Automation Anywhere vs CrossBrowserTesting comparison

The compared Automation Anywhere and SmartBear solutions aren't in the same category. Automation Anywhere is ranked #2 in RPA , with an average rating of 8.3, and holds a 10.4% mindshare in the category. SmartBear is ranked #28 in FT , and holds a 0.8% mindshare. Additionally, 95% of Automation Anywhere users are willing to recommend the solution, compared to 100% of SmartBear users who would recommend it.

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Executive Summary

We performed a comparison between Automation Anywhere and CrossBrowserTesting based on real PeerSpot user reviews.

Find out in this report how the two Robotic Process Automation (RPA) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Automation Anywhere vs. CrossBrowserTesting Report (Updated: April 2025).

Buyer's Guide

Automation Anywhere vs. CrossBrowserTesting

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Mindshare comparison

Robotic Process Automation (RPA)

Functional Testing Tools

Featured Reviews

Anabel Marco

Account Director at a tech services company with 11-50 employees

Automates processes efficiently with cost-effective scaling and robust customer support

Web scraping is quite good since it offers a lot of possibilities. Another important feature for me is its compatibility with MBI, the Power that is ISEQUADO Centers. I appreciate the ability to scale and increase the number of bots or studios without additional expense. Automate's non-reliance on additional orchestrators makes it quite cost-effective.

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Vatsal Mehta

Co-Founder & CEO at HEDEHI Solutions Pvt. Ltd.

Accommodates diverse use cases and effectively meets customer requirements

AI agents need further improvements. AI agent technology in agentic process automation is still evolving. We have only scratched the surface, and there are many potential use cases yet to be explored. As technology advances, I believe it will enable us to implement more comprehensive automation solutions. Document Automation has issues related to speed. When I compare Document Automation with IQ Bot, IQ Bot is faster than Document Automation. My understanding is that they are still evolving Document Automation, and this issue of slowness will be resolved in the upcoming .35 version, so we are good with that. They are working on signature identification and validations for handwritten documents. Currently, we are able to extract data out of scanned but digital images, but there is still scope for improvement for handwritten documents.

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Michael Hutchison

Web Specialist at Mayo Clinic

Static screenshots are the feature most often used, because they are a simple method of detecting problems

The screenshot tool defaults to a screen layout instead of a full page test. I find it a bit cumbersome that I can't have it run a full screenshot as my default. Every time, I have to select the full screen, then restart its captures, which seems a waste of time and energy. This is, admittedly, a minor complaint.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features for my client are timing and scheduling."

"The best feature of Automate is its ease of use, which is a major selling point."

"I find the ease of use from a programming perspective very valuable."

"Fortra's Automate performs the job effectively and has the capability to alert us of any issues."

"I actually quite liked the no-coding functionality."

"I like the interface; it makes managing automation easy. We can set different schedules and templates for each task."

"We have tried other RPA solutions like UiPath or Automation Anywhere. They are fantastic products but complex, and it's hard to understand everything. It would be best if you had a skilled developer or several. Automate is easy to implement, administer, and use. It's appropriate for us because our cases are simple and easy to automate. We don't need complicated tools with many features; We prefer to get a significant ROI quickly."

"The interface is simple, user-friendly, and very intuitive."

More Automate pros

"I also very much like the integrating of this solution with other applications. We have some old web applications that we've been using, and we've been writing some of our own DLLs to integrate with it. It has worked really well."

"It has helped us relieve the workload on our human workforce and thus ensures that they remain productive and motivated at all times thus work efficiently."

"The best feature is its ability to combine Automation Anywhere with AI to build intelligent bots."

"I'm impressed with the scalability. We are able to do changes. We are able to scale from different environments now with the Control Room in version 10 and 11. The scalability is pretty good. It is up to the mark of the other market competitors."

"The core RPA service that it provides and the stability that it has in maintaining that as a cloud service solution is a key enabler for us. Its stability is good, and the low-code/no-code setup that it has is very user-efficient."

"The scalability of this solution is good compared to others."

"The OCR is the most valuable feature, though this is a third party feature that we have integrated. It is quite easy to integrate with other solutions."

"We've saved a lot of time. How much time we save depends on the process. It's likely at least 50%. Sometimes, it's up to 70%."

More Automation Anywhere pros

"When developing new pages that have questionable functionality or coding, we will often use CBT to test it in a browser. CBT works with our testing environment and development site."

"Selenium Grid allows testing multiple platforms to insure functionality for most users."

"Each new session started with the live testing feature allows for a cleared browser and new experience to be able to not only see these attributes on the page clearly but also pass clean data."

"The CrossBrowserTesting Selenium API and live test features have greatly improved our team's ability to quickly and effectively perform QA."

"The ability to replay sessions is valuable for tracking down issues."

