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Google Cloud Data Loss Prevention vs Microsoft Purview Data Loss Prevention comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Data Loss Prev...
Ranking in Data Loss Prevention (DLP)
26th
Average Rating
9.0
Reviews Sentiment
5.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Purview Data Loss...
Ranking in Data Loss Prevention (DLP)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
36
Ranking in other categories
Microsoft Security Suite (11th)
 

Mindshare comparison

As of November 2026, in the Data Loss Prevention (DLP) category, the mindshare of Google Cloud Data Loss Prevention is 1.0%, down from 1.0% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 5.5%, down from 10.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Loss Prevention5.5%
Google Cloud Data Loss Prevention1.0%
Other93.5%
Data Loss Prevention (DLP)
 

Featured Reviews

RaviUpadhyay - PeerSpot reviewer
Security Consultant at HCLSoftware
Automated scans have classified sensitive data and protect privacy in complex environments
When someone asks where sensitive data is located and to classify it, they would start working manually and would take four or five months to detect only that sensitive data. Google Cloud Data Loss Prevention helps significantly. They have a predefined template, and whatever category comes under sensitive data has been researched with almost 99% accuracy and included in the template. A person needs to attach the template and scan their data. Once initiated, it will take time, such as 24 hours or 48 hours, depending on the data size. Once the template is applied and the system scans it, a tagging report of the sensitive data locations is returned. A report is available, and what previously would have taken a month can now be achieved by Google Cloud Data Loss Prevention services in detecting sensitive PII data within 48 hours maximum, even if the data size is larger. Once the report is available, the person would know where the sensitive data is located. Dealing with sensitive data is the next question. If data is not to be shared, it has to be hidden, masked, or changed. All kinds of things can be applied to dealing with that data. Google Cloud Data Loss Prevention has another feature available called de-identification services, which deals with sensitive data in applications or production environments.
Rohit Jaiswar - PeerSpot reviewer
Soc Anaylst at Softcell Technologies Limited
Integrated controls have reduced insider risk and now protect sensitive data across our workforce
One standout feature about Microsoft Purview Data Loss Prevention is the tight integration with Insider Risk Management and Defender XDR, as it gives much better context during investigations instead of treating DLP as an isolated alerting tool. We also use endpoint DLP heavily to control USB, copy, print, clipboard, and browser upload activity, which has been very effective for remote workforce security. The best features Microsoft Purview Data Loss Prevention offers include real-time policy enforcement, endpoint DLP, and deep integration with Microsoft 365 plus Defender XDR. We also heavily rely on sensitive information type detection, adaptive policy tips, and insider risk integration to investigate suspicious user behavior with proper context. Another standout feature is the ability to control USB copy, browser uploads, print clipboards, and cloud sharing actions directly from endpoint policies. The integration with Microsoft Defender 365 and Defender XDR helps our team in day-to-day operations because DLP alerts are automatically correlated with endpoint identity, email, and user activity telemetry, which helps the SOC investigate incidents much faster from a single workflow. The sensitive information type detection makes a difference compared to other tools we have used because it is more effective than many legacy DLP tools. It understands context, exact data patterns, document labeling, and Microsoft 365 native content, reducing false positives while improving detection accuracy. Another strong feature of Microsoft Purview Data Loss Prevention is auto-labeling and policy inheritance with Microsoft's Information Protection, which helps maintain protection even after files are shared or moved across workloads. We also value the user coaching or policy tip capability because it educates users in real time instead of only blocking actions, which reduces repeated DLP violations significantly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is user- friendly and has a easy integration."
"These tasks can be achieved by Google Cloud Data Loss Prevention services in a programmatic way, very quickly and very efficiently."
"Microsoft Purview has helped improve my company's ability to discover sensitive data, as most companies would say that they improved in the whole posture on this field."
"We can use Microsoft Purview Data Loss Prevention to manage devices and site policies."
"Microsoft Purview has helped improve our organization's ability to discover sensitive data significantly as we use eDiscovery Purview, which is incredibly helpful."
"Insider risk management and data retention are beneficial."
"The solution's IDM (Indexed Document Matching), EDM (Exact Data Matching), and DCM (Described Content Matching) features have been most effective in identifying and mitigating potential data leaks."
"I rate Microsoft Purview Data Loss Prevention's stability a ten out of ten."
"There's a good amount of documentation in case you run into any problems."
"Microsoft Purview Data Loss Prevention prevents users from sharing sensitive information outside the organization based on the configurations that we've implemented."
 

Cons

"Google Cloud Data Loss Prevention has a system, but it is not very mature."
"Improvement are made as per client requirement."
"Microsoft Purview Data Loss Prevention could be improved with simpler policy configuration, a more robust reporting dashboard, and better support for third-party applications outside the Microsoft ecosystem."
"Technical support seriously needs work. They are not helpful at all."
"I would like Microsoft Purview Data Loss Prevention to be on the source code or SQL databases. It is difficult to do classification and labeling when you have a third-party source code or a third-party Oracle database. It is seamless when it comes to Microsoft documents but is not so with third-party source codes. Microsoft needs to work on it a little bit more."
"The amount of false positives and the hash issue we had have brought down the score for me."
"The tool's user interface and document fingerprinting have been very poor for my customers because uploading files manually can be problematic."
"Some main features are limited in comparison to other solutions."
"The platform can be challenging to navigate and has the potential for improvement."
"The AI advancements can improve the false positives."
 

Pricing and Cost Advice

Information not available
"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."
"I am satisfied with the tool's pricing."
"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."
"It's a little bit pricey compared to competitors, but it's not too high."
"The cost works out to about $15 per user per month."
"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."
"If one is very cheap and ten is very expensive, I rate the price as one out of ten."
"Though I am not a specialist, the tool is quite expensive."
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920,939 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
University
12%
Comms Service Provider
11%
Financial Services Firm
10%
Media Company
9%
Financial Services Firm
14%
Outsourcing Company
9%
Manufacturing Company
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise7
Large Enterprise15
 

Questions from the Community

What needs improvement with Google Cloud Data Loss Prevention?
When someone asks where sensitive data is located and to classify it, they would start working manually and would take four or five months to detect only that sensitive data. Google Cloud Data Loss...
What advice do you have for others considering Google Cloud Data Loss Prevention?
Further strategies can be defined based on specific use cases. For example, in an R&D company where doctors are dealing with sensitive data and need to share it, if two doctors are sitting in d...
What is your experience regarding pricing and costs for Google Cloud Data Loss Prevention?
Pricing is based on data size. Google offers different pricing models, and they provide good discounts when someone commits to a long-term engagement with their Google services.
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
The pricing for Microsoft Purview Data Loss Prevention was manageable for us because we already had Microsoft 365 and Purview-related licensing, but advanced DLP and insider risk features became ex...
What needs improvement with Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention can be improved as the endpoint DLP policy tuning can be complex in large environments, especially when balancing security with user productivity. False posit...
What is your primary use case for Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention is used for monitoring and preventing sensitive data exfiltration across Exchange Online, Teams, SharePoint, OneDrive, and endpoints. From a SOC's perspective...
 

Also Known As

No data available
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

Find out what your peers are saying about Google Cloud Data Loss Prevention vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: November 2026.
920,939 professionals have used our research since 2012.