Google Cloud Data Loss Prevention vs Microsoft Purview Data Loss Prevention comparison

Google and Microsoft are both solutions in the Data Loss Prevention (DLP) category. Google is ranked #20 with an average rating of 10.0, while Microsoft is ranked #1 with an average rating of 7.5. Google holds a 0.9% mindshare in DLP, compared to Microsoft’s 15.2% mindshare. Additionally, 100% of Google users are willing to recommend the solution, compared to 92% of Microsoft users who would recommend it.

Google Cloud Data Loss Prev...

Read 1 Google Cloud Data Loss Prevention review

326 Views
222 Comparison Views

100% willing to recommend

Microsoft Purview Data Loss...

Read 22 Microsoft Purview Data Loss Prevention reviews

6,508 Views
4,148 Comparison Views

92% willing to recommend

Google Cloud Data Loss Prev...

Microsoft Purview Data Loss...

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Executive Summary

We performed a comparison between Google Cloud Data Loss Prevention and Microsoft Purview Data Loss Prevention based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Zscaler, Broadcom and others in Data Loss Prevention (DLP).

To learn more, read our detailed Data Loss Prevention (DLP) Report (Updated: June 2025).

Buyer's Guide

Data Loss Prevention (DLP)

June 2025

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Helped 856,873 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Cloud Data Loss Prev...

Ranking in Data Loss Prevention (DLP)

20th

Average Rating

10.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Microsoft Purview Data Loss...

Ranking in Data Loss Prevention (DLP)

1st

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Microsoft Security Suite (17th)

Mindshare comparison

As of June 2025, in the Data Loss Prevention (DLP) category, the mindshare of Google Cloud Data Loss Prevention is 0.9%, up from 0.6% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 15.2%, down from 17.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Loss Prevention (DLP)

Featured Reviews

reviewer2203269

Cloud Senior lead at a financial services firm with 10,001+ employees

A fully managed service that helps you discover, classify, and protect your most sensitive data

It is user-friendly and has an easy integration Improvement are made as per client requirements. I have experience with Google Cloud Data Loss Prevention. The solution is mostly stable but it also depends on how you are using the solution. Google cloud is a highly scalable solution. The…

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Roby Skariah

Solution Architect : Corporate wide systems at a healthcare company with 10,001+ employees

Automation has given us consistent analytics and improved quality of insights into user activity

One of the valuable features of Purview is the ability to create a legal hold on a user's account within the compliance portal. That's pretty useful when it comes to any litigation or if you want to redeem the content within a mailbox, OneDrive, or a generic public SharePoint site. If you want to retain the user's data until the case is resolved, you can use the legal hold feature. Also, it's important that Purview can connect to iOS, Mac, and Android devices. With smartphone involvement, so many applications can now be accessed through them and it is important to apply Purview across operating systems and platforms. Purview's natively integrated compliance across Azure Dynamics and Office 365 is also significant because within Microsoft 365 there are multiple applications. Irrespective of whether it's Dynamics or Azure, it's very important that it has native support. The data connectivity should be efficient enough to support and secure their own platform's data. In addition, with varying regulations in different industries and matters, Purview lets you create rules and conditions based on industry standards around the world. That is important. Our company is in pharmaceuticals and the rules and conditions are different from other industries. It is important to be able to keep track of all these regulations and have a tool that is flexible enough to create the regulatory rules and conditions we need. And when it comes to data loss protection, Purview has features that can recognize patterns and detect any sort of data loss, where the data is being transferred from its platform to a different one. The default settings that come with it are pretty nice for identifying data transfer or data loss across the platform. It also comes with a lot of training materials, with use cases and examples, to help educate users and make them familiar with the tool.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is user- friendly and has a easy integration."

"The most valuable features are identifying sensitive data and issuing alerts."

"The solution's IDM (Indexed Document Matching), EDM (Exact Data Matching), and DCM (Described Content Matching) features have been most effective in identifying and mitigating potential data leaks."

"Microsoft Purview Data Loss Prevention's responses are faster. Its installation is also reliable. The security score helps with the security part."

"The impact of Microsoft Purview Data Loss Prevention's classification and policy controls on our productivity within our organization is significant, as it's helped our security team."

"It has helped our clients to reduce the time to action on insider threats because it can be integrated."

"We can triage based on quick and sometimes constant alerts."

"The solution's most valuable feature is the mature O365 DLP, which works with SharePoint and Teams."

