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AWS Snowball vs Zerto comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Turbonomic
Sponsored
Ranking in Cloud Migration
5th
Average Rating
8.8
Reviews Sentiment
7.4
Number of Reviews
205
Ranking in other categories
Cloud Management (4th), Virtualization Management Tools (4th), IT Financial Management (1st), IT Operations Analytics (4th), Cloud Analytics (1st), Cloud Cost Management (1st), AIOps (5th)
AWS Snowball
Ranking in Cloud Migration
12th
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
10
Ranking in other categories
Data Migration Appliances (1st)
Zerto
Ranking in Cloud Migration
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
306
Ranking in other categories
Backup and Recovery (2nd), Cloud Backup (2nd), Disaster Recovery (DR) Software (2nd)
 

Mindshare comparison

As of May 2025, in the Cloud Migration category, the mindshare of IBM Turbonomic is 4.0%, down from 5.0% compared to the previous year. The mindshare of AWS Snowball is 0.7%, up from 0.1% compared to the previous year. The mindshare of Zerto is 5.3%, up from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Migration
 

Featured Reviews

Keldric Emery - PeerSpot reviewer
Saves time and costs while reducing performance degradation
It's been a very good solution. The reporting has been very, very valuable as, with a very large environment, it's very hard to get your hands on the environment. Turbonomic does that work for you and really shows you where some of the cost savings can be done. It also helps you with the reporting side. Me being able to see that this machine hasn't been used for a very long time, or seeing that a machine is overused and that it might need more RAM or CPU, et cetera, helps me understand my infrastructure. The cost savings are drastic in the cloud feature in Azure and in AWS. In some of those other areas, I'm able to see what we're using, what we're not using, and how we can change to better fit what we have. It gives us the ability for applications and teams to see the hardware and how it's being used versus how they've been told it's being used. The reporting really helps with that. It shows which application is really using how many resources or the least amount of resources. Some of the gaps between an infrastructure person like myself and an application are filled. It allows us to come to terms by seeing the raw data. This aspect is very important. In the past, it was me saying "I don't think that this application is using that many resources" or "I think this needs more resources." I now have concrete evidence as well as reporting and some different analytics that I can show. It gives me the evidence that I would need to show my application owners proof of what I'm talking about. In terms of the downtime, meantime, and resolution that Turbonomic has been able to show in reports, it has given me an idea of things before things happen. That is important as I would really like to see a machine that needs resources, and get resources to it before we have a problem where we have contention and aspects of that nature. It's been helpful in that regard. Turbonomic has helped us understand where performance risks exist. Turbonomic looks at my environment and at the servers and even at the different hosts and how they're handling traffic and the number of machines that are on them. I can analyze it and it can show me which server or which host needs resources, CPU, or RAM. Even in Azure, in the cloud, I'm able to see which resources are not being used to full capacity and understand where I could scale down some in order to save cost. It is very, very helpful in assessing performance risk by navigating underlying causes and actions. The reason why it's helpful is because if there's a machine that's overrunning the CPU, I can run reports every week to get an idea of machines that would need CPU, RAM, or additional resources. Those resources could be added by Turbonomic - not so much by me - on a scheduled basis. I personally don't have to do it. It actually gives me a little bit of my life back. It helps me to get resources added without me physically having to touch each and every resource myself. Turbonomic has helped to reduce performance degradation in the same way as it's able to see the resources and see what it needs and add them before a problem occurs. It follows the trends. It sees the trends of what's happening and it's able to add or take away those resources. For example, we discuss when we need to do certain disaster recovery tests. Over the years, Turbo will be able to see, for example, around this time of year that certain people ramp up certain resources in an environment, and then it will add the resources as required. Another time of year, it will realize these resources are not being used as much, and it takes those resources away. In this way, it saves money and time while letting us know where we are. We've saved a great deal of time using this product when I consider how I'd have to multiply myself and people like me who would have to add resources to devices or take resources away. We've saved hundreds of hours. Most of the time those hours would have to be after hours as well, which are more valuable to me as that's my personal time. Those saved hours are across months, not years. I would consider the number of resources that Turbonomic is adding and taking away and the placement (if