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ConformIQ Creator vs SmartBear TestComplete comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ConformIQ Creator
Average Rating
8.0
Number of Reviews
3
Ranking in other categories
Test Management Tools (17th), Test Design Automation (2nd), AI-Augmented Software-Testing Tools (13th)
SmartBear TestComplete
Average Rating
7.6
Reviews Sentiment
6.8
Number of Reviews
76
Ranking in other categories
Functional Testing Tools (8th), Regression Testing Tools (5th), Test Automation Tools (6th)
 

Mindshare comparison

While both are Application Lifecycle Management solutions, they serve different purposes. ConformIQ Creator is designed for Test Management Tools and holds a mindshare of 2.8%, up 1.5% compared to last year.
SmartBear TestComplete, on the other hand, focuses on Test Automation Tools, holds 5.6% mindshare, down 5.9% since last year.
Test Management Tools Mindshare Distribution
ProductMindshare (%)
ConformIQ Creator2.8%
OpenText Application Quality Management9.6%
TestRail5.8%
Other81.8%
Test Management Tools
Test Automation Tools Mindshare Distribution
ProductMindshare (%)
SmartBear TestComplete5.6%
Tricentis Tosca10.7%
OpenText Functional Testing7.6%
Other76.1%
Test Automation Tools
 

Featured Reviews

reviewer1518657 - PeerSpot reviewer
QE Manager at Capgemini
Feature-rich stable tool with multiple options to control output, good integration with other tools, and knowledgeable support team
The core functionality of the tool is automated test generation of optimized test suite; the tool has extensive list of options for the same. The product's integration with other tools sets it apart. It has integrations with many upstream (for requirements mapping) and downstream (export of test cases to various tools) products. It is like "plug-and-play". For any customized downstream tool, like our proprietary automation framework, support is provided for custom development. It is has features - Business AD - to use in Agile implementations. The latest version seems to have support for BDD/Gherkin as well, which we have not used much.
Prakhar Goel - PeerSpot reviewer
Sr Test Lead at Emerson
Used for integration automation, user-based automation, and web automation
The solution's most valuable features are the drag-and-drop feature, keyword-driven approach, and reusability of the scripts. The solution has introduced a new feature that helps us identify objects we cannot normally identify. It gives you a fair idea of objects, resolving the object recognition issue. The solution can be used to perform different tests on different machines.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool has the ability to integrate with various requirement management, test management, and version control tools."
"Conformiq generates a unique and optimized set of test cases, maintains them to the current application version by removing those for obsolete functionality, and, with proper integration to the automation framework, has enabled in-release and in-sprint automation for us."
"Though optimized and automated test generation is the core functionality, the product's integration with other tools sets it apart."
"This product helps with understanding the design tool for the test case generation without manual writing of test cases in Excel."
"Conformiq integrates well with various automation tools and auto-generates between 60% and 80% of the automation scripts."
"TestComplete has strong reporting capabilities. The reports they generate are really good."
"In TestComplete, I saw a conformed package of a tool that kept everybody in consistency. The team was able to regenerate further tests without having to manipulate more code because the record feature is great."
"It is value for money, and different licensing options are available."
"You can record your actions and play them back later."
"Technical support is excellent, and if you reach out to them, they will get back to you within 24 hours."
"Such anticipation, preparation and workarounds are the way to ‘Doing it right, with TestComplete’."
"The solution is mainly stable."
"The most valuable features are the desktop and mobile modules."
 

Cons

"We have limited widgets available in the tool to design UI flow."
"Improvements on the List item widget and Table widget are needed."
"It would be helpful to have a feature in the tool's UI to map object locators within the system."
"I would like to see the output data optionally used as input for the model, as further action in the flow."
"Even though the 4.1 version is a far-improved version from its earlier avatars, the performance of test generation is still an issue on real-time models we have."
"The integration tools could be better."
"I didn't use it very heavily. One issue that I found was that there wasn't a quick way or a button to move Visual Basic scripts to TestComplete. We have a lot of such scripts in our organization, and it would be very useful to have some option to easily move these scripts. It is currently possible to convert these scripts to TestComplete, but it is not easy. I have to write some code, but everything is not available immediately."
"Product ungracefully crashes or hangs sometimes."
"In the cross-browser domain, it has a few snags with Microsoft Edge and Chrome; although, these problems are not critical."
"The solution’s customer support should be improved."
"If that engine could better identify more XPaths automatically and make the process more flexible, that would be better."
"The pricing is the constraint."
"The licensing costs are a little bit high and should be reduced."
 

Pricing and Cost Advice

Information not available
"My advice so far, is that while it’s not quite as powerful and easy to use as UFT, its price tag more than makes up for it."
"This is a pay-per-use service that is not expensive, and cost-efficient if you have a small team."
"It is approximately $6,000 a year."
"Our ROI is about $10,000 a year."
"The solution's pricing is too high."
"Overall, for us, the cost of the TestComplete platform and the three extra modules is around $8,000."
"It costs a few hundred per year, but I am not sure. It is not at all expensive as compared to other tools."
"The solution's licensing cost has increased because it has moved to some new SLM-based licenses."
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Top Industries

By visitors reading reviews
Financial Services Firm
20%
Construction Company
15%
Outsourcing Company
11%
Performing Arts
9%
Manufacturing Company
13%
Financial Services Firm
10%
Construction Company
10%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise19
Large Enterprise32
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for SmartBear TestComplete?
I am not involved in pricing or licensing; our management team handles these aspects.
What needs improvement with SmartBear TestComplete?
While using SmartBear TestComplete, we are fine with the current capabilities, however, it would be beneficial to improve some performance aspects, especially the image comparison feature. Occasion...
What is your primary use case for SmartBear TestComplete?
We are using SmartBear TestComplete ( /products/smartbear-testcomplete-reviews ) for automation over applications.
 

Also Known As

Conformiq Creator, Conformiq Transformer
No data available
 

Overview

 

Sample Customers

Alcatel-Lucent, Avaya, Daimler, Ericsson
Cisco, J.P. Morgan, Boeing, McAfee, EMC, Intuit, and Thomson Reuters.
Find out what your peers are saying about OpenText, IDERA, Microsoft and others in Test Management Tools. Updated: August 2026.
908,834 professionals have used our research since 2012.