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Avantra vs ServiceNow IT Operations Management comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 9, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Avantra
Ranking in IT Infrastructure Monitoring
54th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
5
Ranking in other categories
Application Performance Monitoring (APM) and Observability (53rd), SAP Service Providers (15th), Server Monitoring (29th)
ServiceNow IT Operations Ma...
Ranking in IT Infrastructure Monitoring
11th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
45
Ranking in other categories
Event Monitoring (1st), Cloud Management (11th), AIOps (3rd)
 

Mindshare comparison

As of February 2026, in the IT Infrastructure Monitoring category, the mindshare of Avantra is 1.0%, up from 0.2% compared to the previous year. The mindshare of ServiceNow IT Operations Management is 1.5%, down from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
IT Infrastructure Monitoring Market Share Distribution
ProductMarket Share (%)
ServiceNow IT Operations Management1.5%
Avantra1.0%
Other97.5%
IT Infrastructure Monitoring
 

Featured Reviews

Mani Velayudhan - PeerSpot reviewer
Manager, SAP Basis at The Scotts Miracle-Gro Company
Useful automation capabilities, scales well, and simple implementation
We are currently exploring automation options for various areas, and Avantra should consider implementing automation for change request management, an area they have not yet ventured into. While Avantra is currently excelling in monitoring and system refreshes, there is scope for improvement in automating change request management. In addition to primarily focusing on SAP, Avantra currently performs kernel patches which are core SAP patches. However, exploring more into OS patching could be another potential area for Avantra to expand its automation capabilities. Looking ahead to future releases, I would like to see more advanced automation features. As a long-term goal, I am considering the possibility of automating SAP system upgrades. While this would not be an easy feat, advancements in technology may make it feasible in the future. Overall, a key feature I hope to see in future releases is increased automation capabilities.
reviewer2755671 - PeerSpot reviewer
Solution architect at a tech vendor with 10,001+ employees
Significant enhancement in operations with powerful discovery and analytics, yet pricing structure poses challenges
ServiceNow IT Operations Management provides out-of-the-box dashboards. Along with the dashboard, it also provides the Operations Workspace, which is very useful for operations teams. There is a functionality called Performance Analytics, which we are also using to develop some dashboards for the senior leadership and operations team where they can perform trend analysis of alerts and events happening across the infrastructure and application landscape. These dashboards are really useful here. ServiceNow IT Operations Management's biggest plus point is that it is a platform. ITOM is just one module that ServiceNow IT Operations Management offers, but they provide seamless integration of ITOM with their other modules such as ITSM, where we can leverage the AIs for discovery, perform impact analysis, which essentially helps to enhance the overall IT operations and reduce the downtime and MTTR.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's very easy to manage and use."
"You can customize alerts based on need."
"The most valuable feature of Avantra is automation. The reduction of manual work and having them automated is one of the top reasons why I would use it."
"It helps streamline management and processes."
"ServiceNow IT Operations Management's biggest plus point is that it is a platform, and they provide seamless integration of ITOM with their other modules such as ITSM, where we can leverage the AIs for discovery, perform impact analysis, which essentially helps to enhance the overall IT operations and reduce the downtime and MTTR."
"The scalability of ServiceNow is good."
"ServiceNow IT Operations Management's biggest plus point is that it is a platform, and they provide seamless integration of ITOM with their other modules such as ITSM, where we can leverage the AIs for discovery, perform impact analysis, which essentially helps to enhance the overall IT operations and reduce the downtime and MTTR."
"ITOM communicates information about incidents and maintains them. It handles tickets change, manages service networks, and reduces IT service downtime for the organization."
"Provides everything in one solution."
"Their Event Management is very good."
"You can improve integrations of the operation with the solution."
 

Cons

"The machine-learning is lacking and should be improved."
"We are currently exploring automation options for various areas, and Avantra should consider implementing automation for change request management, an area they have not yet ventured into. While Avantra is currently excelling in monitoring and system refreshes, there is scope for improvement in automating change request management. In addition to primarily focusing on SAP, Avantra currently performs kernel patches which are core SAP patches. However, exploring more into OS patching could be another potential area for Avantra to expand its automation capabilities."
"The dashboard needs to improve."
"There is room for improvement in the stability of ServiceNow."
"The time for deployment of ServiceNow IT Operations Management depends on many factors. It's a SaaS application, it should not take too long, but if you want to define the tool based on your processes, then it would take some time. It fully depends on the company's complexity. There are out-of-the-box product flows and if you want to use them, you can from day one. However, if you want to customize it and change it to your company's practices, then it will take more time. The setup could be faster."
"The CMDB part of ServiceNow IT Operations Management is a little bit too complicated, and it is a bit slow at our company."
"At times, it got cumbersome from the project management perspective. It could have been because of the way we were using it. I found Microsoft Project to be more extensive and robust than ITOM."
"Service Mapping is a time-consuming process. The time and effort versus the benefits are very difficult to articulate to customers."
"The pricing of some modules is higher because they are sold in packages. If we need something specific, we cannot take it individually."
"The pattern part can be improved. Patterns are used in the Discovery feature. Although it is easy to create new patterns and modify the existing ones, it would be better if this solution can have more out-of-the-box patterns. In terms of new features, they can include artificial intelligence, something like machine learning."
"We are facing difficulties with service mapping of CIs from the end users, and are seeking help from third-party vendors."
 

Pricing and Cost Advice

Information not available
"We obtained discovery licenses at about seven dollars Australian per unit, which we found to be reasonable and competitive."
"The solution offers yearly licenses and a subscription model for add-on features."
"There are additional costs, you have to pay more for everything."
"It is moderately expensive. The pricing itself and the licensing options are depending on the model and the customization."
"The cost of ServiceNow is much higher."
"The solution is costly compared to the products offered by its competitors."
"This solution offers good value but comes at a very high premium. Pricing could be reduced by 10 to 20%."
"It has different subscription models."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
10%
Computer Software Company
9%
Marketing Services Firm
7%
Manufacturing Company
11%
Financial Services Firm
11%
Computer Software Company
10%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise5
Large Enterprise27
 

Questions from the Community

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What do you like most about ServiceNow IT Operations Management?
From my perspective as an asset manager, the most valuable feature of the solution is the configuration management portion, where I can actively add something to the database.
What is your experience regarding pricing and costs for ServiceNow IT Operations Management?
It is definitely high-priced compared to other products available in the same domain in the market.
What needs improvement with ServiceNow IT Operations Management?
We don't use the orchestration part of ServiceNow IT Operations Management here. The CMDB part of ServiceNow IT Operations Management is a little bit too complicated, and it is a bit slow at our co...
 

Also Known As

No data available
ServiceNow ITOM
 

Overview

 

Sample Customers

Migros, Strauss, Migros, LAM research, Deloitte, Deloitte, Kiewit
servicenow, TransAlta, NATS, Symantec
Find out what your peers are saying about Avantra vs. ServiceNow IT Operations Management and other solutions. Updated: January 2026.
881,757 professionals have used our research since 2012.