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Avantra vs ServiceNow IT Operations Management comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 9, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Avantra
Ranking in IT Infrastructure Monitoring
62nd
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
5
Ranking in other categories
Application Performance Monitoring (APM) and Observability (58th), SAP Service Providers (15th), Server Monitoring (32nd)
ServiceNow IT Operations Ma...
Ranking in IT Infrastructure Monitoring
10th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
45
Ranking in other categories
Event Monitoring (1st), Cloud Management (10th), AIOps (3rd)
 

Mindshare comparison

As of January 2026, in the IT Infrastructure Monitoring category, the mindshare of Avantra is 0.6%, up from 0.2% compared to the previous year. The mindshare of ServiceNow IT Operations Management is 1.7%, down from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
IT Infrastructure Monitoring Market Share Distribution
ProductMarket Share (%)
ServiceNow IT Operations Management1.7%
Avantra0.6%
Other97.7%
IT Infrastructure Monitoring
 

Featured Reviews

Mani Velayudhan - PeerSpot reviewer
Manager, SAP Basis at The Scotts Miracle-Gro Company
Useful automation capabilities, scales well, and simple implementation
We are currently exploring automation options for various areas, and Avantra should consider implementing automation for change request management, an area they have not yet ventured into. While Avantra is currently excelling in monitoring and system refreshes, there is scope for improvement in automating change request management. In addition to primarily focusing on SAP, Avantra currently performs kernel patches which are core SAP patches. However, exploring more into OS patching could be another potential area for Avantra to expand its automation capabilities. Looking ahead to future releases, I would like to see more advanced automation features. As a long-term goal, I am considering the possibility of automating SAP system upgrades. While this would not be an easy feat, advancements in technology may make it feasible in the future. Overall, a key feature I hope to see in future releases is increased automation capabilities.
reviewer2755671 - PeerSpot reviewer
Solution architect at a tech vendor with 10,001+ employees
Significant enhancement in operations with powerful discovery and analytics, yet pricing structure poses challenges
ServiceNow IT Operations Management provides out-of-the-box dashboards. Along with the dashboard, it also provides the Operations Workspace, which is very useful for operations teams. There is a functionality called Performance Analytics, which we are also using to develop some dashboards for the senior leadership and operations team where they can perform trend analysis of alerts and events happening across the infrastructure and application landscape. These dashboards are really useful here. ServiceNow IT Operations Management's biggest plus point is that it is a platform. ITOM is just one module that ServiceNow IT Operations Management offers, but they provide seamless integration of ITOM with their other modules such as ITSM, where we can leverage the AIs for discovery, perform impact analysis, which essentially helps to enhance the overall IT operations and reduce the downtime and MTTR.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"You can customize alerts based on need."
"It's very easy to manage and use."
"The most valuable feature of Avantra is automation. The reduction of manual work and having them automated is one of the top reasons why I would use it."
"It is easy to use and simple to learn."
"It provided out-of-the-box integrations, requiring only minimal effort, typically a couple of days, to massage those systems into a seamless operation."
"The end-to-end ticketing process is most valuable in ServiceNow IT Operations Management because its notification feature is excellent in keeping all users informed on the next step compared to BMC. I also like that ServiceNow IT Operations Management is very user-friendly."
"The asset management tools are very valuable."
"Their Event Management is very good."
"It's easy to set up."
"It is a product that is familiar for a lot of users."
"It includes a valuable feature called Discovery, that aids in application portfolio management, enabling visibility into IT infrastructure from top to bottom."
 

Cons

"The machine-learning is lacking and should be improved."
"The dashboard needs to improve."
"We are currently exploring automation options for various areas, and Avantra should consider implementing automation for change request management, an area they have not yet ventured into. While Avantra is currently excelling in monitoring and system refreshes, there is scope for improvement in automating change request management. In addition to primarily focusing on SAP, Avantra currently performs kernel patches which are core SAP patches. However, exploring more into OS patching could be another potential area for Avantra to expand its automation capabilities."
"There is room for improvement in the stability of ServiceNow."
"The solution needs to add mobilization, where we can connect mobile devices or wireless devices to do wireless scanning and bring assets into the database."
"Regarding ServiceNow, there is room for improvement in terms of customization, particularly in the area of self-customization."
"There is room for improvement in service mapping within ServiceNow ITOM. When we have more time, we'll look to extend that and apply it to business-critical services like email."
"An area for improvement for ServiceNow IT Operations Management is making service mapping and discovery easier for non-IP devices."
"There are some limitations with Discovery; some areas are not available in the installation. I would like the solution to be able to discover more devices. That will remove the need to have multiple tools."
"At times, it got cumbersome from the project management perspective. It could have been because of the way we were using it. I found Microsoft Project to be more extensive and robust than ITOM."
"ServiceNow IT Operations Management could be improved by providing more user customization options."
 

Pricing and Cost Advice

Information not available
"While not entirely sure, I believe the solution costs at least a million dollars annually."
"I would rate the product's pricing a five out of ten since there are vendors who are cheaper."
"The price of ServiceNow IT Operations Management is expensive."
"We obtained discovery licenses at about seven dollars Australian per unit, which we found to be reasonable and competitive."
"This solution offers good value but comes at a very high premium. Pricing could be reduced by 10 to 20%."
"There are additional costs, you have to pay more for everything."
"The solution offers yearly licenses and a subscription model for add-on features."
"ServiceNow IT Operations Management is a costly solution. I'd rate the price at ten, on a scale from one to ten with one being the lowest and ten being the highest price. Some clients do have a problem with the price, but most find that the solution is worth the cost."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
12%
Manufacturing Company
11%
Outsourcing Company
5%
Manufacturing Company
12%
Financial Services Firm
12%
Computer Software Company
10%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise5
Large Enterprise27
 

Questions from the Community

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What do you like most about ServiceNow IT Operations Management?
From my perspective as an asset manager, the most valuable feature of the solution is the configuration management portion, where I can actively add something to the database.
What is your experience regarding pricing and costs for ServiceNow IT Operations Management?
It is definitely high-priced compared to other products available in the same domain in the market.
What needs improvement with ServiceNow IT Operations Management?
ServiceNow IT Operations Management has not been very popular in these regions for multiple reasons. One is that for SMB customers, ServiceNow IT Operations Management is not very affordable. It is...
 

Also Known As

No data available
ServiceNow ITOM
 

Overview

 

Sample Customers

Migros, Strauss, Migros, LAM research, Deloitte, Deloitte, Kiewit
servicenow, TransAlta, NATS, Symantec
Find out what your peers are saying about Avantra vs. ServiceNow IT Operations Management and other solutions. Updated: January 2026.
880,685 professionals have used our research since 2012.