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Avanan vs Google Cloud Data Loss Prevention comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Avanan
Ranking in Data Loss Prevention (DLP)
28th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Email Security (16th)
Google Cloud Data Loss Prev...
Ranking in Data Loss Prevention (DLP)
22nd
Average Rating
9.0
Reviews Sentiment
5.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Data Loss Prevention (DLP) category, the mindshare of Avanan is 1.2%, down from 1.3% compared to the previous year. The mindshare of Google Cloud Data Loss Prevention is 1.0%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Market Share Distribution
ProductMarket Share (%)
Google Cloud Data Loss Prevention1.0%
Avanan1.2%
Other97.8%
Data Loss Prevention (DLP)
 

Featured Reviews

Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
RaviUpadhyay - PeerSpot reviewer
Security Consultant at HCLSoftware
Automated scans have classified sensitive data and protect privacy in complex environments
When someone asks where sensitive data is located and to classify it, they would start working manually and would take four or five months to detect only that sensitive data. Google Cloud Data Loss Prevention helps significantly. They have a predefined template, and whatever category comes under sensitive data has been researched with almost 99% accuracy and included in the template. A person needs to attach the template and scan their data. Once initiated, it will take time, such as 24 hours or 48 hours, depending on the data size. Once the template is applied and the system scans it, a tagging report of the sensitive data locations is returned. A report is available, and what previously would have taken a month can now be achieved by Google Cloud Data Loss Prevention services in detecting sensitive PII data within 48 hours maximum, even if the data size is larger. Once the report is available, the person would know where the sensitive data is located. Dealing with sensitive data is the next question. If data is not to be shared, it has to be hidden, masked, or changed. All kinds of things can be applied to dealing with that data. Google Cloud Data Loss Prevention has another feature available called de-identification services, which deals with sensitive data in applications or production environments.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Email inspection has saved many employees from spam attacks and viruses from unauthorized sources."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"Spam protection is the most valuable feature."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"The ease of installation and the AI capacity of the product are valuable."
"It can detect corrupted files and filters out documents with viruses."
"It can retract unsafe emails and remove them from the entire communication channel."
"The customizable rules allow you to change aspects."
"It is user- friendly and has a easy integration."
"These tasks can be achieved by Google Cloud Data Loss Prevention services in a programmatic way, very quickly and very efficiently."
 

Cons

"Familiarization with performance for new teams may take a long time."
"Integration with various SaaS offerings, who are leading in the SaaS market."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"The system response in a slow computing device affects performance when sending and receiving emails."
"When sending bulky emails, the system slows down and takes a long time before it responds effectively to our requests."
"Avanan doesn't cover certain tool segments."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"Improvement are made as per client requirement."
"Google Cloud Data Loss Prevention has a system, but it is not very mature."
 

Pricing and Cost Advice

"The pricing of Avanan is reasonable."
"Good pricing arrangement as an SaaS offering."
"Avanan’s price is comparable to Barracuda."
"The product is not the cheapest in the market."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
8%
Construction Company
7%
Manufacturing Company
7%
Comms Service Provider
13%
University
11%
Financial Services Firm
9%
Insurance Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
No data available
 

Questions from the Community

What do you like most about Avanan?
Spam protection is the most valuable feature.
What needs improvement with Avanan?
Avanan doesn't cover certain tool segments. Barracuda provides backup and retention of emails and Microsoft 365’s backup and retention services. I've brought this up with the vendor. They told me t...
What needs improvement with Google Cloud Data Loss Prevention?
When someone asks where sensitive data is located and to classify it, they would start working manually and would take four or five months to detect only that sensitive data. Google Cloud Data Loss...
What advice do you have for others considering Google Cloud Data Loss Prevention?
Further strategies can be defined based on specific use cases. For example, in an R&D company where doctors are dealing with sensitive data and need to share it, if two doctors are sitting in d...
 

Overview

 

Sample Customers

Bethel School District, ServiceSource, Capital Caring
Information Not Available
Find out what your peers are saying about Avanan vs. Google Cloud Data Loss Prevention and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.