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DataMasque vs SAS Data Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DataMasque
Ranking in Data Governance
30th
Average Rating
9.6
Reviews Sentiment
3.7
Number of Reviews
4
Ranking in other categories
Data Masking (9th)
SAS Data Management
Ranking in Data Governance
23rd
Average Rating
8.6
Reviews Sentiment
6.6
Number of Reviews
19
Ranking in other categories
Data Integration (27th), Data Quality (8th)
 

Mindshare comparison

As of August 2026, in the Data Governance category, the mindshare of DataMasque is 0.4%. The mindshare of SAS Data Management is 1.6%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
SAS Data Management1.6%
DataMasque0.4%
Other98.0%
Data Governance
 

Featured Reviews

Nierojan Pushparajan - PeerSpot reviewer
Director of Software Engineering at TelliHealth
Masking sensitive test data has improved compliance and now enables safe, realistic debugging
The best features DataMasque offers that stand out to me are the flexibility to create rule sets and mask UUIDs, which have been really beneficial. Additionally, their customer service and technical support have been very helpful in getting this set up. The flexibility in creating rule sets has helped my team specifically because we have lots of dependencies on different databases and different database types. We have an RDS instance and an OpenSearch instance. Having those rule sets really allowed us to connect data between the two because the same data can be across multiple datasets. Creating these rules enabled us to not think too much about which ones need to be unique or which ones need to be the same across different tables. Whenever we run into issues or questions, we are able to talk to the DataMasque team, and they give us a reasonable technical response within a good timeframe that allows us to solve our issues pretty quickly. We have not had huge delays or blockers because of the communication between us and DataMasque. I appreciate the consistency to continue to improve the application, and there are new features coming out this year that will be tools we use. DataMasque is doing a great job of adding new features, and we will definitely be using them in the future. DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent. It will allow our developers to troubleshoot issues easily without the risk of viewing PHI or anything similar. We are seeing the benefits already of that, but we still need to complete the full integration and incorporate it into our workflows to see the full benefits, which we are currently in the process of. So far, it has been really good. By just masking production data, we can go into this masked database set to understand edge cases and issues as they come up from support without the developers having to look at any production data. They can go into this masked dataset and see the problem firsthand, something we would not have caught with our dev dataset because it is such a smaller amount of data, whereas production has a vast amount of data that we can look through.
Namanjbaraiya Baru - PeerSpot reviewer
Biostatistician at Lambda Therapeutic Research Ltd.
Data management has ensured compliant clinical trial datasets and supports reliable analysis
SAS Data Management's best feature is first, data reliability because SAS Data Management is a very trusted platform. The other valuable feature is data cleaning and the compliance that SAS Data Management provides. I can connect SAS Data Management with other SAS applications, as I am using SAS Viya, SAS 9.4, and SAS Enterprise Guide. The data query functionality of SAS Data Management is also very useful. Since I am using SAS Data Management, and SAS Data Management is well trusted by all regulatory authorities, the audit trails and security checks are very good. It is very reliable, very time-saving, and the chances of error are minimal.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"DataMasque has positively impacted our organization by absolutely allowing us to more rigorously test our products within a safe environment without leaking personally identifiable information."
"We can now have a staging environment very much like a production environment, which improves our testing and product quality."
"Being able to generate the masking rules directly from the tool based on what it finds during the data discovery helps ensure that all sensitive fields are identified and masked."
"DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent."
"National Quality Knoledge Base Matching features QPI (Quality Performance Indicator) analysis approach"
"I am impressed with the tool's ability to customize."
"I find the solution to be very stable."
"The tool is reliable, quick, and powerful."
"Previously our business users would have to write complex SQL or issue requests to the technical team in order to get the information needed, and they find it much easier using the Dataflux product to access the information stored in the database for the type of analyses they have to do on a day to day basis."
"Reliable data plus less human intervention and less error have made a significant difference."
"The solution is very stable. We haven't faced any issues with glitches or bugs. We haven't had any crashes."
"The technical support is excellent."
 

Cons

"UUID generation could be improved."
"I think it would be great if the user experience was upgraded because it can be quite technical at times."
"The solution could use better documentation."
"One problem is accessing the data using a solution other than SAS. The SAS data, which we create in the SAS, cannot be accessed by other tools. We can't open those data in other applications. So we need to have that application in place."
"Costly. Not great for non-ETL use cases."
"The solution is quite expensive and hard to install/configure."
"For the amount of features that we use, the licensing is expensive."
"Complex, as usual with SAS"
"Native SAP integration or more efficient SAP is needed."
"Customer Service: When DataFlux was a standalone company, the customer service deserved an A+ rating. Now that it is a wholly owned subsidiary of SAS, and just one piece of a giant software conglomerate, I would give them a C+."
 

Pricing and Cost Advice

Information not available
"The licensing model for vCenter is a perpetual license with yearly payments."
"The tool is a bit expensive."
"While it is even free for personal use on the cloud, it can be expensive for desktop installations and enterprise use."
"The solution is expensive."
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909,725 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Energy/Utilities Company
26%
Construction Company
21%
Comms Service Provider
11%
Outsourcing Company
8%
Financial Services Firm
16%
Construction Company
8%
Outsourcing Company
8%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise8
 

Questions from the Community

What is your experience regarding pricing and costs for DataMasque?
As we are still in the early stages, I can't say anything definitive about pricing yet, but I believe it will be usage-based, which should work well.
What needs improvement with DataMasque?
UUID generation could be improved. Although UUIDs were masked correctly, some validation rules were not supported, requiring a switch from validators to pattern matching. Expanding native UUID vali...
What is your primary use case for DataMasque?
I created a staging environment with production-like data.
What is your experience regarding pricing and costs for SAS Data Management?
From my experience, SAS Data Management is an expensive tool.
What needs improvement with SAS Data Management?
SAS Data Management can be improved in terms of the learning curve.
What is your primary use case for SAS Data Management?
My main use case for using SAS Data Management is data cleaning for my clinical trial data because my data is very large, and I need clean, reliable, and regulatory compliance data. My data comes f...
 

Also Known As

No data available
SAS Data Management Platform, Data Management Platform, DataFlux
 

Overview

 

Sample Customers

Information Not Available
Data Management, 1-800-FLOWERS.COM, Absa, Aegon, Allianz Global Corporate & SpecialtyAusgrid, Bank of Queensland, Bell, BMC Software, Canada Post, Ceska pojistovna, Chantecler, Chubb Group of Insurance Companies, Credit Guarantee Corporation, Cr_dito y Cauci‹n, Delaware State Police, Deutsche Lufthansa, Directorate of Economics and Statistics, DSM, Enerjisa, ERGO Insurance Group, Florida Department of Corrections, Generali Hellas, Gitanjali Group, Gloucestershire Constabulary, GS Home Shopping, HealthPartners, IAG New Zealand, iJET, Invacare, Livzon Pharmaceutical Group, Los Angeles County, Miami Herald Media Company, Netherlands Enterprise Agency, New Zealand Ministry of Health, Nippon Paper, North Carolina Office of Information Technology Services, Orlando Magic, OTP Group, PITT OHIO, Plano Independent School District, RWE Poland, Spanish Air Force, Stockholm County Council, Telus, The Travel Corporation, Transitions Optical, Triad Analytic Solutions, UNIQA, US Census Bureau, US Department of Housing and Urban Development, USDA National Agricultural Statistics Service, West Midlands Police, XS Inc., Zenith Insurance
Find out what your peers are saying about DataMasque vs. SAS Data Management and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.