I had to do it all myself) would end up being hundreds of hours monthly that would be added without the help of Turbonomic. It helps us to meet SLAs mainly due to the fact that we're able to keep the servers going and to keep the servers in an environment, to keep them to where (if we need to add resources) we can add them at any given time. It will keep our SLAs where they need to be. If we were to have downtime due to the fact that we had to add resources or take resources away and it was an emergency, then that would prevent us from meeting our SLAs. We also use it to monitor Azure and to monitor our machines in terms of the resources that are out there and the cost involved. In a lot of cases, it does a better job of giving us cost information than Azure itself does. We're able to see the cost per machine. We're able to see the unattached volume and storage that we are paying for. It gives us a great level of insight. Turbonomic gives us the time to be able to focus on innovation and ongoing modernization. Some of the tasks that it does are tasks that I would not necessarily have to do. It's very helpful in that I know that the resources are there where they need to be and it gives me an idea of what changes need to be made or what suggestions it's making. Even if I don't take them, I'm able to get a good idea of some best practices through Turbonomic. One of the ways that Turbonomic does to help bring new resources to market is that we are now able to see the resources (or at least monitor the resources) before they get out to the general public within our environment. We saw immediate value from the product in the test environment. We set it up in a small test environment and we started with just placement and we could tell that the placement was being handled more efficiently than what VMware was doing. There was value for us in placement alone. Then, after we left the placement, we began to look at the resources and there were resources. We immediately began to see a change in the environment. It has made the application and performance better, mainly due to the fact that we are able to give resources and take resources away based on what the need is. Our expenses, definitely, have been in a better place based on the savings that we've been able to make in the cloud and on-prem. Turbonomic has been very helpful in that regard. We've been able to see the savings easily based on the reports in Turbonomic. That, and just seeing the machines that are not being used to capacity allows us to set everything up so it runs a bit more efficiently.
Kevin-Davis - PeerSpot reviewer
Seamless data transfer and efficient migration with customizable storage sizes
I like that I can take data and send it straight to S3 when it loads in. The interface for getting my data onto the Snowball is so streamlined. I don't know if you've ever seen it before. It's really cool. I connect them to the backplane of our existing network. I'm able to address it quickly and move the data quickly inside my customers' data centers. There's a little screen on it, which changes the UPS codes and all that stuff. The label and everything AWS electronic, so I don't have to deal with shipping issues. It makes it super simple and easy to use from end to end.
Sachin Vinay - PeerSpot reviewer
Leverage disaster recovery with reliable support and cost-effective future-proof features
Zerto is straightforward to implement because it only requires the installation of an agent on the VMs designated for migration. A service, typically a VM, must also be deployed at the disaster recovery location. This entire process is simple and can be completed within three days. Zerto's near-synchronous replication occurs every minute, allowing for highly granular recovery points. This means that even if interruptions or malware disruptions occur within that minute, Zerto can restore to the last known good state, effectively recovering the entire setup to the latest backup. This capability ensures high data security and minimizes potential data loss. One of the main benefits of implementing Zerto is its data compression, which significantly reduces the load on our IPsec VPN. Zerto compresses data by 80 percent before transmitting it across the VPN, minimizing the data transferred between geographically dispersed locations. This compression and subsequent decompression at the destination alleviate the strain on the VPN, preventing overload and ensuring efficient data synchronization. Zerto simplifies malware protection by integrating it into its disaster recovery and synchronization features. This comprehensive approach eliminates the need for separate antivirus setups in virtual machines and applications. It streamlines our security measures and removes the need for additional software or solutions, resulting in an excellent return on investment. Zerto's single-click recovery solution offers exceptional recovery speed. Through the user interface, a single click allows for a complete restoration from the most recent backup within two to three minutes, enabling rapid recovery and minimal downtime. Zerto's Recovery Time Objective is excellent. In the past, if a virtual machine crashed, we would recover it from a snapshot, which could take one to two hours. With Zerto, the recovery process takes only five minutes, and users are typically unaware of any disruption. This allows us to restore everything quickly and efficiently. Zerto