Box vs Cloudinary comparison

Box and Cloudinary are both solutions in the Digital Asset Management category. Box is ranked #3 with an average rating of 7.5, while Cloudinary is ranked #2 with an average rating of 8.4. Box holds a 4.4% mindshare in DAM, compared to Cloudinary’s 3.0% mindshare. Additionally, 85% of Box users are willing to recommend the solution, compared to 100% of Cloudinary users who would recommend it.

Box

Read 42 Box reviews

3,334 Views
167 Comparison Views

85% willing to recommend

Cloudinary

Read 16 Cloudinary reviews

508 Views
422 Comparison Views

100% willing to recommend

Box

Cloudinary

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Executive SummaryUpdated on Mar 5, 2025

Box and Cloudinary are prominent in the field of digital asset management and file collaboration. Box holds an advantage in secure file sharing and compliance, while Cloudinary excels in media asset optimization and transformation.

Features: Box offers secure file sharing, collaboration tools for both personal and enterprise users, and comprehensive integrations with platforms like Microsoft Office. Cloudinary is known for its media asset management capabilities, including image and video optimization through powerful APIs and efficient media-specific tasks.

Room for Improvement: Box could enhance its search functionality, provide better local device sync options, and improve bulk action capabilities. Cloudinary would benefit from an improved interface for easier navigation, a more straightforward initial setup process, and more flexible pricing structures to support scaling businesses.

Ease of Deployment and Customer Service: Box supports flexible deployment across public, private, and on-premises models, with generally praised customer service, though some inefficiencies exist. Cloudinary is primarily deployed on public clouds, offering ease in general deployment but encountering challenges in scaling. Customer service feedback is positive, indicating satisfactory user experiences.

Pricing and ROI: Box provides competitive pricing with options from free to enterprise plans, delivering significant value despite high initial costs. Discounts for enterprises are common. Cloudinary offers generous free plans but presents scalability challenges with fixed pricing as user base grows. Both platforms demonstrate positive ROI through efficiencies and time savings, with Box adding notable compliance risk reduction.

To learn more, read our detailed Box vs. Cloudinary Report (Updated: December 2025).

Buyer's Guide

Box vs. Cloudinary

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Box

Ranking in Digital Asset Management

3rd

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Enterprise Content Management (9th), Cloud Storage (13th), Document Management Software (5th), Content Collaboration Platforms (9th)

Cloudinary

Ranking in Digital Asset Management

2nd

Average Rating

8.4

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

AI Content Creation (1st)

Mindshare comparison

As of January 2026, in the Digital Asset Management category, the mindshare of Box is 4.4%, down from 6.6% compared to the previous year. The mindshare of Cloudinary is 3.0%, down from 3.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Digital Asset Management Market Share Distribution
Product	Market Share (%)
Cloudinary	3.0%
Box	4.4%
Other	92.6%

Digital Asset Management

Featured Reviews

Ahmed Rashad

Senior Projects Manager at Tech-hub

Team collaboration has improved through shared access and real-time synchronization

I find the synchronization feature most valuable in Box. When I use multiple devices, it syncs them together and gives excellent results. I can assess the benefits of Box's file sharing. Box's integration with third-party apps is valuable, especially with Outlook. Box has helped my team's productivity by being very helpful with team collaboration when we are sharing certain shared documents between us. I mostly value Box's automation capabilities. They have helped optimize my business processes by saving time for sharing or sending files between the team. This gives us a shared workspace to work together on the same document or the same ideas. Box's security features have helped my organization meet compliance needs.

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Josue BYIRINGIRO

ATLP Technical Mentor at Andela

Saves time and resources and has a clear dashboard

I like the tool best because it's straightforward and doesn't have too many complicated options like AWS. The dashboard is clear - you create a directory, get credentials, and then use those in your Node.js or Java application to access resources. With AWS, you have to consider many things, like bucket policies and user permissions. It doesn't have these complications. Everything on Cloudinary is clearer than other platforms I've seen. It is very easy to use. It's easier than the AWS platforms I've seen. Even general developers can use it, while AWS needs more experience. The solution saves time and resources in several ways. It's easy to get started with, saving time from the beginning. You can implement file uploads in about thirty minutes without complications. The SDK and APIs provided to access their resources are simple and not complicated. Cloudinary is also a popular platform with good documentation and community support, making it easy to find solutions to problems.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We've never had a penetration. We've never had a security issue that their support didn't solve. We love their audit trail. We can know exactly when a collaborator opens. We love how you can define a collaborator."

"Box had a very easy-to-use search feature and a good user interface on its website, which was faster and better than SharePoint."

"Using Box for cloud storage allows us to focus on the service and maintaining infrastructure."

"We can provide controlled access to documents using the product."

"Box is very user-friendly; more so than SharePoint."

"The ability to collaborate around data anywhere, anytime is the most powerful features of Box."

