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Cloudinary vs OpenText Digital Asset Management comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 19, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudinary
Ranking in Digital Asset Management
2nd
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
16
Ranking in other categories
No ranking in other categories
OpenText Digital Asset Mana...
Ranking in Digital Asset Management
13th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Digital Asset Management category, the mindshare of Cloudinary is 5.4%, up from 0.8% compared to the previous year. The mindshare of OpenText Digital Asset Management is 4.1%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Digital Asset Management
 

Featured Reviews

Josue BYIRINGIRO - PeerSpot reviewer
Saves time and resources and has a clear dashboard
I like the tool best because it's straightforward and doesn't have too many complicated options like AWS. The dashboard is clear - you create a directory, get credentials, and then use those in your Node.js or Java application to access resources. With AWS, you have to consider many things, like bucket policies and user permissions. It doesn't have these complications. Everything on Cloudinary is clearer than other platforms I've seen. It is very easy to use. It's easier than the AWS platforms I've seen. Even general developers can use it, while AWS needs more experience. The solution saves time and resources in several ways. It's easy to get started with, saving time from the beginning. You can implement file uploads in about thirty minutes without complications. The SDK and APIs provided to access their resources are simple and not complicated. Cloudinary is also a popular platform with good documentation and community support, making it easy to find solutions to problems.
YasserAli - PeerSpot reviewer
This provides all-in-one media management for images and videos
The solution is not very user friendly, and if you're coming from a conventional enterprise content management background, there is a steep learning curve. I think it should make itself more discoverable to technical people and that includes the documentation which is lacking in terms of ease of use. I'd like to see some right to left languages as an additional feature. We have to integrate with third parties in order for Arabic to be recognized. It would make a big difference to have that included. It's something that a lot of the competitors are doing. OpenText is lagging in that regard. We're based in Egypt and unfortunately we're unable to implement the full functionality of the solution and get the best out of the product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The platform is very easy to use. The documentation is excellent, and the implementation involves only a few simple steps. It is accessible to users with varying levels of expertise."
"Cloudinary is very easy to use, especially for users or for developers."
"I like the tool best because it's straightforward and doesn't have too many complicated options like AWS. The dashboard is clear - you create a directory, get credentials, and then use those in your Node.js or Java application to access resources. With AWS, you have to consider many things, like bucket policies and user permissions. It doesn't have these complications. Everything on Cloudinary is clearer than other platforms I've seen. It is very easy to use. It's easier than the AWS platforms I've seen. Even general developers can use it, while AWS needs more experience."
"Unlike Firebase Storage, Cloudinary handles media-specific tasks like re-encoding uploads. For example, when users upload a video from an Apple device, it's often encoded in a proprietary Apple codec."
"One of the best features of the platform is that we have a generous free tire that I can use for some of my projects without worrying about the platform's cost."
"The automation tools were used most often. They are quite convenient and cover our requirements."
"The tool has tools designed for the average user, and the onboarding process is very easy, especially for aspiring junior developers. I love Cloudinary's automation feature. It automatically optimizes assets, so I don't have to do anything. When I store an image, their system already optimizes it. Its CDN is very powerful. The solution also has a default configuration that makes images load faster without losing quality. We haven't faced any issues in integrating the tool with other platforms."
"I have not seen any bugs or breakdowns. The tool's performance when the site loads up is good."
"This is an all-in-one media solution in terms of media management."
 

Cons

"I believe there is some scope for improvement in areas like the dashboard, specifically the user dashboard and the browser where you can navigate the platform."
"The high price of the tool is an area of concern where improvements are required."
"The user interface of Cloudinary needs improvement."
"For non-technical users, the initial setup could be made easier."
"Cloudinary's first paid plan is quite expensive, around one hundred dollars, which is more expensive than competitors like Dropbox"
"The main issue with the package is how it handles errors. It swallows errors and throws its own, but without preserving the stack trace, making debugging nearly impossible."
"There are some things the product can improve in its UI."
"I haven't really thought about what improvements I’d like to see in Cloudinary recently. One thing that comes to mind is the capability for hosting very large video files, similar to platforms like YouTube. Cloudinary is not as widely known for video uploads as other platforms, and it would be great if it had a larger user base for this purpose. Apart from marketing and video uploading, I haven't identified specific features or functionalities that need improvement. It’s been a while since I actively used Cloudinary, and I’m just starting to get back into it. Once I’m more familiar with it again, I’ll have a better idea of any gaps or areas for enhancement. I’ll need to think more about this and might provide feedback later."
"Could be more user-friendly."
 

Pricing and Cost Advice

"It is a free tool."
"I use the free plan, and that is enough for one or two websites. Though I felt that the product price is reasonable, I don't have any price details of any tools to help me make comparisons."
"The product's free tier licensing plan is beneficial for individual developers to learn about its functionality."
"The solution’s pricing is moderate."
"The tool's pricing is very high."
"I have not used the product's paid subscription, as the free tier is sufficient for most users."
"We decided to quit using Cloudinary after two years because we were getting a lot of users, and it was becoming expensive. Cloudinary had fixed charges, so if we agreed to pay 500 USD per month, it would be the same whether we used high or low resources. They would notify us if we exceeded our limit, but not if we used less—however, AWS charges according to usage, which became more cost-effective for us as we grew. With AWS, you might pay 100 one month and 200 the next, depending on your usage."
"For us, the price is okay."
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Company Size

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Small Business
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Questions from the Community

What is your experience regarding pricing and costs for Cloudinary?
I did not research Cloudinary's pricing, as I am using it for free. In the free service, it performs well.
What needs improvement with Cloudinary?
The UI needs improvement because it has become quite messy recently, making it difficult to locate the media library and images. Additionally, the initial setup process is complex due to the numero...
What advice do you have for others considering Cloudinary?
I would advise new users to read the documentation thoroughly to understand how to upload and store images effectively. For those using Cloudinary for the first time, be prepared for a learning cur...
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Comparisons

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Sample Customers

Information Not Available
Marks & Spencer, Minneapolis Institute of Art, Argos, News UK, Rosetta Stone, Tarkett, DDR Corp., PBS
Find out what your peers are saying about Adobe, Cloudinary, Box and others in Digital Asset Management. Updated: June 2025.
859,687 professionals have used our research since 2012.