AvePoint Cloud Backup vs NetApp Cloud Backup comparison

AvePoint and NetApp are both solutions in the Cloud Backup category. AvePoint is ranked #12 with an average rating of 8.5, while NetApp is ranked #29 with an average rating of 9.0. AvePoint holds a 3.3% mindshare in CB, compared to NetApp’s 0.5% mindshare. Additionally, 100% of AvePoint users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

AvePoint Cloud Backup

Read 11 AvePoint Cloud Backup reviews

3,723 Views
3,053 Comparison Views

100% willing to recommend

NetApp Cloud Backup

Read 4 NetApp Cloud Backup reviews

942 Views
396 Comparison Views

100% willing to recommend

AvePoint Cloud Backup

NetApp Cloud Backup

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Executive SummaryUpdated on Dec 3, 2024

AvePoint Cloud Backup and NetApp Cloud Backup are competing in data protection and cloud storage. AvePoint is favored for its pricing and ease of deployment, while NetApp stands out for its feature richness and long-term ROI.

Features: AvePoint Cloud Backup offers robust platform support, an intuitive management console, and efficient backup protocols. NetApp Cloud Backup excels with seamless enterprise storage integrations, advanced data recovery options, and extensive security measures.

Ease of Deployment and Customer Service: AvePoint Cloud Backup is known for easy deployment and high-quality customer support, making it a strong choice for immediate needs. NetApp Cloud Backup, while more complex to set up, benefits from a dedicated service and a robust infrastructure, which is ideal for larger enterprises.

Pricing and ROI: AvePoint Cloud Backup provides competitive initial setup costs, leading to quicker ROI. NetApp Cloud Backup has higher initial expenses but offers superior long-term ROI due to its comprehensive features and strong performance.

To learn more, read our detailed AvePoint Cloud Backup vs. NetApp Cloud Backup Report (Updated: September 2025).

Buyer's Guide

AvePoint Cloud Backup vs. NetApp Cloud Backup

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AvePoint Cloud Backup

Ranking in Cloud Backup

12th

Average Rating

8.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

SaaS Backup (5th)

NetApp Cloud Backup

Ranking in Cloud Backup

29th

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Backup and Recovery (29th), Deduplication Software (10th), Disk Based Backup Systems (4th), Cloud Storage Gateways (5th)

Mindshare comparison

As of September 2025, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 3.3%, down from 3.7% compared to the previous year. The mindshare of NetApp Cloud Backup is 0.5%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Backup Market Share Distribution
Product	Market Share (%)
AvePoint Cloud Backup	3.3%
NetApp Cloud Backup	0.5%
Other	96.2%

Cloud Backup

Featured Reviews

Hendrik Belitz

Owner at Innovation through understanding

Has a straightforward setup process and valuable data security policies

The product's sales process needs improvement. It takes a lot of work to acquire it. AvePoint doesn't sell products directly to the customers. They take the help of IT system distributors. It is challenging for small or medium-sized businesses to purchase it. This particular area needs improvement compared to other companies.

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Abbasi Poonawala

Chief Enterprise Architect at Alinma Bank

Simplifies our backups with an agentless backup manager, but needs better integration with in-house applications

One area that can be improved is around how we define the different KPIs. In particular, the business KPIs. I have my own in-house application for the business KPIs, so for example, with our policies around retention, which is a period of seven years, I have to read these parameters from other applications and I need them to integrate well. NetApp Cloud Backup Manager should help to get this integrated seamlessly with other applications, meaning that it will populate the data around the different parameters. These parameters could be things like the retention period, the backup schedule, or anything. It might be an ITSM ticket, where it's a workflow that is triggered somewhere, and the ITSM ticket has been created for a particular environment like my development environment, an INT environment, or a UAT environment. This kind of process needs to integrate well with my own application, and there are some challenges. For example, if it allows for consuming of RESTful APIs, that's how we will usually integrate, but there are certain challenges when it comes to integrating with our own application around KPIs, whether it's business KPIs or technical KPIs. What I want is to populate that data from my own applications. So we have have the headroom in the KPI, and we have the throughput, the volumes, the transactions per second, etc., which are all defined. And these are the global parameters. They affect all the lines of business. It's a central application that is consumed by most of the lines of business and it's all around the KPIs. Earlier, it used to be based on Quest Foglight, which is an application that was taken up and customized. It was made in-house as a core service, and used as a core building block. But our use of Quest Foglight has become a bit outdated. There is no more support available, and it's been there as a kind of legacy application for more than ten years now in the organization. And now it get down to the question: Is this an investment or will we need to divest ourselves of it? So there has to be an option to remediate it out. In that case, one possibility is to integrate the existing application and it gets completely decommissioned. Here it would help if there were some better ways of defining or handling the KPIs in the Cloud Manager, so that most of the parameters are not defined directly by me. Those will be the global parameters that are defined across all the lines of business. There are some integration challenges when it comes to this, and I've spoken to the support team who say they have the REST APIs, but the integration still isn't going as smooth as it could be. Most of the time, when things aren't working out, we need dedicated engineers to be put in for the entire integration. And then it becomes more of a challenge on top of everything. So if the Cloud Manager isn't being fed all the kinds of parameters from the backup strategy around the ITSM and incident tickets, or backup schedules, or anything related to the backup policies, then it takes a while. Ideally, I would want it to be read directly from our in-house applications. And this is more to do with our kind of product processes; that is, it's not our own choice to decide. The risk management team has mandated this as part of the compliance, that we have to strictly enforce the KPIs, the headroom, and the rest of the global parameters which are defined for the different lines of business. So if my retention period changes from seven years to, let's say, 10 years or 15 years, then those rules have to be strictly enforced. Ultimately, we would like better support for ITSM. The ITSM tools like ServiceNow or BMC Remedy are already adding multiple new features, so they have to be upgraded over a period of time, and that means NetApp has to provision for that and factor it in. Some of the AI-based capabilities are there now, and those things have to be incorporated somehow. One last thing is that NetApp could provide better flash storage. Since they're already on block storage and are doing well in that segment, it makes sense that they will have to step up when it comes to flash array storage and so on. I have been evaluating NetApp's flash array storage solutions versus some others like Toshiba's flash array and Fujitsu's storage array, which are quite cost-effective.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I rate the overall solution a 9 out of 10."

