Azure Web Application Firewall vs Kemp LoadMaster comparison

Microsoft and Progress Software are both solutions in the Web Application Firewall (WAF) category. Microsoft is ranked #12 with an average rating of 8.3, while Progress Software is ranked #20 with an average rating of 8.5. Additionally, 93% of Microsoft users are willing to recommend the solution, compared to 98% of Progress Software users who would recommend it.

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Azure Web Application Firewall and Kemp LoadMaster based on real PeerSpot user reviews.

Find out in this report how the two Web Application Firewall (WAF) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Azure Web Application Firewall vs. Kemp LoadMaster Report (Updated: December 2025).

Buyer's Guide

Azure Web Application Firewall vs. Kemp LoadMaster

December 2025

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Helped 879,768 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.5

Cloudflare users experienced increased performance, security, and cost-effectiveness, leading to improved loyalty and revenue despite difficult ROI calculations.

Sentiment score

3.9

Azure Web Application Firewall offers cost-efficiency through reduced administration, AI enhancements, and competitive pricing compared to leading competitors.

Sentiment score

7.4

Kemp LoadMaster is a cost-effective solution that enhances efficiency, security, and offers significant returns quickly in various industries.

For the small project I was working on, using the basic tier provided a huge improvement at zero cost.

Wellington Malagutti

Security Specialist at a tech services company with 1,001-5,000 employees

In terms of return on investment with Cloudflare, it costs my time to set them up, but basically once they're set up, it's done.

Herb Angle

Owner at Hga consulting

For more quotes and insights, download the Cloudflare report

Recently, they have been under serious attack with major exploits, such as Log4j, affecting Fortinet and Palo Alto, and even Cisco and VMware.

Mats Hagberg Olsson

Senior Solutions Architect at EQ2 Technology

AI-based recommendations save on time and money.

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

For more quotes and insights, download the Azure Web Application Firewall report

No quotes available

For more quotes and insights, download the Kemp LoadMaster report

Customer Service

Sentiment score

7.0

Cloudflare's customer service is quick, but technical support feedback is mixed, with improvement needed in responsiveness and detailed assistance.

Sentiment score

7.1

Microsoft support is generally satisfactory, with users preferring higher-tier options for faster response and clearer communication.

Sentiment score

8.8

Kemp LoadMaster support is highly rated for its knowledgeable, efficient team offering quick issue resolution and comprehensive online resources.

Cloudflare does not offer hands-on technical support to fix customer problems but rather a self-service model.

reviewer1245303

Senior Consultant CDN at a comms service provider with 10,001+ employees

I would rate the technical support with Cloudflare as excellent every time I've had to call them.

Herb Angle

Owner at Hga consulting

I have primarily worked not with the tool's customer support but with the product's sales engineers and technical sales engineers, who seem to know their stuff.

reviewer2541525

Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees

For more quotes and insights, download the Cloudflare report

They are good at troubleshooting and configuring things.

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

I am very satisfied with the response from Microsoft dedicated architects if it happens that I have to call for their support.

Mats Hagberg Olsson

Senior Solutions Architect at EQ2 Technology

I reached out to their support, and they helped me resolve the issue effectively.

Adolfo Albanell

Owner at ICAL S.A.

For more quotes and insights, download the Azure Web Application Firewall report

We have not received technical support from Kemp LoadMaster without a license.

IshtiaqKhalil

Information Security Engineer at BOK

For more quotes and insights, download the Kemp LoadMaster report

Scalability Issues

Sentiment score

8.1

Users praise Cloudflare for seamless scalability, effective traffic management, easy upgrades, and robust global infrastructure without disruptions.

Sentiment score

6.6

Azure Web Application Firewall offers flexible, highly-rated scalability, easily adapting to traffic changes and various workload needs across subscriptions.

Sentiment score

8.2

Kemp LoadMaster is highly scalable, supporting smooth upgrades and adaptable licensing for both small and large enterprises.

It is a SaaS tool, but the fact that they have workloads deployed across the world proves that it is a highly scalable tool.

reviewer2541525

Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees

The tool offers very good performance, even during high-traffic periods.

Carlos Alam Hernandez Baruch

Engineer at SITMEXICO

I rate the solution’s scalability an eight out of ten.

Prajith Chowthee

Independent Consultant at Unaikui

For more quotes and insights, download the Cloudflare report

Some Azure applications, like the web application firewall, require a certain level of SKU for hosting setup.

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

For our company, Azure Web Application Firewall works effectively for scalability.

Kevin Rua Jefwa

Global IT Solutions Specialist at RELIEF INTERNATIONAL INC

For more quotes and insights, download the Azure Web Application Firewall report

Kemp LoadMaster is a scalable solution.

