Azure Automation vs BizTalk Server comparison

Azure Automation and BizTalk Server are both solutions in the Process Automation category. Azure Automation is ranked #29 with an average rating of 8.0, while BizTalk Server is ranked #14 with an average rating of 7.1. Azure Automation holds a 1.1% mindshare in PA, compared to BizTalk Server’s 0.8% mindshare. Additionally, 100% of Azure Automation users are willing to recommend the solution, compared to 85% of BizTalk Server users who would recommend it.

Azure Automation

Read 1 Azure Automation review

323 Views
182 Comparison Views

100% willing to recommend

BizTalk Server

Read 14 BizTalk Server reviews

495 Views
124 Comparison Views

85% willing to recommend

Azure Automation

BizTalk Server

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Azure Automation and BizTalk Server based on real PeerSpot user reviews.

Find out what your peers are saying about Camunda, BMC, Temporal Technologies and others in Process Automation.

To learn more, read our detailed Process Automation Report (Updated: May 2025).

Buyer's Guide

Process Automation

May 2025

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Helped 857,585 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Azure Automation

Ranking in Process Automation

29th

Average Rating

8.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

BizTalk Server

Ranking in Process Automation

14th

Average Rating

7.4

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

Business-to-Business Middleware (8th)

Mindshare comparison

As of June 2025, in the Process Automation category, the mindshare of Azure Automation is 1.1%, up from 0.2% compared to the previous year. The mindshare of BizTalk Server is 0.8%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Process Automation

Featured Reviews

ManimaranSarangan

Data Scientist at SAP

Can be used to automate the CI/CD pipeline, from data ingestion to endpoint generation

We use Azure Automation to automate the CI/CD pipeline, from data ingestion to endpoint generation The most valuable feature of Azure Automation is the scripting. The solution’s user interface is also another valuable feature. The solution’s user interface could be improved. I have been using…

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Vignesh Kumar Sekar

Senior Analyst at Sword Group

Enables message routing and provides a secure way to communicate between two systems

The AS2 communication protocol is one of the most advanced processes. It enables a handshake with the source and target systems using certificates. It is the most secure way of communicating between two systems. It is an advantage. We can do a lot of message routing. If we want to handle large data, we can put the data into different patterns to process it. We can do it through sequential convoy or parallel convoy orchestration. BizTalk comes with SQL Server. We can load temporary data in the database and use the batch process from BizTalk. It is an added advantage. Creating agreements is a manual job, but it's quite easy in BizTalk. Even a fresh college graduate can configure AS2 certificates and partner profiles and communicate with other systems. It is easy.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of Azure Automation is the scripting."

"I rate the tool's stability a nine out of ten."

"Compared to the current solutions I use, like Azure Logic Apps and other cloud services, BizTalk was far better and more reliable."

"BIzTalk's integration with Visual Studio is the most valuable feature of this product."

"The most valuable feature of BizTalk Server is that it will turn XML into flexible transactions."

"The AS2 communication protocol is one of the most advanced processes."

"The most valuable feature is its reliability and stability. The first version of BizTalk was released in 2000, and many companies still use it. It was stable until 2013 when we had support."

"Essentially, you can do whatever you like with these systems, and you do not have to take care about the scaling because if one server is overloaded, it just forwards the message to the next server, even if it were designated to a specific server. It weeds out the messages according to the load. If you want to scale it, you just add new servers."

"BizTalk Server offers workflow functionality that I find very effective for process automation."

More BizTalk Server pros

Cons

"The solution’s user interface could be improved."

"BizTalk Server needs improvements, especially because we use it for EDI messaging, and it would be very useful to have enhanced tracking capabilities for message tracking and archiving of messages."

"BizTalk lacks native cloud support. BizTalk doesn't offer in-built support for cloud. We need to use third-party adapters to connect it to cloud services."

"The product's deployment can be quicker"

"Updating things in BizTalk is a headache."

"The product could be improved in monitoring, managing, and support functionalities."

"The deployment could be simplified."

"It's an on-premises system, requiring physical servers for deployment. This is different from Azure; you don't need any servers with Azure. If you have a subscription, you can do whatever you want. There are unit restrictions based on the environment (like non-production vs. production) in BizTalk. You need physical servers and databases. In Azure, those are not required – it's all in the cloud."

"BizTalk is in the past, Microsoft is not going to evolve it any further or add any new features."

More BizTalk Server cons

Pricing and Cost Advice

Information not available

"The cost will depend on the client's requirements."

"BizTalk Server is cheap. I would rate its pricing a two out of five."

"The solution is expensive."

"Based on the knowledge, it is relatively cheaper than Azure Identity Services and cloud services in general."

"BizTalk Server is not freeware. There's a significant licensing cost involved. Be sure you will actually utilize its features fully."

"It was not cheap, but it was affordable."

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Top Industries

By visitors reading reviews

Financial Services Firm

25%

Insurance Company

Computer Software Company

Aerospace/Defense Firm

Financial Services Firm

15%

Computer Software Company

12%

Manufacturing Company

11%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Azure Automation?

The most valuable feature of Azure Automation is the scripting.

See all answers

What needs improvement with Azure Automation?

The solution’s user interface could be improved.

See all answers

What is your primary use case for Azure Automation?

We use Azure Automation to automate the CI/CD pipeline, from data ingestion to endpoint generation.

See all answers

What do you like most about BizTalk Server?

The tool's most valuable feature is its integration with the banks. Its messaging and routing capabilities are good.

See all answers

What needs improvement with BizTalk Server?

BizTalk Server needs improvements, especially because we use it for EDI messaging, and it would be very useful to have enhanced tracking capabilities for message tracking and archiving of messages....

See all answers

What advice do you have for others considering BizTalk Server?

BizTalk Server has adapted to the changing needs of business over time with steady development, but there are new requirements, for example, on APIs, application programming interfaces. That functi...

See all answers

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Product Reports

Buyer's Guide

Process Automation

May 2025

Download Azure Automation product report

Buyer's Guide

BizTalk Server

June 2025

Download BizTalk Server product report

Overview

Azure Automation is a powerful tool that allows users to streamline and automate various tasks and processes within the Azure environment.

It is commonly used for automating resource provisioning, managing virtual machines, scheduling and executing scripts, and orchestrating workflows. Additionally, Azure Automation is valuable for monitoring and alerting, as well as managing and deploying applications.

Users appreciate its ability to automate tasks, streamline workflows, and improve efficiency. The platform's scalability, integration with other Azure services, and wide range of pre-built automation modules make it a valuable tool for managing and tracking automated processes.

Microsoft

Connects systems both inside and across organizations, exchange data and orchestrate business processes across multiple systems.

Microsoft

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. NBCUniversal 7. Pfizer 8. Samsung 9. Siemens 10. Toyota 11. Verizon 12. 3M 13. Accenture 14. Airbus 15. Allianz 16. American Express 17. AT&T 18. Bank of America 19. Boeing 20. Cisco 21. Dell 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. Intel 27. JPMorgan Chase 28. Microsoft (self-use) 29. Nestle 30. Procter & Gamble 31. Shell 32. Walmart

Centrebet, Seoul National University Bundang Hospital, QualCare, Wªrth Handelsges.m.b.H, DTEK, Allscripts, United BioSource, Hogg Robinson

Find out what your peers are saying about Camunda, BMC, Temporal Technologies and others in Process Automation. Updated: May 2025.

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