"CBT has made it easier to troubleshoot issues across devices when we do not have actual access to those specific devices. I even opt for CBT sometimes when we do have access to the device just because it is easier."

"It was the perfect solution that saved us time and money to perform web viewing tests on real devices, which allowed our team to correct multiple failures in devices."

"CrossBrowserTesting allows us to test our site with real-world devices in real-world scenarios and find what we're missing."

More CrossBrowserTesting pros

Cons

"There is room for improvement regarding cloud functionality; there are a few missing features, and the logging could be better, especially air logging. We can go into logging events and create our own task, but it would be nice if this were more detailed."

"I currently have three bugs open with them that I don't know if they are addressed in the new release."

"The interface could be more user-friendly and easier to navigate."

"It would be an improvement if Automate had better stability tools, whether by recommending a certain amount of memory because it can be a memory hog at times."

"There is a lack of good development for artificial intelligence, such as machine learning."

"Fortra's Automate is not as reliable as I would like it to be."

"I find that most important features are strong, however, there is a lack of good development for artificial intelligence, such as machine learning."

"I would like to see some better web automation, a wizard like the one in the product WinAutomation would be very nice."

More Automate cons

"While it is easy to develop automation, deploying and running them requires some technical knowledge."

"I feel the tool has to provide deeper insights for debugging issues, considering both internal and external factors."

"Having fewer connection instances would make it more secure, more simple to troubleshoot, and possibly more flexible with the type of applications in use."

"The product is not the best that it could be. There is always room to improve it a bit more. They are heading in the right direction with their innovations."

"The capability of understanding and extracting documents is not very good."

"There is room for improvement when this application is used in a Citrix-based environment."

"Training is good and interactive but the final certification exam is very tough and it requires in-depth practical knowledge."

"Citrix is only in the development stage. Automation Anywhere could put some time into improving this more."

More Automation Anywhere cons

"A wider range of physical devices with more browser versions in the Selenium Grid would be great to insure users with out-of-date devices are able to interact with our sites."

"The screenshot tool defaults to a screen layout instead of a full page test. I find it a bit cumbersome that I can't have it run a full screenshot as my default."

"We had some issues with the onboarding process and the cloud conductivity could improve."

"There should be more detailed training on CrossBrowserTesting."

"Being able to test on real devices via the virtual connection is wonderful, but it can cause some lag and load time issues while testing."

"A problem that we are facing quite often is related to the network connection. Tests can fail if the remote CrossBrowserTesting's VM has connection problems. This happens mostly with browsers of Internet Explorer family which work on Windows OS."

"The speed connection in mobile devices could be improved, because sometimes the load time is uncertain."

"It would be useful if we can run the live-testing test cases on multiple platforms at the same time, instead of waiting for one session to finish."

More CrossBrowserTesting cons

Pricing and Cost Advice

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."

"From a distributor's perspective, one of the biggest selling points of Automate is its price point."

"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."

"Once you buy the software, you just pay for the support for backend help."

"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."

"The pricing is quite reasonable. We can run the process with one bot. The limitation is at the server level because they have some resources, and sometimes that is enough. It isn't too expensive, so you can get a good return off of one, and you can also have a pack of five bots that is quite competitive."

"It comes with a package that costs approximately $20,000 USD per year."

More Automate pricing and cost advice

"I think it's $5,500 per license."

"I am using that Automation Anywhere Master Certification for version 11. Recently, this has been updated in Automation Anywhere University. Until this month, it's free to use. There are no charges. That's why I would like to complete it this month."

"We are interested in saving manual engineer man-hours. So far, we have saved $100,000."

"We have seen ROI in terms of cost and time with a couple of our projects."

"The cost is high for small-scale businesses but it is fine for medium and large enterprises. Its high licensing cost may affect small-scale businesses. Reducing licensing costs would benefit many users."

"Price is where I'm least satisfied. Other vendors are more willing to offer discounts."

"On a yearly basis, our licensing costs are about $80,000. There are no additional costs beyond the standard licensing fees."

"Their overall pricing falls in the middle of the market. Cost-wise, Automation Anywhere is quite expensive because of their analytics, IQ Bots, and MetaBots. For a standalone machine, the pricing is okay. When adding in the licensing for IQ Bots (or MetaBots), it can become quite costly."

More Automation Anywhere pricing and cost advice

"SmartBear offers bundles of products that work together."

"CrossBrowserTesting offered the best value for its price."

"The lowest price point is very reasonable. It is also useful if only one person in the company needs to check on the browser display."

"It is worth the pricing as the product is supported on multiple platforms and browsers."

"A few intermediary pricing options for small QA teams would be nice, e.g., unlimited screenshots, "as you need it" parallel tests, etc."

