Automation Anywhere vs CrossBrowserTesting comparison

The compared Automation Anywhere and SmartBear solutions aren't in the same category. Automation Anywhere is ranked #2 in RPA , with an average rating of 8.4, and holds a 10.1% mindshare in the category. SmartBear is ranked #28 in FT , and holds a 0.8% mindshare. Additionally, 96% of Automation Anywhere users are willing to recommend the solution, compared to 100% of SmartBear users who would recommend it.

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Automation Anywhere and CrossBrowserTesting based on real PeerSpot user reviews.

Find out in this report how the two Robotic Process Automation (RPA) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Automation Anywhere vs. CrossBrowserTesting Report (Updated: June 2025).

Buyer's Guide

Automation Anywhere vs. CrossBrowserTesting

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Mindshare comparison

Robotic Process Automation (RPA)

Functional Testing Tools

Featured Reviews

Anabel Marco

Account Director at a tech services company with 11-50 employees

Automates processes efficiently with cost-effective scaling and robust customer support

Web scraping is quite good since it offers a lot of possibilities. Another important feature for me is its compatibility with MBI, the Power that is ISEQUADO Centers. I appreciate the ability to scale and increase the number of bots or studios without additional expense. Automate's non-reliance on additional orchestrators makes it quite cost-effective.

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Vatsal Mehta

Co-Founder & CEO at HEDEHI Solutions Pvt. Ltd.

Accommodates diverse use cases and effectively meets customer requirements

AI agents need further improvements. AI agent technology in agentic process automation is still evolving. We have only scratched the surface, and there are many potential use cases yet to be explored. As technology advances, I believe it will enable us to implement more comprehensive automation solutions. Document Automation has issues related to speed. When I compare Document Automation with IQ Bot, IQ Bot is faster than Document Automation. My understanding is that they are still evolving Document Automation, and this issue of slowness will be resolved in the upcoming .35 version, so we are good with that. They are working on signature identification and validations for handwritten documents. Currently, we are able to extract data out of scanned but digital images, but there is still scope for improvement for handwritten documents.

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CharlesNetshivhera

Senior DevOps Engineer at a financial services firm with 10,001+ employees

Knowledgeable support, scalable, and stable

We use CrossBrowserTesting for testing our web-based applications We had some issues with the onboarding process and the cloud conductivity could improve. I have used CrossBrowserTesting within the past 12 months. CrossBrowserTesting is stable. I have found CrossBrowserTesting to be scalable.…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The ability to connect to websites and pull data is the solution's most valuable feature."

"Web scraping is quite good since it offers a lot of possibilities."

"Compared to other vendors, it's the scheduling tool because a lot of vendors want to charge you extra for their enterprise-level license to have a scheduling tool built in to give you the ability to set up regular schedules to run and do certain data checks."

"I find it very user-friendly. Our IT department and other departments can seamlessly collaborate without requiring extensive training. As a business department, we particularly value this aspect, as our team doesn't consist of many IT users. However, we couldn't solely rely on a drag-and-drop approach to implement and utilize the solution within our departments."

"It's very easy to use. That's a big selling point for it. It has got a drag-and-drop interface, so you can quickly deploy bots."

"We have tried other RPA solutions like UiPath or Automation Anywhere. They are fantastic products but complex, and it's hard to understand everything. It would be best if you had a skilled developer or several. Automate is easy to implement, administer, and use. It's appropriate for us because our cases are simple and easy to automate. We don't need complicated tools with many features; We prefer to get a significant ROI quickly."

"The interface is simple, user-friendly, and very intuitive."

"I would recommend Automate because it has made my work much easier."

More Automate pros

"It helps to improve and optimize processes. It eliminates some of the manual tasks, so we can save costs."

"We have staff who have been moved out of the mundane tasks and are now doing value-added activities."

"Automation Anywhere has saved us a lot of time, money & efforts by automating our ServiceNow tickets."

"Automation Anywhere has improved our organization by allowing us to reduce the number of new hires, enable us to keep the same workforce, and increase productivity."

"The Control Room is the most important feature, where we can manage the bots and publish to various bot runners in the environment."

"Even as we were getting into RPA for the first time, I found it easy to understand this tool."

"We have seen AA bringing immense value to the clients once operational. Bot deployment is easy and controlling Access is easy with RBAC With Recent additions. User groups and user management is on par with tools like Blue Prism & UiPath."

"When our organization switched to Automation Anywhere, the accuracy rate improved and consequently, there has not been much data loss."

More Automation Anywhere pros

"The features that I find most useful and the ones that I use the most are local site testing, device and browser testing, and screenshots."

"Selenium Grid allows testing multiple platforms to insure functionality for most users."