"The most promising feature of the product is data security policies, which make it simpler to include compliance processes."

"The most valuable features are the email backup and the SharePoint backup."

"It is the only product in the market that offers platform backup."

"The initial setup is super easy."

"The product's initial setup phase was super easy."

"The backup and recovery functionalities of the product are very useful."

"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."

More AvePoint Cloud Backup pros

"NetApp Cloud Backup performance is good and they have beneficial technology."

"I rate the scalability a ten out of ten...It has a great impact on our business because we have the infrastructure deployed globally on four continents around the world."

"Scalability is very good."

"One feature that works well for us is that the Cloud Manager is a completely agentless solution. There's a similar dashboard on both the versions for on-premises and the cloud, and with reference to the Cloud Manager, it's a little faster because there's nothing to be installed as such. Being agentless, it doesn't require any agent to be deployed on the targets where the backups are triggered."

Cons

"The restoration could be faster."

"The product's price is an area of concern where improvements are required."

"It is challenging for small or medium-sized businesses to purchase it."

"AvePoint Cloud Backup's pricing could be lower and more flexible. Particularly, when dealing with smaller customers or more minor businesses, obtaining competitive pricing for bundles rather than on a one-by-one basis remains challenging."

"The configuration could be made easier."

"It is not a traditional restore process and it is somewhat limited in what we can do."

"It would be beneficial to have a more optimal Google Backup for larger environments."

"For improvement, AvePoint can provide details on how the tool's backup scope works."

More AvePoint Cloud Backup cons

"Integration and reporting could be improved."

"NetApp Cloud Backup could improve by being easier to use. Veeam solution is easier to use."

"NetApp has a nasty way of dealing with the license for the product's on-premises virtual NetApp appliance that you need in your whole architecture, and it is not directly linked to NetApp Cloud Backup."

"One area that can be improved is around how we define the different KPIs. In particular, the business KPIs. I have my own in-house application for the business KPIs, so for example, with our policies around retention, which is a period of seven years, I have to read these parameters from other applications and I need them to integrate well."

Pricing and Cost Advice

"I would say that the pricing policy of the product is flexible and good."

"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."

"I am not sure, but I believe that the cost is $7 USD per user."

"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."

"It costs a little bit more than other competitors in the market."

"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."

"The platform is more expensive than other vendors."

"If one is not cost-effective and ten is a highly cost-effective product, I rate the tool as a three. The tool is not so cheap."

"Our usage depends on the number of licenses we have. On the cloud, it's a pay-to-use kind of model which suits our needs well. Once we have the Cloud Manager installed, the licensing process is okay, regardless of whether we're running backups in the cloud or on-premises. Sometimes, we have to restrict the number of users as per the contractual agreement and in this case we simply cut down on the licensing."

"Cost could be lower."

"NetApp Cloud Backup has a subscription-based model and it is paid annually."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Manufacturing Company

10%

Financial Services Firm

Retailer

Manufacturing Company

11%

Computer Software Company

10%

Retailer

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	2
Large Enterprise	4

No data available

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?

AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...

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What do you like most about AvePoint Cloud Backup?

The product's initial setup phase was super easy.

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What is your experience regarding pricing and costs for AvePoint Cloud Backup?

When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.

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What's the 3-2-1 data protection that NetApp Cloud Backup offers?

Hi, the 3-2-1 data protection from this product is related to a backup strategy with the same name. I'm assuming you don't know about it so I'll tell you in a few words. In its essence, this backup...

See all answers

Is NetApp Cloud Backup secure for backup?

I've just started using NetApp Cloud Backup but my initial reason behind choosing it in the first place is that they advertise their high-security approach. So basically, they give you ransomware p...

