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Azure Automation vs BizTalk Server comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Automation
Ranking in Process Automation
21st
Average Rating
8.0
Reviews Sentiment
6.2
Number of Reviews
4
Ranking in other categories
No ranking in other categories
BizTalk Server
Ranking in Process Automation
28th
Average Rating
7.2
Reviews Sentiment
6.1
Number of Reviews
16
Ranking in other categories
Business-to-Business Middleware (11th)
 

Mindshare comparison

As of July 2026, in the Process Automation category, the mindshare of Azure Automation is 1.0%, down from 1.1% compared to the previous year. The mindshare of BizTalk Server is 1.2%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Process Automation Mindshare Distribution
ProductMindshare (%)
Azure Automation1.0%
BizTalk Server1.2%
Other97.8%
Process Automation
 

Featured Reviews

Gökhan YENİGÜN - PeerSpot reviewer
Microsoft Azure Technical Consultant at Gsy Bilişim
Has improved workflow automation and reduced manual tasks while offering room for simpler deployment
Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks. PowerShell and Python scripting capabilities assist us significantly in developing tailored automation at 90% efficiency. I have utilized Azure Automation runbooks. We don't create new runbooks because some runbook templates simplify our business processes and tasks effectively.
reviewer2759421 - PeerSpot reviewer
Service Owner at a logistics company with 10,001+ employees
Has required extensive coding and high effort for maintenance but has supported legacy integrations
I am generally satisfied with BizTalk Server, but there are some gaps, as we have multiple integration tools. Thus, there is associated cost, operation cost, license cost, and CapEx, so we are trying to consolidate all the integration tools. Regarding BizTalk Server and data mapping tools, we want to get rid of BizTalk Server, as there is unnecessary license cost, and there are some limitations, so we might go for Azure Integration Services. BizTalk Server is completely ruled out; we will not be proceeding with it. We initially planned to move to Azure Integration Services, but there are challenges with AIS, so now we are evaluating WebMethods IO because WebMethods is now part of IBM, which is performing well in the market, although the IBM license cost is too high. The initial investment is too high, and we want to reduce that cost.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best features of Azure Automation help us automate tasks for the customer and eliminate a significant amount of manual work."
"The most valuable part of Azure Automation is that it is a platform providing features that can be custom-used, with very wide functionalities, and the user-friendly nature and available technology can be simply applied to different technologies."
"The most valuable feature of Azure Automation is the scripting."
"Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks."
"The tool's most valuable feature is its integration with the banks. Its messaging and routing capabilities are good."
"BizTalk Server offers workflow functionality that I find very effective for process automation."
"Essentially, you can do whatever you like with these systems, and you do not have to take care about the scaling because if one server is overloaded, it just forwards the message to the next server, even if it were designated to a specific server. It weeds out the messages according to the load. If you want to scale it, you just add new servers."
"The platform is more like a Lego landscape of different building blocks and the most valuable part is that they can be built and constructed independently."
"I rate the tool's stability a nine out of ten."
"MS BizTalk is reliable and dependable."
"BIzTalk's integration with Visual Studio is the most valuable feature of this product."
"Compared to the current solutions I use, like Azure Logic Apps and other cloud services, BizTalk was far better and more reliable."
 

Cons

"Sometimes when integrating with third-party tools, we cannot find the proper API and must perform manual work, which requires additional development on our end."
"Technical support could be improved."
"The solution’s user interface could be improved."
"Deployment with Azure Automation can be challenging at times, though sometimes it is very easy."
"I wish overall implementation and debugging were made simpler."
"I didn't find anything particularly valuable in BizTalk Server. It didn't help me, and we are moving away from BizTalk Server to a new platform."
"BizTalk lacks native cloud support. BizTalk doesn't offer in-built support for cloud. We need to use third-party adapters to connect it to cloud services."
"It's an on-premises system, requiring physical servers for deployment. This is different from Azure; you don't need any servers with Azure. If you have a subscription, you can do whatever you want. There are unit restrictions based on the environment (like non-production vs. production) in BizTalk. You need physical servers and databases. In Azure, those are not required – it's all in the cloud."
"BizTalk is in the past, Microsoft is not going to evolve it any further or add any new features."
"Features which could be improved include sending JavaScript Object Notation (JSON) and receiver ports (which was added later)."
"It's a complex product because you have many degrees of freedom to connect different parts together. Whether it's sensible or not, is up to you, but the machine does allow it. But because of the vast degrees of freedom, it's complex."
"These items are not so critical when compared with some performance issues which can take place within projects of really significant functional volume."
 

Pricing and Cost Advice

Information not available
"It was not cheap, but it was affordable."
"Based on the knowledge, it is relatively cheaper than Azure Identity Services and cloud services in general."
"The solution is expensive."
"BizTalk Server is cheap. I would rate its pricing a two out of five."
"BizTalk Server is not freeware. There's a significant licensing cost involved. Be sure you will actually utilize its features fully."
"The cost will depend on the client's requirements."
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902,988 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
21%
Media Company
8%
Construction Company
7%
Computer Software Company
5%
Financial Services Firm
15%
Manufacturing Company
13%
Construction Company
9%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business7
Large Enterprise9
 

Questions from the Community

What needs improvement with Azure Automation?
Any solution has room for improvement, and this one is no exception.In future updates, I believe more AI functionality could be added to Azure Automation, as AI is becoming increasingly prevalent a...
What is your primary use case for Azure Automation?
Azure Automation is typically used for development for the customer. I develop based on requirements rather than for myself.
What advice do you have for others considering Azure Automation?
I cannot identify the weak points of Azure Automation, as I am a director rather than a developer.I do not use Runbooks with Azure Automation. With only one year of experience and a small requireme...
What needs improvement with BizTalk Server?
I am generally satisfied with BizTalk Server, but there are some gaps, as we have multiple integration tools. Thus, there is associated cost, operation cost, license cost, and CapEx, so we are tryi...
What advice do you have for others considering BizTalk Server?
I have not worked with Amazon API Gateway or Mule ESB; I am just testing them. I am using Boomi iPaaS and WebMethods. I did not purchase it on AWS Marketplace; those are product API systems, and in...
What is your primary use case for BizTalk Server?
The primary use cases for BizTalk Server involve logistic warehouse management for one of the business units.
 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. NBCUniversal 7. Pfizer 8. Samsung 9. Siemens 10. Toyota 11. Verizon 12. 3M 13. Accenture 14. Airbus 15. Allianz 16. American Express 17. AT&T 18. Bank of America 19. Boeing 20. Cisco 21. Dell 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. Intel 27. JPMorgan Chase 28. Microsoft (self-use) 29. Nestle 30. Procter & Gamble 31. Shell 32. Walmart
Centrebet, Seoul National University Bundang Hospital, QualCare, Wªrth Handelsges.m.b.H, DTEK, Allscripts, United BioSource, Hogg Robinson
Find out what your peers are saying about Azure Automation vs. BizTalk Server and other solutions. Updated: June 2026.
902,988 professionals have used our research since 2012.