Automation Anywhere vs Broadcom Service Virtualization comparison

The compared Automation Anywhere and Broadcom solutions aren't in the same category. Automation Anywhere is ranked #3 in RPA , with an average rating of 8.3, and holds a 10.4% mindshare in the category. Broadcom is ranked #1 in SV , and holds a 34.8% mindshare. Additionally, 95% of Automation Anywhere users are willing to recommend the solution, compared to 92% of Broadcom users who would recommend it.

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Executive Summary

We performed a comparison between Automation Anywhere and Broadcom Service Virtualization based on real PeerSpot user reviews.

Find out what your peers are saying about UiPath, Microsoft, Automation Anywhere and others in Robotic Process Automation (RPA).

To learn more, read our detailed Robotic Process Automation (RPA) Report (Updated: May 2025).

Buyer's Guide

Robotic Process Automation (RPA)

May 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Mindshare comparison

Robotic Process Automation (RPA)

Service Virtualization

Featured Reviews

Anabel Marco

Account Director at a tech services company with 11-50 employees

Automates processes efficiently with cost-effective scaling and robust customer support

Web scraping is quite good since it offers a lot of possibilities. Another important feature for me is its compatibility with MBI, the Power that is ISEQUADO Centers. I appreciate the ability to scale and increase the number of bots or studios without additional expense. Automate's non-reliance on additional orchestrators makes it quite cost-effective.

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Vatsal Mehta

Co-Founder & CEO at HEDEHI Solutions Pvt. Ltd.

Accommodates diverse use cases and effectively meets customer requirements

AI agents need further improvements. AI agent technology in agentic process automation is still evolving. We have only scratched the surface, and there are many potential use cases yet to be explored. As technology advances, I believe it will enable us to implement more comprehensive automation solutions. Document Automation has issues related to speed. When I compare Document Automation with IQ Bot, IQ Bot is faster than Document Automation. My understanding is that they are still evolving Document Automation, and this issue of slowness will be resolved in the upcoming .35 version, so we are good with that. They are working on signature identification and validations for handwritten documents. Currently, we are able to extract data out of scanned but digital images, but there is still scope for improvement for handwritten documents.

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reviewer956754

Assistant Vice President at a financial services firm with 10,001+ employees

Scalable with good recording and creating of virtual services, but it's not stable and there is no support for previous versions

The learning curve is an area that needs improvement, as well as stability and performance. Stability has to be improved. It is not a stable solution. Especially, when you create custom solutions there are issues with memory accumulation. I would prefer that they stop adding features, which is what they do. Instead, focus on stabilizing it and make it work. What's the point of adding new features? It just increases the cost. I'll give you an example; CA and I have continuous applications, and insight is one of the service activation components. It has never worked in any project, just for the namesake and for showing they have this one. Support needs improvement, they don't support the migration from an older version to the current version. The price can be reduced. This portal, after one week, if it is enterprise-assigned, will stop working. Now we have a policy that every week, we have a scheduled restart of everything, and maintain it. The stability is so poor that this is what is required. Broadcom acquired it recently, approximately a year ago. Broadcom was not involved with the software before. They were known for having a history with the hardware, physical devices, and appliances. Now, they are focusing on both. Much of their technical expertise, have gone. There is no expertise.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's very easy to use. That's a big selling point for it. It has got a drag-and-drop interface, so you can quickly deploy bots."

"It gives us a central place to schedule tasks and run them distributed."

"The pricing is excellent. I would give them perfect marks in that regard."

"I find the ease of use from a programming perspective very valuable."

"A great feature that you seldom see in these kind of systems is the ability to use a database as trigger to launch a task. This is something I asked for a few years ago and that was added."

"I find it very user-friendly. Our IT department and other departments can seamlessly collaborate without requiring extensive training. As a business department, we particularly value this aspect, as our team doesn't consist of many IT users. However, we couldn't solely rely on a drag-and-drop approach to implement and utilize the solution within our departments."

"The licensing of the product is very good. You only need to license it once and then you have it forever."

"I like the interface; it makes managing automation easy. We can set different schedules and templates for each task."

More Automate pros

"A project that we automated: A person used to spend about eight to twelve hours every week to finish the process. The bot finishes it in half an hour. Now, the person just reviews it, then passes along the information. This has helped our organization because originally EMEA and APAC would not receive the files the same day that they were processed. But because the bot only takes a half an hour, everyone can now receive the files on the same day."