"I rate Microsoft Purview Data Loss Prevention's stability a ten out of ten."

More Microsoft Purview Data Loss Prevention pros

Cons

"Improvement are made as per client requirement."

"The AI advancements can improve the false positives."

"We faced a performance issue with the tool when we didn't get alerts for file uploads."

"The solution should provide better integration with other systems."

"There is a need for improvements, particularly in ensuring that file-based recognition is more reliable and comprehensive."

"There is no AIP for Linux systems. That's a setback. Another thing it's lacking is libraries to work with Python. It has libraries for C# and C++, for example, but not for Python and, these days, Python is very useful."

"The support is poor."

"The amount of false positives and the hash issue we had have brought down the score for me."

"Technical support is awful."

More Microsoft Purview Data Loss Prevention cons

Pricing and Cost Advice

Information not available

"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."

"The pricing is reasonable."

"It's a little bit pricey compared to competitors, but it's not too high."

"The product has the best price-to-performance ratio."

"The cost works out to about $15 per user per month."

"If one is very cheap and ten is very expensive, I rate the price as one out of ten."

"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."

"Though I am not a specialist, the tool is quite expensive."

More Microsoft Purview Data Loss Prevention pricing and cost advice

See which vendors are best for you

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Comms Service Provider

11%

Insurance Company

11%

Media Company

11%

Financial Services Firm

16%

Computer Software Company

12%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Google Cloud Data Loss Prevention?

It is user- friendly and has a easy integration.

See all answers

What needs improvement with Google Cloud Data Loss Prevention?

Improvement are made as per client requirements.

See all answers

What advice do you have for others considering Google Cloud Data Loss Prevention?

I rate the overall solution a ten out of ten.

See all answers

What do you like most about Microsoft Purview Data Loss Prevention?

The most valuable features are identifying sensitive data and issuing alerts.

See all answers

What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?

My experience with the pricing, setup costs, and licensing is not something I manage directly since I'm the owner operator; my colleagues might be more involved with that aspect as we have other te...

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What needs improvement with Microsoft Purview Data Loss Prevention?

Improving Microsoft Purview Data Loss Prevention would involve recognizing that the whole AI path we are all on is going to help, given the massive amount of data we handle; even if there are true ...

See all answers

Comparisons

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Compared 19% of the time

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Compared 13% of the time

Forcepoint Data Loss Prevention vs Microsoft Purview Data Loss Prevention

Compared 12% of the time

Zscaler Zero Trust Exchange Platform vs Microsoft Purview Data Loss Prevention

Compared 12% of the time

Amazon Macie vs Microsoft Purview Data Loss Prevention

Compared 10% of the time

Palo Alto Networks Enterprise Data Loss Prevention vs Microsoft Purview Data Loss Prevention

Compared 3% of the time

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Product Reports

Buyer's Guide

Data Loss Prevention (DLP)

June 2025

Google Cloud Data Loss Prevention report

Download Google Cloud Data Loss Prevention product report

Buyer's Guide

Microsoft Purview Data Loss Prevention

May 2025

Microsoft Purview Data Loss Prevention report

Download Microsoft Purview Data Loss Prevention product report

Also Known As

No data available

Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP

Overview

Google Cloud Data Loss Prevention offers a comprehensive approach to safeguarding sensitive data through advanced data scanning and classification.

Designed for data security experts, it focuses on detecting, classifying, and protecting sensitive data across cloud environments. With robust reporting and monitoring capabilities, it helps identify potential data breaches and compliance violations while facilitating management of critical information.

What are the valuable features of Google Cloud Data Loss Prevention?

Data Classification: Automatically classifies sensitive data for easy management and compliance adherence.
Customizable Detection: Tailors detection rules to meet specific privacy protection needs.
Real-time Monitoring: Provides real-time alerts for suspicious data activity.

What benefits or ROI can users expect when evaluating Google Cloud Data Loss Prevention?

Enhanced Security: Strengthens overall data protection strategies by identifying sensitive data in real-time.
Compliance Assurance: Helps meet regulatory requirements efficiently with automatic data classification.
Cost-effective Scalability: Easily scales with business growth without excessive resource expenditure.

Google Cloud Data Loss Prevention is widely implemented in healthcare and finance industries, where protecting sensitive information such as patient records or financial transactions is crucial. Its adaptability allows it to serve effectively in environments where data privacy is a paramount concern.

Google

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.

Microsoft

Buyer's Guide

Data Loss Prevention (DLP)

June 2025

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