Automation Anywhere vs CrossBrowserTesting comparison

The compared Automation Anywhere and SmartBear solutions aren't in the same category. Automation Anywhere is ranked #2 in RPA , with an average rating of 8.4, and holds a 9.4% mindshare in the category. SmartBear is ranked #28 in FT , and holds a 0.9% mindshare. Additionally, 96% of Automation Anywhere users are willing to recommend the solution, compared to 100% of SmartBear users who would recommend it.

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Executive Summary

We performed a comparison between Automation Anywhere and CrossBrowserTesting based on real PeerSpot user reviews.

Find out in this report how the two Robotic Process Automation (RPA) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Automation Anywhere vs. CrossBrowserTesting Report (Updated: July 2025).

Buyer's Guide

Automation Anywhere vs. CrossBrowserTesting

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Mindshare comparison

Robotic Process Automation (RPA)

Functional Testing Tools

Featured Reviews

Anabel Marco

Account Director at a tech services company with 11-50 employees

Automates processes efficiently with cost-effective scaling and robust customer support

Web scraping is quite good since it offers a lot of possibilities. Another important feature for me is its compatibility with MBI, the Power that is ISEQUADO Centers. I appreciate the ability to scale and increase the number of bots or studios without additional expense. Automate's non-reliance on additional orchestrators makes it quite cost-effective.

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Vatsal Mehta

Director, Co-Founder & CEO at HEDEHI Solutions Pvt. Ltd.

Accommodates diverse use cases and effectively meets customer requirements

AI agents need further improvements. AI agent technology in agentic process automation is still evolving. We have only scratched the surface, and there are many potential use cases yet to be explored. As technology advances, I believe it will enable us to implement more comprehensive automation solutions. Document Automation has issues related to speed. When I compare Document Automation with IQ Bot, IQ Bot is faster than Document Automation. My understanding is that they are still evolving Document Automation, and this issue of slowness will be resolved in the upcoming .35 version, so we are good with that. They are working on signature identification and validations for handwritten documents. Currently, we are able to extract data out of scanned but digital images, but there is still scope for improvement for handwritten documents.

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CharlesNetshivhera

Senior DevOps Engineer at a financial services firm with 10,001+ employees

Knowledgeable support, scalable, and stable

We use CrossBrowserTesting for testing our web-based applications We had some issues with the onboarding process and the cloud conductivity could improve. I have used CrossBrowserTesting within the past 12 months. CrossBrowserTesting is stable. I have found CrossBrowserTesting to be scalable.…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The pricing is excellent. I would give them perfect marks in that regard."

"This tool has machine learning and voice recognition and computer vision, which are both quite useful aspects. These aren't available in other tools. It's a good addition to this tool and it gives the solution an edge on the market."

"I like the interface; it makes managing automation easy. We can set different schedules and templates for each task."

"We have tried other RPA solutions like UiPath or Automation Anywhere. They are fantastic products but complex, and it's hard to understand everything. It would be best if you had a skilled developer or several. Automate is easy to implement, administer, and use. It's appropriate for us because our cases are simple and easy to automate. We don't need complicated tools with many features; We prefer to get a significant ROI quickly."

"We have found the pricing to be very reasonable."

"Web scraping is quite good since it offers a lot of possibilities."

"This product is quite easy to install, learn, and use, with our new employees being able to start using it in projects for clients after only two weeks of internal training."

"We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us."

More Automate pros

"My clients have seen tremendous value when it comes to automating business processes. The robust nature of the application allows them to scale their business processes pretty quickly."

"I like web automation and SAP application automation."

"The IQ Bot is unique. It is not available in another RPA tool that I am aware of, like UiPath or Blue Prism. IQ Bot converts unstructured data to structured data."

"Before switching to the cloud version of Automation Anywhere, I worked with v10 and v10, so I appreciate the core functionality and the fact that it's a low-code solution. That is one of the key elements that differentiates Automation Anywhere from other platforms and one of the reasons we have been able to achieve success."

"Document Automation has had a significant impact on efficiency and productivity for us."

"The built-in features, such as the connector builder and AI development tools, are easily accessible, keeping the software up-to-date."

"The tool feature I found the most valuable is Metabot, as we can include the DLLs that are proprietary written code in .NET or other technologies."

"The data capture feature is very valuable. I know there are also some elements where you have to be able to incorporate AI, but I haven't gotten to that level yet."

More Automation Anywhere pros

"Video recording of the script running in a cloud server."

"The features that I find most useful and the ones that I use the most are local site testing, device and browser testing, and screenshots."

"When I started to work on testing automation, I was very excited about how easy it is to run tests on different browsers. It was just a matter of configuration."

"When developing new pages that have questionable functionality or coding, we will often use CBT to test it in a browser. CBT works with our testing environment and development site."