has significantly reduced our downtime. When malware affects our data, Zerto immediately notifies us and helps us protect other applications, even those not yet implemented with Zerto. By monitoring these applications, we can quickly identify and address any potential malware spread, minimizing downtime across our systems. Zerto significantly reduces downtime and associated costs during disruptions. Our services are unified, so in the event of a disruption without Zerto, even a half-day disruption would necessitate offline procedures. This would lead to increased manpower, service delays, and substantial financial losses due to interrupted admissions and other critical processes. By unifying service processes, Zerto minimizes the impact of outages. Zerto streamlines our disaster recovery testing across multiple locations by enabling efficient failover testing without disrupting live services. Traditionally, DR testing required downtime of critical systems, but Zerto's replication and failover capabilities allow us to test in parallel with live operations. This non-disruptive approach ensures continuous service availability while validating our DR plan, even in scenarios like malware attacks, by creating a separate testing environment that mirrors the live setup. This comprehensive testing provides confidence in our ability to handle real-world incidents effectively. This saves us over 60 percent of the time. Zerto streamlines system administration tasks by automating many processes, thereby reducing the workload for multiple administrators. This allows them to focus on other university services that require attention and effectively reallocate support resources from automated tasks to those requiring more dedicated management. Zerto is used exclusively for our critical services, providing up to a 70 percent improvement in our IT resilience.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The automated memory balancing, where it looks at whether it's being used in the most efficient way and adds or takes away memory, is the best part. If it didn't do that, it would be something that I would have to do. We have too many machines for one person to do that. The automation helps me in that it is done in a really efficient way and a balanced way because of the policies. It really helps."
"With over 2500 ESX VMs, including 1500+ XenDesktop VDI desktops, hosted over two datacentres and 80+ vSphere hosts, firefighting has become something of the past."
"The automation and orchestration components are definitely the best part, as you can tell it what it can do and when, and just let it be."
"Turbonomic helps us right-size virtual machines to utilize the available infrastructure components available and suggest where resources should exist. We also use the predictive tool to forecast what will happen when we add additional compute-demanding virtual machines or something to the environment. It shows us how that would impact existing resources. All of that frees up time that would otherwise be spent on manual calculation."
"We can manage multiple environments using a single pane of glass, which is something that I really like."
"It is a good holistic platform that is easy to use. It works pretty well."
"My favorite part of the solution is the automation scheduling. Being able to choose when actions happen, and how they happen..."
"I only deal with the infrastructure side, so I really couldn't speak to more than load balancing as the most valuable feature for me. It provides specific actions that prevent resource starvation. It always keeps things in perfect balance."
"AWS offers managed services which save time and reduce administrative overhead."
"The flexibility of AWS Snowball is valuable. Its security allows for the ability to move and secure data without concern if the device is lost and the option to trace it back to AWS data centers."
"The solution is elastic."
"You are able to scale the solution vertically. It's very scalable."
"The way the data is moved is very clever. Also, the interface is very simple and user-friendly."
"The solution is elastic."
"AWS helps save time and costs, being a managed cloud provider with evolving services."
"The most valuable features of AWS Snowball for me are its security measures and its flexibility."
"The orchestration and automation of the DR and how it replicates the VMs and then picks them up in the DR site have been most valuable."
"Orchestration is much better."
"Journaling allows us to leverage Zerto's journal for sub-minute recoveries, instead of having to wait for the storage array to replicate."
"The customer service and support are very good. Every time we have problems, they're ready to help us."
"A new feature is the One-To-Many VPG allowing a VM to be replicated at up to three different locations, including local."
"There are two things that are keeping us with the solution: 1. It does a very good job of keeping the data in sync at all times. 2. In the event of a failover or in the event of a contingency, we are able to retrieve the data very quickly without any issues."
"The ability to have a RPO of seconds has enabled us to restore data to just before an incident has occurred, which certainly saves a lot of time and money."
"We're able to replicate all of our data and be able to bring up an entire data center within a matter of minutes, which has become our go-to for our resiliency within both of our data centers."
 

