Broadcom EMV 3-D Secure (3DS) vs Riskified comparison

Broadcom EMV 3-D Secure (3DS) offers an advanced authentication protocol tailored to enhance payment security by reducing fraud while improving the user experience. It is built to address the needs of merchants and financial institutions.

EMV 3DS by Broadcom focuses on seamless integration and security through its robust authentication methods. It uses risk-based assessments to evaluate the legitimacy of transactions, thereby providing a preventive approach against fraud. The protocol supports a wide range of devices and channels, making it adaptable to current market demands. This multi-channel authentication solution is designed to safeguard transactions and deliver convenience and efficiency, facilitating trust between merchants and consumers.

• Multi-platform Support: Ensures compatibility across different devices and channels to secure payments in any environment.
• Risk-based Authentication: Uses intelligent algorithms to assess transaction risks, minimizing customer friction and identifying fraud effectively.
• Flexible Integration: Easily adapts to existing payment systems, reducing development time and cost for businesses.
• Customer-friendly Design: Enhances user engagement with seamless transaction processes to improve satisfaction.

• Fraud Reduction: Significant decrease in unauthorized transactions, safeguarding revenue and boosting consumer trust.
• Operational Efficiency: Streamlined payment processes reduce operational costs and minimize transaction disputes.
• Customer Confidence: Improved user experience fosters greater customer loyalty and repeat business.
• Scalability: Solution grows with business needs without major overhauls, ensuring long-term value.

The implementation of Broadcom EMV 3-D Secure (3DS) in industries like retail and finance demonstrates its ability to secure digital payments effectively. Retailers benefit from reduced chargeback incidents, while financial institutions leverage the system to build more secure transactional relationships with clients, leading to increased trust and efficiency in day-to-day operations.

Riskified is a leading eCommerce fraud prevention platform specializing in increasing revenue and allowing businesses to operate with confidence by minimizing fraud risks.

Riskified leverages machine learning to assess transaction risks in real-time, aiming to enhance customer experience and business profitability. By analyzing vast datasets, Riskified helps merchants approve more transactions and manage chargeback issues efficiently. It offers tailored solutions for a variety of online businesses, ensuring reliable risk assessment and fraud detection strategies.

• Chargeback Guarantee: Protects merchants by absorbing chargeback liabilities, ensuring financial security.
• Real-Time Decision Engine: Instantly evaluates transactions, supporting seamless customer experiences.
• Account Protection: Safeguards user accounts against unauthorized access through sophisticated algorithms.
• Payment Optimization: Enhances transaction approval rates, boosting revenue potential.
• Data-Driven Insights: Provides valuable analytics to improve business strategies and fraud prevention measures.

• Increased Revenue: Higher transaction approval leads to more completed sales.
• Reduced Fraud Costs: Lower fraud occurrences translate to significant cost savings.
• Enhanced Customer Trust: Reliable service improves customer satisfaction and retention.
• Operational Efficiency: Automated processes streamline workflows, saving time.

Riskified implementation varies across industries like retail, travel, and digital services, where high transaction volumes and diverse fraud patterns demand robust solutions. Retailers benefit from enhanced checkout processes, while travel companies leverage fraud detection during bookings. Digital services use Riskified to secure subscriptions and content access, maintaining a balance between security and user experience.