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Creatio Sales vs LeadSquared comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 14, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.1
Creatio Sales enhances business value by improving efficiency and user experience, though ROI and exact metrics are often untracked.
Sentiment score
5.7
LeadSquared improved ROI by automating campaigns, increasing conversions, shortening B2B times, enhancing productivity, and reducing costs.
We do not need to manually update tasks since automations are configured to trigger and update the status automatically when specific conditions are met, thus saving both time and money on configurations.
Associate Technology Consultant at a tech vendor with 10,001+ employees
The conversion rates, too, are better; they used to be lower, but they are now up by 30 to 35%.
Gtm Operator, Lead Generator at 404Minds Technologies
With LeadSquared implementation and the reach it allows through automations, click-to-call, and other built-in features, connectivity rate with leads has increased.
Senior Manager- Admissions at Sector 125
 

Customer Service

Sentiment score
7.0
Creatio Sales support provides effective, responsive service with room for improvement, especially compared to Microsoft's more mature support.
Sentiment score
6.2
LeadSquared offers proactive customer service with good technical support and improved response times, benefiting from account manager assistance.
We have had some issues where I needed to contact the customer support manager, but they ensured the issues were resolved.
Associate Product Consultant at a tech services company with 201-500 employees
The company is oriented in its support policy as Microsoft is, but I think Creatio is not as big or mature as Microsoft, and the support is not very good for me.
CEO at B-OS, Unipessoal Lda.
They provide an account manager in addition to customer support that helps to build new automations or different processes or new integrations.
Crm Analyst at Univo Edtech
The customer support for LeadSquared is great; they call on time and respond quickly to our inquiries.
CRM Expert
Initially, my experience with customer support was quite poor, with long wait times, fuzzy responses, and the right person not being assigned to handle specific questions, often leading to time lost transferring chats.
Senior Project Manager at Epicor Software
 

Scalability Issues

Sentiment score
6.8
Creatio Sales scales smoothly for various business sizes, supports customization, and ranks highly, although costs can increase.
Sentiment score
6.2
LeadSquared is scalable with good adaptability, though costly for large-scale use and limited in international expansion.
If I want to make accessibility much more, I can create my own data center and own clusters with the non-functional requirements that I need.
CEO at B-OS, Unipessoal Lda.
Reducing the headache and costs of integration involved when using services provided by the main service provider itself.
Senior Manager- Admissions at Sector 125
If you are working on a private cloud, then that is the best thing LeadSquared offers.
Crm Analyst at Univo Edtech
Regarding scalability, I feel LeadSquared has enough potential, having already helped the organization.
Senior Project Manager at Epicor Software
 

Stability Issues

Sentiment score
7.2
Creatio Sales is highly stable with 99.9% uptime, supported globally, but not recommended for telecom or production use.
Sentiment score
8.0
LeadSquared is highly regarded for stability and speed, with minimal downtime and user-rated reliability from five to eight.
I do not recommend it for telecom operations or production operations, but for office operations, it is not critical.
CEO at B-OS, Unipessoal Lda.
LeadSquared is quite stable.
Growth Associate at a educational organization with 11-50 employees
LeadSquared is stable overall, but I have faced downtime a couple of times, usually during rain or similar events, lasting for two to three minutes.
Gtm Operator, Lead Generator at 404Minds Technologies
LeadSquared is stable, though I have experienced some downtime while downloading reports and creating workflow automation, but those issues are resolved quickly.
Senior Project Manager at Epicor Software
 

Room For Improvement

Improving email integration, mobile app, marketing configurations, documentation, pricing, data handling, and customization are key areas for Creatio Sales.
Users recommend improving LeadSquared's interface, reporting, automation, AI capabilities, integrations, support, dashboards, and enhancing AI-driven insights.
We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied.
Associate Product Consultant at a tech services company with 201-500 employees
It is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration.
CEO at B-OS, Unipessoal Lda.
Deeper AI-driven recommendations such as lead conversion predictions, risk identification, and next-best-action suggestions could help the sales team prioritize opportunities more effectively.
Senior Project Manager at Epicor Software
If LeadSquared had an inbuilt third-party integration such as Ameyo or Exotel for calling, or if LeadSquared improved the calling mechanism within the platform itself instead of relying on a third party, that would be an improvement.
Senior Manager Analytics at Infoedge
Governance is one of its strengths, especially for regulated industries.
Technical Project Manager at a tech vendor with 1,001-5,000 employees
 

Setup Cost

Creatio Sales offers cost-effective pricing with flexible modules, undercutting Salesforce, and includes free and premium connectors.
LeadSquared offers competitive pricing with significant ROI, ideal for B2C, B2B, and SMBs, though less suited for large enterprises.
The marketplace is complicated for customers and primarily benefits partners.
CEO at B-OS, Unipessoal Lda.
The licenses cost is also very less as compared to other CRM platforms.
Crm Analyst at Univo Edtech
LeadSquared provides significant ROI in tight budget scenarios as it balances functionality with ease of use.
Technical Project Manager at a tech vendor with 1,001-5,000 employees
Compared to other top-niche products, they are less, and it is good.
Associate Technology Consultant at a tech vendor with 10,001+ employees
 

