Avantra vs ServiceNow IT Operations Management comparison

Avantra and ServiceNow are both solutions in the IT Infrastructure Monitoring category. Avantra is ranked #51, while ServiceNow is ranked #15 with an average rating of 8.1. Avantra holds a 1.2% mindshare in IM, compared to ServiceNow’s 1.1% mindshare. Additionally, 100% of Avantra users are willing to recommend the solution, compared to 95% of ServiceNow users who would recommend it.

Avantra

Read 5 Avantra reviews

5,379 Views
2,797 Comparison Views

100% willing to recommend

ServiceNow IT Operations Ma...

Read 46 ServiceNow IT Operations Management reviews

8,308 Views
3,988 Comparison Views

95% willing to recommend

Avantra

ServiceNow IT Operations Ma...

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Executive SummaryUpdated on Oct 9, 2024

Avantra and ServiceNow IT Operations Management compete in IT management, with Avantra leading in automation and cost efficiency, while ServiceNow is recognized for integration capabilities and a comprehensive feature set.

Features: Avantra offers advanced automation for SAP systems, focuses on efficiency, and aims at cost reduction. ServiceNow, however, provides integration capabilities, a wide range of IT management tools, and scalability.

Room for Improvement: Avantra could enhance integration options, expand feature sets beyond SAP, and offer more extensive scalability. ServiceNow could improve deployment simplicity, streamline some complex processes, and focus more on cost efficiency.

Ease of Deployment and Customer Service: Avantra offers straightforward deployment with responsive customer support tailored for SAP systems. ServiceNow presents a more complex deployment process with extensive support and documentation to aid implementation.

Pricing and ROI: Avantra is acknowledged for lower setup costs and quicker ROI due to efficient process automation. ServiceNow, despite higher initial costs, is valued for delivering significant long-term ROI via extensive capabilities and enterprise integration.

To learn more, read our detailed Avantra vs. ServiceNow IT Operations Management Report (Updated: August 2026).

Buyer's Guide

Avantra vs. ServiceNow IT Operations Management

August 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Avantra

Ranking in IT Infrastructure Monitoring

51st

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Application Performance Monitoring (APM) and Observability (52nd), SAP Service Providers (15th), Server Monitoring (29th)

ServiceNow IT Operations Ma...

Ranking in IT Infrastructure Monitoring

15th

Average Rating

8.2

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Event Monitoring (2nd), Cloud Management (13th), AIOps (3rd)

Mindshare comparison

As of August 2026, in the IT Infrastructure Monitoring category, the mindshare of Avantra is 1.2%, up from 0.3% compared to the previous year. The mindshare of ServiceNow IT Operations Management is 1.1%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

IT Infrastructure Monitoring Mindshare Distribution
Product	Mindshare (%)
ServiceNow IT Operations Management	1.1%
Avantra	1.2%
Other	97.7%

IT Infrastructure Monitoring

Featured Reviews

Mani Velayudhan

Manager, SAP Basis at The Scotts Miracle-Gro Company

Useful automation capabilities, scales well, and simple implementation

We are currently exploring automation options for various areas, and Avantra should consider implementing automation for change request management, an area they have not yet ventured into. While Avantra is currently excelling in monitoring and system refreshes, there is scope for improvement in automating change request management. In addition to primarily focusing on SAP, Avantra currently performs kernel patches which are core SAP patches. However, exploring more into OS patching could be another potential area for Avantra to expand its automation capabilities. Looking ahead to future releases, I would like to see more advanced automation features. As a long-term goal, I am considering the possibility of automating SAP system upgrades. While this would not be an easy feat, advancements in technology may make it feasible in the future. Overall, a key feature I hope to see in future releases is increased automation capabilities.

