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C3 AI vs Gong comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

C3 AI
Ranking in AI Customer Experience Personalization
17th
Ranking in AI Sales & Marketing
36th
Average Rating
7.0
Number of Reviews
3
Ranking in other categories
AI Data Analysis (18th), AI Content Creation (10th), AI Procurement & Supply Chain (3rd)
Gong
Ranking in AI Customer Experience Personalization
3rd
Ranking in AI Sales & Marketing
2nd
Average Rating
8.8
Number of Reviews
11
Ranking in other categories
Conversation Intelligence Software (1st)
 

Mindshare comparison

As of March 2026, in the AI Customer Experience Personalization category, the mindshare of C3 AI is 1.1%. The mindshare of Gong is 1.4%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Gong1.4%
C3 AI1.1%
Other97.5%
AI Customer Experience Personalization
 

Featured Reviews

reviewer2795349 - PeerSpot reviewer
Group Head of Data Strategy & Enterprise Governance at a consumer goods company with 10,001+ employees
Struggled to justify enterprise adoption but have valued broader developer accessibility
If I could change or add anything to improve C3 AI, I would suggest making it not just an AI platform, but a data and AI combined platform, as bringing in data management elements, governance, and cloud features is critical. The real AI and modeling represent only 20 percent of what is needed; there is over 80 percent in the rest of the world that should be addressed. Given Tom Siebel's deep understanding of corporate work and his network, integrating C3 AI with other ERP solutions such as Oracle, SAP, or Microsoft is essential. If C3 AI can be an enterprise platform, embedding more data elements and ensuring seamless integration with other ERP solutions would significantly enhance its capabilities and attractiveness. If someone told me that they have SAP, and C3 AI can seamlessly integrate the data and perform action calls between SAP, allowing me to operate on C3 AI as I would on SAP, that would be a killer feature for me. I would suggest avoiding traditional licensing sales as it is too expensive; the starting price is too high. Considering a subscription model or a pay-per-use model is the best business structure for AI or data solution vendors. The pay-per-use model benefits usage, as the more you use, the more successful you become with the platform.
Matheus Paschoalin - PeerSpot reviewer
Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees
Call reviews have boosted follow-ups and coaching but still need richer local insights and training
One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
11%
Financial Services Firm
11%
Marketing Services Firm
7%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for C3 AI?
From my experience, I see the pricing, setup costs, and licensing of C3 AI as quite expensive; even a CTO from a globally leading consumer goods company feels it is too expensive and does not want ...
What needs improvement with C3 AI?
From a features perspective, I cannot identify specific areas for improvement, but for me, the platform feels satisfying. However, I sometimes hear from colleagues that hallucination is an issue. O...
What is your primary use case for C3 AI?
I was involved in testing, and the main use case is more focused on sourcing. The sourcing team is using C3 AI apps for inventory management and saving inventory data. C3 AI is used by the sourcing...
What needs improvement with Gong?
Gong can be improved in terms of external sharing and editing, as the editing and being able to share an edited version of the call might be my biggest improvement. Other than that, everything is p...
What is your primary use case for Gong?
My main use case for Gong is client call recording, transcription, analysis, and customer forecasting. A quick specific example of how I use Gong for those purposes is that all of our client calls ...
What advice do you have for others considering Gong?
My advice to others looking into using Gong is to use it every day. Link it to your Outlook. Really get in there, grab the transcripts, put them in Claude. Really use it. It is quite a tool if you ...
 

Comparisons

 

Overview

Find out what your peers are saying about C3 AI vs. Gong and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.