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Amazon Connect vs Zendesk comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.1
Amazon Connect offers cost efficiency, global connectivity, and high user satisfaction, making it ideal for businesses with existing CRM systems.
Sentiment score
6.0
Zendesk provides significant ROI with cost savings, productivity boosts, and improved efficiency through better ticket management and supportive sales team.
It is one of the three most valuable contact center applications available nowadays.
Voice Engineer at Softtek
I can tell you that we probably saved at least three employees full-time with the ticket management and the automation and the macros and the user follow-up being built in.
Consultant and Startup Founder at AimHi Enterprises
Time saved is definitely a benefit because it puts all of our tickets in one spot.
Technical Solutions Lead at a computer software company with 51-200 employees
I feel that Zendesk helped us set up our platform for providing support way faster than other platforms due to its easy configuration.
Junior system analyst at Wevt clous
 

Customer Service

Sentiment score
6.2
Amazon Connect support is efficient yet varies in response times, with mixed ratings from seven to nine out of ten.
Sentiment score
6.2
Zendesk support is praised for responsiveness and availability but criticized for slow responses and lack of personal interaction.
Globally, there are not enough engineers with sufficient experience with Amazon Connect.
Voice Engineer at Softtek
Support is available via web, phone, and email based on incident priority.
Director AWS at NeuraFlash India Pvt Ltd
Amazon Connect's customer support team is generally very good.
DevOps engineer at Mission Labs
There appears to be a lack of connection between the bot and the agents, making it feel scripted rather than helpful.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
The technical support provided by Zendesk has been very satisfactory.
CEO at Etcetera Networks
Their support team from Zendesk is excellent, similar to what you have in Freshdesk.
Customer Success Manager at Mimshackworks Endeavors
 

Scalability Issues

Sentiment score
6.7
Amazon Connect provides seamless scalability for diverse global operations, efficiently handling high traffic and fluctuating demand for cost savings.
Sentiment score
7.2
Zendesk is adaptable and scalable for diverse organizations, handling growth well but posing challenges in cost and customization.
This is a serverless service, so it will automatically scale to any number of calls that you need or require.
Cloud specialist at Outplex
Amazon Connect is scalable and supports both small and high-volume contact centers with consistent performance.
Director AWS at NeuraFlash India Pvt Ltd
It is a native feature that AWS has because scalability is part of the nature of this product.
Voice Engineer at Softtek
We have not hit a peak or a turn yet that Zendesk has not been able to go with us or been able to grow with us in the process, change or pivot that the company is making.
Project Manager III at City of Union City Government
Zendesk can scale from very small companies to very large ones.
CEO at Etcetera Networks
Zendesk's scalability is excellent.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
 

Stability Issues

Sentiment score
7.4
Amazon Connect is praised for its strong stability, reliable uptime, and robust infrastructure, ensuring minimal disruptions and seamless performance.
Sentiment score
7.8
Zendesk is reliable and stable, with minor issues and rare outages, communicated promptly via Twitter, ideal for small businesses.
There have been no outages experienced so far.
Director AWS at NeuraFlash India Pvt Ltd
Regarding the stability of Amazon Connect, in my case, the stability is 100%.
Voice Engineer at Softtek
The stability of the application and the services of Amazon Connect is very good, especially when it integrates with Lex and makes the customer service solution more efficient.
Solution Architect at Rutotech
They are always informing us with a status update and an ETA, and the turnaround time is usually within the same day with no extended downtime that would cause a detriment to our company.
Project Manager III at City of Union City Government
Zendesk is quite stable; we experience major outages only once or twice a year, making it very reliable.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
The stability has been quite reliable.
CEO at Etcetera Networks
 

