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CucumberStudio vs ServiceNow comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 17, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

CucumberStudio
Ranking in Rapid Application Development Software
25th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
12
Ranking in other categories
Dynamic Application Security Testing (DAST) (12th)
ServiceNow
Ranking in Rapid Application Development Software
2nd
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
231
Ranking in other categories
Help Desk Software (1st), IT Asset Management (1st), IT Service Management (ITSM) (1st), No-Code Development Platforms (1st)
 

Mindshare comparison

As of September 2026, in the Rapid Application Development Software category, the mindshare of CucumberStudio is 0.8%, up from 0.2% compared to the previous year. The mindshare of ServiceNow is 4.3%, down from 9.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Rapid Application Development Software Mindshare Distribution
ProductMindshare (%)
ServiceNow4.3%
CucumberStudio0.8%
Other94.9%
Rapid Application Development Software
 

Featured Reviews

Walter Wirch - PeerSpot reviewer
Technical Expert at Bertelsmann SE & Co.
Facilitates integration of test scenarios while needing modernization of components
CucumberStudio is primarily used for designing test scenarios and automating testing. We have implemented it in conjunction with our own routines for integration into our infrastructure CucumberStudio aligns with our strategy for data-driven testing. It supports our product owners in designing…
Hemanthreddy Vakiti - PeerSpot reviewer
Junior Data engineer at a tech vendor with 10,001+ employees
Structured workflows have improved SLA compliance and now support prioritized incident handling
I think the licensing and pricing of ServiceNow is quite expensive compared to other tools. For large organizations, it is acceptable, but specifically for small and medium organizations to track incidents or change requests, ServiceNow is quite expensive. Sometimes performance can be slow when workflows and integrations are configured for complex tasks. For advanced customizations or advanced features which we rarely use, the documentation is not up to standard. The documentation needs to be improved for advanced customization features. However, the platform is stable overall and the features are quite good. The user experience and performance concerns I mentioned are areas I want to be improved. When many workflows and interactions are configured, performance is slow. For the features it is providing, it is quite expensive. If these performance features are improved, we can easily pay that price and get the return on investment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of CucumberStudio is its use of action words, which allows me to avoid writing test cases from scratch for the most common scenarios."
"The solution is stable."
"Hiptest allowed us to clean up our test campaigns and standardize the way we write test cases and structure our BDD approach."
"The data table that helps in converting a single script to multiple test cases is very helpful."
"CucumberStudio aligns with our strategy for data-driven testing."
"Scenarios, since is a really easy way to create and control your test cases."
"The best thing is that a person without knowledge about the program can easily understand what happened in our testing process."
"The power of Hiptest is its test cases and campaign management."
"Now, ServiceNow is a leader and its pricing is quite good, quite competitive."
"We are very happy with the product."
"The main improvement is the integration of several business processes."
"The flow designer feature of ServiceNow has had the biggest impact on our productivity because it has helped me reduce manual efforts by creating automation and robotics."
"We could have chosen many different platforms but for lack of a better word, it was the easiest to be able to move to, taking all of our existing processes and data from different sources."
"I think ServiceNow is highly stable. These kinds of tools are used in a big company, and I haven't seen any issues in terms of the core platform."
"It is easily configurable and has a good developer society online, available for any issues from the backend."
"Easy to implement and consolidate different platforms and users with useful functionalities."
 