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Is NetApp Cloud Backup expensive in your opinion?

It depends on how much exactly you count as expensive. For me, NetApp Cloud Backup isn't too expensive. I say that based on the services it provides and on the way it provides them. I think it's im...

See all answers

Comparisons

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Compared 21% of the time

Commvault Cloud vs AvePoint Cloud Backup

Compared 10% of the time

Veeam Data Platform vs AvePoint Cloud Backup

Compared 10% of the time

Rubrik vs AvePoint Cloud Backup

Compared 8% of the time

Keepit vs AvePoint Cloud Backup

Compared 8% of the time

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Dell PowerProtect Data Manager vs NetApp Cloud Backup

Compared 20% of the time

Dell PowerProtect DD (Data Domain) vs NetApp Cloud Backup

Compared 17% of the time

NetApp Cloud Volumes ONTAP vs NetApp Cloud Backup

Compared 14% of the time

Rubrik vs NetApp Cloud Backup

Compared 11% of the time

Veeam Data Platform vs NetApp Cloud Backup

Compared 10% of the time

More NetApp Cloud Backup Competitors

Product Reports

Buyer's Guide

AvePoint Cloud Backup

September 2025

Download AvePoint Cloud Backup product report

Buyer's Guide

Cloud Backup

August 2025

Download NetApp Cloud Backup product report

Overview

AvePoint Cloud Backup is a comprehensive data protection solution designed to safeguard critical business data stored in Microsoft 365 and Dynamics 365. It offers automated and secure backup and restore capabilities, ensuring that organizations can recover their data quickly in the event of accidental deletion, data corruption, or cyberattacks. With AvePoint Cloud Backup, businesses can easily manage and monitor their backup and restore processes through a centralized dashboard, enabling efficient data protection and compliance management.

This solution also provides granular recovery options, allowing users to restore individual files, folders, or entire sites with ease. AvePoint Cloud Backup offers flexible retention policies, enabling organizations to meet their specific data retention requirements.

Additionally, it provides advanced security features such as encryption and multi-factor authentication to ensure the confidentiality and integrity of backed-up data.

With its user-friendly interface and robust features, AvePoint Cloud Backup is a reliable and efficient solution for organizations seeking comprehensive data protection for their Microsoft 365 and Dynamics 365 environments.

AvePoint

NetApp Cloud Backup is a fully integrated service for cloud backup and restoration. It was created to comply fully with NetApp's native data management software ONTAP, used for hybrid cloud experience. NetApp Cloud Backup is used to create backup and restoration for the protection and archiving of data, databases, and virtual machines related to the Cloud and On-Premises data in ONTAP. The way NetApp Cloud Backup works is by automatically creating block-level incremental backups. This ensures that the created backups are very fast and easy to restore. It is suitable for data protection regarding on-premises software as well as in the public cloud. NetApp Cloud Backup provides users with the ability to protect their cloud data at affordable prices and with a user-friendly interface so they don't need a lot of technical knowledge to be able to secure their cloud storage.

The copies created by NetApp Cloud Backup can be stored in the user's personal object storage in the cloud as well as on premises with StorageGRID - NetApp's storage platform. The backup copies can be restored to the original source or to a different source in Cloud Volumes ONTAP. NetApp Cloud Backup provides backups to AWS, Azure, and Google Cloud.

NetApp Cloud Backup Features

The features NetApp Cloud Backup provides include:

Data recovery: NetApp Cloud Backup provides restoration of individual files as well as full volume recovery, based on the user's needs. The data can be retrieved from a specific point in time, giving clients even more assurance that their cloud-stored data can and will be saved.
Indexed catalog: Another feature that NetApp Cloud Backup offers is a search catalog, providing multiple search criteria and the ability to locate a file across all backups.
Various archival tiers: This feature provides the ability for multi-cloud support, including top services like Google Cloud Storage Archive, Glacier Deep Archive, Amazon S3 Glacier, and Azure Archive Storage.
Encryption: End-to-end encryption allows users to feel more secure about their data.
Cloud technology features: Additional features regarding cloud technology include the options for movement from CAPEX to OPEX and mixing BYOL and PAYGO.

NetApp Cloud Backup Benefits

In addition to enhanced security and protection from malicious attacks, the advantages of using NetApp Cloud Backup include:

Aligns with the 3-2-1 backup strategy
Various levels of protection of data, including encryption and full customer control
Protection against ransomware, using different security methods
A wide variety of supported workloads, including databases, VMs, applications, NAS, and K8s

Reviews from Real Users

Abbasi P., a User at a financial services firm, likes that NetApp Cloud Backup is a completely agentless solution.

A Service Manager at a tech services company values its stability, scalability, and good technical support.

NetApp

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint

Information Not Available

Buyer's Guide

AvePoint Cloud Backup vs. NetApp Cloud Backup

September 2025

Free Report: AvePoint Cloud Backup vs. NetApp Cloud Backup

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