

Find out in this report how the two Web Application Firewall (WAF) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
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Recently, they have been under serious attack with major exploits, such as Log4j, affecting Fortinet and Palo Alto, and even Cisco and VMware.
I hardly use Microsoft's paid subscription or maintenance services, however, whenever I send them a note, they have been responsive.
I would rate the technical support that Azure provides from Microsoft a seven.
I reached out to their support, and they helped me resolve the issue effectively.
We have not received technical support from Kemp LoadMaster without a license.
Beyond a certain SKU, I can install and use these services.
For our company, Azure Web Application Firewall works effectively for scalability.
Kemp LoadMaster is a scalable solution.
Very rarely do I see any latency issues.
With the license purchase afterwards, if it expires, it begins dropping the HTTP traffic, also the DNS traffic.
Upgrading the platform regularly is necessary for security, however, frequent updates every six months or year from Azure can be a maintenance overhead.
The pricing needs improvement, and I think for beginners it will be a little bit complicated, so the ease of use could be enhanced.
After that, they said if it was good, we could purchase the license, and while we found it very good, the license cost was too high.
It is even a lower cost compared to AWS and GCP.
Sometimes, when opting for a higher SKU, it's not the WAF itself that's costly but the additional requirements.
I would place Azure Web Application Firewall at an eight on a scale from one to 10, with one being cheap and 10 being expensive.
With Microsoft, everything is within a single suite, making it easier to configure and plan.
It integrates effectively with things such as Sentinel and Defender for Cloud, so mostly it's the analytics and now the AI capabilities that have been introduced with Co-pilot.
It is almost impossible to access these assets from outside, requiring a very skilled attacker to obtain asset tokens of a customer using Azure.
We had some issues in patching management, so we deployed this product for virtual patching, the IPS rule, and it gives us very good results because we have very critical servers.
| Product | Mindshare (%) |
|---|---|
| Azure Web Application Firewall | 1.6% |
| Kemp LoadMaster | 1.3% |
| Other | 97.1% |


| Company Size | Count |
|---|---|
| Small Business | 6 |
| Large Enterprise | 12 |
| Company Size | Count |
|---|---|
| Small Business | 24 |
| Midsize Enterprise | 13 |
| Large Enterprise | 16 |
Azure Web Application Firewall provides strong protection, easy setup, and smooth integration with Microsoft services. It excels in request filtering, custom rule creation, and protection against OWASP Top 10 attacks, ensuring scalable and reliable performance for businesses.
Azure Web Application Firewall offers flexible, affordable, and efficient protection against critical security threats like DDoS and SQL injection, with seamless integration with Azure tools, analytics, and AI capabilities. Users appreciate its ability to handle web requests through role-based access, automation features, and custom policies, especially valuable in cloud environments and ecommerce. Despite the need to improve reporting, management, proxy forwarding, and documentation, it remains a reliable choice for securing front-facing applications.
What are the most important features of Azure Web Application Firewall?Azure Web Application Firewall is widely used in ecommerce for securing transactions against cyber threats like phishing and SQL injection. It also supports reverse proxy setups, provides detailed log analytics, and offers layer 7 protection, making it suitable for businesses needing robust security for both front-facing and branch connectivity applications.
Kemp LoadMaster enhances server performance by providing secure, intuitive load balancing solutions with easy deployment. It supports high availability, integrates seamlessly with IT infrastructure, and ensures optimal traffic distribution for critical applications.
Kemp LoadMaster is known for its ease of use and high-level security capabilities, making it ideal for managing multiple servers. Its intuitive interface simplifies configuration for load balancing and reverse proxy across multi-site Exchange, while the Edge Security Pack distinguishes between critical infrastructure and public internet. Supporting seamless service continuity and effective traffic distribution, it significantly boosts server performance through SSL offloading and intelligent monitoring. However, improvements are desired in stability and reporting, as well as in security features such as a robust Web Application Firewall and more intuitive logging and monitoring.
What are Kemp LoadMaster's Key Features?Kemp LoadMaster is implemented across industries that require robust IT infrastructure management. Organizations use it for load balancing in Exchange environments, securing web servers, and maintaining high availability for public sector services. It supports applications like RDP, SQL, DNS, SharePoint, Citrix, and VoIP, ensuring security and high performance.
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