"This solution helps lower the overhead cost associated with buying multiple devices."

"CrossBrowserTesting allows us to test our site with real-world devices in real-world scenarios and find what we're missing."

"CBT has made it easier to troubleshoot issues across devices when we do not have actual access to those specific devices. I even opt for CBT sometimes when we do have access to the device just because it is easier."

"Video recording of the script running in a cloud server."

"The extensive range of products available to simulate is something I have come to appreciate as it has resulted in an ability to broaden the scope of our tests."

"It was the perfect solution that saved us time and money to perform web viewing tests on real devices, which allowed our team to correct multiple failures in devices."

More CrossBrowserTesting pros

Cons

"The product also has a limited use case in some respects."

"The documentation for errors needs improvement as many of the error messages we receive are very vague."

"The OCR for Hebrew text needs to be improved."

"The interface could be more user-friendly and easier to navigate."

"I find that most important features are strong, however, there is a lack of good development for artificial intelligence, such as machine learning."

"I would like the updates to be easier to deploy. Integration with Amazon S3 is somewhat lacking."

"While this solution is continually improving, as it is now, the user interface could use improvement when I compare it to a product like UiPath."

"The solution has a very weak knowledge base."

More Automate cons

"The pricing is a little bit high compared with other tools."

"I have found that Automation Anywhere is prone to bugs in handling Excel. It breaks and gives vague error messages."

"Technical support needs to be worked on as the turnaround time can be around a week, even though we are just using the solution on a pilot basis. We are working in real-time with realistic data. While the process of a logging a ticket is good, the process from logging a ticket to closure needs faster support time."

"The IQ Bots have a lot of room for improvement in terms of accuracy level. We need to improvise a lot. I'm facing another big challenge with one of the use cases. We raised a ticket and did multiple follow-ups with support, but the accuracy still isn't up to the mark."

"We tried Citrix six months ago, but the solution that they gave us did not work in our environment."

"Automation Anywhere could improve its integration with Python and other programming languages."

"Sometimes, I find that Excel automation is not as expected. Excel automation can be enhanced."

"A standardized improvement area for any RPA tool is making it more user-friendly. This can be done by allowing users to give instructions in their language. For example, one should be able to say in his or her language to automate the login page of the XYZ application. It should be able to create a flow based on the information or screenshots that the user provides."

More Automation Anywhere cons

"It would be useful if we can run the live-testing test cases on multiple platforms at the same time, instead of waiting for one session to finish."

"The "Getting Started" documentation for Selenium testing could be improved."

"A problem that we are facing quite often is related to the network connection. Tests can fail if the remote CrossBrowserTesting's VM has connection problems. This happens mostly with browsers of Internet Explorer family which work on Windows OS."

"We had some issues with the onboarding process and the cloud conductivity could improve."

"A wider range of physical devices with more browser versions in the Selenium Grid would be great to insure users with out-of-date devices are able to interact with our sites."

"This solution would benefit from faster testing and support for more devices."

"The screenshot tool defaults to a screen layout instead of a full page test. I find it a bit cumbersome that I can't have it run a full screenshot as my default."

"Sometimes the testing is slow."

More CrossBrowserTesting cons

Pricing and Cost Advice

"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."

"The pricing is quite reasonable. We can run the process with one bot. The limitation is at the server level because they have some resources, and sometimes that is enough. It isn't too expensive, so you can get a good return off of one, and you can also have a pack of five bots that is quite competitive."

"Once you buy the software, you just pay for the support for backend help."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."

"It comes with a package that costs approximately $20,000 USD per year."

"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

More Automate pricing and cost advice

"Our annual licensing costs are around $100,000 a year."

"Automation Anywhere falls within a mid-range price point when compared to other RPA tools on the market."

"Automation Anywhere is affordable."

"Subscription for Automation Anywhere (AA) is paid yearly."

"My only suggestion in terms of pricing is very generic and that is to consider that as much as RPA saves cost and does automation, please get a realistic estimation done on whether you are really achieving any ROI over your investment with RPA."

"It is one of the most affordable RPA solutions, and as for licensing, they offer a community edition that greatly helps anyone who aspires to learn about the product before buying the enterprise solution."

"I would rate the cost an eight out of ten, with ten being the highest cost."

"Our annual licensing costs are about $500,000."

More Automation Anywhere pricing and cost advice

"A few intermediary pricing options for small QA teams would be nice, e.g., unlimited screenshots, "as you need it" parallel tests, etc."

"It is worth the pricing as the product is supported on multiple platforms and browsers."

"SmartBear offers bundles of products that work together."

"The lowest price point is very reasonable. It is also useful if only one person in the company needs to check on the browser display."

"CrossBrowserTesting offered the best value for its price."

