Azure Automation vs ServiceNow Orchestration comparison

Microsoft and ServiceNow are both solutions in the Process Automation category. Microsoft is ranked #31 with an average rating of 8.0, while ServiceNow is ranked #11 with an average rating of 8.3. Microsoft holds a 1.1% mindshare in PA, compared to ServiceNow’s 4.4% mindshare. Additionally, 100% of Microsoft users are willing to recommend the solution, compared to 92% of ServiceNow users who would recommend it.

Azure Automation

Read 1 Azure Automation review

280 Views
212 Comparison Views

100% willing to recommend

ServiceNow Orchestration

Read 16 ServiceNow Orchestration reviews

2,111 Views
1,574 Comparison Views

92% willing to recommend

Azure Automation

ServiceNow Orchestration

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Azure Automation and ServiceNow Orchestration based on real PeerSpot user reviews.

Find out what your peers are saying about Camunda, BMC, Temporal Technologies and others in Process Automation.

To learn more, read our detailed Process Automation Report (Updated: May 2025).

Buyer's Guide

Process Automation

May 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Azure Automation

Ranking in Process Automation

31st

Average Rating

8.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

ServiceNow Orchestration

Ranking in Process Automation

11th

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of June 2025, in the Process Automation category, the mindshare of Azure Automation is 1.1%, up from 0.2% compared to the previous year. The mindshare of ServiceNow Orchestration is 4.4%, up from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Process Automation

Featured Reviews

ManimaranSarangan

Data Scientist at SAP

Can be used to automate the CI/CD pipeline, from data ingestion to endpoint generation

We use Azure Automation to automate the CI/CD pipeline, from data ingestion to endpoint generation The most valuable feature of Azure Automation is the scripting. The solution’s user interface is also another valuable feature. The solution’s user interface could be improved. I have been using…

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ShaheenKapery

Solutions Architect at Altron

Easy to integrate, stable solution and incredibly good customer service

It is a long setup. It was customized to our company's requirements. Bearing in mind that there is not just an IT team. You've got an IT team consisting of end-users, consulting, and user support sides. Install support, ServiceNow support, application support, and so on. What ServiceNow does is it's really good at getting the tickets to the right person. That's the power of it. There's no issue with it. But you need to set that up in advance. You need to know the structure and who is responsible for each task. The initial setup does take a long time, and the organization might face some issues. But once you've got that resolved, it's amazing.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of Azure Automation is the scripting."

"Great with IT processes and business processes."

"It's probably the best product out there."

"It's scalable."

"The interface of the solution is very user friendly and it is easily accessible via a simple URL. This makes it easier to complete the UI based tasks but using other features require expertise in languages like Java. But along with that, there are limitation in terms of network connectivity testing and administrator faces regular challenges in conducting connectivity tests due to these limitations."

"The data visualization is good."

"It is a very stable product, highly affordable."

"It has competitive AI capabilities."

"The solution effectively automates business processes."

More ServiceNow Orchestration pros

Cons

"The solution’s user interface could be improved."

"There can be gaps in integration."

"There is still room for more integrations. Or, it would be nice to bundle multiple products together rather than selling everything as a model as that turns out to be a bit costly."

"The third-party integrations are challenging when the tools are not from ServiceNow partners. This presents issues when integrating solutions from other vendors."

"ServiceNow Orchestration needs to improve multiple aspects in which their event monitoring system is one. The solution lacks event monitoring systems which makes them non-competitive. They need to include improvements in a similar manner that they did in Sweden."

"From my space, the only thing that I can say is the spinning up with Google Cloud Services."

"The deployment requires awareness among the project staff."

"It is a highly complex platform to work on."

"We cannot perform GUI automation using the tool."

More ServiceNow Orchestration cons

Pricing and Cost Advice

Information not available

"In terms of price, this solution is at the higher end of what you'll find."

"This is an expensive product, but it is the best in the market considering the features and lack of competitors."

"It is quite expensive because we've had some customers come back and say it's quite pricey because in order for them to go ahead with Orchestration, they must have already been paying for Discovery, service mapping, and a few other things."

