Azure Automation vs BizTalk Server comparison

Azure Automation and BizTalk Server are both solutions in the Process Automation category. Azure Automation is ranked #25 with an average rating of 8.0, while BizTalk Server is ranked #12 with an average rating of 6.8. Azure Automation holds a 1.0% mindshare in PA, compared to BizTalk Server’s 1.1% mindshare. Additionally, 100% of Azure Automation users are willing to recommend the solution, compared to 75% of BizTalk Server users who would recommend it.

Azure Automation

Read 4 Azure Automation reviews

569 Views
569 Comparison Views

100% willing to recommend

BizTalk Server

Read 16 BizTalk Server reviews

1,370 Views
699 Comparison Views

75% willing to recommend

Azure Automation

BizTalk Server

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Executive Summary

We performed a comparison between Azure Automation and BizTalk Server based on real PeerSpot user reviews.

Find out in this report how the two Process Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Azure Automation vs. BizTalk Server Report (Updated: December 2025).

Buyer's Guide

Azure Automation vs. BizTalk Server

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Azure Automation

Ranking in Process Automation

25th

Average Rating

8.0

Reviews Sentiment

5.7

Number of Reviews

Ranking in other categories

No ranking in other categories

BizTalk Server

Ranking in Process Automation

12th

Average Rating

7.2

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Business-to-Business Middleware (8th)

Mindshare comparison

As of January 2026, in the Process Automation category, the mindshare of Azure Automation is 1.0%, up from 0.7% compared to the previous year. The mindshare of BizTalk Server is 1.1%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Process Automation Market Share Distribution
Product	Market Share (%)
BizTalk Server	1.1%
Azure Automation	1.0%
Other	97.9%

Process Automation

Featured Reviews

Gökhan YENİGÜN

Microsoft Azure Technical Consultant at Gsy Bilişim

Has improved workflow automation and reduced manual tasks while offering room for simpler deployment

Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks. PowerShell and Python scripting capabilities assist us significantly in developing tailored automation at 90% efficiency. I have utilized Azure Automation runbooks. We don't create new runbooks because some runbook templates simplify our business processes and tasks effectively.

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Taqi-Hasan

Senior Application Specialist at Taqa Distribution

Offers valuable integration services but requires better cloud adaptation

Biztalk server doesn't have API management so that our exposed can be protected against the SQL injection, DOS attacks. However, this is available in IBM WebMethods. The positive impact of BizTalk Server was initially limited because of scalability issues. That is the reason why management has decided to implement IBM WebMethods. We are going to decommission BizTalk Server next year. I believe the API response could be improved in BizTalk Server. We need to increase the number of servers in BizTalk Server. We used to have two servers; later on, we increased to a third server, which has improved performance. We can make it more highly available and scale out to improve BizTalk Server. Scale out means we can increase the number of servers horizontally.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of Azure Automation is the scripting."

"Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks."

"The best features of Azure Automation help us automate tasks for the customer and eliminate a significant amount of manual work."

"The most valuable part of Azure Automation is that it is a platform providing features that can be custom-used, with very wide functionalities, and the user-friendly nature and available technology can be simply applied to different technologies."

"The BizTalk Server business rule engine was very useful for us and has helped us for the last 12 years."

"Essentially, you can do whatever you like with these systems, and you do not have to take care about the scaling because if one server is overloaded, it just forwards the message to the next server, even if it were designated to a specific server. It weeds out the messages according to the load. If you want to scale it, you just add new servers."

"Compared to the current solutions I use, like Azure Logic Apps and other cloud services, BizTalk was far better and more reliable."

"The BizTalk Server business rule engine was very useful for us and has helped us for the last 12 years."

"The tool's most valuable feature is its integration with the banks. Its messaging and routing capabilities are good."

"The most valuable feature of BizTalk Server is that it will turn XML into flexible transactions."

"I rate the tool's stability a nine out of ten."

"We can handle a large number of messages without any issues, ensuring that everything runs smoothly."

More BizTalk Server pros

Cons

"Sometimes when integrating with third-party tools, we cannot find the proper API and must perform manual work, which requires additional development on our end."

"Deployment with Azure Automation can be challenging at times, though sometimes it is very easy."

"The solution’s user interface could be improved."

"BizTalk lacks native cloud support. BizTalk doesn't offer in-built support for cloud. We need to use third-party adapters to connect it to cloud services."

