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AppRiver Email Security vs Avanan comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (13th), Data Loss Prevention (DLP) (20th), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
AppRiver Email Security
Ranking in Email Security
33rd
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Avanan
Ranking in Email Security
21st
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
 

Mindshare comparison

As of May 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.6% compared to the previous year. The mindshare of AppRiver Email Security is 0.8%, down from 0.9% compared to the previous year. The mindshare of Avanan is 2.3%, down from 3.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Cloudflare One1.7%
Avanan2.3%
AppRiver Email Security0.8%
Other95.2%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
John Zupancic - PeerSpot reviewer
Vice President / Branch Manager / Senior Technician at Aperion Information Technologies, Inc.
Pricing that is competitive, excellent technical support, and email security
They do a better job of distinguishing between what's real and what's not than most of the other solutions we've tried. They are very easy to use. We don't have as many problems with email security. They have some areas that could be improved. For example, we also use Zix email Encryption for email encryption, which was clunky and could be improved, but the email security itself has been excellent.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare is simple to use."
"I'm very satisfied with the environment and the dashboard."
"Cloudflare is by far the most effective solution that I have come across."
"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."
"This solution is easy to understand and easy to configure."
"Cloudflare is simple to use."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"It is a stable solution."
"It's easy to use and user-friendly. Users can also easily release spam emails."
"They are very easy to use."
"They do a better job of distinguishing between what's real and what's not than most of the other solutions we've tried."
"The threat detection tools enable us to ascertain malware and phishing messages across the email network infrastructure."
"It is simple to deploy this platform and interact with the set features."
"The ease of installation and the AI capacity of the product are valuable."
"Easy to use for non-technical users."
"We are grateful for the solution and its great advances in connecting teams under a secure environment that cybercriminals cannot compromise."
"Spam protection is the most valuable feature."
"It can retract unsafe emails and remove them from the entire communication channel."
"Avanan is just outstanding on how efficient and effective their learning modules are to pick up on these different pieces."
 

Cons

"For the topic of improvement, providing some training material is one of my suggestions."
"I would like them to include a VPN feature to provide a secure connection to the data center."
"The response time for support must be reduced."
"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"The initial onboarding was causing us some confusion."
"Our customers no longer use Cloudflare because its service is subpar."
"Email security checks contain a small number of false positives."
"Technical support is no longer as good as it once was."
"It needs to make sure that the application is up to date with new attacks. They should also send us the demo or introductions for their new incoming features."
"Being cloud first and because we are in the movie business, we use a lot of Macintoshes. So, there is absolutely no reason for us to have Active Directory whatsoever. However, if you are using Office 365, you must have Active Directory in order to reset passwords. Even though we have a single sign-on provider, we must have Azure Active Directory for Office 365, which is really stupid. As a cloud application, you would think that I don't need Active Directory, which I don't need for anything else except Office 365. We have one server inside that space to help us manage Active Directory just for Office 365. This is a very sore point, but it is what it is."
"The cost is higher for SMEs, however, the pricing and billing criteria can be lessened to accommodate more willing customers."
"In Avanan, the email channel is one of the channels where data leakage happens, and they need to consider it from a DLP perspective."
"They should come up with a mobile application so that it can be more flexible."
"Since it periodically identifies ordinary emailers as spam or dubious, they may need some AI logic improvement."
"Integration with various SaaS offerings, who are leading in the SaaS market."
"The email filtration system is not well set since it sometimes blocks useful emails that are safe."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
 

Pricing and Cost Advice

"Cloudflare Zero Trust Platform's pricing is good."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The prices are slightly expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The solution's pricing lacks transparency."
"The solution is not that expensive."
"They're fairly inexpensive, but they're right in the ballpark of most of the other online products like that."
"I can rate it five out of ten because there are different platforms that also offer the same services for lower prices. But AppRiver is more flexible."
"Good pricing arrangement as an SaaS offering."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Avanan’s price is comparable to Barracuda."
"The pricing of Avanan is reasonable."
"The product is not the cheapest in the market."
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Top Industries

By visitors reading reviews
Construction Company
20%
Comms Service Provider
11%
Financial Services Firm
8%
Manufacturing Company
6%
Manufacturing Company
12%
Retailer
10%
Comms Service Provider
9%
Financial Services Firm
8%
Computer Software Company
11%
Financial Services Firm
10%
Construction Company
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise11
No data available
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
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Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
AppRiver Advanced Email Security
No data available
 

Overview

 

Sample Customers

23andMe
IHMC
Bethel School District, ServiceSource, Capital Caring
Find out what your peers are saying about AppRiver Email Security vs. Avanan and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.