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Azure Web Application Firewall vs Cloudflare comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
3.9
Azure Web Application Firewall offers cost-efficiency through reduced administration, AI enhancements, and competitive pricing compared to leading competitors.
Sentiment score
5.9
Cloudflare increases ROI by enhancing security, reducing costs, and boosting performance, benefiting e-commerce, small businesses, and projects.
Recently, they have been under serious attack with major exploits, such as Log4j, affecting Fortinet and Palo Alto, and even Cisco and VMware.
Senior Solutions Architect at EQ2 Technology
AI-based recommendations save on time and money.
Head of Digital Engineering, Management Consultant at Stax Inc.
For the small project I was working on, using the basic tier provided a huge improvement at zero cost.
Security Specialist at a tech services company with 1,001-5,000 employees
In terms of return on investment with Cloudflare, it costs my time to set them up, but basically once they're set up, it's done.
Owner at Hga consulting
The return on investment for me is significant as time is the critical aspect.
Senior Network and Security Expert at a financial services firm with 201-500 employees
 

Customer Service

Sentiment score
7.1
Microsoft support is generally satisfactory, with users preferring higher-tier options for faster response and clearer communication.
Sentiment score
6.9
Cloudflare's customer service excels for paying users, while others face slow responses and rely on effective self-serve resources.
They are good at troubleshooting and configuring things.
Head of Digital Engineering, Management Consultant at Stax Inc.
I am very satisfied with the response from Microsoft dedicated architects if it happens that I have to call for their support.
Senior Solutions Architect at EQ2 Technology
I reached out to their support, and they helped me resolve the issue effectively.
Owner at ICAL S.A.
Cloudflare does not offer hands-on technical support to fix customer problems but rather a self-service model.
Senior Consultant CDN at a comms service provider with 10,001+ employees
I would rate the technical support with Cloudflare as excellent every time I've had to call them.
Owner at Hga consulting
We use other solutions where support is available through Slack channels and is more interactive, with someone responding within a couple of minutes or seconds.
General Manager at bKash Limited
 

Scalability Issues

Sentiment score
6.6
Azure Web Application Firewall offers flexible, highly-rated scalability, easily adapting to traffic changes and various workload needs across subscriptions.
Sentiment score
8.0
Cloudflare is praised for its high scalability, adaptability, and efficiency in DNS management, content delivery, and security.
Some Azure applications, like the web application firewall, require a certain level of SKU for hosting setup.
Head of Digital Engineering, Management Consultant at Stax Inc.
For our company, Azure Web Application Firewall works effectively for scalability.
Global IT Solutions Specialist at RELIEF INTERNATIONAL INC
The tool offers very good performance, even during high-traffic periods.
Engineer at SITMEXICO
Cloudflare's scalability is quite good; it is very easy to scale whenever we want to include multiple domains.
Senior Network and Security Expert at a financial services firm with 201-500 employees
 

Stability Issues

Sentiment score
7.1
Azure Web Application Firewall is highly stable, with minimal connectivity or performance issues and consistently earns high reliability ratings.
Sentiment score
7.6
Cloudflare is praised for its reliable DNS services and global uptime, despite occasional downtime and minor implementation challenges.
Very rarely do I see any latency issues.
Head of Digital Engineering, Management Consultant at Stax Inc.
The service is very stable with no impacts during high-traffic periods.
Engineer at SITMEXICO
Cloudflare's reliability and uptime has met my expectations; it has been quite good in general.
Senior Network and Security Expert at a financial services firm with 201-500 employees
 

Room For Improvement

Azure Web Application Firewall needs better reporting, integration, cost plans, and process streamlining for enhanced management and support.
Cloudflare needs improvements in UI speed, support, customization, security features, documentation, geographical presence, and clearer pricing structures.
Upgrading the platform regularly is necessary for security, however, frequent updates every six months or year from Azure can be a maintenance overhead.
Head of Digital Engineering, Management Consultant at Stax Inc.
The pricing needs improvement, and I think for beginners it will be a little bit complicated, so the ease of use could be enhanced.
Global IT Solutions Specialist at RELIEF INTERNATIONAL INC
Customers do not have options to modify any configuration parameters in Cloudflare, whereas other competitor solutions, such as F5 Distributed Cloud, allow customers to tune configurations according to their requirements.
General Manager at bKash Limited
Cloudflare could be improved by introducing a mid-tier pricing option.
Security Specialist at a tech services company with 1,001-5,000 employees
Protection against creating duplicated DMARC entries would be beneficial, along with setting permissions to restrict modification of DMARC or SPF records.
Senior Security Engineer at ManpowerGroup
 

Setup Cost

Azure Web Application Firewall offers scalable pricing, valued functionality, and favorable terms, appealing compared to AWS and GCP.
Cloudflare offers competitive pricing options from a free tier to $1,500 monthly, suitable for varying enterprise needs.
It is even a lower cost compared to AWS and GCP.
Senior Solutions Architect at EQ2 Technology
Sometimes, when opting for a higher SKU, it's not the WAF itself that's costly but the additional requirements.
Head of Digital Engineering, Management Consultant at Stax Inc.
I would place Azure Web Application Firewall at an eight on a scale from one to 10, with one being cheap and 10 being expensive.
Global IT Solutions Specialist at RELIEF INTERNATIONAL INC
I find it to be cheap.
Engineer at SITMEXICO
However, the enterprise price for small projects is a bit high.
Security Specialist at a tech services company with 1,001-5,000 employees
The pricing, setup cost, and licensing for Cloudflare are a bit on the higher side overall.
Senior Network and Security Expert at a financial services firm with 201-500 employees
 

