Bluecore vs LeadSquared vs Marketo comparison

Bluecore and LeadSquared are both solutions in the Marketing Automation category. Bluecore is ranked #18, while LeadSquared is ranked #10 with an average rating of 7.5. Bluecore holds a 1.8% mindshare in MA, compared to LeadSquared’s 1.0% mindshare. Additionally, 80% of LeadSquared users are willing to recommend the solution.

Bluecore

230 Views
221 Comparison Views

LeadSquared

Read 4 LeadSquared reviews

572 Views
137 Comparison Views

80% willing to recommend

Marketo

Read 26 Marketo reviews

1,613 Views
1,323 Comparison Views

96% willing to recommend

Bluecore

LeadSquared

Marketo

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Bluecore, LeadSquared, and Marketo based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: August 2025).

Buyer's Guide

Marketing Automation

August 2025

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Helped 868,759 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of Bluecore is 1.8%, up from 1.8% compared to the previous year. The mindshare of LeadSquared is 1.0%, down from 1.4% compared to the previous year. The mindshare of Marketo is 11.7%, down from 16.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Marketo	11.7%
LeadSquared	1.0%
Bluecore	1.8%
Other	85.5%

Marketing Automation

Featured Reviews

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Kauhslendra Singh

Business Development Manager at Drishti IAs

Has an easy-to-understand user interface

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

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Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

12%

Media Company

12%

Comms Service Provider

10%

Financial Services Firm

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

Questions from the Community

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What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

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What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our us...

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What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

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What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM...

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What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

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What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confide...

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Comparisons

Salesforce Marketing Cloud vs Bluecore

Compared 100% of the time

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Zoho CRM vs LeadSquared

Compared 57% of the time

Zendesk vs LeadSquared

Compared 43% of the time

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Salesforce Marketing Cloud vs Marketo

Compared 29% of the time

HubSpot Marketing Hub vs Marketo

Compared 22% of the time

Oracle Eloqua vs Marketo

Compared 16% of the time

SAP Marketing Cloud vs Marketo

Compared 8% of the time

Microsoft Dynamics CRM vs Marketo

Compared 5% of the time

More Marketo Competitors

Product Reports

Buyer's Guide

Marketing Automation

August 2025

Download Bluecore product report

Buyer's Guide

CRM

September 2025

Download LeadSquared product report

Buyer's Guide

Marketo

September 2025

Download Marketo product report

Overview

Bluecore is a cross-channel Retail Marketing Platform specializing in email. Bluecore's unique ability to match customer data with real-time product updates enables brands to build intelligent, triggered campaigns that span all email programs and channels. By connecting deep data insights, Bluecore's AI-driven decisioning engine determines the timing and content of the next-best campaign to surface to individual shoppers, driving relevance for shoppers and increased revenue for brands.

Bluecore

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Sample Customers

Zachys, Tommy Hilfiger, Evo, Teleflora, Sur la Table, Perry Ellis International

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: August 2025.

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868,759 professionals have used our research since 2012.