

Creatio Sales and LeadSquared are strong competitors in the CRM category. Based on the comparison, Creatio Sales has the upper hand due to its flexibility and ease of use, although LeadSquared offers strong automation capabilities.
Features: Creatio Sales offers low-code capabilities, efficient lead and opportunity management, and rapid deployment. Its flexibility allows for easy customization without deep technical know-how. LeadSquared shines with its robust automation features, seamless integration options, and a user-friendly interface that simplifies activity tracking.
Room for Improvement: Creatio Sales needs better mobile app development, enhanced email integration, and improved field service applications. LeadSquared requires advanced analytics, UI updates, and improved automation for complex workflows.
Ease of Deployment and Customer Service: Creatio Sales provides deployment in public cloud and on-premises setups, offering diverse flexibility but with occasional resolution delays. LeadSquared supports hybrid and private cloud solutions, praised for a responsive support team competent in handling complex issues.
Pricing and ROI: Creatio Sales offers a cost-effective tiered pricing model, regarded for its transparency and competitive positioning. LeadSquared, moderately priced, is noted for delivering significant ROI through its feature-rich automation suitable for B2C and B2B environments.
We do not need to manually update tasks since automations are configured to trigger and update the status automatically when specific conditions are met, thus saving both time and money on configurations.
The conversion rates, too, are better; they used to be lower, but they are now up by 30 to 35%.
With LeadSquared implementation and the reach it allows through automations, click-to-call, and other built-in features, connectivity rate with leads has increased.
We have had some issues where I needed to contact the customer support manager, but they ensured the issues were resolved.
The company is oriented in its support policy as Microsoft is, but I think Creatio is not as big or mature as Microsoft, and the support is not very good for me.
They provide an account manager in addition to customer support that helps to build new automations or different processes or new integrations.
The customer support for LeadSquared is great; they call on time and respond quickly to our inquiries.
Initially, my experience with customer support was quite poor, with long wait times, fuzzy responses, and the right person not being assigned to handle specific questions, often leading to time lost transferring chats.
If I want to make accessibility much more, I can create my own data center and own clusters with the non-functional requirements that I need.
Reducing the headache and costs of integration involved when using services provided by the main service provider itself.
If you are working on a private cloud, then that is the best thing LeadSquared offers.
Regarding scalability, I feel LeadSquared has enough potential, having already helped the organization.
I do not recommend it for telecom operations or production operations, but for office operations, it is not critical.
LeadSquared is quite stable.
LeadSquared is stable overall, but I have faced downtime a couple of times, usually during rain or similar events, lasting for two to three minutes.
LeadSquared is stable, though I have experienced some downtime while downloading reports and creating workflow automation, but those issues are resolved quickly.
We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied.
It is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration.
Deeper AI-driven recommendations such as lead conversion predictions, risk identification, and next-best-action suggestions could help the sales team prioritize opportunities more effectively.
If LeadSquared had an inbuilt third-party integration such as Ameyo or Exotel for calling, or if LeadSquared improved the calling mechanism within the platform itself instead of relying on a third party, that would be an improvement.
Governance is one of its strengths, especially for regulated industries.
The marketplace is complicated for customers and primarily benefits partners.
The licenses cost is also very less as compared to other CRM platforms.
LeadSquared provides significant ROI in tight budget scenarios as it balances functionality with ease of use.
Compared to other top-niche products, they are less, and it is good.
The drag-and-drop campaign designer in Creatio may be advanced, and the platform has a very advanced no-code editor, where business analysts can work as no-code developers.
Sales Creatio's modules are easier to use with drag and drop functionality and configuration options.
When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation.
Previously, the sales lead conversion rate was about 3,000 to 4,000 monthly, but now it has increased to 5,000, 6,000, or even 7,000 monthly conversion rates, significantly boosting our sales.
Lead scoring and prioritization stand out because they automatically score leads based on engagement and behavior, helping the sales team focus on conversion-ready prospects.
| Product | Mindshare (%) |
|---|---|
| LeadSquared | 0.9% |
| Sales Creatio | 1.0% |
| Other | 98.1% |


| Company Size | Count |
|---|---|
| Small Business | 11 |
| Midsize Enterprise | 2 |
| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 4 |
| Large Enterprise | 21 |
Sales Creatio is a configurable platform offering low-code customization and integration capabilities. Key features include quick implementation and hosting flexibility. It's suitable for team collaboration in medium to large enterprises managing sales processes with ease.
Sales Creatio delivers a seamless experience for B2B sales, supporting users in managing sales cycles such as lead qualification and contract finalization. It provides advanced analytics and automation tools with a drag-and-drop interface, requiring no deep programming expertise. Users benefit from robust integration capabilities and GDPR compliance. It is capable of hosting both on-premises and in the cloud, offering customization for manufacturing and production sectors. However, there are areas for improvement, particularly in customization, calendar functionality, and marketing documentation. The mobile app, field service features, and API development warrant enhancements, while pricing could be a concern for smaller companies.
What are the key features of Sales Creatio?
What benefits should be considered in reviews?
Sales Creatio is implemented in industries such as manufacturing and distribution, where it manages end-to-end sales processes and enhances team oversight through insightful dashboards and reports. It aids in lead generation and supports client solutions with ticket systems, primarily benefiting medium to large enterprises by focusing on customization and BPMN capabilities for manufacturing and production.
LeadSquared offers customizable CRM features that integrate seamlessly with existing systems, making it a valuable tool for automation and lead management with varied pricing options. It efficiently supports tasks, enhancing workflow through automation and integration with apps like Shopify and telephony systems.
LeadSquared's capabilities in lead conversion and efficiency improvement are recognized through its comprehensive CRM functionalities, providing insights into sales performance with call and email tracking alongside intuitive dashboards. While users experience efficiency gains and growth in their customer base, some areas require enhancement, including workflow automation, telephony integration, and stability in handling large campaigns. Addressing these stability issues with potential improvements in customer service response times and expanding functionalities like chatbots would significantly enhance user satisfaction.
What are the key features of LeadSquared?Industries such as real estate, education, and finance leverage LeadSquared as a central CRM system to capture and handle leads efficiently. It facilitates B2B and B2C sales processes by automating lead management and integrating essential communication tools like telephony and WhatsApp, resulting in improved sales efficiency and optimized customer interactions.
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