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Azure Automation vs ServiceNow Orchestration comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Automation
Ranking in Process Automation
27th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
2
Ranking in other categories
No ranking in other categories
ServiceNow Orchestration
Ranking in Process Automation
10th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Process Automation category, the mindshare of Azure Automation is 1.1%, up from 0.3% compared to the previous year. The mindshare of ServiceNow Orchestration is 4.0%, down from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Process Automation
 

Featured Reviews

CL
Automation enhances task efficiency and supports innovation
I currently work with SAP, but I haven't stopped working with that vendor at all. My involvement is cross-technology, so I'm exposed to S/4HANA and other technologies, which are very different from a couple of years ago. Currently, I am working for a consultancy that is agnostic to technology, so tactically and strategically we provide implementation or knowledge on various technologies including Microsoft, Business Central, Project Operations, SAP, and Board, which are different and linked to various business areas. Mostly I am working with Microsoft solutions now. In the last recent year, Microsoft is the technology with which we have the most exposure on current implementations, including both Business Central and Project Operations. I have been working with Microsoft Business Operation for approximately a year and a half. I am working with different products on Azure, as it is the platform we use to implement various types of solutions, including automation, IPA, and artificial intelligence. Other colleagues work with Azure File Storage, Blob Storage, and App Services, as these are more related to cloud work. I am working with Azure Automation, which is a process automation tool. While we have used the alerts and scheduling functions in Azure Automation very often, I am not able to judge or review their effectiveness. Integrating Azure Automation with other Azure services is very easy because there are pre-integration tools available that can be easily integrated with different technologies. The main benefits Azure Automation provides include being useful for recurrent tasks, which help reduce manual intervention and allow people to focus on more added value tasks, enhanced by artificial intelligence for more complex duties. I rate Azure Automation an eight out of ten.
Dinesh Kumar Raghu - PeerSpot reviewer
Fastest upgrading technology in the market currently
In each upgrade, ServiceNow is enhancing its product across various areas. They continuously improve different aspects one by one, ensuring that their service evolves with the changing needs. However, frequent upgrades may negatively impact the performance of instances. Therefore, for now, I don't recommend any additional upgrades. The current version fulfills everyone's requirements, and ServiceNow automatically updates annually, keeping pace with industry standards. They've been performing well, so I see no need for further upgrades, especially considering their consistent updates.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Azure Automation is the scripting."
"Employee onboarding, de-boarding, and other service-provision features make the process easier and it saves us a lot of time."
"There are a lot of ready to use orchestration custom packs."
"Provisioning of new systems is among the most impactful features for automating complex workflows with ServiceNow Orchestration."
"Orchestration is commonly utilized by major corporations. The process of linking methods in ServiceNow, known as the RTS chain to parent methods, is executed seamlessly and efficiently. It's quite impressive and significant in its impact."
"It has competitive AI capabilities."
"It's probably the best product out there."
"The product has a flexible interface for development."
"The interface of the solution is very user friendly and it is easily accessible via a simple URL. This makes it easier to complete the UI based tasks but using other features require expertise in languages like Java. But along with that, there are limitation in terms of network connectivity testing and administrator faces regular challenges in conducting connectivity tests due to these limitations."
 

Cons

"The solution’s user interface could be improved."
"We cannot perform GUI automation using the tool."
"Frequent upgrades may negatively impact the performance of instances. Therefore, for now, I don't recommend any additional upgrades."
"It is a highly complex platform to work on."
"Efficiency of some features could be improved."
"From my space, the only thing that I can say is the spinning up with Google Cloud Services."
"There is still room for more integrations. Or, it would be nice to bundle multiple products together rather than selling everything as a model as that turns out to be a bit costly."
"The third-party integrations are challenging when the tools are not from ServiceNow partners. This presents issues when integrating solutions from other vendors."
"I would like a user experience module to be added."
 

Pricing and Cost Advice

Information not available
"In terms of price, this solution is at the higher end of what you'll find."
"Pricing is custom to every customer."
"The cost of the solution is based on the number of plugins, conductors and integrations used and is charged annually. The licensing cause has been increasing gradually which makes it difficult to access. Initially offer free features but over the time the charges rise which make it an expensive solution with limited features. Along with that, the integration issues persist and require additional middle where and internet connectivity for effective usage."
"It is not very expensive."
"This is an expensive product, but it is the best in the market considering the features and lack of competitors."
"ServiceNow doesn't give a clear cost indication. They have different contracts with different organizations and it's all about negotiation, so you don't know how they are doing at the cost level."
"The solution is costly and orchestrations are very expensive."
"It is quite expensive because we've had some customers come back and say it's quite pricey because in order for them to go ahead with Orchestration, they must have already been paying for Discovery, service mapping, and a few other things."
report
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Computer Software Company
8%
Insurance Company
8%
Healthcare Company
6%
Financial Services Firm
21%
Computer Software Company
10%
Manufacturing Company
9%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Azure Automation?
The most valuable feature of Azure Automation is the scripting.
What needs improvement with Azure Automation?
Based on feedback, Azure Automation needs to stay up-to-date with real technology game changers and include new features that meet market demands. It is essential for Azure Automation to capture ne...
What is your primary use case for Azure Automation?
My clients mainly use Azure Automation for back-office processes and operations, as the application of this product is wide-ranging. It depends on their in-house capabilities and the opportunities ...
What do you like most about ServiceNow Orchestration?
The interface of the solution is very user friendly and it is easily accessible via a simple URL. This makes it easier to complete the UI based tasks but using other features require expertise in l...
What is your experience regarding pricing and costs for ServiceNow Orchestration?
The cost of ServiceNow Orchestration is considered medium; it is expensive but powerful. I would rate the pricing experience as a six out of ten.
What needs improvement with ServiceNow Orchestration?
The third-party integrations are challenging when the tools are not from ServiceNow ( /products/servicenow-reviews ) partners. This presents issues when integrating solutions from other vendors.
 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. NBCUniversal 7. Pfizer 8. Samsung 9. Siemens 10. Toyota 11. Verizon 12. 3M 13. Accenture 14. Airbus 15. Allianz 16. American Express 17. AT&T 18. Bank of America 19. Boeing 20. Cisco 21. Dell 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. Intel 27. JPMorgan Chase 28. Microsoft (self-use) 29. Nestle 30. Procter & Gamble 31. Shell 32. Walmart
experian, BEACHBODY, HealthPartners, Banosoft
Find out what your peers are saying about Azure Automation vs. ServiceNow Orchestration and other solutions. Updated: August 2025.
865,384 professionals have used our research since 2012.