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Top Industries

By visitors reading reviews

Financial Services Firm

15%

Computer Software Company

12%

Manufacturing Company

Healthcare Company

Computer Software Company

17%

Financial Services Firm

14%

Manufacturing Company

10%

Healthcare Company

Computer Software Company

27%

Financial Services Firm

20%

Government

Real Estate/Law Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

See all answers

What is your primary use case for HelpSystems AutoMate?

I am a consultant and I am making a lot of processes in human resources, payroll, certifications, trainings, web scra...

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What is your experience regarding pricing and costs for Fortra Automate?

The pricing is quite good compared to its competitors. Competitors are often more expensive than Automate. I would ra...

See all answers

How good is Automation Anywhere for RPA processes?

It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...

See all answers

How good is Automation Anywhere for RPA processes?

From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...

See all answers

How good is Automation Anywhere for RPA processes?

It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.

See all answers

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Comparisons

Microsoft Power Automate vs Automate

Compared 38% of the time

UiPath Platform vs Automate

Compared 35% of the time

Blue Prism vs Automate

Compared 7% of the time

VisualCron vs Automate

Compared 7% of the time

MOVEit vs Automate

Compared 5% of the time

More Automate Competitors

Microsoft Power Automate vs Automation Anywhere

Compared 28% of the time

UiPath Platform vs Automation Anywhere

Compared 22% of the time

Blue Prism vs Automation Anywhere

Compared 10% of the time

Python RPA vs Automation Anywhere

Compared 7% of the time

Tricentis Tosca vs Automation Anywhere

Compared 4% of the time

More Automation Anywhere Competitors

BrowserStack vs CrossBrowserTesting

Compared 70% of the time

Sauce Labs vs CrossBrowserTesting

Compared 16% of the time

Tricentis Tosca vs CrossBrowserTesting

Compared 14% of the time

More CrossBrowserTesting Competitors

Product Reports

Buyer's Guide

Automate

April 2025

Download Automate product report

Buyer's Guide

Automation Anywhere

April 2025

Download Automation Anywhere product report

Buyer's Guide

CrossBrowserTesting

April 2025

Download CrossBrowserTesting product report

Also Known As

HelpSystems Automate, Automate

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise

No data available

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

Automation Anywhere offers a robust automation platform known for its user-friendly interface, flexible scalability, and advanced automation capabilities. It's designed to streamline operations across industries by automating manual and repetitive tasks.

Automation Anywhere empowers organizations with its easy-to-use platform that simplifies automation processes through its drag-and-drop functionality. With features like MetaBot and IQ Bot, it provides advanced automation solutions. The platform seamlessly integrates with business applications, ensuring efficient operation and data protection through security features like the credential vault. Despite its strengths, there is room for improvement in integration with source control systems and third-party applications. Enhancing UI friendliness, IDE capabilities, and licensing flexibility, along with improved support in the Citrix environment, are needed. Better OCR accuracy, AI functionalities, and Excel integration would enhance user experiences.

What are Automation Anywhere's key features?

Ease of Use: Offers a user-friendly platform that allows straightforward automation of processes for non-technical users.
Advanced Bots: Includes MetaBot and IQ Bot for complex automation tasks.
Integration: Seamlessly integrates with business applications for smooth operations.
Security: Features like credential vault ensure robust data protection.
Scalability: Provides flexibility and scalability for expanding automation needs.

What benefits and ROI should users look for?

Efficiency: Automates repetitive tasks, enhancing process efficiency.
Accuracy: Improves accuracy in operations like finance and HR.
Scalability: Offers scalable solutions for growing enterprises.
Cost Reduction: Reduces operational costs by streamlining processes.
Flexibility: Adapts to various industry requirements allowing broad implementation.

In the finance sector, Automation Anywhere is used for tasks like accounts payable, accounts receivable, and invoice processing. In HR, it's implemented for onboarding, payroll, and attendance verification. Its deployment also extends to supply chain, compliance, and customer service, providing streamlined operations by automating complex business processes.

Automation Anywhere

CrossBrowserTesting is a cloud testing platform that gives instant access to 1500+ different real desktop and mobile browsers for testers, developers, and designers.

Native debugging tools make manual testing easy to inspect and correct HTML, CSS, and JavaScript errors on any browser.
Take automated screenshots across multiple browsers at once, then compare side-by-side against historical test runs.

SmartBear

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics

St. Jude Children's Research Hospital, Accenture, Sony, Los Angeles Times, ADP, Verizon, T-Mobile, Wistia

Buyer's Guide

Automation Anywhere vs. CrossBrowserTesting

April 2025

Free Report: Automation Anywhere vs. CrossBrowserTesting

Find out what your peers are saying about Automation Anywhere vs. CrossBrowserTesting and other solutions. Updated: April 2025.

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