Cons

"They could add a few more reports. They could also be a bit more granular. While they have reports, sometimes it is hard to figure out what you are looking for just by looking at the date."
"We're still evaluating the solution, so I don't know enough about what I don't know. They've done a lot over the years. I used Turbonomics six or seven years ago before IBM bought them. They've matured a lot since then."
"If they would educate their customers to understand the latest updates, that would help customers... Also, there are a lot of features that are not available in Turbonomic. For example, PaaS component optimization and automation are still in the development phase."
"Since the introduction of a HTML 5 based interface, our main - but minor - criticism of a less than intuitive operation managers' GUI would be the area of improvement."
"There are a few things that we did notice. It does kind of seem to run away from itself a little bit. It does seem to have a mind of its own sometimes. It goes out there and just kind of goes crazy. There needs to be something that kind of throttles things back a little bit. I have personally seen where we've been working on things, then pulled servers out of the VMware cluster and found that Turbonomic was still trying to ship resources to and from that node. So, there has to be some kind of throttling or ability for it to not be so buggy in that area. Because we've pulled nodes out of a cluster into maintenance mode, then brought it back up, and it tried to put workloads on that outside of a cluster. There may be something that is available for this, but it seems very kludgy to me."
"Before IBM bought it, the support was fantastic. After IBM bought it, the support became very disappointing."
"The old interface was not the clearest UI in some areas, and could be quite intimidating when first using the tool."
"There is room for improvement [with] upgrades. We have deployed the newer version, version 8 of Turbonomic. The problem is that there is no way to upgrade between major Turbonomic versions. You can upgrade minor versions without a problem, but when you go from version 6 to version 7, or version 7 to version 8, you basically have to deploy it new and let it start gathering data again. That is a problem because all of the data, all of the savings calculations that had been done on the old version, are gone. There's no way to keep track of your lifetime savings across versions."
"I think AWS Snowball could improve by expanding its availability to more countries."
"It would be helpful if Snowball provided more kinds of connectivity. That will make it easier to add and move data."
"Snowball is not interesting and is a pain to deal with."
"The costs of services the customer needs also matter, such as storage requirements and whether storage is rational."
"It's not an easy product to start using for a beginner, but If you're a professional, it's easy to understand."
"It's not cheap."
"The stability of the solution isn't ideal and should be improved."
"There's always room for improvement as you use the service more and gain expertise. Some challenges I've faced include the time factor (data transfer can be time-consuming), data validation after the transfer, risks associated with physical handling and shipping of the device, and ensuring data security during transit."
"We had a situation where we had to relicense VMs once they were moved over. We later found out that that feature is built-in, but it's not easy to find. The way it's done is that you have to go to the target site to turn it on. If that were explained a little bit better up front, that would be helpful."
"When it comes to a solution, one of the things the management wants is to standardize platforms. That's why when Rubrik came out with their solution, they wanted to look at it. For instance, if you have multiple technologies, you're going to need admins to manage all those different ones. I would like Zerto to be something that fits all our needs, including the backup that Rubrik provides, but I understand that not all solutions can be that way."
"Improvements in stability would be welcome; there are some software bugs that can affect RPOs. We want more of a guarantee that we won't lose any of our backups, even in the event of a disaster."
"The tool must improve its long-term storage cloud strategy, making it more seamless and improving the solution's downtime features."
"The pricing could always be lower."
"In future releases, doing backups of the environment we need to be able to do hot backups of the database."
"Its initial setup can be better. It looks easy, but if you do not have things in the right place, it is not as easy as it looks. Some of the instructions were not clear. They were a little bit confusing. For example, while setting up SSH initially, it was a little bit unclear if I needed to use a regular credential or some other credential. This was one of the things that was a little fuzzy, and we had to get somebody else involved to help us out."
"The long-term recovery is a little bit weak in its granularity."
 