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

Educational Organization

Computer Software Company

17%

Financial Services Firm

13%

Manufacturing Company

10%

Healthcare Company

Computer Software Company

22%

Financial Services Firm

15%

Real Estate/Law Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

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What is your primary use case for HelpSystems AutoMate?

I am a consultant and I am making a lot of processes in human resources, payroll, certifications, trainings, web scra...

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What is your experience regarding pricing and costs for Fortra Automate?

The pricing is quite good compared to its competitors. Competitors are often more expensive than Automate. I would ra...

See all answers

How good is Automation Anywhere for RPA processes?

It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...

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How good is Automation Anywhere for RPA processes?

From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...

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How good is Automation Anywhere for RPA processes?

It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.

See all answers

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Comparisons

UiPath Platform vs Automate

Compared 34% of the time

Microsoft Power Automate vs Automate

Compared 33% of the time

Blue Prism vs Automate

Compared 9% of the time

VisualCron vs Automate

Compared 6% of the time

MOVEit vs Automate

Compared 5% of the time

More Automate Competitors

Microsoft Power Automate vs Automation Anywhere

Compared 26% of the time

UiPath Platform vs Automation Anywhere

Compared 21% of the time

Blue Prism vs Automation Anywhere

Compared 10% of the time

Python RPA vs Automation Anywhere

Compared 7% of the time

Tricentis Tosca vs Automation Anywhere

Compared 4% of the time

More Automation Anywhere Competitors

BrowserStack vs CrossBrowserTesting

Compared 71% of the time

Sauce Labs vs CrossBrowserTesting

Compared 17% of the time

Bitbar vs CrossBrowserTesting

Compared 12% of the time

More CrossBrowserTesting Competitors

Product Reports

Buyer's Guide

Automate

June 2025

Download Automate product report

Buyer's Guide

Automation Anywhere

June 2025

Download Automation Anywhere product report

Buyer's Guide

CrossBrowserTesting

June 2025

Download CrossBrowserTesting product report

Also Known As

HelpSystems Automate, Automate

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise

No data available

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

Automation Anywhere offers a robust automation platform known for its user-friendly interface, flexible scalability, and advanced automation capabilities. It's designed to streamline operations across industries by automating manual and repetitive tasks.

Automation Anywhere empowers organizations with its easy-to-use platform that simplifies automation processes through its drag-and-drop functionality. With features like MetaBot and IQ Bot, it provides advanced automation solutions. The platform seamlessly integrates with business applications, ensuring efficient operation and data protection through security features like the credential vault. Despite its strengths, there is room for improvement in integration with source control systems and third-party applications. Enhancing UI friendliness, IDE capabilities, and licensing flexibility, along with improved support in the Citrix environment, are needed. Better OCR accuracy, AI functionalities, and Excel integration would enhance user experiences.

What are Automation Anywhere's key features?

Ease of Use: Offers a user-friendly platform that allows straightforward automation of processes for non-technical users.
Advanced Bots: Includes MetaBot and IQ Bot for complex automation tasks.
Integration: Seamlessly integrates with business applications for smooth operations.
Security: Features like credential vault ensure robust data protection.
Scalability: Provides flexibility and scalability for expanding automation needs.

What benefits and ROI should users look for?

Efficiency: Automates repetitive tasks, enhancing process efficiency.
Accuracy: Improves accuracy in operations like finance and HR.
Scalability: Offers scalable solutions for growing enterprises.
Cost Reduction: Reduces operational costs by streamlining processes.
Flexibility: Adapts to various industry requirements allowing broad implementation.

In the finance sector, Automation Anywhere is used for tasks like accounts payable, accounts receivable, and invoice processing. In HR, it's implemented for onboarding, payroll, and attendance verification. Its deployment also extends to supply chain, compliance, and customer service, providing streamlined operations by automating complex business processes.

Automation Anywhere

CrossBrowserTesting is a cloud testing platform that gives instant access to 1500+ different real desktop and mobile browsers for testers, developers, and designers.

Native debugging tools make manual testing easy to inspect and correct HTML, CSS, and JavaScript errors on any browser.
Take automated screenshots across multiple browsers at once, then compare side-by-side against historical test runs.

SmartBear

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics

St. Jude Children's Research Hospital, Accenture, Sony, Los Angeles Times, ADP, Verizon, T-Mobile, Wistia

Buyer's Guide

Automation Anywhere vs. CrossBrowserTesting

June 2025

Free Report: Automation Anywhere vs. CrossBrowserTesting

Find out what your peers are saying about Automation Anywhere vs. CrossBrowserTesting and other solutions. Updated: June 2025.

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See our Automation Anywhere vs. CrossBrowserTesting report.

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