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DataMasque vs SAS Data Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DataMasque
Ranking in Data Governance
28th
Average Rating
9.6
Reviews Sentiment
3.7
Number of Reviews
4
Ranking in other categories
Data Masking (13th)
SAS Data Management
Ranking in Data Governance
22nd
Average Rating
8.6
Reviews Sentiment
6.6
Number of Reviews
18
Ranking in other categories
Data Integration (28th), Data Quality (7th)
 

Mindshare comparison

As of January 2026, in the Data Governance category, the mindshare of DataMasque is 0.3%. The mindshare of SAS Data Management is 1.4%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
SAS Data Management1.4%
DataMasque0.3%
Other98.3%
Data Governance
 

Featured Reviews

Nierojan Pushparajan - PeerSpot reviewer
Director of Software Engineering at TelliHealth
Masking sensitive test data has improved compliance and now enables safe, realistic debugging
The best features DataMasque offers that stand out to me are the flexibility to create rule sets and mask UUIDs, which have been really beneficial. Additionally, their customer service and technical support have been very helpful in getting this set up. The flexibility in creating rule sets has helped my team specifically because we have lots of dependencies on different databases and different database types. We have an RDS instance and an OpenSearch instance. Having those rule sets really allowed us to connect data between the two because the same data can be across multiple datasets. Creating these rules enabled us to not think too much about which ones need to be unique or which ones need to be the same across different tables. Whenever we run into issues or questions, we are able to talk to the DataMasque team, and they give us a reasonable technical response within a good timeframe that allows us to solve our issues pretty quickly. We have not had huge delays or blockers because of the communication between us and DataMasque. I appreciate the consistency to continue to improve the application, and there are new features coming out this year that will be tools we use. DataMasque is doing a great job of adding new features, and we will definitely be using them in the future. DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent. It will allow our developers to troubleshoot issues easily without the risk of viewing PHI or anything similar. We are seeing the benefits already of that, but we still need to complete the full integration and incorporate it into our workflows to see the full benefits, which we are currently in the process of. So far, it has been really good. By just masking production data, we can go into this masked database set to understand edge cases and issues as they come up from support without the developers having to look at any production data. They can go into this masked dataset and see the problem firsthand, something we would not have caught with our dev dataset because it is such a smaller amount of data, whereas production has a vast amount of data that we can look through.
FK
Data Scientist & Scrum Master at Volvo Group
Has supported centralized data access and improved governance through unified administration
The best features I appreciate about SAS Data Management tool are that it's easy to create the flows and schedule data, and the tables are not too big, making it easy to control the ETL process, including user access which is also easy to manage in SAS. The data integration tools with SAS Data Management were quite good because they allowed me to do all lineage, to manage and see all the variables, find the libraries where the data is, and understand the data in just one tool. Offering another development environment combining code and predefined objects, where I could just drag and drop to achieve what I needed, although some objects were not too good, but some were effective. The metadata management feature of SAS Data Management helps a lot; creating your data marts or data lake with good naming conventions, library conventions, and so on is very important because it allows easy queries to find the whole structure, though I think metadata governance also depends on first definitions, not only on the tool. SAS Data Management is very good for data governance; for me, it was the best tool I worked with in data management, although I don't have too much experience with others, and it truly helped a lot.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent."
"We can now have a staging environment very much like a production environment, which improves our testing and product quality."
"DataMasque has positively impacted our organization by absolutely allowing us to more rigorously test our products within a safe environment without leaking personally identifiable information."
"Being able to generate the masking rules directly from the tool based on what it finds during the data discovery helps ensure that all sensitive fields are identified and masked."
"The platform's robust data governance capabilities ensure strong compliance with regulatory standards."
"The tool is reliable, quick, and powerful."
"This is an established product with powerful data analysis and varied options for user entry points."
"The technical support is excellent."
"The product offers very good flexibility."
"I find the solution to be very stable."
"In terms of which features I have found most valuable, I would say the importing and exporting features. Additionally, the data sorting, categorizing and summarizing features, especially how it can summarize based on categories. These are the key features."
"The data integration tools with SAS Data Management were quite good because they allowed me to do all lineage, to manage and see all the variables, find the libraries where the data is, and understand the data in just one tool."
 

