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Authentify vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Authentify
Ranking in Authentication Systems
31st
Average Rating
8.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
274
Ranking in other categories
Single Sign-On (SSO) (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of March 2026, in the Authentication Systems category, the mindshare of Authentify is 1.1%, up from 0.1% compared to the previous year. The mindshare of Microsoft Entra ID is 7.8%, down from 16.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID7.8%
Authentify1.1%
Other91.1%
Authentication Systems
 

Featured Reviews

DS
Owner at David Strom Inc.
A new way to perform multifactor authentication using specialized SaaS software
Avoids man in the middle or man in the browser exploits that other two factor products are susceptible to One month I got a few error messages which turned out to be themselves errors. I have been using SecurID tokens and wanted something that didn't require hardware authentication devices.…
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Avoids man in the middle or man in the browser exploits that other two factor products are susceptible to."
"It is one of the hybrid solutions that can be used the most to establish an entity configuration in multiple environments."
"The integration with all Microsoft services and external applications is crucial. Microsoft Entra ID has helped the company with user identities, user device management, and endpoint management. Integration capabilities are significant."
"Identity management with policies stands out as the most valuable feature. It offers a hands-off experience, providing full control over user access."
"The centralized management feature is very valuable."
"Over the years, the performance of this particular technology has greatly improved, customers see much more robust performance from that technology and it gives them an easy way to set up their environments."
"It is perfectly stable."
"Multi-factor authentication (MFA) has improved our customers' security posture. Multi-factor authentication has two layers of authentication, which helps in case you input your credentials into a phishing website and then it has access to your credentials. So if they use your credentials, then you have proof on your phone that was sent to the end user."
"It's simple to create groups or accounts and to add users. There are several options for dynamic groups."
 

Cons

"I got a few error messages which turned out to be themselves errors."
"Sometimes, what one customer may like, another may not like it. We have had customers asking, "Why is Microsoft forcing us to do this?" For example, when you use Exchange Server on-premise, then you can customize it for your company and these customizations are unlimited. However, if you use Exchange Online or with Microsoft 365, then your ability to make modifications is limited. So, only the cloud versus is limited."
"I want better integration between Azure AD and the on-prem environment because there are currently limitations that can hamper employee experience. We use a feature called password writeback, that can be challenging to implement in a hybrid environment. Employees can change their passwords using a self-service password reset (SSPR) feature, which reflects from the cloud to the on-prem identity, but not the other way around. Currently, there is no way to reflect passwords from on-prem identities to the cloud."
"The scalability of the solution is good."
"The product needs to improve its support."
"Documentation I think is always the worst part with what Azure's doing right now across the board."
"Be aware that it may not work perfectly globally yet. There are still glitches with the solution in Africa."
"Azure Active Directory could improve the two-factor authentication."
"It would be an improvement if Authenticator made it easier to recover the app if you reboot your cellphone and lose access."
 

Pricing and Cost Advice

Information not available
"Licensing costs for Microsoft Entra ID remain a concern, especially with the price increases in 2023."
"Entra's pricing is somewhat higher compared to AWS."
"As a nonprofit, we have A5 licenses for nonprofits in education, so we at least have some reduced costs."
"Microsoft Entra ID's pricing is reasonable."
"Azure Active Directory is expensive."
"Pricing-wise, they offer a stepladder approach. You can start with the lowest level features, then start increasing based on new requirements."
"It can be a bit expensive for organizations, but they do have different pricing models. Their free tier can be used on a personal level, but for an organization, the licenses might be a bit expensive. In general, the licenses can become cheaper, which will make it accessible for more people."
"I feel Microsoft is very costly compared to other products. That is also what management is thinking. But when we consider security and support, Microsoft is better than any other product."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business88
Midsize Enterprise39
Large Enterprise160
 

Questions from the Community

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How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with the pricing, setup costs, and licensing of Microsoft Entra ID is that it is decent.
What needs improvement with Azure Active Directory?
I think Microsoft Entra ID could be improved by assigning permissions to nested groups in the next release.
 

Also Known As

xFA
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

 

Overview

 

Sample Customers

Midwestern Bank
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Microsoft, Cisco, Fortinet and others in Authentication Systems. Updated: March 2026.
885,311 professionals have used our research since 2012.