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Aprimo vs Marketing Creatio comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Aprimo
Ranking in Marketing Management
13th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Digital Asset Management (3rd), Marketing Resource Management (2nd)
Marketing Creatio
Ranking in Marketing Management
15th
Average Rating
9.0
Reviews Sentiment
8.9
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Marketing Management category, the mindshare of Aprimo is 3.2%, up from 1.8% compared to the previous year. The mindshare of Marketing Creatio is 1.6%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Mindshare Distribution
ProductMindshare (%)
Aprimo3.2%
Marketing Creatio1.6%
Other95.2%
Marketing Management
 

Featured Reviews

Use Aprimo?
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JF
Product Manager at Nodos Consultores
Manage campaigns from start to finish, good integration, and a powerful email template builder
I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.
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Top Industries

By visitors reading reviews
Financial Services Firm
19%
Healthcare Company
16%
Outsourcing Company
8%
Construction Company
5%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Also Known As

Teradata Aprimo
bpm’online marketing
 

Overview

 

Sample Customers

AT&T, Bank of America, Ubisoft, Splunk, Pacific Life, Cigna, Asos, 
People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)
Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in Marketing Management. Updated: August 2026.
911,473 professionals have used our research since 2012.