Arcadier vs Oracle ATG comparison

Arcadier offers a robust platform for businesses to build and customize multi-vendor marketplaces quickly, helping organizations tap into the online e-commerce landscape with ease.

Arcadier stands out with its intuitive marketplace solutions catering to a variety of industries. It provides a customizable platform to build unique online marketplaces. With a focus on scalability and adaptability, Arcadier supports businesses in setting up digital marketplaces without coding expertise. It focuses on user experience, enabling seamless transactions and community building. However, there is room for improvement in areas like backend flexibility and integration capabilities, making the tool continuously evolve to serve better.

• Customizable Templates: Users can personalize marketplaces with ease, ensuring brand alignment and unique appearance.
• Scalable Platform: Designed for businesses to grow, handling increased user and product volumes efficiently.
• Payment Integration: Supports secure payment gateways, enhancing transaction trust and convenience.
• Analytics Dashboard: Offers insights on customer behavior and sales trends for informed decision-making.

• Cost Efficiency: Provides a cost-effective solution for launching and scaling marketplaces compared to building from scratch.
• Ease of Use: Simplifies the process of setting up and managing marketplaces, saving time and resources.
• Community Engagement: Features that facilitate interactions to foster a thriving marketplace community.

In industries such as retail, events, and professional services, Arcadier's marketplace builder has facilitated the creation of niche platforms. Retail businesses benefit from expanding product offerings online, event organizers can create ticketing marketplaces, while service sectors use it to build networks for freelancers and professionals. This adaptability allows businesses across sectors to harness the power of a tailored online marketplace, meeting specific user needs effectively.

Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

Oracle ATG Web Commerce is made up of three platform layers:

1. The Dynamo application framework (DAF)
2. The personalization module (DPS)
3. The scenarios module (DSS)

Oracle ATG Features

Oracle ATG has many valuable key features. Some of the most useful ones include:

• Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.

• Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.

• Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.

• Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

Oracle ATG Benefits

There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

• It has both B2B and B2C offerings.
• It enables merchants to manage and sell complex products.
• It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
• The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
• Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
• With the solution’s data anywhere architecture, you can easily manage integrations.
• Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
• It is simple and easy to use with a clean interface.
• Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
• Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.