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Automate vs Microsoft Power Automate comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 8, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.1
Automate boosts efficiency and reduces costs with easy deployment, allowing quick returns without extra IT staff.
Sentiment score
7.1
Microsoft Power Automate offers cost-efficiency, rapid ROI, and user satisfaction by reducing manual process time and financial investment.
Fortra's Automate has effectively replaced the workload of an entire employee, saving us significant time and money.
It has reduced our expenditures in terms of purchasing more products and employing more technicians.
I've seen a good return on investment with Automate, as it streamlines processes and improves my productivity.
On a daily basis, it saves about two to three hours.
It has helped us save time, and we've saved thousands of hours through automation.
 

Customer Service

Sentiment score
7.4
Automate's customer service is praised for prompt, effective support, despite occasional language barriers and a challenging knowledge base.
Sentiment score
6.3
Users praise Power Automate's support for promptness and resources, though concerns exist about response times and documentation in India.
They don't always understand the processes I'm trying to implement.
I would rate the technical support as a nine out of ten because it is quite fast and courteous.
They are very responsive and have been able to resolve any issues I have encountered.
Having experience with coding is essential to fully utilize Power Automate.
On a scale of one to ten, the technical support of Microsoft Power Automate rates as three within India, and eight or nine for support from outside India.
They offer 24-hour technical support that consistently answers inquiries.
 

Scalability Issues

Sentiment score
7.2
Automate is scalable, enabling easy expansion with flexibility and load balancing, though some concerns about complexity and cost exist.
Sentiment score
6.7
Microsoft Power Automate scales easily within Microsoft but faces challenges and planning needs for external system integration.
It is easy to increase one bot or one studio without needing to buy another orchestrator, which can be quite expensive.
Automate is stable for my needs and is highly scalable, allowing the same workflow to serve numerous tasks effectively.
Microsoft Power Automate is scalable enough for me and my customers.
 

Stability Issues

Sentiment score
6.9
Automate v.11 is mostly stable and reliable, but resource-intensive, with occasional errors and crashes depending on task type.
Sentiment score
7.6
Microsoft Power Automate is stable, reliable, and improved, but has occasional issues, especially with complex workflows and web automation.
It has very robust features, and it is not prone to instability.
The stability of Fortra's Automate is excellent.
The stability is good and consistent, with no fluctuations in functioning.
 

Room For Improvement

Intelligent automation faces issues with usability, integration, and support, needing improvements in user interface, customization, and community engagement.
Users cite needed improvements in stability, image recognition, integration, pricing clarity, and resources for better Microsoft Power Automate performance.
This is a significant concern, especially with critical workloads where visibility into errors is essential.
I would prefer not having to log in to update a ticket; being able to respond via email would be beneficial.
Integration with Amazon S3 is somewhat lacking.
Developers should have discretion over which view they want to use, either the old designer view or the new designer view, as Microsoft is forcing the new designer view, which most developers don't prefer.
It would be better to make it a wizard more than requiring coding.
The synchronization of the feedback responses from the forms and the Excel sheets should be seamless.
 

Setup Cost

Automate offers flexible and cost-effective pricing, allowing multiple processes per bot, making it competitive against UiPath and Blue Prism.
Microsoft Power Automate offers competitive, flexible pricing, integrated with Office 365, but complex licensing challenges demand more transparency.
Competitors are often more expensive than Automate.
It offered what we wanted at a good, competitive price.
It does a lot but also costs a lot.
The price of Microsoft Power Automate was affordable for our clients, who are small companies.
I don't remember paying anything excessively or overpriced.
Microsoft Power Automate is reasonably priced compared to others in the market.
 

Valuable Features

Automate offers user-friendly automation with seamless integration, intuitive features, and cost-effective scalability, enhancing productivity and efficiency.
Microsoft Power Automate offers user-friendly automation with seamless Microsoft integration, AI enhancements, and cost-effective solutions for efficient workflows.
Automate's non-reliance on additional orchestrators makes it quite cost-effective.
In my opinion, the best feature Automate offers is the scheduling.
I find the ease of use from a programming perspective very valuable.
We have saved thousands of hours by automating tasks that would have been labor-intensive and error-prone if done manually.
If I want to fill something in Power Platform and need to fill another item in Salesforce, instead of doing the same task in different platforms, I can directly fill it in Power Platform and integrate it with Salesforce through API in Microsoft Power Automate, and my work is complete.
Microsoft Power Automate has positively impacted my organization as it has saved a lot of time and effort.
 