"It is really easy to load files to and from this solution."

"File sharing with collaborators not on the same domain with offline access from multiple devices: I work on many projects that are multi-organizational, such as with customers, suppliers, or acquisitions."

More Box pros

"One of the best features of the platform is that we have a generous free tire that I can use for some of my projects without worrying about the platform's cost."

"Cloudinary provides a free plan for developers wanting to get started or explore its capabilities."

"The automation tools were used most often. They are quite convenient and cover our requirements."

"Cloudinary is very easy to use, especially for users or for developers."

"The product's most valuable feature is the ability to upload images quickly and retrieve URLs. It integrates well with code, providing a seamless experience."

"Unlike Firebase Storage, Cloudinary handles media-specific tasks like re-encoding uploads. For example, when users upload a video from an Apple device, it's often encoded in a proprietary Apple codec."

"I use the solution for posting images."

"The tool has tools designed for the average user, and the onboarding process is very easy, especially for aspiring junior developers. I love Cloudinary's automation feature. It automatically optimizes assets, so I don't have to do anything. When I store an image, their system already optimizes it. Its CDN is very powerful. The solution also has a default configuration that makes images load faster without losing quality. We haven't faced any issues in integrating the tool with other platforms."

More Cloudinary pros

Cons

"With OneDrive, you can continuously save your files over a Box folder. That is something I wish we could have."

"Tasks and comments could be easier to see, report, search, and manage."

"Data privacy, regarding where to store your data: Offering several transparent(!) options (where to store my data and whether to sync back or not and where to sync) regarding the local law situations (USA, EU, Switzerland!) would increase the credibility of a US based company (after NSA ‘snooping’)."

"They could integrate better with other platforms."

"I would like to see features for online collaboration between team members in the future, to open and see who is accessing the document now and see my movements across the document or the file we are sharing together."

"Maturity of the enterprise security around user management."

"I would love to see the ability to invite collaborators extended to a file level, not just the folder level."

"Collaborative editing was challenging if multiple people were in a document at once."

More Box cons

"Cloudinary's first paid plan is quite expensive, around one hundred dollars, which is more expensive than competitors like Dropbox"

"The solution should be made more user-friendly because sometimes it's hard to understand."

"When you open the product's management console, it can just be a little bit overwhelming at first until you figure it out."

"It blocked our account, prevented us from uploading files, and showed a message about file adjustments."

"I think Cloudinary has room for improvement, depending on the project you're working on. Changes might not be needed if your project fits what Cloudinary already offers. But if your project needs some changes, you can make them."

"I haven't really thought about what improvements I’d like to see in Cloudinary recently. One thing that comes to mind is the capability for hosting very large video files, similar to platforms like YouTube. Cloudinary is not as widely known for video uploads as other platforms, and it would be great if it had a larger user base for this purpose. Apart from marketing and video uploading, I haven't identified specific features or functionalities that need improvement. It’s been a while since I actively used Cloudinary, and I’m just starting to get back into it. Once I’m more familiar with it again, I’ll have a better idea of any gaps or areas for enhancement. I’ll need to think more about this and might provide feedback later."

"The user interface of Cloudinary needs improvement."

"The product could be improved by being more user-friendly for beginner programmers."

More Cloudinary cons

Pricing and Cost Advice

"They are very price competitive when pushed. Initially, they come out with a standard list price, but they are willing to be very competitive. The Box price was pretty much equal to or lower than the Citrix price, and Box has more features."

"The more you dig, the deeper the level of tools, and the more expensive it becomes."

"Box needs to improve with their pricing in terms of licensing costs."

"The pricing may seem steep at first, but delve into the features and you'll soon realize it is incredible value for what you get."

"Box's pricing is excellent."

"There's a free version that allows you to use it with almost full-feature access. Even in the free version, it gives you all you need."

"Our pricing and licensing is excellent. I'd tell all Higher Ed customers to talk with Internet2 for excellent pricing and support."

"I believe Box is cheaper than SharePoint."

More Box pricing and cost advice

"I have not used the product's paid subscription, as the free tier is sufficient for most users."

"From what I've used, it's actually cheap compared to other options like AWS."

"The product's free tier licensing plan is beneficial for individual developers to learn about its functionality."

"If you are just starting out, the tool is actually free. You don't have to pay any fee, except if you have a large volume of files and documents you want to host."

"It is a free tool."

"The solution’s pricing is moderate."

"I use the free plan, and that is enough for one or two websites. Though I felt that the product price is reasonable, I don't have any price details of any tools to help me make comparisons."

"We decided to quit using Cloudinary after two years because we were getting a lot of users, and it was becoming expensive. Cloudinary had fixed charges, so if we agreed to pay 500 USD per month, it would be the same whether we used high or low resources. They would notify us if we exceeded our limit, but not if we used less—however, AWS charges according to usage, which became more cost-effective for us as we grew. With AWS, you might pay 100 one month and 200 the next, depending on your usage."