Pricing and Cost Advice

"If you're a super-small business, it may be a little bit pricey for you... But in large, enterprise companies where money is, maybe, less of an issue, Turbonomic is not that expensive. I can't imagine why any big company would not buy it, for what it does."
"I'm not involved in any of the billing, but my understanding is that is fairly expensive."
"I know there have been some issues with the billing, when the numbers were first proposed, as to how much we would save. There was a huge miscommunication on our part. Turbonomic was led to believe that we could optimize our AWS footprint, because we didn't know we couldn't. So, we were promised savings of $750,000. Then, when we came to implement Turbonomic, the developers in AWS said, "Absolutely not. You're not putting that in our environment. We can't scale down anything because they coded it." Our AWS environment is a legacy environment. It has all these old applications, where all the developers who have made it are no longer with the company. Those applications generate a ton of money for us. So, if one breaks, we are really in trouble and they didn't want to have to deal with an environment that was changing and couldn't be supported. That number went from $750,000 to about $450,000. However, that wasn't Turbonomic's fault."
"You should understand the cost of your physical servers and how much time and money you are spending year over year on expanding your virtual farm."
"When we have expanded our licensing, it has always been easy to make an ROI-based decision. So, it's reasonably priced. We would like to have it cheaper, but we get more benefit from it than we pay for it. At the end of the day, that's all you can hope for."
"The pricing is in line with the other solutions that we have. It's not a bargain software, nor is it overly expensive."
"I don't know the current prices, but I like how the licensing is based on the number of instances instead of sockets, clusters, or cores. We have some VMs that are so heavy I can only fit four on one server. It's not cost-effective if we have to pay more for those. When I move around a VM SQL box with 30 cores and a half-terabyte of RAM, I'm not paying for an entire socket and cores where people assume you have at least 10 or 20 VMs on that socket for that pricing."
"What I can advise is to trial the product, taking advantage of the Turbonomic pre-sales implemention support and kickstart training."
"The tool's pricing depends on the type of Snowball device you choose, the amount of data you need to transfer, and the service fees involved. There’s a standard price for larger data transfers and a flat job fee, which includes the first ten days of on-site usage. Typically, there are no additional data transfer fees."
"It's not a cheap solution, but the price is right for the product."
"Price-wise, it works fine for me, but my budgetary team is always looking for ways to cut costs, and it seems like they first look at the data center and the IT side to find savings."
"The solution is expensive, but it's worth the price."
"We have seen ROI. Several times, we needed to recover, and we were able to go to Zerto."
"Pricing depends on your future growth. Start small and then scale up."
"I think the cost is reasonable for VM licensing. It's not outside the scope of an enterprise product."
"If it were easier to license, and to scale it out a little bit more economically, that'd be a godsend. At the end of the day, my druthers would be to have all 200 of our servers protected by this platform. But for a company our size, that stretches our IT budget and it just doesn't make economic sense."
"Licensing is based on the number of VMs to replicate. The first thing should be to get the number of VMs to replicate based on your business needs."
"There is a one-time cost for maintenance and support. We have a three-year contract that we will have to renew when those three years come up. There is also licensing on top of that for whatever product you are using it for."
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Comparison Review

it_user159711 - PeerSpot reviewer
Nov 9, 2014
VMware SRM vs. Veeam vs. Zerto
Disaster recovery planning is something that seems challenging for all businesses. Virtualization in addition to its operational flexibility, and cost reduction benefits, has helped companies improve their DR posture. Virtualization has made it easier to move machines from production to…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
14%
Manufacturing Company
9%
Insurance Company
7%
Computer Software Company
15%
Financial Services Firm
14%
Government
9%
Manufacturing Company
8%
Computer Software Company
23%
Financial Services Firm
11%
Manufacturing Company
8%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Turbonomic?
It offers different scenarios. It provides more capabilities than many other tools available. Typically, its price is...
What needs improvement with Turbonomic?
The implementation could be enhanced.
What is your primary use case for Turbonomic?
We use IBM Turbonomic to automate our cloud operations, including monitoring, consolidating dashboards, and reporting...
Which is better - Microsoft Azure Data Box or AWS Snowball?
Microsoft Azure Databox is a 45-pound, super rugged, tamper-resistant, human-managed hardware appliance that can tran...
What do you like most about AWS Snowball?
The most valuable features of AWS Snowball for me are its security measures and its flexibility.
What is your experience regarding pricing and costs for AWS Snowball?
Depending of what is your priority; UseAWS Snowball if you are heavily invested in AWS or need edge computing feature...
What advice do you have for others considering Oracle Data Guard?
Ik fluister:VM Host Oracle en DataGuard hebben we per toeval vervangen door Zerto :-) tijdens de Zerto implementatie ...
What do you like most about Zerto?
Its ability to roll back if the VM or the server that you are recovering does not come up right is also valuable. You...
What is your experience regarding pricing and costs for Zerto?
The setup is somewhat expensive. I'd rate the pricing seven out of ten.
 

Also Known As

Turbonomic, VMTurbo Operations Manager
Amazon AWS Snowball, Amazon Snowball, Snowball
Zerto Virtual Replication
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

IBM, J.B. Hunt, BBC, The Capita Group, SulAmérica, Rabobank, PROS, ThinkON, O.C. Tanner Co.
Wazee Digital, Craftsy, Live Nation, Essess
United Airlines, HCA, XPO Logistics, TaxSlayer, McKesson, Insight Global, American Airlines, Tencate, Aaron’s, Grey’s County, Kingston Technologies
Find out what your peers are saying about AWS Snowball vs. Zerto and other solutions. Updated: April 2025.
850,028 professionals have used our research since 2012.