"Record and Replay is the most used functionality for us, as we can record the test cases and play them on multiple combinations of platforms."

"At the moment, all our deploys depend on results of automation. If the tests are failing, then we know that something is wrong at the early stages of development."

"Selenium Grid allows testing multiple platforms to insure functionality for most users."

"CrossBrowserTesting allows us to test our site with real-world devices in real-world scenarios and find what we're missing."

More CrossBrowserTesting pros

Cons

"I would like to see some better web automation, a wizard like the one in the product WinAutomation would be very nice."

"Error messages should be better. For error status, there should be better documentation because a lot of times, error messages that you get are quite vague. For example, you get a message saying that the workflow has run into an unknown status, which is vague. It just tells you that it failed, but you don't know how or why it failed. It makes debugging difficult."

"Some companies have asked for voice integration. This is likely part of the roadmap."

"I currently have three bugs open with them that I don't know if they are addressed in the new release."

"I find that most important features are strong, however, there is a lack of good development for artificial intelligence, such as machine learning."

"The solution has a very weak knowledge base."

"The product also has a limited use case in some respects."

"I believe we need to test various OCR tools that assist in evaluating, let's say, six different customer resyncs. We analyze their spending patterns and documentations, but current OCR support has limitations, requiring highly standardized documents, which isn't always the case. With a more advanced OCR system, we could improve processes related to credit risk management and legal matters. We're exploring how to integrate Fortra's Automate with our CRM platform, taking cues from instances where Salesforce seamlessly merged with Automate. However, we use a different CRM, Insight for New Enterprise, and we're seeking ways to connect the automation process within our CRM. We aim for the automation to continue smoothly, even in instances where traditional automation methods might face hurdles."

More Automate cons

"It is not always predictable 100% of the time. While it has improved with each version, some unexplained issues still exist."

"I never use Automation Anywhere in the attended space because they are bad at that, at least compared to other players like us or UiPath."

"Overall, I am pretty satisfied with Automation Anywhere. The UI is pretty straightforward. However, the customer service could be improved."

"The only thing I would advocate for is making Automation Anywhere's developer environment Mac-enabled because many of our graduate students are coming out of school with Macs. Everything else in the Automation Anywhere world is built for Windows."

"With any new upgrades, we have to make changes in the codes. To us, this means that the tool is not stable. We have been told by Automation Anywhere that this will be fixed in future releases."

"AA sometimes poses compatibility problems with new web browser versions like Chrome."

"I would like to see a bot button."

"Built-in HTML features are lagging in this solution, whereas in UiPath, they are very good."

More Automation Anywhere cons

"The five minute timeouts can cause irritation if you have just popped away to consult some supporting documentation."

"The screenshot tool defaults to a screen layout instead of a full page test. I find it a bit cumbersome that I can't have it run a full screenshot as my default."

"Elements of 'real' mobile/tablet testing could be sped up."

"The "Getting Started" documentation for Selenium testing could be improved."

"I have experienced some lagging issues, and it does not seem like all of the testing environments are configured the same."

"It would be useful if we can run the live-testing test cases on multiple platforms at the same time, instead of waiting for one session to finish."

"Being able to test on real devices via the virtual connection is wonderful, but it can cause some lag and load time issues while testing."

"A wider range of physical devices with more browser versions in the Selenium Grid would be great to insure users with out-of-date devices are able to interact with our sites."

More CrossBrowserTesting cons

Pricing and Cost Advice

"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."

"From a distributor's perspective, one of the biggest selling points of Automate is its price point."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."

"The pricing is quite reasonable. We can run the process with one bot. The limitation is at the server level because they have some resources, and sometimes that is enough. It isn't too expensive, so you can get a good return off of one, and you can also have a pack of five bots that is quite competitive."

"It comes with a package that costs approximately $20,000 USD per year."

More Automate pricing and cost advice

"It's cheaper than other similar solutions."

"I would rate the price of Automation Anywhere a six out of ten, with ten being the most expensive."

"We have saved customers 400% in terms of time saved by implementing this product."

"We have saved time and money using this solution."

"Based on what I've heard, it's costly, but I don't know much about its pricing."

"The solution is costly and the licensing is very confusing."

"We save 34,000 hours of time per year and have recouped up to $6000 in lost revenue."

"Its usage is expensive for us because my user base is mostly in Manila and KL. The unit cost of labor is cheaper there than in the U.S. or Australia, which puts a bit more stress on how to get a positive ROI while continuing to use it."

More Automation Anywhere pricing and cost advice

"CrossBrowserTesting offered the best value for its price."

"The lowest price point is very reasonable. It is also useful if only one person in the company needs to check on the browser display."

"A few intermediary pricing options for small QA teams would be nice, e.g., unlimited screenshots, "as you need it" parallel tests, etc."

