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Authentify vs Microsoft Entra ID comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Aug 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Authentify
Ranking in Authentication Systems
26th
Average Rating
8.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
278
Ranking in other categories
Single Sign-On (SSO) (2nd), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of October 2026, in the Authentication Systems category, the mindshare of Authentify is 1.2%, up from 0.3% compared to the previous year. The mindshare of Microsoft Entra ID is 5.6%, down from 13.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID5.6%
Authentify1.2%
Other93.2%
Authentication Systems
 

Featured Reviews

DS
Owner at David Strom Inc.
A new way to perform multifactor authentication using specialized SaaS software
Avoids man in the middle or man in the browser exploits that other two factor products are susceptible to One month I got a few error messages which turned out to be themselves errors. I have been using SecurID tokens and wanted something that didn't require hardware authentication devices.…
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Avoids man in the middle or man in the browser exploits that other two factor products are susceptible to."
"It's very good at not disrupting the user experience."
"It has given us the ability to be able to establish single sign-on identities in which we can establish credentials no matter where we are, whether it is on-premises or in the cloud, in a hybrid cloud, or in an additional connection from another cloud where we share equipment or host."
"It is easy to manage. I can manage systems with policies and automate our systems. Any professional system can be easily integrated with Azure Active Directory. It is widely used with Windows versions."
"This product is very nice."
"The solution adds an extra layer of security."
"The boards for task tracking are a valuable feature."
"I believe that this solution has simplified our work environment; we have over 13,000 users and this is very helpful to connect everything."
"We have the ability to define the email user in the designated field."
 

Cons

"I got a few error messages which turned out to be themselves errors."
"Reading documentation could be simplified. Technical support could also be faster."
"Microsoft Entra ID could be improved with more out-of-the-box integrations with other parties."
"There are four levels of subscription and the security features are not available for free. At the free or basic level of service, Azure should provide identity protection features including single sign-on and multifactor authentication."
"The solution has not saved costs. While we’ve eliminated some tools, there are some other features that we are dependent on as admin, which are not yet integrated with Azure AD."
"It would be an improvement if Authenticator made it easier to recover the app if you reboot your cellphone and lose access."
"I think the solution can improve by making the consumption of that data easier for our customers."
"From time to time it takes a little bit of time to replicate, with some of the applications—something like five to 10 minutes."
"We weren't satisfied with their support. They were very slow and not friendly."
 

Pricing and Cost Advice

Information not available
"The price of the solution's license is good."
"I am not involved in the pricing or licensing, so I can't speak to that."
"Our customers are looking for advanced features and processes for it to be cost-effective for their organizations. They see it as an overpriced product. They are enjoying using Azure Active Directory, but they are looking for better prices."
"The licensing costs are yearly. There is a standard fee per user."
"This product is sold as part of the enterprise package and our licensing fees are paid on a yearly basis."
"Azure Active Directory has a very extensive licensing model. Most of the features are available in the free and basic version, and then there are premium P1 and P2 editions. The licensing model is based on how many users you have per month. In Australia, for a P1 license, the cost is 8 dollars. With P1 and P2 licenses, you get a lot of goodies around the security side of things. For example, User Identity Protection is available only in P2. These are extra features that allow you to have a pretty good security posture, but most of the required things are available in the free and basic version."
"We are working with the Premium P2 licenses, which are reasonable. If you invest in the on-premises environment setup, then it costs so much. However, on-prem AD gives you the ability to manage your organization in a very organized manner, where you can create a group policy."
"We have an agreement with Microsoft, and my company pays yearly."
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Top Industries

By visitors reading reviews
No data available
Outsourcing Company
13%
Financial Services Firm
10%
Manufacturing Company
8%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise42
Large Enterprise162
 

Questions from the Community

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How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
I would rate the pricing of the product as four out of five. The product is definitely good, and I see it as part of the future roadmap for managing all endpoints.
What needs improvement with Azure Active Directory?
I believe instead of putting everything in a single form under Microsoft Entra ID, it would be best for Microsoft to segregate these features. For example, if someone wants to design the Conditiona...
 

Also Known As

xFA
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

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Overview

 

Sample Customers

Midwestern Bank
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Microsoft, Cisco, Okta and others in Authentication Systems. Updated: September 2026.
915,341 professionals have used our research since 2012.