

| Product | Market Share (%) |
|---|---|
| Backbase | 21.9% |
| eMACH.ai Digital Engagement Platform (DEP) | 3.1% |
| Other | 75.0% |
People expect flawless digital journeys - provide that, or your customers will just leave. But with the Backbase platform, your bank can surpass expectations and become a beloved part of people’s daily lives.
eMACH.ai Digital Engagement Platform (DEP) from Intellect Global Consumer Banking (iGCB) empowers banks with agility and intelligence, transforming Retail, SME, and Commercial banking into digital-first experiences throughout the customer journey.
With AI and behavioral intelligence, eMACH.ai DEP accelerates customer acquisition and loyalty, leveraging digital channels as growth engines. It unifies sales, marketing, and operations in an integrated suite, enhancing collaboration and innovation in an open banking ecosystem. Built on a microservices-based, API-first, cloud-native, and headless architecture, it provides scalability and continuous innovation. Its low-code environment allows rapid journey creation, balancing security and compliance while offering connected, data-driven experiences. Reducing time-to-market, it reimagines engagement and maximizes digital interactions as value opportunities.
What are the key features?In industries like finance, eMACH.ai DEP is implemented to offer tailored banking solutions that meet specific needs, allowing institutions to maintain agility and customer-centricity. By integrating seamlessly with existing infrastructures and supporting open banking, financial institutions leverage its advanced capabilities to rethink engagement, drive growth, and enhance customer experiences.
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