Cons

"UUID generation could be improved."
"I think it would be great if the user experience was upgraded because it can be quite technical at times."
"The pricing of the solution needs to be improved. They need to work to make it more affordable."
"The solution is quite expensive and hard to install/configure."
"Integration and cloud migration are areas where we see potential for improvement."
"We find we often have to go back and re-train users when there are changes made to the solution because the changes are not intuitive."
"The solution could use better documentation."
"The support for SAS in Brazil is not the best one, but the support in Sweden is really good, as they visit the company and work to solve the issues."
"There is significant room for improvement, especially with regard to using a hybrid approach that involves both CAS and persistent storage."
"Very little needs to improve but perhaps a nicer graphic interface and remaining competetive in the growing field of data analytics."
 

Pricing and Cost Advice

Information not available
"The licensing model for vCenter is a perpetual license with yearly payments."
"While it is even free for personal use on the cloud, it can be expensive for desktop installations and enterprise use."
"The solution is expensive."
"The tool is a bit expensive."
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Top Industries

By visitors reading reviews
Energy/Utilities Company
45%
Computer Software Company
12%
Marketing Services Firm
10%
Comms Service Provider
7%
Financial Services Firm
28%
Government
9%
Computer Software Company
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise8
 

Questions from the Community

What is your experience regarding pricing and costs for DataMasque?
The DM team was very happy to work with us when we were determining the pricing and licensing model we wanted to use.
What needs improvement with DataMasque?
I think it would be great if the user experience was upgraded because it can be quite technical at times. The user interface could benefit from an upgrade as it can be quite technical at times. I d...
What is your primary use case for DataMasque?
I use the solution to mask production data and restore it into a QA environment.
What is your experience regarding pricing and costs for SAS Data Management?
From my experience, SAS Data Management is an expensive tool.
What needs improvement with SAS Data Management?
There is significant room for improvement, especially with regard to using a hybrid approach that involves both CAS and persistent storage.
What is your primary use case for SAS Data Management?
The main idea for using SAS Data Management was to bring all data inside SAS. I brought the finance area and the sales area in the company that I have worked, along with some market planning data, ...
 

Also Known As

No data available
SAS Data Management Platform, Data Management Platform, DataFlux
 

Overview

 

Sample Customers

Information Not Available
Data Management, 1-800-FLOWERS.COM, Absa, Aegon, Allianz Global Corporate & SpecialtyAusgrid, Bank of Queensland, Bell, BMC Software, Canada Post, Ceska pojistovna, Chantecler, Chubb Group of Insurance Companies, Credit Guarantee Corporation, Cr_dito y Cauci‹n, Delaware State Police, Deutsche Lufthansa, Directorate of Economics and Statistics, DSM, Enerjisa, ERGO Insurance Group, Florida Department of Corrections, Generali Hellas, Gitanjali Group, Gloucestershire Constabulary, GS Home Shopping, HealthPartners, IAG New Zealand, iJET, Invacare, Livzon Pharmaceutical Group, Los Angeles County, Miami Herald Media Company, Netherlands Enterprise Agency, New Zealand Ministry of Health, Nippon Paper, North Carolina Office of Information Technology Services, Orlando Magic, OTP Group, PITT OHIO, Plano Independent School District, RWE Poland, Spanish Air Force, Stockholm County Council, Telus, The Travel Corporation, Transitions Optical, Triad Analytic Solutions, UNIQA, US Census Bureau, US Department of Housing and Urban Development, USDA National Agricultural Statistics Service, West Midlands Police, XS Inc., Zenith Insurance
Find out what your peers are saying about DataMasque vs. SAS Data Management and other solutions. Updated: January 2026.
881,082 professionals have used our research since 2012.