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Azure Automation vs BizTalk Server comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Automation
Ranking in Process Automation
26th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
3
Ranking in other categories
No ranking in other categories
BizTalk Server
Ranking in Process Automation
14th
Average Rating
7.2
Reviews Sentiment
6.1
Number of Reviews
16
Ranking in other categories
Business-to-Business Middleware (8th)
 

Mindshare comparison

As of October 2025, in the Process Automation category, the mindshare of Azure Automation is 1.1%, up from 0.5% compared to the previous year. The mindshare of BizTalk Server is 0.8%, down from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Process Automation Market Share Distribution
ProductMarket Share (%)
BizTalk Server0.8%
Azure Automation1.1%
Other98.1%
Process Automation
 

Featured Reviews

Gökhan YENİGÜN - PeerSpot reviewer
Has improved workflow automation and reduced manual tasks while offering room for simpler deployment
Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks. PowerShell and Python scripting capabilities assist us significantly in developing tailored automation at 90% efficiency. I have utilized Azure Automation runbooks. We don't create new runbooks because some runbook templates simplify our business processes and tasks effectively.
Vignesh Kumar Sekar - PeerSpot reviewer
Enables message routing and provides a secure way to communicate between two systems
The AS2 communication protocol is one of the most advanced processes. It enables a handshake with the source and target systems using certificates. It is the most secure way of communicating between two systems. It is an advantage. We can do a lot of message routing. If we want to handle large data, we can put the data into different patterns to process it. We can do it through sequential convoy or parallel convoy orchestration. BizTalk comes with SQL Server. We can load temporary data in the database and use the batch process from BizTalk. It is an added advantage. Creating agreements is a manual job, but it's quite easy in BizTalk. Even a fresh college graduate can configure AS2 certificates and partner profiles and communicate with other systems. It is easy.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks."
"The most valuable feature of Azure Automation is the scripting."
"The most valuable feature is its reliability and stability. The first version of BizTalk was released in 2000, and many companies still use it. It was stable until 2013 when we had support."
"Boomi has advantages over BizTalk Server because it is more flexible, low-code, no-code, easy to implement, and has a fast go-to-market."
"BizTalk Server offers workflow functionality that I find very effective for process automation."
"We can handle a large number of messages without any issues, ensuring that everything runs smoothly."
"The AS2 communication protocol is one of the most advanced processes."
"Essentially, you can do whatever you like with these systems, and you do not have to take care about the scaling because if one server is overloaded, it just forwards the message to the next server, even if it were designated to a specific server. It weeds out the messages according to the load. If you want to scale it, you just add new servers."
"I rate the tool's stability a nine out of ten."
"Compared to the current solutions I use, like Azure Logic Apps and other cloud services, BizTalk was far better and more reliable."
 

Cons

"Deployment with Azure Automation can be challenging at times, though sometimes it is very easy."
"The solution’s user interface could be improved."
"BizTalk Server is an outdated legacy system that does not support messaging."
"The product could be improved in monitoring, managing, and support functionalities."
"It's a complex product because you have many degrees of freedom to connect different parts together. Whether it's sensible or not, is up to you, but the machine does allow it. But because of the vast degrees of freedom, it's complex."
"BizTalk is in the past, Microsoft is not going to evolve it any further or add any new features."
"Updating things in BizTalk is a headache."
"BizTalk Server needs improvements, especially because we use it for EDI messaging, and it would be very useful to have enhanced tracking capabilities for message tracking and archiving of messages."
"We want to get rid of BizTalk Server, as there is unnecessary license cost, and there are some limitations, so we might go for Azure Integration Services."
"The deployment could be simplified."
 

Pricing and Cost Advice

Information not available
"BizTalk Server is cheap. I would rate its pricing a two out of five."
"The solution is expensive."
"The cost will depend on the client's requirements."
"Based on the knowledge, it is relatively cheaper than Azure Identity Services and cloud services in general."
"It was not cheap, but it was affordable."
"BizTalk Server is not freeware. There's a significant licensing cost involved. Be sure you will actually utilize its features fully."
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Computer Software Company
7%
Insurance Company
7%
Healthcare Company
6%
Financial Services Firm
13%
Manufacturing Company
13%
Computer Software Company
10%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business7
Large Enterprise9
 

Questions from the Community

What do you like most about Azure Automation?
The most valuable feature of Azure Automation is the scripting.
What needs improvement with Azure Automation?
Based on feedback, Azure Automation needs to stay up-to-date with real technology game changers and include new features that meet market demands. It is essential for Azure Automation to capture ne...
What is your primary use case for Azure Automation?
My clients mainly use Azure Automation for back-office processes and operations, as the application of this product is wide-ranging. It depends on their in-house capabilities and the opportunities ...
What do you like most about BizTalk Server?
The tool's most valuable feature is its integration with the banks. Its messaging and routing capabilities are good.
What needs improvement with BizTalk Server?
Biztalk server doesn't have API management so that our exposed can be protected against the SQL injection, DOS attacks. However, this is available in IBM WebMethods. The positive impact of BizTalk ...
What advice do you have for others considering BizTalk Server?
For BizTalk Server's monitoring and alerting tools, we are using a BizTalk 360 monitoring tool. BizTalk 360 is a product that helps us in getting the insight of API response and number of API calls...
 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. NBCUniversal 7. Pfizer 8. Samsung 9. Siemens 10. Toyota 11. Verizon 12. 3M 13. Accenture 14. Airbus 15. Allianz 16. American Express 17. AT&T 18. Bank of America 19. Boeing 20. Cisco 21. Dell 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. Intel 27. JPMorgan Chase 28. Microsoft (self-use) 29. Nestle 30. Procter & Gamble 31. Shell 32. Walmart
Centrebet, Seoul National University Bundang Hospital, QualCare, Wªrth Handelsges.m.b.H, DTEK, Allscripts, United BioSource, Hogg Robinson
Find out what your peers are saying about Azure Automation vs. BizTalk Server and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.