"For most of the cases that we have worked on, the application has been stable."

"The best aspect is the user interface. It is very user-friendly and snappy, responding quickly compared to other available tools. It is easy to learn, and the community support is good for asking questions and getting answers."

"We have been able to reduce our number of FTEs."

"There are things that used to take us a lot of time, like manual entries or HR queries, but now that the bots are in place, we are saving a lot of time."

"Overall, based on my experience with Automation Anywhere, I would rate it a nine out of ten."

"The document management processes that IQ Bot gives has very good functionality of how you can actually take unstructured data and make sense out of it, connecting inferences, then making the data available to the user. So, IQ Bot is one of the best tools that I can think of in that aspect. This solves the problem of various document structures, document formats, etc."

"The setup is straightforward. Automation Anywhere provides customer success managers to help with the setup."

More Automation Anywhere pros

"It is definitely scalable."

"We had a number of back-end services that were not available during testing times. What this had allowed us to do is get our early life testing done while those services are not available."

"We have had developers produce code later than we wanted to, but we've had some other stuff that was dependent on that. So what we were able to do was virtualize these assets and then go forward with our developer and not have to wait for these additional services to be available."

"I think the pricing is quite fair because this solution provides a lot of functionalities, and is quite stable."

"The most valuable feature is that it supports so many protocols. We, being a large bank, have almost all the protocols, and it supports all of them, so that's one good thing."

"The most valuable features are the recording and creating of virtual services."

"Unit testing or early life testing did not have to be stopped or delayed because those services were not available."

"There are several areas that are easily configurable."

More Broadcom Service Virtualization pros

Cons

"It would be an improvement if Automate had better stability tools, whether by recommending a certain amount of memory because it can be a memory hog at times."

"Fortra's Automate is not as reliable as I would like it to be."

"The intelligent automation feature could be improved. It's interesting because it's simple, but the automation quality isn't always good. It's easy to use, but sometimes you need to make a slight improvement to the automation, and that's not so easy."

"The interface could be more user-friendly and easier to navigate."

"Sometimes when we communicate with the ERP system and there is an issue, we are not always aware of the specifics of Automate and the source of the problem."

"They do not encrypt passwords, so this is an issue with HIPAA compliance."

"I would like to see some better web automation, a wizard like the one in the product WinAutomation would be very nice."

"The technical support could be better. We suffer from language barriers, as we are in Argentina."

More Automate cons

"The AI Sense functionality is what I believe can be improved since when I tried to use it for automating a use case involving a Citrix Virtual Machine, it was unable to capture objects consistently."

"As a solution, it could have been easier to use than in the current state."

"Anything that can be done to simplify the solution. I would love to see it where anybody who can run Excel will be able to create bots. Right now, I am watching everyone around me struggle with the tool."

"Excel functionalities, the macro interface can be improved in the next release of RPA platform Automation Anywhere. Functionalities such as maneuvering on the excel worksheets, increased capability to manipulate formulae, and other Excel functionalities will give Automation Anywhere and edge in the RPA platform category since most financial applications use a lot of Excel and macro sheets for their calculations and postings."

"Automation Anywhere has a persistent click-related issue that can make automation difficult, particularly in unattended environments."

"Migration is probably our biggest challenge. When we were trying to do the migration to the new version, it was a little bit painful. We didn't have that many bots, and I can't imagine the level of effort that some of the bigger customers have to put in for that. The product is stable, but moving from one release to the other was the issue."

"Configuring A2019 and using it is getting a little difficult because of frequent errors of compatibility. It is not so user friendly like the enterprise desktop version."

"There is still a way to go for Automation Anywhere where we can see improvement. Mostly, we want to see more artificial intelligence and machine learning. Now, I can see only this mostly in the IQ Bot where we construct the data from PDFs. I also want to see more features where we can use the artificial intelligence in automating tasks as well."

More Automation Anywhere cons

"It is not a stable solution."

"I would rate the tech support a nine out of ten. They need more knowledge about the connectivity to DevOps orchestration."

"From a reporting perspective I think we would like to have a more user-friendly approach."

"I'd like to see more of the newer technologies included in there, looking mainly from a mobile perspective, possibly, so you can virtualize some of the aspects that we're going to be doing for mobile testing."

"One major feature I would like to see is on the user administration part. Right now, anybody can access any of the folders and any of the projects."

