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Google Cloud Data Loss Prevention vs Microsoft Purview Data Loss Prevention comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Data Loss Prev...
Ranking in Data Loss Prevention (DLP)
27th
Average Rating
9.0
Reviews Sentiment
5.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Purview Data Loss...
Ranking in Data Loss Prevention (DLP)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
36
Ranking in other categories
Microsoft Security Suite (12th)
 

Mindshare comparison

As of September 2026, in the Data Loss Prevention (DLP) category, the mindshare of Google Cloud Data Loss Prevention is 1.0%, down from 1.0% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 5.7%, down from 12.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Loss Prevention5.7%
Google Cloud Data Loss Prevention1.0%
Other93.3%
Data Loss Prevention (DLP)
 

Featured Reviews

RaviUpadhyay - PeerSpot reviewer
Security Consultant at HCLSoftware
Automated scans have classified sensitive data and protect privacy in complex environments
When someone asks where sensitive data is located and to classify it, they would start working manually and would take four or five months to detect only that sensitive data. Google Cloud Data Loss Prevention helps significantly. They have a predefined template, and whatever category comes under sensitive data has been researched with almost 99% accuracy and included in the template. A person needs to attach the template and scan their data. Once initiated, it will take time, such as 24 hours or 48 hours, depending on the data size. Once the template is applied and the system scans it, a tagging report of the sensitive data locations is returned. A report is available, and what previously would have taken a month can now be achieved by Google Cloud Data Loss Prevention services in detecting sensitive PII data within 48 hours maximum, even if the data size is larger. Once the report is available, the person would know where the sensitive data is located. Dealing with sensitive data is the next question. If data is not to be shared, it has to be hidden, masked, or changed. All kinds of things can be applied to dealing with that data. Google Cloud Data Loss Prevention has another feature available called de-identification services, which deals with sensitive data in applications or production environments.
Rohit Jaiswar - PeerSpot reviewer
Soc Anaylst at Softcell Technologies Limited
Integrated controls have reduced insider risk and now protect sensitive data across our workforce
One standout feature about Microsoft Purview Data Loss Prevention is the tight integration with Insider Risk Management and Defender XDR, as it gives much better context during investigations instead of treating DLP as an isolated alerting tool. We also use endpoint DLP heavily to control USB, copy, print, clipboard, and browser upload activity, which has been very effective for remote workforce security. The best features Microsoft Purview Data Loss Prevention offers include real-time policy enforcement, endpoint DLP, and deep integration with Microsoft 365 plus Defender XDR. We also heavily rely on sensitive information type detection, adaptive policy tips, and insider risk integration to investigate suspicious user behavior with proper context. Another standout feature is the ability to control USB copy, browser uploads, print clipboards, and cloud sharing actions directly from endpoint policies. The integration with Microsoft Defender 365 and Defender XDR helps our team in day-to-day operations because DLP alerts are automatically correlated with endpoint identity, email, and user activity telemetry, which helps the SOC investigate incidents much faster from a single workflow. The sensitive information type detection makes a difference compared to other tools we have used because it is more effective than many legacy DLP tools. It understands context, exact data patterns, document labeling, and Microsoft 365 native content, reducing false positives while improving detection accuracy. Another strong feature of Microsoft Purview Data Loss Prevention is auto-labeling and policy inheritance with Microsoft's Information Protection, which helps maintain protection even after files are shared or moved across workloads. We also value the user coaching or policy tip capability because it educates users in real time instead of only blocking actions, which reduces repeated DLP violations significantly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"These tasks can be achieved by Google Cloud Data Loss Prevention services in a programmatic way, very quickly and very efficiently."
"It is user- friendly and has a easy integration."
"The tool's most valuable feature is in the area of OCR."
"Microsoft Purview Data Loss Prevention has impacted the organization very positively by strengthening data security through automatically detecting and protecting sensitive information across emails, endpoints, SharePoint, and OneDrive."
"The solution is very stable and extremely reliable."
"The product has improved compliance and confidence. We are aware of the data that is leaving our organization. It provides confidence in data management and information storage."
"Microsoft Purview Data Loss Prevention prevents users from sharing sensitive information outside the organization based on the configurations that we've implemented."
"We can triage based on quick and sometimes constant alerts."
"If we can prevent information from going out, eventually, when a regulator is asking about our security measures, we can show what we've been doing."
"Insider risk management and data retention are beneficial."
 

Cons

"Google Cloud Data Loss Prevention has a system, but it is not very mature."
"Improvement are made as per client requirement."
"The solution should provide better integration with other systems."
"We faced a performance issue with the tool when we didn't get alerts for file uploads."
"All the security operations are better defined in Forcepoint, while in Microsoft Purview Data Loss Prevention, you will have to use a specific workflow and then an application to release blocked emails."
"Microsoft Purview Data Loss Prevention's licensing is expensive."
"The only concern is that it forces clients to use an expensive license."
"A major improvement is required in the solution's incident handling and alerting."
"The stability and reliability of Microsoft Purview Data Loss Prevention is great. Besides the weird timeframe where it takes a couple hours for a rule to sync and 24 hours to appear for someone, I don't really have an issue."
"The major challenge we had was overreach. When our initial design inception blocked more data than we expected, we had a lot of help desk related issues that we did not see in testing."
 

Pricing and Cost Advice

Information not available
"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."
"The pricing is reasonable."
"I am satisfied with the tool's pricing."
"The cost works out to about $15 per user per month."
"The product has the best price-to-performance ratio."
"If one is very cheap and ten is very expensive, I rate the price as one out of ten."
"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."
"Though I am not a specialist, the tool is quite expensive."
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913,924 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Comms Service Provider
13%
University
10%
Financial Services Firm
10%
Construction Company
9%
Financial Services Firm
14%
Outsourcing Company
8%
Manufacturing Company
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise7
Large Enterprise15
 

Questions from the Community

What needs improvement with Google Cloud Data Loss Prevention?
When someone asks where sensitive data is located and to classify it, they would start working manually and would take four or five months to detect only that sensitive data. Google Cloud Data Loss...
What advice do you have for others considering Google Cloud Data Loss Prevention?
Further strategies can be defined based on specific use cases. For example, in an R&D company where doctors are dealing with sensitive data and need to share it, if two doctors are sitting in d...
What is your experience regarding pricing and costs for Google Cloud Data Loss Prevention?
Pricing is based on data size. Google offers different pricing models, and they provide good discounts when someone commits to a long-term engagement with their Google services.
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
The pricing for Microsoft Purview Data Loss Prevention was manageable for us because we already had Microsoft 365 and Purview-related licensing, but advanced DLP and insider risk features became ex...
What needs improvement with Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention can be improved as the endpoint DLP policy tuning can be complex in large environments, especially when balancing security with user productivity. False posit...
What is your primary use case for Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention is used for monitoring and preventing sensitive data exfiltration across Exchange Online, Teams, SharePoint, OneDrive, and endpoints. From a SOC's perspective...
 

Also Known As

No data available
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

Find out what your peers are saying about Google Cloud Data Loss Prevention vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: September 2026.
913,924 professionals have used our research since 2012.