Categories and Ranking

Automate
Ranking in Robotic Process Automation (RPA)
5th
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
29
Ranking in other categories
No ranking in other categories
Microsoft Power Automate
Ranking in Robotic Process Automation (RPA)
3rd
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
131
Ranking in other categories
Process Mining (4th)
 

Mindshare comparison

As of September 2025, in the Robotic Process Automation (RPA) category, the mindshare of Automate is 2.0%, up from 1.0% compared to the previous year. The mindshare of Microsoft Power Automate is 17.3%, down from 21.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Robotic Process Automation (RPA) Market Share Distribution
ProductMarket Share (%)
Microsoft Power Automate17.3%
Automate2.0%
Other80.7%
Robotic Process Automation (RPA)
 

Featured Reviews

Ibukun Shweta - PeerSpot reviewer
Automation optimizes scheduling, but improvements needed in error reporting and script execution
In my particular use case, for session management, it would be better if I could get a more granular view into connectivity issues to servers. Sometimes, although your flows or tasks are running as scheduled, connecting to the servers can hit a snag without alerts or error logs to check. Some servers might need patching or could be affected by network issues or latency. The workflow sometimes gets stuck without clarity on the errors. An explicit error report would be helpful, especially when the connection fails unexpectedly. It's complex to analyze problems that might arise from firewall issues or other anomalies that could hinder the flow from executing as expected. The depth of these connection challenges would benefit from better debugging capabilities. As for improvements, if Automate wasn't designed primarily for script execution, that's understandable. However, for Linux, I would prefer to see less complexity in workflows to achieve a natural completion of scripts. There are features, such as 'wait for terminal output,' that should more intuitively detect completion based on the shell prompt. Improving those aspects would make Automate more efficient for my needs. Regarding error reporting, I think Automate should offer better error reporting when connecting to servers. Currently, there are many instances where I see empty logs, indicating that, while tasks are scheduled, commands are not executing successfully. This is a significant concern, especially with critical workloads where visibility into errors is essential.
Ayobami Shobaloju - PeerSpot reviewer
Automating processes has saved time and improved communication
Something frustrates me concerning Microsoft Power Automate, and that is about the integration with Microsoft Forms and Excel. The issue now is that I don't get my responses synchronized automatically, and that frustrates me a lot. If the team could take this as feedback, the synchronization of the feedback responses from the forms and the Excel sheets should be seamless. This synchronization issue happens frequently, and it causes a lot of delays in the sense that the mails that ought to go out to the agents fail at some point. I have to reload these responses so that the agents can get their responses as when submitted. What I notice is that the responses don't go out without proper synchronization, so I reload the field responses, and this works afterwards. I would say probably a seamless walkthrough process for new users would be beneficial. For those using it for the first time, a seamless walkthrough process would be fine.
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
10%
Manufacturing Company
9%
Performing Arts
6%
Financial Services Firm
15%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise7
Large Enterprise4
By reviewers
Company SizeCount
Small Business50
Midsize Enterprise17
Large Enterprise65
 

Questions from the Community

What do you like most about HelpSystems AutoMate?
We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.
What is your primary use case for HelpSystems AutoMate?
The main purpose is for automation. That has been the purpose why I have been using it so far.
What is your experience regarding pricing and costs for Fortra Automate?
Regarding pricing, it is very friendly. I would not say that it is really cheap or very expensive, but it fits within our budget.
RPA that Bots can run without centralized control?
Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Power Automation they do support this.
How do I choose between UiPath and Microsoft Power Automate?
Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌is‌ ‌no‌ ‌coding‌ ‌experience‌ ‌necessary,‌ ‌and‌ ‌appreciate‌ ‌the‌ ‌automated‌...
How is Automation Anywhere compared to Microsoft Power Automate?
‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great‌ ‌drag-and‌ ‌drop‌ ‌functionality.‌ ‌The‌ ‌training‌ ‌and‌ ‌resources‌ ‌for‌ ‌A...
 

Also Known As

HelpSystems Automate, Automate
Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit
 

Overview

 

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories
1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter
Find out what your peers are saying about Automate vs. Microsoft Power Automate and other solutions. Updated: July 2025.
867,341 professionals have used our research since 2012.