"More examples of portal-based virtualization."

"They can always work on usability and making simple things simple to do. This is true of every product that deals with complexity."

"The workstation component has a very out-dated UI and is in dire need of a facelift."

More Broadcom Service Virtualization cons

Pricing and Cost Advice

"The pricing is quite reasonable. We can run the process with one bot. The limitation is at the server level because they have some resources, and sometimes that is enough. It isn't too expensive, so you can get a good return off of one, and you can also have a pack of five bots that is quite competitive."

"I like the way this solution is priced because you can buy a license, or you can buy the software outright."

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"From a distributor's perspective, one of the biggest selling points of Automate is its price point."

"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."

More Automate pricing and cost advice

"It is expensive. Automation Anywhere has reduced the price slightly, as we have grown. However, the price is still excessive enough that we are engaged in PoCs on other tools."

"It's cheaper than other similar solutions."

"On a yearly basis, our licensing costs are about $80,000. There are no additional costs beyond the standard licensing fees."

"They're very flexible around pricing and licensing."

"The pricing is a bit higher."

"The pricing for Automation Anywhere is reasonable."

"We are currently negotiating a contract. Depending upon that, we will definitely look at increasing usage."

"Our annual licensing costs are about $500,000."

More Automation Anywhere pricing and cost advice

"I don't have the exact dollar amount, but we have spent close to $1,000,000 for a three-year agreement, for an enterprise level."

"There are additional fees for advanced-level technical support."

"I think the pricing is quite fair because this solution provides a lot of functionalities, and is quite stable."

"There is a yearly licensing cost, and I would give it a four out of five."

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Top Industries

By visitors reading reviews

Financial Services Firm

15%

Computer Software Company

13%

Manufacturing Company

Healthcare Company

Computer Software Company

17%

Financial Services Firm

14%

Manufacturing Company

10%

Healthcare Company

Financial Services Firm

40%

Computer Software Company

17%

Retailer

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

See all answers

What is your primary use case for HelpSystems AutoMate?

I am a consultant and I am making a lot of processes in human resources, payroll, certifications, trainings, web scra...

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What is your experience regarding pricing and costs for Fortra Automate?

The pricing is quite good compared to its competitors. Competitors are often more expensive than Automate. I would ra...

See all answers

How good is Automation Anywhere for RPA processes?

It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...

See all answers

How good is Automation Anywhere for RPA processes?

From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...

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How good is Automation Anywhere for RPA processes?

It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.

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Comparisons

Microsoft Power Automate vs Automate

Compared 38% of the time

UiPath Platform vs Automate

Compared 35% of the time

Blue Prism vs Automate

Compared 8% of the time

VisualCron vs Automate

Compared 7% of the time

MOVEit vs Automate

Compared 5% of the time

More Automate Competitors

Microsoft Power Automate vs Automation Anywhere

Compared 28% of the time

UiPath Platform vs Automation Anywhere

Compared 22% of the time

Blue Prism vs Automation Anywhere

Compared 10% of the time

Python RPA vs Automation Anywhere

Compared 6% of the time

Tricentis Tosca vs Automation Anywhere

Compared 4% of the time

More Automation Anywhere Competitors

OpenText Service Virtualization vs Broadcom Service Virtualization

Compared 33% of the time

Parasoft Virtualize vs Broadcom Service Virtualization

Compared 31% of the time

ReadyAPI Test vs Broadcom Service Virtualization

Compared 25% of the time

IBM Rational Test Virtualization Server vs Broadcom Service Virtualization

Compared 11% of the time

More Broadcom Service Virtualization Competitors

Product Reports

Buyer's Guide

Automate

May 2025

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Buyer's Guide

Automation Anywhere

May 2025

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Buyer's Guide

Broadcom Service Virtualization

May 2025

Download Broadcom Service Virtualization product report

Also Known As

HelpSystems Automate, Automate

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise

ITKO LISA, CA LISA, CA Service Virtualization

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

Automation Anywhere offers a robust automation platform known for its user-friendly interface, flexible scalability, and advanced automation capabilities. It's designed to streamline operations across industries by automating manual and repetitive tasks.

