from 5.7% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 4.1%, up from 3.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Test Data Management
 

Featured Reviews

Romil Kapadia - PeerSpot reviewer
Easy to use, covers all the technology and database stacks, and provides good value for money
We had a Broadcom solution. We had an exit strategy for all the tools of this provider. The contracts were supposed to end. DATPROF is more open with respect to outside environments. Of course, it's not open-source technology, but there are provisions to do so, whereas, with earlier tools, that wasn't the case. Another good part of DATPROF is that because they have already been in the market and working with customers for a long time, they know the ins and outs of how the market in the Netherlands works. That was visible when we were performing use cases where the generation of test data was required. Everything that we could possibly think of is already covered by the tool. The inclusiveness or the wholesomeness of the tool is very good. DATPROF's UI is many years ahead of earlier tools. Broadcom's customer support was not up to our requirements. With DATPROF, even though we are just in the sales phase, I already see tremendous improvement. With the earlier tool, they were not able to provide the solutions that we wanted, whereas with DATPROF, Gerard, and Michael are just a call away, and they are willing to extend themselves to provide us with the right support.
Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
15%
Insurance Company
8%
Healthcare Company
7%
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

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Also Known As

DATPROF Privacy, DATPROF Test Data Management
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

APG, UWV, VGZ, DUO, Admiral Group, Heineken, Region Stockholm, Green Shield Canada, BestPass, CalPERS, Birmingham City Council, Nest Pensions
The Travel Company, Carbonite
Find out what your peers are saying about DATPROF vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: June 2025.
860,825 professionals have used our research since 2012.