Valuable Features

Azure Web Application Firewall offers robust security, seamless Azure integration, automatic rule management, and scalable, user-friendly deployment with minimal downtime.
Cloudflare enhances website security and performance through automatic features, robust caching, and optimized content delivery, improving user experience.
With Microsoft, everything is within a single suite, making it easier to configure and plan.
Head of Digital Engineering, Management Consultant at Stax Inc.
It is almost impossible to access these assets from outside, requiring a very skilled attacker to obtain asset tokens of a customer using Azure.
Senior Solutions Architect at EQ2 Technology
It integrates effectively with things such as Sentinel and Defender for Cloud, so mostly it's the analytics and now the AI capabilities that have been introduced with Co-pilot.
Global IT Solutions Specialist at RELIEF INTERNATIONAL INC
Most of our DNS records that are presented to the internet are proxied whenever possible, providing another layer of defense from our perspective.
Senior Security Engineer at ManpowerGroup
Cloudflare has positively impacted our organization by giving us flexibility to manage the DNS part, being quite fast, and allowing us to manage everything from a single dashboard.
Senior Network and Security Expert at a financial services firm with 201-500 employees
Cloudflare has recently implemented AI Crawl Control. From their panel, we can control which AI to allow on our domain and which AI to block.
IT Manager at a consumer goods company with 51-200 employees
 

Categories and Ranking

Azure Web Application Firewall
Ranking in Web Application Firewall (WAF)
17th
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
16
Ranking in other categories
Microsoft Security Suite (18th)
Cloudflare
Ranking in Web Application Firewall (WAF)
9th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
80
Ranking in other categories
CDN (1st), WAN Optimization (3rd), Distributed Denial-of-Service (DDoS) Protection (2nd), Managed DNS (1st), Domain Name System (DNS) Security (5th), Cloud Security Posture Management (CSPM) (15th)
 

Mindshare comparison

As of October 2026, in the Web Application Firewall (WAF) category, the mindshare of Azure Web Application Firewall is 1.6%, down from 3.0% compared to the previous year. The mindshare of Cloudflare is 5.0%, down from 7.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF) Mindshare Distribution
ProductMindshare (%)
Cloudflare5.0%
Azure Web Application Firewall1.6%
Other93.4%
Web Application Firewall (WAF)
 

Featured Reviews

Mano Senaratne - PeerSpot reviewer
Head of Digital Engineering, Management Consultant at Stax Inc.
Comprehensive suite simplifies configuration while frequent updates require management
Mainly, it comes with the complete suite of Microsoft services. I can use it in conjunction with the best options and other features that come with it. Configuration is much easier than using different platforms. For example, if I have hosted the application in AWS and am using the Application Firewall from Azure, there are certain additional steps to follow when configuring them. With Microsoft, everything is within a single suite, making it easier to configure and plan. Azure continually upgrades platforms and sends us messages to upgrade to the next version, simplifying the process. Later, it's much easier if I want to upgrade the software platform, scale it, or move it to a different application host as the whole suite comes together. The return on investment is good. If I am doing applications for clients, I can invoice them for better costs. Most applications that I run and use have a better return on investment.
M.A. Faisal - PeerSpot reviewer
General Manager at bKash Limited
Advanced protection has secured critical web workloads and provides clear traffic visibility
From a security perspective, there remains a security loophole, as some browsers in the market can bypass the Turnstile solution, which requires approximately 40 seconds to do so. From a performance perspective, this is acceptable. We also tried Google reCAPTCHA, and that can also be bypassed. From a security perspective, I would say neither solution is completely secured. Regarding uptime, we have faced a couple of incidents due to Cloudflare in recent years, so I cannot say we receive 100% uptime for our region. We sometimes face challenges, including downtime and other issues. As a result, we are not receiving 100% uptime from Cloudflare's solution. Since most of our customers are in this region, we need alternatives. We need something more competitive than Cloudflare. Unfortunately, in Bangladesh, Cloudflare has three points of presence already, and we cannot find any other solution provider in Bangladesh as an alternative, which presents another challenge. Competitor solutions have more attack signatures, which ensure better security compared to Cloudflare's predefined configurations. Customers do not have options to modify any configuration parameters in Cloudflare, whereas other competitor solutions, such as F5 Distributed Cloud, allow customers to tune configurations according to their requirements. Cloudflare could improve in this area. Additionally, regarding visibility, Cloudflare has static visibility, but they could adopt dynamic graph features for their customers.
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
11%
Outsourcing Company
8%
Comms Service Provider
7%
Comms Service Provider
10%
Financial Services Firm
10%
Manufacturing Company
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Large Enterprise12
By reviewers
Company SizeCount
Small Business47
Midsize Enterprise11
Large Enterprise26
 

Questions from the Community

What is your experience regarding pricing and costs for Azure Web Application Firewall?
I would place Azure Web Application Firewall at an eight on a scale from one to 10, with one being cheap and 10 being expensive.
What needs improvement with Azure Web Application Firewall?
The pricing needs improvement, and I think for beginners it will be a little bit complicated, so the ease of use could be enhanced. I've worked with Fortinet and Cisco, and I think the UI is a litt...
What is your primary use case for Azure Web Application Firewall?
Because we mostly operate in the cloud and because we're a Microsoft environment, it was the best option in the scenario. The options were limited in terms of wanting to be an only Microsoft enviro...
Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GRE tunnels. We have decreased site load times on Mobile 3G from 8 to 1,6 seconds ...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service that offers great redundancy and advanced security with built-in unmetered and ...
What is your experience regarding pricing and costs for Cloudflare DNS?
The pricing, setup cost, and licensing for Cloudflare are a bit on the higher side overall.
 

Also Known As

No data available
Cloudflare DNS
 

Overview

 

Sample Customers

Information Not Available
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Find out what your peers are saying about Azure Web Application Firewall vs. Cloudflare and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.