Automation Anywhere empowers organizations with its easy-to-use platform that simplifies automation processes through its drag-and-drop functionality. With features like MetaBot and IQ Bot, it provides advanced automation solutions. The platform seamlessly integrates with business applications, ensuring efficient operation and data protection through security features like the credential vault. Despite its strengths, there is room for improvement in integration with source control systems and third-party applications. Enhancing UI friendliness, IDE capabilities, and licensing flexibility, along with improved support in the Citrix environment, are needed. Better OCR accuracy, AI functionalities, and Excel integration would enhance user experiences.

What are Automation Anywhere's key features?

Ease of Use: Offers a user-friendly platform that allows straightforward automation of processes for non-technical users.
Advanced Bots: Includes MetaBot and IQ Bot for complex automation tasks.
Integration: Seamlessly integrates with business applications for smooth operations.
Security: Features like credential vault ensure robust data protection.
Scalability: Provides flexibility and scalability for expanding automation needs.

What benefits and ROI should users look for?

Efficiency: Automates repetitive tasks, enhancing process efficiency.
Accuracy: Improves accuracy in operations like finance and HR.
Scalability: Offers scalable solutions for growing enterprises.
Cost Reduction: Reduces operational costs by streamlining processes.
Flexibility: Adapts to various industry requirements allowing broad implementation.

In the finance sector, Automation Anywhere is used for tasks like accounts payable, accounts receivable, and invoice processing. In HR, it's implemented for onboarding, payroll, and attendance verification. Its deployment also extends to supply chain, compliance, and customer service, providing streamlined operations by automating complex business processes.

Automation Anywhere

Broadcom Service Virtualization offers a robust platform for isolating test environments by virtualizing dependent services, including fragile or in-development services. It’s a versatile tool widely used for API testing, virtual data creation, API marking from web servers, and supporting performance testing.

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Users find Broadcom Service Virtualization incredibly efficient for creating and deploying virtual services as Docker containers that integrate seamlessly within Jenkins build pipelines, allowing isolated testing to occur without disturbing unrelated services. Features like IBM MQ service creation through recording simplify usage, even for those with limited development experience. Its support for TCP/IP protocol virtualization broadens its applicability, especially in specialized scenarios like terminal insurance. However, the solution does come with areas needing updates, such as outdated workstation components, integration of fragmented web applications, and a steep learning curve. Challenges also exist in stability, performance, and cost-related factors, particularly for performance testing. Users have called for improved flexibility in mainframe and JDBC virtualization, with a preference for enhancing existing functionalities over developing new features.

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**What are the most important features?**\n
- **API Testing and Virtual Data Creation:** Helps users perform comprehensive API tests and create virtual test data efficiently.\n
- **Docker Container Deployment:** Enables users to deploy virtual services as Docker containers, ensuring easy integration within CI/CD pipelines like Jenkins.\n
- **TCP/IP Protocol Virtualization:** Provides unique capabilities in virtualizing TCP/IP protocols, essential for specialized industries.\n
- **IBM MQ Service Recording:** Simplifies the creation of MQ services, making it accessible even to those with limited coding experience.\n
- **Performance Testing Support:** Handles heavy performance loads, critical for high-demand environments.

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**What benefits should users look for in reviews?**\n
- **Cost Efficiency:** Reduces costs by minimizing delays and expenses related to dependent service development.\n
- **Scalability and Performance:** Capable of handling performance loads up to 2000 to 3000 GPS.\n
- **Flexibility in Testing:** Offers flexibility in performing isolated tests without disrupting unrelated services.\n
- **Ease of Integration:** Simple integration within CI/CD pipelines, enhancing workflow efficiency.\n
- **Comprehensive Support:** Includes various tools for virtual service creation, even for those with limited technical skills.

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Broadcom Service Virtualization finds significant usage in industries necessitating complex testing environments, such as insurance, where it aids in third-party API virtualization and TCP/IP protocol virtualization. By creating isolated test environments, companies can reduce costs and delays and efficiently manage high-performance loads, ensuring a streamlined development process.

Broadcom

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics

Union Bank, Swisscom, Autotrader, KPN, ING Bank, Best Buy, American Family Insurance, TESCO, Telefonica, Molina Healthcare, California DMV, Aktia, City Index, Con-way, DirecTV, GRU Airport, Liquidnet, NAB, Nordstrom, T-Mobile, TIM Brasil,

Buyer's Guide

Robotic Process Automation (RPA)

May 2025

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Find out what your peers are saying about UiPath, Microsoft, Automation Anywhere and others in Robotic Process Automation (RPA). Updated: May 2025.

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