Valuable Features

Creatio Sales offers user-friendly customization, low-code tools, competitive pricing, and excellent integration, analytics, and customization capabilities.
LeadSquared enhances efficiency with automation, customization, and integration, offering real-time insights, streamlined workflows, and improved lead management.
The drag-and-drop campaign designer in Creatio may be advanced, and the platform has a very advanced no-code editor, where business analysts can work as no-code developers.
CEO at B-OS, Unipessoal Lda.
Sales Creatio's modules are easier to use with drag and drop functionality and configuration options.
Associate Product Consultant at a tech services company with 201-500 employees
When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation.
Associate Technology Consultant at a tech vendor with 10,001+ employees
Previously, the sales lead conversion rate was about 3,000 to 4,000 monthly, but now it has increased to 5,000, 6,000, or even 7,000 monthly conversion rates, significantly boosting our sales.
CRM Expert
Lead scoring and prioritization stand out because they automatically score leads based on engagement and behavior, helping the sales team focus on conversion-ready prospects.
Senior Project Manager at Epicor Software
 

Categories and Ranking

Creatio Sales
Ranking in CRM
21st
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
11
Ranking in other categories
Sales Force Automation (8th)
LeadSquared
Ranking in CRM
6th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
18
Ranking in other categories
Marketing Automation (4th)
 

Mindshare comparison

As of September 2026, in the CRM category, the mindshare of Creatio Sales is 1.0%, up from 0.9% compared to the previous year. The mindshare of LeadSquared is 0.9%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
LeadSquared0.9%
Sales Creatio1.0%
Other98.1%
CRM
 

Featured Reviews

Yevhen Yukhno - PeerSpot reviewer
CEO at B-OS, Unipessoal Lda.
BPM workflows have accelerated decisions but complex projects still need better support and pricing
The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.
Soumi Ganguly - PeerSpot reviewer
Senior Project Manager at Epicor Software
Automation has strengthened lead hygiene and reporting and drives faster sales conversions
One area for further enhancement is advanced analytics and predictive insights. While the platform provides robust reporting, deeper AI-driven recommendations such as lead conversion predictions, risk identification, and next-best-action suggestions could help the sales team prioritize opportunities more effectively. Improving user experience is another area; as organizations scale and workflows become more complex, simplifying configuration and creating more customizable dashboards could enhance adoption across business users. Additionally, expanding native integrations and reducing reliance on custom configurations for certain enterprise systems could streamline implementation further. Regarding support, I feel it should be more proactive, with spontaneous responses. Whenever I raised queries, I experienced longer wait times and had to wait for proper responses that were sometimes passed between multiple people. I believe when I ask a question, it should be assigned to the right person at the right time to reduce time consumption on both ends. LeadSquared automates many sales and marketing processes effectively, and there is an opportunity to strengthen its AI capabilities in areas such as predictive lead scoring, conversion forecasting, and next-best-action recommendations. AI-powered conversion analysis from calls, emails, and WhatsApp interactions could help identify customer intent, sentiments, and common objections, providing valuable insights for both the team and managers. For compliance and governance, a proper API should be created and integration should be structured to prevent lead leakage and data manipulation, which needs to be addressed by LeadSquared. I have noticed that it often does not provide accurate data and relies more on human intervention. When AI is integrated into any kind of software, it is expected to deliver the right outcomes and analyses. However, I have seen many cases where it provides only sixty-five to seventy percent accuracy, which I believe can be significantly improved.
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Top Industries

By visitors reading reviews
Construction Company
18%
Comms Service Provider
13%
Outsourcing Company
13%
Financial Services Firm
10%
University
25%
Outsourcing Company
12%
Construction Company
10%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise2
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise21
 

Questions from the Community

What is your experience regarding pricing and costs for Sales Creatio?
I purchased Creatio only through a direct project, as the marketplace is complicated for customers and primarily benefits partners who find solutions there and decide whether to use it or create in...
What needs improvement with Sales Creatio?
The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs f...
What is your primary use case for Sales Creatio?
I use Arch Linux and Fedora Linux in my workstations, and I work with some products like Gentoo for embedded and Fedora for desktop. My preference is Arch, but Arch is for me, not for enterprise. A...
What is your experience regarding pricing and costs for LeadSquared?
Pricing depends on the account size, and the setup cost was quite minimal and it was a reasonable charge for the setup that they have done. The licenses cost is also very less as compared to other ...
What needs improvement with LeadSquared?
Everything is good and perfect with LeadSquared.
What is your primary use case for LeadSquared?
I have used LeadSquared for almost five years. It was primarily a CRM tool that we used for managing all lead data, call logs, and emails that would get logged into it. When new leads were generate...
 

Comparisons

 

Overview

 

Sample Customers

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino
Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
Find out what your peers are saying about Creatio Sales vs. LeadSquared and other solutions. Updated: September 2026.
912,818 professionals have used our research since 2012.