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Avanan vs Barracuda Email Protection comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Avanan
Ranking in Email Security
15th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
19
Ranking in other categories
Data Loss Prevention (DLP) (26th)
Barracuda Email Protection
Ranking in Email Security
13th
Average Rating
8.8
Reviews Sentiment
7.2
Number of Reviews
18
Ranking in other categories
Email Archiving (2nd), Office 365 Protection (5th)
 

Mindshare comparison

As of September 2025, in the Email Security category, the mindshare of Avanan is 3.4%, down from 3.8% compared to the previous year. The mindshare of Barracuda Email Protection is 3.0%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Market Share Distribution
ProductMarket Share (%)
Barracuda Email Protection3.0%
Avanan3.4%
Other93.6%
Email Security
 

Featured Reviews

Robert Melendez - PeerSpot reviewer
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
LeeMiles - PeerSpot reviewer
Very good threat protection, spam filtering, and cloud backups
Considering it integrates with Azure, I would like to be able to effectively set up policies where people are by default included in certain settings. For instance, for email quarantine, I can't set up a global setting. Users must go through an induction session where I guide them in configuring quarantine alerts rather than having default settings based on group membership. This seems like an oversight since they already use Active Directory details. They should assign policies based on group membership, which configures these settings by default.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Easy to use for non-technical users."
"Spam protection is the most valuable feature."
"It can retract unsafe emails and remove them from the entire communication channel."
"The ease of installation and the AI capacity of the product are valuable."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"It can detect corrupted files and filters out documents with viruses."
"The most valuable feature of Avanan is its effectiveness. When scanning incoming emails for threats it can in an automated fashion, quarantine suspicious attachments."
"The threat detection tools enable us to ascertain malware and phishing messages across the email network infrastructure."
"The most helpful aspect for me is the out-of-the-box configuration, which is fairly good."
"We check the reports sometimes to see that frequent attacks and malicious emails are being blocked by the solution."
"The best feature of Barracuda Email Protection is that it provides protection for Microsoft 365."
"The most valuable aspect includes attempts to spoof or compromise domains from external sources."
"The most valuable features of Barracuda Email Protection are flexibility and customization."
"The solution's most valuable feature is impersonation detection."
"I'm quite satisfied with the graphical user interface for Barracuda products."
"The most valuable features of Barracuda Essentials are it's a trusted name and is rated very high on review sites. It blocks high percentages of spam and junk email and it's in the cloud. They have hardware appliances, but this is in the cloud. The solution is very effective at blocking malware and blocking spam and this is what we are looking for. There's not a whole lot of complexity, you want a solution that is very good at blocking out all of the unwanted emails."
 

Cons

"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"It is very difficult to find the required documentation."
"Being cloud first and because we are in the movie business, we use a lot of Macintoshes. So, there is absolutely no reason for us to have Active Directory whatsoever. However, if you are using Office 365, you must have Active Directory in order to reset passwords. Even though we have a single sign-on provider, we must have Azure Active Directory for Office 365, which is really stupid. As a cloud application, you would think that I don't need Active Directory, which I don't need for anything else except Office 365. We have one server inside that space to help us manage Active Directory just for Office 365. This is a very sore point, but it is what it is."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"In Avanan, the email channel is one of the channels where data leakage happens, and they need to consider it from a DLP perspective."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"When sending bulky emails, the system slows down and takes a long time before it responds effectively to our requests."
"The user experience must be improved."
"The product must enable bulk user management."
"Considering it integrates with Azure, I would like to be able to effectively set up policies where people are by default included in certain settings."
"The platform's pricing needs improvement."
"I would like to see some additional functionality in terms of employee monitoring, as part of a work-from-home security solution."
"The customer service and support could be improved if the support were available directly in Europe. Currently, the support is often managed from India, so we sometimes need to wait due to the time zone difference. It would be quicker and better if the support were provided by European staff."
"Barracuda Essentials can improve by continually adding more features."
"Considering it integrates with Azure, I would like to be able to effectively set up policies where people are by default included in certain settings."
"The policies are set up in Barracuda by default; we don't have any control over them."
 

Pricing and Cost Advice

"The product is not the cheapest in the market."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The pricing of Avanan is reasonable."
"Good pricing arrangement as an SaaS offering."
"Avanan’s price is comparable to Barracuda."
"The solution's pricing is moderate, where it is neither cheap nor expensive."
"We pay annually. They never charged us for anything else. And they were quite a bit under that $20,000 mark. It was $19,074. And they've been pretty good about not skyrocketing the price or anything like that. It has gone up. It's gone up to $24,000 in 2020."
"The price is similar to that of Microsoft 365."
"The price of Barracuda Essentials is better than some of the competing products."
"Barracuda licensing model is good."
"Despite a list price possibly around $40 per user, their market price allows customers to easily buy the solution."
"The product is expensive."
"We didn't have to pay a lot for the solution because we got it from a good vendor with a good user volume."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Manufacturing Company
8%
Construction Company
7%
Comms Service Provider
6%
Computer Software Company
17%
Manufacturing Company
9%
Construction Company
8%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise5
Large Enterprise3
 

Questions from the Community

What do you like most about Avanan?
Spam protection is the most valuable feature.
What needs improvement with Avanan?
Avanan doesn't cover certain tool segments. Barracuda provides backup and retention of emails and Microsoft 365’s backup and retention services. I've brought this up with the vendor. They told me t...
What do you like most about Barracuda Email Protection?
Barracuda Email Protection is easy to deploy and maintain. It doesn't require a specialized resource to manage this tool.
What is your experience regarding pricing and costs for Barracuda Email Protection?
Their list price is too high, but in India, the selling price is affordable at around $10 per user per year. Despite a list price possibly around $40 per user, their market price allows customers t...
What needs improvement with Barracuda Email Protection?
Considering it integrates with Azure, I would like to be able to effectively set up policies where people are by default included in certain settings. For instance, for email quarantine, I can't se...
 

Also Known As

No data available
Barracuda Essentials
 

Overview

 

Sample Customers

Bethel School District, ServiceSource, Capital Caring
ACT Government, Acumen Group, AGIP, Delta Dental Plans Association, Desai/Nasr Consulting Engineers, Inc., Equinox Information Systems
Find out what your peers are saying about Avanan vs. Barracuda Email Protection and other solutions. Updated: September 2025.
867,370 professionals have used our research since 2012.