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reviewer2755671

Solution architect at a tech vendor with 10,001+ employees

Significant enhancement in operations with powerful discovery and analytics, yet pricing structure poses challenges

ServiceNow IT Operations Management provides out-of-the-box dashboards. Along with the dashboard, it also provides the Operations Workspace, which is very useful for operations teams. There is a functionality called Performance Analytics, which we are also using to develop some dashboards for the senior leadership and operations team where they can perform trend analysis of alerts and events happening across the infrastructure and application landscape. These dashboards are really useful here. ServiceNow IT Operations Management's biggest plus point is that it is a platform. ITOM is just one module that ServiceNow IT Operations Management offers, but they provide seamless integration of ITOM with their other modules such as ITSM, where we can leverage the AIs for discovery, perform impact analysis, which essentially helps to enhance the overall IT operations and reduce the downtime and MTTR.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's very easy to manage and use."

"You can customize alerts based on need."

"I definitely recommend this solution, it provides good value for money."

"Deployment was amazingly short and simple; I do not think I have seen any SAP-related product installs ready to work so fast, and out-of-box it included most of the functions and settings that we needed."

"The most valuable feature of Avantra is automation. The reduction of manual work and having them automated is one of the top reasons why I would use it."

"It prevented two major failures in our SAP production systems."

"It's just very user-friendly, and it's very easy to monitor the servers using Avantra."

"ServiceNow IT Operations Management is beneficial for the discovery of all CIs in our environment."

"You can improve integrations of the operation with the solution."

"Customer service is excellent."

"From my perspective as an asset manager, the most valuable feature of the solution is the configuration management portion, where I can actively add something to the database."

"The asset management tools are very valuable."

"The reason is it's cost-effective, number one."

"The software asset management features — especially around discovery — are the tools I find to be the most valuable."

"It is flexible. You can tune it, more or less, as you want."

More ServiceNow IT Operations Management pros

Cons

"A downside of Avantra is that it comes with predefined values."

"The dashboard needs to improve."

"We are currently exploring automation options for various areas, and Avantra should consider implementing automation for change request management, an area they have not yet ventured into. While Avantra is currently excelling in monitoring and system refreshes, there is scope for improvement in automating change request management. In addition to primarily focusing on SAP, Avantra currently performs kernel patches which are core SAP patches. However, exploring more into OS patching could be another potential area for Avantra to expand its automation capabilities."

"I think they can improve their UI, while very intuitive, I would like to see graphic updates."

"The dashboard needs to improve; it's not so clear right now and we need it to be more usable so we can have all of our reports in one easy-to-access place."

"The machine-learning is lacking and should be improved."

"Service mapping is pretty limited."

"We are facing difficulties with service mapping of CIs from the end users, and are seeking help from third-party vendors."

"I believe that technical support could improve a bit. I would rate it a six."

"There is room for improvement in service mapping within ServiceNow ITOM. When we have more time, we'll look to extend that and apply it to business-critical services like email."

"The CMDB part of ServiceNow IT Operations Management is a little bit too complicated, and it is a bit slow at our company."

"The service discovery tool should include HR automations that automatically remove an employee who is leaving."

"The tool can be improved by including more detailed information to assist new users."

"If you are new to using the solution, you will find the setup complex."

More ServiceNow IT Operations Management cons

Pricing and Cost Advice

Information not available

"My customers pay for the ServiceNow IT Operations Management license annually. I'd rate the pricing based on value. ServiceNow IT Operations Management is a premium product as it has better features than competitors."

"The solution offers yearly licenses and a subscription model for add-on features."

"The price of ServiceNow IT Operations Management is expensive."

"We obtained discovery licenses at about seven dollars Australian per unit, which we found to be reasonable and competitive."

"This solution offers good value but comes at a very high premium. Pricing could be reduced by 10 to 20%."

"ServiceNow IT Operations Management is a costly solution. I'd rate the price at ten, on a scale from one to ten with one being the lowest and ten being the highest price. Some clients do have a problem with the price, but most find that the solution is worth the cost."

"It is moderately expensive. The pricing itself and the licensing options are depending on the model and the customization."

"There are additional costs, you have to pay more for everything."

More ServiceNow IT Operations Management pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

14%

Outsourcing Company

13%

Manufacturing Company

10%

Comms Service Provider

Manufacturing Company

11%

Financial Services Firm

11%

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	6
Large Enterprise	29

Questions from the Community

Ask a question

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What is your experience regarding pricing and costs for ServiceNow IT Operations Management?