"The solution is costly and orchestrations are very expensive."

"ServiceNow doesn't give a clear cost indication. They have different contracts with different organizations and it's all about negotiation, so you don't know how they are doing at the cost level."

"It is not very expensive."

"Pricing is custom to every customer."

"The cost of the solution is based on the number of plugins, conductors and integrations used and is charged annually. The licensing cause has been increasing gradually which makes it difficult to access. Initially offer free features but over the time the charges rise which make it an expensive solution with limited features. Along with that, the integration issues persist and require additional middle where and internet connectivity for effective usage."

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Top Industries

By visitors reading reviews

Financial Services Firm

25%

Insurance Company

Computer Software Company

Aerospace/Defense Firm

Financial Services Firm

21%

Computer Software Company

14%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Azure Automation?

The most valuable feature of Azure Automation is the scripting.

See all answers

What needs improvement with Azure Automation?

The solution’s user interface could be improved.

See all answers

What is your primary use case for Azure Automation?

We use Azure Automation to automate the CI/CD pipeline, from data ingestion to endpoint generation.

See all answers

What do you like most about ServiceNow Orchestration?

The interface of the solution is very user friendly and it is easily accessible via a simple URL. This makes it easier to complete the UI based tasks but using other features require expertise in l...

See all answers

What is your experience regarding pricing and costs for ServiceNow Orchestration?

The cost of ServiceNow Orchestration is considered medium; it is expensive but powerful. I would rate the pricing experience as a six out of ten.

See all answers

What needs improvement with ServiceNow Orchestration?

The third-party integrations are challenging when the tools are not from ServiceNow ( /products/servicenow-reviews ) partners. This presents issues when integrating solutions from other vendors.

See all answers

Comparisons

Control-M vs Azure Automation

Compared 57% of the time

Camunda vs Azure Automation

Compared 23% of the time

Rundeck vs Azure Automation

Compared 20% of the time

More Azure Automation Competitors

Camunda vs ServiceNow Orchestration

Compared 51% of the time

Control-M vs ServiceNow Orchestration

Compared 16% of the time

IBM BPM vs ServiceNow Orchestration

Compared 7% of the time

Temporal vs ServiceNow Orchestration

Compared 7% of the time

Microsoft System Center Orchestrator vs ServiceNow Orchestration

Compared 4% of the time

More ServiceNow Orchestration Competitors

Product Reports

Buyer's Guide

Process Automation

May 2025

Download Azure Automation product report

Buyer's Guide

ServiceNow Orchestration

May 2025

Download ServiceNow Orchestration product report

Overview

Azure Automation is a powerful tool that allows users to streamline and automate various tasks and processes within the Azure environment.

It is commonly used for automating resource provisioning, managing virtual machines, scheduling and executing scripts, and orchestrating workflows. Additionally, Azure Automation is valuable for monitoring and alerting, as well as managing and deploying applications.

Users appreciate its ability to automate tasks, streamline workflows, and improve efficiency. The platform's scalability, integration with other Azure services, and wide range of pre-built automation modules make it a valuable tool for managing and tracking automated processes.

Microsoft

ServiceNow is the fastest-growing enterprise cloud software company in the world above $1 billion (2018 revenue was $2.6 billion, up 36% year over year). We deliver digital workflows that create great experiences and unlock productivity to approximately 5,400 enterprise customers worldwide, including almost 75% of the Fortune 500.

ServiceNow

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. NBCUniversal 7. Pfizer 8. Samsung 9. Siemens 10. Toyota 11. Verizon 12. 3M 13. Accenture 14. Airbus 15. Allianz 16. American Express 17. AT&T 18. Bank of America 19. Boeing 20. Cisco 21. Dell 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. Intel 27. JPMorgan Chase 28. Microsoft (self-use) 29. Nestle 30. Procter & Gamble 31. Shell 32. Walmart

experian, BEACHBODY, HealthPartners, Banosoft

Find out what your peers are saying about Camunda, BMC, Temporal Technologies and others in Process Automation. Updated: May 2025.

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We monitor all Process Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.