IshtiaqKhalil

Information Security Engineer at BOK

For more quotes and insights, download the Kemp LoadMaster report

Stability Issues

Sentiment score

7.6

Cloudflare is highly rated for stability and uptime, with few past issues, especially on higher-tier plans.

Sentiment score

7.1

Azure Web Application Firewall is highly stable, with minimal connectivity or performance issues and consistently earns high reliability ratings.

Sentiment score

8.7

Kemp LoadMaster is praised for its stability, reliability, high availability, and effective server load management with minimal downtime.

I rate the solution’s stability an eight out of ten.

Prajith Chowthee

Independent Consultant at Unaikui

The service is very stable with no impacts during high-traffic periods.

Carlos Alam Hernandez Baruch

Engineer at SITMEXICO

For more quotes and insights, download the Cloudflare report

Very rarely do I see any latency issues.

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

For more quotes and insights, download the Azure Web Application Firewall report

With the license purchase afterwards, if it expires, it begins dropping the HTTP traffic, also the DNS traffic.

IshtiaqKhalil

Information Security Engineer at BOK

For more quotes and insights, download the Kemp LoadMaster report

Room For Improvement

Enhancements needed in Cloudflare: analytics, CDN latency, API integration, user support, DNS, pricing, documentation, server coverage, WAF, and cache.

Azure Web Application Firewall needs better reporting, integration, cost plans, and process streamlining for enhanced management and support.

Kemp LoadMaster needs UI, security, documentation enhancements, improved monitoring, automation, analytics, and better cloud integration.

Despite these challenges, overall, Cloudflare remains the preferred solution compared to Azure, AWS CloudFront, and Google Cloud Armor.

Bilal Mujahid

Managed Services Manager at Adapture Technology Group

Areas like how assessment, discovery, and payload are dealt with and how it all comes into your organization can be considered when trying to make suggestions to Cloudflare for improvements.

Darryl Wethington

Senior Cloud Solution Architect at Integrated Technology Solution Group (ITSG)

There are some performance considerations when it comes to dynamic content that involves fetching data from databases or using APIs.

Animesh.Kumar

Senior Solutions Architect at Think Power Solutions

For more quotes and insights, download the Cloudflare report

Upgrading the platform regularly is necessary for security, however, frequent updates every six months or year from Azure can be a maintenance overhead.

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

The pricing needs improvement, and I think for beginners it will be a little bit complicated, so the ease of use could be enhanced.

Kevin Rua Jefwa

Global IT Solutions Specialist at RELIEF INTERNATIONAL INC

For more quotes and insights, download the Azure Web Application Firewall report

After that, they said if it was good, we could purchase the license, and while we found it very good, the license cost was too high.

IshtiaqKhalil

Information Security Engineer at BOK

For more quotes and insights, download the Kemp LoadMaster report

Setup Cost

Cloudflare offers scalable pricing, from free to enterprise plans, providing significant value especially for mid-sized companies.

Azure Web Application Firewall offers scalable pricing, valued functionality, and favorable terms, appealing compared to AWS and GCP.

Kemp LoadMaster offers flexible, cost-effective licensing and setup with positive user feedback and a 30-day free trial.

I find it to be cheap.

Carlos Alam Hernandez Baruch

Engineer at SITMEXICO

I rate the product’s pricing a five out of ten, where one is cheap, and ten is expensive.

Animesh.Kumar

Senior Solutions Architect at Think Power Solutions

The tool is a premium product, so it is very expensive.

reviewer2541525

Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees

For more quotes and insights, download the Cloudflare report

It is even a lower cost compared to AWS and GCP.

Mats Hagberg Olsson

Senior Solutions Architect at EQ2 Technology

Sometimes, when opting for a higher SKU, it's not the WAF itself that's costly but the additional requirements.

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

I would place Azure Web Application Firewall at an eight on a scale from one to 10, with one being cheap and 10 being expensive.

Kevin Rua Jefwa

Global IT Solutions Specialist at RELIEF INTERNATIONAL INC

For more quotes and insights, download the Azure Web Application Firewall report

No quotes available

For more quotes and insights, download the Kemp LoadMaster report

Valuable Features

Cloudflare enhances performance and security with CDN caching, DDoS protection, and an easy-to-use dashboard, benefiting many users.

Azure Web Application Firewall offers robust security, seamless Azure integration, automatic rule management, and scalable, user-friendly deployment with minimal downtime.

Kemp LoadMaster offers ease of use, security features, Azure integration, and cost-effective load balancing for Microsoft applications.

The most valuable features of the solution are performance and security.

