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Azure Automation vs BizTalk Server comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Automation
Ranking in Process Automation
27th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
2
Ranking in other categories
No ranking in other categories
BizTalk Server
Ranking in Process Automation
14th
Average Rating
7.4
Reviews Sentiment
6.1
Number of Reviews
15
Ranking in other categories
Business-to-Business Middleware (8th)
 

Mindshare comparison

As of August 2025, in the Process Automation category, the mindshare of Azure Automation is 1.1%, up from 0.3% compared to the previous year. The mindshare of BizTalk Server is 0.8%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Process Automation
 

Featured Reviews

CL
Automation enhances task efficiency and supports innovation
I currently work with SAP, but I haven't stopped working with that vendor at all. My involvement is cross-technology, so I'm exposed to S/4HANA and other technologies, which are very different from a couple of years ago. Currently, I am working for a consultancy that is agnostic to technology, so tactically and strategically we provide implementation or knowledge on various technologies including Microsoft, Business Central, Project Operations, SAP, and Board, which are different and linked to various business areas. Mostly I am working with Microsoft solutions now. In the last recent year, Microsoft is the technology with which we have the most exposure on current implementations, including both Business Central and Project Operations. I have been working with Microsoft Business Operation for approximately a year and a half. I am working with different products on Azure, as it is the platform we use to implement various types of solutions, including automation, IPA, and artificial intelligence. Other colleagues work with Azure File Storage, Blob Storage, and App Services, as these are more related to cloud work. I am working with Azure Automation, which is a process automation tool. While we have used the alerts and scheduling functions in Azure Automation very often, I am not able to judge or review their effectiveness. Integrating Azure Automation with other Azure services is very easy because there are pre-integration tools available that can be easily integrated with different technologies. The main benefits Azure Automation provides include being useful for recurrent tasks, which help reduce manual intervention and allow people to focus on more added value tasks, enhanced by artificial intelligence for more complex duties. I rate Azure Automation an eight out of ten.
Vignesh Kumar Sekar - PeerSpot reviewer
Enables message routing and provides a secure way to communicate between two systems
The AS2 communication protocol is one of the most advanced processes. It enables a handshake with the source and target systems using certificates. It is the most secure way of communicating between two systems. It is an advantage. We can do a lot of message routing. If we want to handle large data, we can put the data into different patterns to process it. We can do it through sequential convoy or parallel convoy orchestration. BizTalk comes with SQL Server. We can load temporary data in the database and use the batch process from BizTalk. It is an added advantage. Creating agreements is a manual job, but it's quite easy in BizTalk. Even a fresh college graduate can configure AS2 certificates and partner profiles and communicate with other systems. It is easy.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Azure Automation is the scripting."
"Essentially, you can do whatever you like with these systems, and you do not have to take care about the scaling because if one server is overloaded, it just forwards the message to the next server, even if it were designated to a specific server. It weeds out the messages according to the load. If you want to scale it, you just add new servers."
"The AS2 communication protocol is one of the most advanced processes."
"BizTalk Server offers workflow functionality that I find very effective for process automation."
"The tool's most valuable feature is its integration with the banks. Its messaging and routing capabilities are good."
"The BizTalk Server business rule engine was very useful for us and has helped us for the last 12 years."
"The most valuable feature of BizTalk Server is that it will turn XML into flexible transactions."
"The BizTalk Server business rule engine was very useful for us and has helped us for the last 12 years."
"I rate the tool's stability a nine out of ten."
 

Cons

"The solution’s user interface could be improved."
"BizTalk Server is an outdated legacy system that does not support messaging."
"BizTalk is in the past, Microsoft is not going to evolve it any further or add any new features."
"Updating things in BizTalk is a headache."
"I didn't find anything particularly valuable in BizTalk Server. It didn't help me, and we are moving away from BizTalk Server to a new platform."
"The product could be improved in monitoring, managing, and support functionalities."
"It's a complex product because you have many degrees of freedom to connect different parts together. Whether it's sensible or not, is up to you, but the machine does allow it. But because of the vast degrees of freedom, it's complex."
"BizTalk Server needs improvements, especially because we use it for EDI messaging, and it would be very useful to have enhanced tracking capabilities for message tracking and archiving of messages."
"BizTalk lacks native cloud support. BizTalk doesn't offer in-built support for cloud. We need to use third-party adapters to connect it to cloud services."
 

Pricing and Cost Advice

Information not available
"Based on the knowledge, it is relatively cheaper than Azure Identity Services and cloud services in general."
"The cost will depend on the client's requirements."
"BizTalk Server is cheap. I would rate its pricing a two out of five."
"It was not cheap, but it was affordable."
"BizTalk Server is not freeware. There's a significant licensing cost involved. Be sure you will actually utilize its features fully."
"The solution is expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Computer Software Company
8%
Insurance Company
8%
Healthcare Company
6%
Financial Services Firm
13%
Manufacturing Company
13%
Computer Software Company
10%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Azure Automation?
The most valuable feature of Azure Automation is the scripting.
What needs improvement with Azure Automation?
Based on feedback, Azure Automation needs to stay up-to-date with real technology game changers and include new features that meet market demands. It is essential for Azure Automation to capture ne...
What is your primary use case for Azure Automation?
My clients mainly use Azure Automation for back-office processes and operations, as the application of this product is wide-ranging. It depends on their in-house capabilities and the opportunities ...
What do you like most about BizTalk Server?
The tool's most valuable feature is its integration with the banks. Its messaging and routing capabilities are good.
What needs improvement with BizTalk Server?
BizTalk Server needs improvements, especially because we use it for EDI messaging, and it would be very useful to have enhanced tracking capabilities for message tracking and archiving of messages....
What advice do you have for others considering BizTalk Server?
BizTalk Server has adapted to the changing needs of business over time with steady development, but there are new requirements, for example, on APIs, application programming interfaces. That functi...
 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. NBCUniversal 7. Pfizer 8. Samsung 9. Siemens 10. Toyota 11. Verizon 12. 3M 13. Accenture 14. Airbus 15. Allianz 16. American Express 17. AT&T 18. Bank of America 19. Boeing 20. Cisco 21. Dell 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. Intel 27. JPMorgan Chase 28. Microsoft (self-use) 29. Nestle 30. Procter & Gamble 31. Shell 32. Walmart
Centrebet, Seoul National University Bundang Hospital, QualCare, Wªrth Handelsges.m.b.H, DTEK, Allscripts, United BioSource, Hogg Robinson
Find out what your peers are saying about Azure Automation vs. BizTalk Server and other solutions. Updated: August 2025.
865,384 professionals have used our research since 2012.