Regarding pricing, while I initially felt the prices were high when we moved, I now see that it is reasonable considering that we are not just using an ITSM tool; we are improving processes and com...

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What needs improvement with ServiceNow IT Operations Management?

ServiceNow IT Operations Management can be improved by focusing on adoption, as some companies still use other tools, and we had to onboard them initially, addressing challenges such as data migrat...

See all answers

What is your primary use case for ServiceNow IT Operations Management?

As an implementation expert and former CIO, I handled implementation from an IT best practice perspective for different companies.

See all answers

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Product Reports

Buyer's Guide

Avantra

August 2026

Download Avantra product report

Buyer's Guide

ServiceNow IT Operations Management

July 2026

ServiceNow IT Operations Management report

Download ServiceNow IT Operations Management product report

Also Known As

No data available

ServiceNow ITOM

Overview

Avantra is an industry-leading platform designed to automate SAP operations for enterprises. It optimizes SAP landscapes, ensuring efficient performance management to meet the demands of large-scale environments while reducing manual tasks.

Avantra automates SAP operations, providing tools that enhance efficiency and reliability. It assists enterprises with advanced monitoring, performance optimization, and predictive analytics, crucial for managing complex SAP landscapes. By integrating seamlessly with SAP environments, it offers comprehensive insights and automations that lead to improved operational control and reduced manual intervention. Businesses benefit significantly by bridging IT operations with business objectives, thereby facilitating more effective resource allocation and decision-making processes.

What are the key features of Avantra?

Automated Health Checks: Conducts daily system analysis for consistent performance tracking.
Predictive Monitoring: Uses AI for early detection of potential SAP issues to prevent downtime.
Customizable Dashboards: Offers a clear view of system performance with customizable metrics.
Integration Capabilities: Seamlessly fits into existing workflows with robust integrations.

What benefits or ROI should users expect?

Increased Efficiency: Automation reduces the workload on IT teams, freeing up resources.
Cost Reduction: Minimizes downtime and resource wastage, leading to cost savings.
Improved Decision Making: Real-time data insights enable better strategic planning.
Enhanced Performance: Boosts system stability and enhances user satisfaction.

Avantra is particularly beneficial in industries with heavy reliance on SAP systems, such as manufacturing and finance. It helps streamline operations, providing rapid responsiveness to market changes and regulatory requirements, ensuring that businesses remain competitive and compliant in their respective fields.

Avantra

ServiceNow IT Operations Management offers a scalable platform for managing IT infrastructure with features like discovery, dashboards, and service mapping. Ideal for incident, change, and problem management, it enhances operational efficiency and reduces IT service downtime.

ServiceNow IT Operations Management provides comprehensive solutions for consolidating events, automating workflows, and monitoring IT systems. Users utilize it for managing ticketing systems and conducting impact analysis through service mapping. The platform supports integrations with other modules, boosting efficiency with its intuitive interface. While highly functional, improvements in interface design and pricing are necessary, especially in integration with non-IP devices and cloud providers. Enhanced AI, machine learning, and discovery and monitoring functions are also needed.

What are the most important features?

Discovery: Automatically detects and maps IT infrastructure components.
Dashboard: Offers out-of-the-box reports through a user-friendly interface.
Service Mapping: Aids in assessing the impact of IT changes.
Event Management: Consolidates events for better management.
Orchestration: Streamlines automation processes to optimize workflows.

What benefits or ROI should be expected?

Scalability: Supports dynamic growth in IT operations.
Enhanced Efficiency: Improves workflow automation and event management.
Reduced Downtime: Minimizes service interruptions to maintain productivity.
Cost Reduction: Lowers operational costs by optimizing resources.

IT Operations Management by ServiceNow is widely implemented across industries like finance, healthcare, and manufacturing to optimize IT processes, enhance monitoring, and streamline infrastructure management. It is particularly effective in automating workflows and improving service reliability.

ServiceNow

Sample Customers

Migros, Strauss, Migros, LAM research, Deloitte, Deloitte, Kiewit

servicenow, TransAlta, NATS, Symantec

Buyer's Guide

Avantra vs. ServiceNow IT Operations Management

August 2026

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