Darryl Wethington

Senior Cloud Solution Architect at Integrated Technology Solution Group (ITSG)

Techniques like minification and image compression reduce the size of assets, leading to better performance and faster user load times.

Animesh.Kumar

Senior Solutions Architect at Think Power Solutions

The solution has been able to compare it to the market, and I think the product has taken great strides in automating quite a bit of things, and they use a lot of AI.

reviewer2541525

Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees

For more quotes and insights, download the Cloudflare report

With Microsoft, everything is within a single suite, making it easier to configure and plan.

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

It is almost impossible to access these assets from outside, requiring a very skilled attacker to obtain asset tokens of a customer using Azure.

Mats Hagberg Olsson

Senior Solutions Architect at EQ2 Technology

It integrates effectively with things such as Sentinel and Defender for Cloud, so mostly it's the analytics and now the AI capabilities that have been introduced with Co-pilot.

Kevin Rua Jefwa

Global IT Solutions Specialist at RELIEF INTERNATIONAL INC

For more quotes and insights, download the Azure Web Application Firewall report

We had some issues in patching management, so we deployed this product for virtual patching, the IPS rule, and it gives us very good results because we have very critical servers.

IshtiaqKhalil

Information Security Engineer at BOK

For more quotes and insights, download the Kemp LoadMaster report

Categories and Ranking

Cloudflare

Featured Reviews

Herb Angle

Owner at Hga consulting

Has helped manage client domains with streamlined access control and threat visibility

I don't know what areas could be improved with Cloudflare WAF; Cloudflare is constantly improving and adding features to their feature set. They're doing a good job, and as far as DNS and support for any domains that I create or my clients create, it's mandatory for me to make sure that they have Cloudflare as their DNS provider. The Cloudflare load balancing capability hasn't really helped in enhancing my website's uptime and resiliency because we don't really get that much traffic; it's mostly remote users, and web hosting is done by a web hosting service. It doesn't pay to try to host your own website.

Read full review

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

Comprehensive suite simplifies configuration while frequent updates require management

Mainly, it comes with the complete suite of Microsoft services. I can use it in conjunction with the best options and other features that come with it. Configuration is much easier than using different platforms. For example, if I have hosted the application in AWS and am using the Application Firewall from Azure, there are certain additional steps to follow when configuring them. With Microsoft, everything is within a single suite, making it easier to configure and plan. Azure continually upgrades platforms and sends us messages to upgrade to the next version, simplifying the process. Later, it's much easier if I want to upgrade the software platform, scale it, or move it to a different application host as the whole suite comes together. The return on investment is good. If I am doing applications for clients, I can invoice them for better costs. Most applications that I run and use have a better return on investment.

Read full review

IshtiaqKhalil

Information Security Engineer at BOK

Displays flexible, user-friendly interface with minor licensing challenges

The product could be improved with a more intuitive interface for complex configurations and more advanced analytics. Additionally, enhanced security features, like a more robust Web Application Firewall, and stronger APIs for better automation would be beneficial. Overall, the main areas for improvement are in strengthening the advanced features to better meet the demands of large-scale enterprise environments. key features for the next release should focus on three areas. First, an enhanced, next-generation security suite with a more powerful Web Application Firewall (WAF) and integrated bot protection. Second, more advanced and customizable analytics dashboards to provide deeper insights into application performance. Finally, greater support for modern, cloud-native environments, including better APIs for automation and seamless hybrid-cloud traffic management

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

10%

Comms Service Provider

10%

Manufacturing Company

Computer Software Company

14%

Financial Services Firm

13%

Manufacturing Company

12%

Government

Computer Software Company

13%

Manufacturing Company

Government

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	46
Midsize Enterprise	8
Large Enterprise	25

By reviewers
Company Size	Count
Small Business	6
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	24
Midsize Enterprise	13
Large Enterprise	16

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?

Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...

See all answers

Which would you choose - Cloudflare DNS or Quad9?

Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...

See all answers

What do you like most about Cloudflare?

Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.

See all answers

What is your experience regarding pricing and costs for Azure Web Application Firewall?

I would place Azure Web Application Firewall at an eight on a scale from one to 10, with one being cheap and 10 being...

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What needs improvement with Azure Web Application Firewall?

The pricing needs improvement, and I think for beginners it will be a little bit complicated, so the ease of use coul...

See all answers

What is your primary use case for Azure Web Application Firewall?

Because we mostly operate in the cloud and because we're a Microsoft environment, it was the best option in the scena...

See all answers

What is your experience regarding pricing and costs for Kemp LoadMaster?

My primary advice is to carefully analyze your total cost of ownership (TCO) rather than just the initial purchase pr...

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What needs improvement with Kemp LoadMaster?

The product could be improved with a more intuitive interface for complex configurations and more advanced analytics....