"The product could be improved in monitoring, managing, and support functionalities."

"I didn't find anything particularly valuable in BizTalk Server. It didn't help me, and we are moving away from BizTalk Server to a new platform."

"BizTalk Server needs improvements, especially because we use it for EDI messaging, and it would be very useful to have enhanced tracking capabilities for message tracking and archiving of messages."

"Updating things in BizTalk is a headache."

"The product's deployment can be quicker"

"It's an on-premises system, requiring physical servers for deployment. This is different from Azure; you don't need any servers with Azure. If you have a subscription, you can do whatever you want. There are unit restrictions based on the environment (like non-production vs. production) in BizTalk. You need physical servers and databases. In Azure, those are not required – it's all in the cloud."

"BizTalk Server is an outdated legacy system that does not support messaging."

More BizTalk Server cons

Pricing and Cost Advice

Information not available

"Based on the knowledge, it is relatively cheaper than Azure Identity Services and cloud services in general."

"The cost will depend on the client's requirements."

"BizTalk Server is not freeware. There's a significant licensing cost involved. Be sure you will actually utilize its features fully."

"BizTalk Server is cheap. I would rate its pricing a two out of five."

"It was not cheap, but it was affordable."

"The solution is expensive."

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Top Industries

By visitors reading reviews

Financial Services Firm

23%

Insurance Company

Computer Software Company

Healthcare Company

Financial Services Firm

14%

Manufacturing Company

13%

Computer Software Company

11%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	7
Large Enterprise	9

Questions from the Community

What needs improvement with Azure Automation?

Deployment with Azure Automation can be challenging at times, though sometimes it is very easy. In terms of deployment installation, it requires improvement to be less complicated.

See all answers

What is your primary use case for Azure Automation?

The typical use cases for Azure Automation are business automations, workflows for virtual machines or cloud environments, and automatic triggers for workflows, which we are currently using.

See all answers

What advice do you have for others considering Azure Automation?

I'm working with various products. I am familiar with Azure Marketplace and Azure Automation, including Language Understanding. It takes a couple of hours for my team to deploy the product, though ...

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What do you like most about BizTalk Server?

The tool's most valuable feature is its integration with the banks. Its messaging and routing capabilities are good.

See all answers

What needs improvement with BizTalk Server?

I am generally satisfied with BizTalk Server, but there are some gaps, as we have multiple integration tools. Thus, there is associated cost, operation cost, license cost, and CapEx, so we are tryi...

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What advice do you have for others considering BizTalk Server?

I have not worked with Amazon API Gateway or Mule ESB; I am just testing them. I am using Boomi iPaaS and WebMethods. I did not purchase it on AWS Marketplace; those are product API systems, and in...

See all answers

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Compared 10% of the time

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Compared 9% of the time

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Product Reports

Buyer's Guide

Process Automation

December 2025

Download Azure Automation product report

Buyer's Guide

BizTalk Server

January 2026

Download BizTalk Server product report

Overview

Azure Automation is a powerful tool that allows users to streamline and automate various tasks and processes within the Azure environment.

It is commonly used for automating resource provisioning, managing virtual machines, scheduling and executing scripts, and orchestrating workflows. Additionally, Azure Automation is valuable for monitoring and alerting, as well as managing and deploying applications.

Users appreciate its ability to automate tasks, streamline workflows, and improve efficiency. The platform's scalability, integration with other Azure services, and wide range of pre-built automation modules make it a valuable tool for managing and tracking automated processes.

Microsoft

Connects systems both inside and across organizations, exchange data and orchestrate business processes across multiple systems.

Microsoft

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. NBCUniversal 7. Pfizer 8. Samsung 9. Siemens 10. Toyota 11. Verizon 12. 3M 13. Accenture 14. Airbus 15. Allianz 16. American Express 17. AT&T 18. Bank of America 19. Boeing 20. Cisco 21. Dell 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. Intel 27. JPMorgan Chase 28. Microsoft (self-use) 29. Nestle 30. Procter & Gamble 31. Shell 32. Walmart

Centrebet, Seoul National University Bundang Hospital, QualCare, Wªrth Handelsges.m.b.H, DTEK, Allscripts, United BioSource, Hogg Robinson

Buyer's Guide

Azure Automation vs. BizTalk Server

December 2025

Free Report: Azure Automation vs. BizTalk Server

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