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DataMasque vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DataMasque
Ranking in Data Governance
28th
Ranking in Data Masking
13th
Average Rating
9.0
Reviews Sentiment
2.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Data Governance
3rd
Ranking in Data Masking
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (7th), Business-to-Business Middleware (3rd), API Management (6th), Cloud Data Integration (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Metadata Management (1st), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)
 

Mindshare comparison

As of January 2026, in the Data Governance category, the mindshare of DataMasque is 0.3%. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.3%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)5.3%
DataMasque0.3%
Other94.4%
Data Governance
 

Featured Reviews

reviewer2789496 - PeerSpot reviewer
Chief Operating Officer And Cpto at a tech vendor with 11-50 employees
Data masking has protected sensitive test data and enables accurate, large-scale QA testing
The best features that DataMasque offers are the speed and accuracy, which are by far the best of any of the masking products. The speed and accuracy help my team because, since it's our test, our UI and test boxes, we don't want to introduce data errors and bugs or have any data leakage, so it's incredibly important to have accuracy. Speed is key because we have terabytes worth of data to process. If it was slower, it would take probably a week to be able to process and mask the whole thing, which is incredibly helpful. DataMasque has positively impacted our organization by absolutely allowing us to more rigorously test our products within a safe environment without leaking personally identifiable information.
Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Being able to generate the masking rules directly from the tool based on what it finds during the data discovery helps ensure that all sensitive fields are identified and masked."
"DataMasque has positively impacted our organization by absolutely allowing us to more rigorously test our products within a safe environment without leaking personally identifiable information."
"The most valuable feature of Informatica Axon is features, interfaces, and data mapping. It represents clusters nicely."
"The most valuable features of Informatica Cloud Data Integration for our clients are the AI capabilities within Informatica Intelligent Cloud Services."
"It is easy to create REST-based interfaces of the master data objects."
"New tools are coming out that will enable you to achieve 90 percent of use cases with the out-of-the-box configuration, but I would like to keep Informatica tight here. Otherwise, you need a Java user edit course and other things to do multiple things that you cannot configure out of the box. They have to go through those use cases to do something if those can also be configured rather than coded."
"Its data cleansing capabilities are very valuable. The match and merge and the audit trail functionalities are very good."
"The most valuable features are the structure masking and platform masking."
"The best thing about Informatica Axon is that it integrates with the Electronic Data Capture and the Axon system."
"The most valuable feature of Informatica Axon is that it is flexible and user-friendly."
 

Cons

"I think it would be great if the user experience was upgraded because it can be quite technical at times."
"From multiple masters that are there in Informatica MDM, we can improve the financials."
"The vendor should have more training resources: online classes, free tutorial videos, etc."
"Informatica is very expensive."
"User/group administration could use improvement."
"The UI is extremely complex"
"The initial setup was not very straightforward. Not complex, but not very simple either."
"Certain applications are not being synced with the ION."
"The integration could be a bit better. The process is something new."
 

Pricing and Cost Advice

Information not available
"It is expensive. That's probably the biggest drawback. The business has heartache paying the license, but that's mainly because they don't realize what value it brings. The key thing about the MDM solution is that it is in the backend, and no one sees what it is actually doing. You don't know it is a problem until it is not there."
"The licensing costs attached to the solution are pretty high, but then, with the cloud model, the prices depend on what it provides for the value of money, which I feel was very high."
"You pay for this solution based on IPUs, Informatica Processing Units. This depends on how much data you process and how much memory you consume from the cloud provider, and you pay as you go."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing nine and a half out of ten."
"Its pricing model can be improved."
"Informatica Cloud Data Quality is a costly solution."
"Informatica Axon is a costly solution. I rate Informatica Axon a four out of ten for its pricing."
"The solution's pricing model is easy, but it is very expensive."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
14%
Manufacturing Company
10%
Computer Software Company
9%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
 

Questions from the Community

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Also Known As

No data available
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

Information Not Available
The Travel Company, Carbonite
Find out what your peers are saying about Microsoft, Collibra, Informatica and others in Data Governance. Updated: December 2025.
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