

Find out in this report how the two Data Governance solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
| Product | Mindshare (%) |
|---|---|
| SAS Data Management | 1.6% |
| DataMasque | 0.4% |
| Other | 98.0% |


| Company Size | Count |
|---|---|
| Small Business | 8 |
| Midsize Enterprise | 2 |
| Large Enterprise | 8 |
DataMasque offers robust data masking, maintaining referential integrity while ensuring security and compliance. Its features support realistic dataset testing without exposing sensitive data, integrating seamlessly across databases.
DataMasque is designed to protect PII and PHI by masking sensitive information across interconnected databases and cloud platforms. This ensures applications, reporting, and integrations are not impacted by structural inconsistencies. Its adaptable rule set and auto-generation of masking rules aid in swift deployment, enhancing data security frameworks and accelerating release cycles. DataMasque also provides strong technical support and continues to enhance its capabilities with ongoing improvements. Users find value in its existing functionality while looking forward to further usability enhancements, including expanded capabilities for unstructured data and improved post-masking validation.
What Are DataMasque's Main Features?DataMasque is implemented across technology, healthcare, finance, and retail industries to safeguard sensitive data without disrupting operations. It assures that development, testing, and analytics use environments that mirror live systems closely, which is critical for sectors handling large volumes of personal data.
SAS Data Management provides data integration, governance, and robust reporting tools. It connects to diverse data sources, ensuring quality management and enabling data analysis for technical and non-technical users.
SAS Data Management features flexible data flow creation, scheduling, and ETL control. It enhances data integration and metadata management with tools that support data standardization. Users benefit from its importing and exporting capabilities, connecting to multiple sources. It facilitates improved data quality management and offers a flexible language for diverse needs. Data visualization capabilities further support decision-making across industries, automating reports and data warehouses.
What are the key features of SAS Data Management?SAS Data Management helps industries like finance integrate diverse data sources for analytics and reporting. It is used for tasks such as financial reporting, credit risk analysis, and data cleansing. Through user-driven automation, it aids in aligning data warehouses and generating insightful visual outputs, making it ideal for analyzing structured data from sources like Excel and CSV files.
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