See all answers

What is your primary use case for Kemp LoadMaster?

Our primary use case was traffic load balancing and distribution. The solution was essential for managing all inbound...

See all answers

Comparisons

Quad9 vs Cloudflare

Compared 50% of the time

Akamai vs Cloudflare

Compared 4% of the time

Imperva Application Security Platform vs Cloudflare

Compared 3% of the time

Myra Security DDoS Protection vs Cloudflare

Compared 2% of the time

Azure DNS vs Cloudflare

Compared 2% of the time

More Cloudflare Competitors

AWS WAF vs Azure Web Application Firewall

Compared 14% of the time

Fortinet FortiWeb vs Azure Web Application Firewall

Compared 11% of the time

Cloudflare Web Application Firewall vs Azure Web Application Firewall

Compared 9% of the time

Azure Front Door vs Azure Web Application Firewall

Compared 8% of the time

Akamai App and API Protector vs Azure Web Application Firewall

Compared 5% of the time

More Azure Web Application Firewall Competitors

HAProxy vs Kemp LoadMaster

Compared 17% of the time

NetScaler vs Kemp LoadMaster

Compared 12% of the time

Fortinet FortiADC vs Kemp LoadMaster

Compared 11% of the time

F5 BIG-IP Local Traffic Manager (LTM) vs Kemp LoadMaster

Compared 10% of the time

NGINX Plus vs Kemp LoadMaster

Compared 9% of the time

More Kemp LoadMaster Competitors

Product Reports

Buyer's Guide

Cloudflare

January 2026

Download Cloudflare product report

Buyer's Guide

Azure Web Application Firewall

January 2026

Download Azure Web Application Firewall product report

Buyer's Guide

Kemp LoadMaster

December 2025

Download Kemp LoadMaster product report

Also Known As

Cloudflare DNS

No data available

LoadMaster Load Balancer

Overview

Cloudflare enhances web performance and security with features like CDN caching and DDoS mitigation while providing easy DNS management and intuitive setup through its user-friendly dashboard.

Cloudflare is recognized for its comprehensive web security and performance solutions. Speed improvements are achieved through caching mechanisms and DDoS protection, combining ease of DNS management with flexible page rules. The robust analytics and threat insight tools provide valuable data, assisted by a user-friendly dashboard allowing quick setup and configuration. An API offers dynamic DNS settings ensuring low latency and high performance across the globe.

What are Cloudflare's key features?

CDN Caching: Enhances website speed through content delivery network caching.
Web Application Firewall: Protects websites from online threats.
DDoS Mitigation: Shields against distributed denial-of-service attacks.
DNS Management: Offers easy-to-use and flexible domain management.
SSL Certificates: Ensures secure connections between users and servers.
Analytics: Provides insights with robust analytics tools.

What benefits and ROI should users evaluate?

Enhanced Security: Strengthening web security with DDoS and firewall protection.
Speed Improvement: Faster content delivery with CDN caching.
Operational Simplicity: Simplifies website optimization through a user-friendly interface.
Scalable Solutions: Scales with global reach, lowering latency for improved performance.
Cost Efficiency: Offers layers of valuable functionality with pricing options.

Cloudflare finds utility across industries for DNS management and defense mechanisms. Its content delivery network assures fast content distribution and fortified security. Businesses integrate features like web application firewalls, load balancing, end-to-end SSL, and zero trust to protect websites from cyber threats while ensuring resilience and reliable performance.

Cloudflare

Azure Web Application Firewall (WAF) provides centralized protection of your web applications from common exploits and vulnerabilities. Web applications are increasingly targeted by malicious attacks that exploit commonly known vulnerabilities. SQL injection and cross-site scripting are among the most common attacks.

To learn more about our solution, ask questions, and share feedback, join our Microsoft Security, Compliance and Identity Community.

Microsoft

Kemp LoadMaster is a powerful load balancing solution that also serves as a web application firewall. Its primary use case is load balancing and application load balancing, making it an ideal solution for organizations that must distribute traffic across multiple servers. Kemp's integration with an active directory for ESP usage, hosting/deployment of SSL certificates, and pricing are some of its most valuable features.

Using Kemp has helped organizations mitigate cross-scripting vulnerabilities, cookie-related issues, and content security policy issues. It has also allowed them to handle everything with Kemp instead of working on each application individually.

Progress Software

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.

Information Not Available

Kent County Council, KEMP, SMA Solar Technology AG, RT Player , Victrix (Quebec, Canada), Texas A&M, Macmillan Cancer Support, Cisco, Austin Bank

Buyer's Guide

Azure Web Application Firewall vs. Kemp LoadMaster

December 2025

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