Cons

"I think it would be better if we could also do the reporting with CucumberStudio."
"A key area for improvement is to revamp outdated components such as HipTest publisher."
"The reporting and metrics can be improved. E.g.: If we wanted to have metrics across all projects."
"Copy-pasting something directly from JIRA requires too much modification and formatting."
"CucumberStudio's API integration could be improved both in terms of reliability and design."
"It needs some improvement when exporting scenarios into automation code, to make it easier to manage the repeatable action words and tests."
"Another kind of deployment might be useful, perhaps an option to install the tool in a local deployment."
"Support with In-App chat is great. However, it would be awesome to have real time support also for PT timezone."
"ServiceNow's customization is not too agile in those cases; it takes a little bit of time."
"The customer service of the product right now isn't very good. It's an aspect they really need to improve."
"There is a need for bug or error tracking in ServiceNow."
"We are not supposed to access outside our network."
"I would like to see more functionality in terms of custom workflows, not impacting the overall platform health."
"Primary areas of inefficiencies and delays were related to change resistance and lack of support from the IT Team Lead and IT Manager level staff for involvement in ServiceNow design and training workshops, and lack of support for governing new process policies."
"On the flip side, until very recently the overall UX experience was very poor as everything is either based on a form or a list."
"There should be greater integration with other enterprise applications. We're using Microsoft, Oracle, and other applications, and it would be good to have a greater integration on some of the immediate hiccups that you have with these services. It doesn't mean that when we have a problem with using another application, ServiceNow should be able to fix it, but ServiceNow should be able to alert us to things. There should be a bit more automation or integration."
 

Pricing and Cost Advice

Information not available
"The first impact for the customer is that it is expensive, but do not forget that it is a solution that includes infrastructure; a single cost, easy to justify."
"I have found the solution very expensive."
"The CapEx version is great."
"I am from Brazil. For Latin American markets, ServiceNow is very expensive as compared to other vendors, such as VMware."
"The pricing is reasonable and affordable, making it suitable for businesses ranging from small to large scale."
"It is an expensive platform."
"The solution is expensive."
"The license model is based on a number of fulfillers (active users who play some role within the ServiceNow functionality). Therefore, you can serve as many end-users as you want, without additional costs."
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Top Industries

By visitors reading reviews
Construction Company
15%
Comms Service Provider
15%
Manufacturing Company
14%
Financial Services Firm
10%
Financial Services Firm
10%
Manufacturing Company
10%
Outsourcing Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise3
Large Enterprise4
By reviewers
Company SizeCount
Small Business57
Midsize Enterprise35
Large Enterprise179
 

Questions from the Community

What needs improvement with Hiptest?
CucumberStudio's API integration could be improved both in terms of reliability and design. The API requires data to be sent in a specific format, which takes time to build. Additionally, the repor...
What is your primary use case for Hiptest?
I use CucumberStudio as a test case repository. All of our test cases are stored there. It is also part of our test planning process. For every sprint, we plan the test cases in CucumberStudio and ...
What advice do you have for others considering Hiptest?
For teams following a BDD style software development approach, CucumberStudio is a great collaborative tool that covers all the basic requirements of a test management tool. I would rate CucumberSt...
Which solution is better for developing non-ITSM applications: OutSystems or Service Now?
The short answer is that OutSystems is far better for 2 main reasons. Firstly, with Service Now you are locked into that platform for good. The business model is to lock in and then keep pumping th...
Would you choose ServiceNow over Microsoft PowerApps?
Hi Netanya, I will choose ServiceNow because ServiceNow is a very good tool compared to Microsoft PowerApp. Because ServiceNow has a very strong module (Performance Analysis) reporting which will ...
What is your experience regarding pricing and costs for ServiceNow?
ServiceNow operates on a subscription-based pricing model with custom pricing based on modules, users, and business requirements. Pricing varies depending on modules such as ITSM and ITOM, and lice...
 

Also Known As

Hiptest
No data available
 

Overview

 

Sample Customers

Cisco, Cardinal Health, Intuit, Smartbox, Accenture, Deliveroo
AAA, AstraZeneca, Becton, Dickinson and Company, Broadcom, Christus Health, Epicor, Equinix, GE Capital, Intuit, KPMG, Loyola Marymount University, OshKosh, Quantas, RedHat, Royal Bank of Scotland, Swiss Re, U.S. Department of Energy, Safeway, Yale University, and Zillow    
Find out what your peers are saying about CucumberStudio vs. ServiceNow and other solutions. Updated: September 2026.
914,805 professionals have used our research since 2012.