More Cloudinary pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Government

Manufacturing Company

University

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	9
Large Enterprise	27

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	2
Large Enterprise	4

Questions from the Community

What do you like most about Box?

The solution is used for data storage and any kind of visualization.

See all answers

What is your experience regarding pricing and costs for Box?

I found the pricing reasonable because when I was working for an IBM partner, Box was free for us. We did not go to payment and other matters like this.

See all answers

What needs improvement with Box?

I believe Box has a lot of features that put it in a good rank among the file-sharing apps. I would like to see features for online collaboration between team members in the future, to open and see...

See all answers

What is your experience regarding pricing and costs for Cloudinary?

I did not research Cloudinary's pricing, as I am using it for free. In the free service, it performs well.

See all answers

What needs improvement with Cloudinary?

The UI needs improvement because it has become quite messy recently, making it difficult to locate the media library and images. Additionally, the initial setup process is complex due to the numero...

See all answers

What advice do you have for others considering Cloudinary?

I would advise new users to read the documentation thoroughly to understand how to upload and store images effectively. For those using Cloudinary for the first time, be prepared for a learning cur...

See all answers

Comparisons

SharePoint vs Box

Compared 15% of the time

ShareFile vs Box

Compared 9% of the time

Microsoft OneDrive for Business vs Box

Compared 7% of the time

Dropbox Business - Enterprise vs Box

Compared 5% of the time

IBM FileNet vs Box

Compared 5% of the time

More Box Competitors

Bynder vs Cloudinary

Compared 100% of the time

More Cloudinary Competitors

Product Reports

Buyer's Guide

Box

January 2026

Download Box product report

Buyer's Guide

Cloudinary

January 2026

Download Cloudinary product report

Overview

Box is a Modern Content Management Platform for companies of all sizes and industries. The difference that Box brings is that it offers the security and controls admins need with the sharing and collaboration capabilities end users want. Box has made it easier for people to securely share ideas, collaborate and get work done faster. Today, more than 62,000 businesses, including 59% of the Fortune 500, trust Box to manage content in the cloud.

The Box platform provides HIPAA, FINRA, FedRAMP, and many other compliances to go with granular access permissions and advanced security capabilities.

By using Box you can sync, share, and collaborate on all types of files, anywhere, on any device - but that's just the beginning. You can choose where to store your data, to manage your own encryption keys, and set workflows to automate content-based processes. You can also assign custom metadata tags to content, watermark sensitive content, and set file retention or legal hold policies.

Box has deep, native integrations with Microsoft Office and Outlook, Google Apps for Work, Salesforce, Netsuite, Docusign, Adobe, and many other best-of-breed solutions you may already be using.

Box

Cloudinary provides a comprehensive API for image transformation, offering easy integration and a user-friendly interface. With automated asset optimization and robust media management, it enables seamless image storage and retrieval, making it a preferred choice for websites and applications.

Cloudinary is a leading platform in image management, featuring tools for image transformation, storage, and hosting. Its user-centric design simplifies processes like automated image optimization and media validation. Users benefit from a versatile CDN and a generous free tier, facilitating efficient development and deployment. The ability to handle image uploads and retrievals without complex configurations aids in quick time to market, while intuitive search and manageable media organization enhance user experience. Despite its strengths, users call for improvements in user-friendliness, API functionality, and clearer documentation. Pricing remains a concern, and additional advanced AI capabilities for image generation are desired. There's interest in better video hosting and integration with existing storage solutions.

What features does Cloudinary offer?

API for Image Transformation: Offers broad capabilities for customizing images.
Automated Asset Optimization: Ensures images are delivered in optimal formats.
Media Validation: Verifies media integrity and quality.
Intuitive Search: Allows easy retrieval of media assets.
CDN Power: Boosts content delivery speed globally.

What benefits do users find in Cloudinary?

Seamless Development: Facilitates quick development and deployment.
Efficient Image Management: Simplifies image storage and retrieval.
User-Friendly Interface: Aids in easy platform navigation.
Time-Saving Processes: Reduces time in image handling and delivery.

Cloudinary finds applications across sectors such as e-commerce, where image optimization for different devices significantly enhances user experience. In the web and app development fields, it enables automated management of image sizes and formats, supporting functions like user uploads and profile picture handling. Organizations utilize its media management capabilities for storing and handling documents, videos, and other assets. The API integration streamlines backend operations, making it an appealing choice for developers in diverse industries.

Cloudinary

Sample Customers

GE, Toyota, P&G, Caterpillar, Flex, Schneider Electric, Sally Beauty, Eurostar, AstraZeneca, AirBnB, Whirlpool, Wake Forest School of Medicine, Nationwide, Aeropostale etc

Information Not Available

Buyer's Guide

Box vs. Cloudinary

December 2025

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