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C3 AI vs HubSpot Sales Hub comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

C3 AI
Ranking in AI Sales & Marketing
36th
Average Rating
7.0
Number of Reviews
3
Ranking in other categories
AI Data Analysis (18th), AI Customer Experience Personalization (17th), AI Content Creation (10th), AI Procurement & Supply Chain (3rd)
HubSpot Sales Hub
Ranking in AI Sales & Marketing
1st
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
22
Ranking in other categories
CRM (8th)
 

Mindshare comparison

As of March 2026, in the AI Sales & Marketing category, the mindshare of C3 AI is 1.0%. The mindshare of HubSpot Sales Hub is 1.8%. It is calculated based on PeerSpot user engagement data.
AI Sales & Marketing Mindshare Distribution
ProductMindshare (%)
HubSpot Sales Hub1.8%
C3 AI1.0%
Other97.2%
AI Sales & Marketing
 

Featured Reviews

reviewer2795349 - PeerSpot reviewer
Group Head of Data Strategy & Enterprise Governance at a consumer goods company with 10,001+ employees
Struggled to justify enterprise adoption but have valued broader developer accessibility
If I could change or add anything to improve C3 AI, I would suggest making it not just an AI platform, but a data and AI combined platform, as bringing in data management elements, governance, and cloud features is critical. The real AI and modeling represent only 20 percent of what is needed; there is over 80 percent in the rest of the world that should be addressed. Given Tom Siebel's deep understanding of corporate work and his network, integrating C3 AI with other ERP solutions such as Oracle, SAP, or Microsoft is essential. If C3 AI can be an enterprise platform, embedding more data elements and ensuring seamless integration with other ERP solutions would significantly enhance its capabilities and attractiveness. If someone told me that they have SAP, and C3 AI can seamlessly integrate the data and perform action calls between SAP, allowing me to operate on C3 AI as I would on SAP, that would be a killer feature for me. I would suggest avoiding traditional licensing sales as it is too expensive; the starting price is too high. Considering a subscription model or a pay-per-use model is the best business structure for AI or data solution vendors. The pay-per-use model benefits usage, as the more you use, the more successful you become with the platform.
Mano Senaratne - PeerSpot reviewer
Head of Digital Engineering, Management Consultant at Stax Inc.
Seamless integration boosts workflow through custom connectivity
The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One of the best features C3 AI offers is that you do not need to learn Python or any specific machine learning programming language; you can use C3 AI with JavaScript."
"In the first phase alone, there was approximately $90 million in savings, which reduced about 5% of inventory."
"I have noticed improvements in efficiency, reduced downtime, and time saved for my team, as it is quite integrated through the source ML pipeline to report to general customer UI, functioning as one platform that takes care of everything, thus improving efficiency, optimization, and increasing project deliverables."
"The most valuable feature of the solution is the tracking of customer interaction and client introduction."
"There is definitely ROI because it helps manage the overall sales pipeline effectively; without it, we wouldn't be able to manage everything properly or strategically plan our sales strategy."
"I found the interface to be modern and intuitive. It offers excellent documentation and guidance for effectively managing sales pipelines."
"Overall, I give HubSpot Sales Hub a rating of ten because it is a strong platform for sales."
"HubSpot Sales Hub is a good integration tool. It helps us with other platforms. We can integrate data quite easily."
"The product helps us to identify coincidences and work to build a model that will allow us to identify opportunities."
"The solution makes it easy for you to log in and manage your pipeline. So pipeline management is very easy and simple."
"HubSpot Sales Hub is useful for managing workflows."
 

Cons

"However, I sometimes hear from colleagues that hallucination is an issue."
"We even failed to open any doors for C3 AI; there are no smaller wins, learning opportunities, or process improvements, even if the main goals were not met."
"The reason I chose eight out of ten is that as a user of C3 AI, I found the operational aspect not easy to understand; it is a bit tricky, and you should have more core knowledge to navigate C3 AI."
"HubSpot Sales Hub could be improved by being more affordable in other countries because it is a very potential software, but it is not much accessible for other players in the market."
"The pricing structure includes a base payment for the sales part, which is somewhat expensive compared to other options."
"When it comes to the UI part of the product, it looks very novice and definitely not something meant for an enterprise-grade level business."
"There have been some challenges related to workflow customization and terminology."
"The email tracking feature of HubSpot Sales Hub helps me assess prospect engagement, but I don't think it works well and it needs to be improved; the problem with it is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations."
"The tool should get better at catching leads. Currently, it works better on catching inbound leads. Whenever a person signs up on the website, HubSpot catches the lead and creates an account. However, it is not 100 percent accurate."
"There are a lot of areas in HubSpot Sales Hub that can improve. It is lacking some direct automation."
"There are a lot of areas in HubSpot Sales Hub that can improve. It is lacking some direct automation. There are a lot of challenges that we have during the integration. To solve this problem, we are using other third-party tools. They could improve on direct automation."
 

Pricing and Cost Advice

Information not available
"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."
"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."
"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."
"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."
"The tool's licensing offers value."
"We have to pay for licenses. They are not expensive."
"The solution is very affordable from the perspective of the features."
"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."
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Top Industries

By visitors reading reviews
Construction Company
33%
Energy/Utilities Company
10%
Comms Service Provider
10%
Manufacturing Company
7%
University
14%
Construction Company
13%
Manufacturing Company
8%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise4
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for C3 AI?
From my experience, I see the pricing, setup costs, and licensing of C3 AI as quite expensive; even a CTO from a globally leading consumer goods company feels it is too expensive and does not want ...
What needs improvement with C3 AI?
From a features perspective, I cannot identify specific areas for improvement, but for me, the platform feels satisfying. However, I sometimes hear from colleagues that hallucination is an issue. O...
What is your primary use case for C3 AI?
I was involved in testing, and the main use case is more focused on sourcing. The sourcing team is using C3 AI apps for inventory management and saving inventory data. C3 AI is used by the sourcing...
What is your experience regarding pricing and costs for HubSpot Sales Hub?
The solution is affordable, though the pricing structure includes a base payment for the sales part. The sales component is somewhat expensive, making the overall cost higher compared to some other...
What needs improvement with HubSpot Sales Hub?
I think the areas of HubSpot Sales Hub that could be improved or enhanced are probably templates that could be a bit smarter and the overall UI, which is not the best.What bothers me about the UI o...
What is your primary use case for HubSpot Sales Hub?
My usual use cases for HubSpot Sales Hub are the sales process and email automation.
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
digimind, easyrecrue, software2, subaru, suzuki, Huif
Find out what your peers are saying about C3 AI vs. HubSpot Sales Hub and other solutions. Updated: March 2026.
885,311 professionals have used our research since 2012.