"SmartBear offers bundles of products that work together."

"It is worth the pricing as the product is supported on multiple platforms and browsers."

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Computer Software Company

10%

Manufacturing Company

Performing Arts

Computer Software Company

16%

Financial Services Firm

13%

Manufacturing Company

Healthcare Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

See all answers

What is your primary use case for HelpSystems AutoMate?

The main purpose is for automation. That has been the purpose why I have been using it so far.

See all answers

What is your experience regarding pricing and costs for Fortra Automate?

Regarding pricing, it is very friendly. I would not say that it is really cheap or very expensive, but it fits within...

See all answers

How good is Automation Anywhere for RPA processes?

It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...

See all answers

How good is Automation Anywhere for RPA processes?

From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...

See all answers

How good is Automation Anywhere for RPA processes?

It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.

See all answers

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Comparisons

UiPath Platform vs Automate

Compared 28% of the time

Microsoft Power Automate vs Automate

Compared 24% of the time

Redwood Software - Finance Automation Edition vs Automate

Compared 9% of the time

Blue Prism vs Automate

Compared 8% of the time

MOVEit vs Automate

Compared 5% of the time

More Automate Competitors

Microsoft Power Automate vs Automation Anywhere

Compared 24% of the time

UiPath Platform vs Automation Anywhere

Compared 21% of the time

Blue Prism vs Automation Anywhere

Compared 10% of the time

Python RPA vs Automation Anywhere

Compared 6% of the time

AutomationEdge vs Automation Anywhere

Compared 3% of the time

More Automation Anywhere Competitors

BrowserStack vs CrossBrowserTesting

Compared 63% of the time

Sauce Labs vs CrossBrowserTesting

Compared 14% of the time

Bitbar vs CrossBrowserTesting

Compared 12% of the time

Eggplant Test vs CrossBrowserTesting

Compared 12% of the time

More CrossBrowserTesting Competitors

Product Reports

Buyer's Guide

Automate

August 2025

Download Automate product report

Buyer's Guide

Automation Anywhere

August 2025

Download Automation Anywhere product report

Buyer's Guide

CrossBrowserTesting

August 2025

Download CrossBrowserTesting product report

Also Known As

HelpSystems Automate, Automate

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise

No data available

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

Automation Anywhere offers a robust automation platform known for its user-friendly interface, flexible scalability, and advanced automation capabilities. It's designed to streamline operations across industries by automating manual and repetitive tasks.

Automation Anywhere empowers organizations with its easy-to-use platform that simplifies automation processes through its drag-and-drop functionality. With features like MetaBot and IQ Bot, it provides advanced automation solutions. The platform seamlessly integrates with business applications, ensuring efficient operation and data protection through security features like the credential vault. Despite its strengths, there is room for improvement in integration with source control systems and third-party applications. Enhancing UI friendliness, IDE capabilities, and licensing flexibility, along with improved support in the Citrix environment, are needed. Better OCR accuracy, AI functionalities, and Excel integration would enhance user experiences.

What are Automation Anywhere's key features?

Ease of Use: Offers a user-friendly platform that allows straightforward automation of processes for non-technical users.
Advanced Bots: Includes MetaBot and IQ Bot for complex automation tasks.
Integration: Seamlessly integrates with business applications for smooth operations.
Security: Features like credential vault ensure robust data protection.
Scalability: Provides flexibility and scalability for expanding automation needs.

What benefits and ROI should users look for?

Efficiency: Automates repetitive tasks, enhancing process efficiency.
Accuracy: Improves accuracy in operations like finance and HR.
Scalability: Offers scalable solutions for growing enterprises.
Cost Reduction: Reduces operational costs by streamlining processes.
Flexibility: Adapts to various industry requirements allowing broad implementation.

In the finance sector, Automation Anywhere is used for tasks like accounts payable, accounts receivable, and invoice processing. In HR, it's implemented for onboarding, payroll, and attendance verification. Its deployment also extends to supply chain, compliance, and customer service, providing streamlined operations by automating complex business processes.

Automation Anywhere

CrossBrowserTesting is a cloud testing platform that gives instant access to 1500+ different real desktop and mobile browsers for testers, developers, and designers.

Native debugging tools make manual testing easy to inspect and correct HTML, CSS, and JavaScript errors on any browser.
Take automated screenshots across multiple browsers at once, then compare side-by-side against historical test runs.

SmartBear

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics

St. Jude Children's Research Hospital, Accenture, Sony, Los Angeles Times, ADP, Verizon, T-Mobile, Wistia

Buyer's Guide

Automation Anywhere vs. CrossBrowserTesting

July 2025

Free Report: Automation Anywhere vs. CrossBrowserTesting

Find out what your peers are saying about Automation Anywhere vs. CrossBrowserTesting and other solutions. Updated: July 2025.

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