Room For Improvement

Amazon Connect users seek better pricing, integrations, scalability, reporting, security, call quality, and expanded features for improved service.
Zendesk users seek enhancements like efficient ticket merging, advanced reporting, better integrations, improved usability, and AI features.
Integrated voice and SMS from the console.
Director AWS at NeuraFlash India Pvt Ltd
Support for that specific service for Amazon Connect is basically non-existent.
Cloud specialist at Outplex
The cost of the product is somewhat expensive.
Voice Engineer at Softtek
Zendesk could actually support HTML on the tickets so we could format our text better than the current options such as size, bold, italic, or underscored, because the text processing is too simple.
Junior system analyst at Wevt clous
Zendesk is missing an AI aspect that could help provide quick answers based on the knowledge housed within the platform.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
Zendesk is amazing, and because they are always working on a new upgrade or a new integration, they are very forward-thinking from an engineering perspective.
Project Manager III at City of Union City Government
 

Setup Cost

Amazon Connect's pay-as-you-go model is cost-effective and flexible, though costs vary with usage, integrations, and geographic location.
Zendesk's pricing is high but flexible, justified by its value in saving time and enhancing customer experience.
Rated four out of ten in terms of expense.
Director AWS at NeuraFlash India Pvt Ltd
In general, I would say that Amazon Connect is expensive, as it is above average.
Solution Architect at Rutotech
It is not the cheapest solution nor the most expensive, but it provides value for money.
CEO at Etcetera Networks
The experience with pricing, setup cost, and licensing for Zendesk was quite expensive.
Consultant and Startup Founder at AimHi Enterprises
 

Valuable Features

Amazon Connect simplifies contact center management with integration, AI, omnichannel support, customizable features, and accessible operations.
Zendesk enhances productivity with customizable ticket management, CRM integrations, automation, and multi-channel support for improved customer satisfaction.
The Connect Lens feature most improves contact center efficiency by providing insights into customer journeys, behavior, and sentiment scores, allowing for areas of improvement to be identified and addressed.
Director AWS at NeuraFlash India Pvt Ltd
For instance, if a client calls for a ticket and calls again after three days, we can keep the same ticket or request to provide follow-up with the same agent or person.
Voice Engineer at Softtek
The stability of the application and the services of Amazon Connect is very good, especially when it integrates with Lex, making the customer service solution more efficient.
Solution Architect at Rutotech
It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities.
CEO at Etcetera Networks
Zendesk is way cheaper than other ITSM platforms such as ServiceNow, providing a good platform at a lower price so we could offer good support with a low budget for the license.
Junior system analyst at Wevt clous
Being able to put response counters on certain tickets and have certain ones that are high priority and have a tighter SLA than lower priority items, being able to categorize them as a question versus an urgent request, and being able to bucket them as feature requests or product enhancements.
Consultant and Startup Founder at AimHi Enterprises
 

Categories and Ranking

Amazon Connect
Ranking in AI Customer Support
1st
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
25
Ranking in other categories
Contact Center Platforms (1st), Contact Center as a Service (CCaaS) (1st), AI Customer Experience Personalization (1st)
Zendesk
Ranking in AI Customer Support
7th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
68
Ranking in other categories
CRM Customer Engagement Centers (3rd), CRM (9th), Help Desk Software (3rd), IT Service Management (ITSM) (5th), Reporting (11th), Knowledge Management Software (3rd), AI IT Support (5th)
 

Mindshare comparison

As of May 2026, in the AI Customer Support category, the mindshare of Amazon Connect is 2.2%, down from 5.7% compared to the previous year. The mindshare of Zendesk is 1.2%, down from 4.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Support Mindshare Distribution
ProductMindshare (%)
Amazon Connect2.2%
Zendesk1.2%
Other96.6%
AI Customer Support
 

Featured Reviews

SM
Voice Engineer at Softtek
Enables seamless integration with leading customer support platforms and offers reliable and scalable communication solutions
The feature I find best about Amazon Connect, which is currently on trend, is the artificial intelligence. It helps us maintain continuity with the client. For instance, if a client calls for a ticket and calls again after three days, we can keep the same ticket or request to provide follow-up with the same agent or person. That is a valuable feature. Another important capability I discovered is that, from a technical perspective, you can select the caller ID in such a way that if one of your direct numbers fails, you can select another one to proceed with the calls. The system is not dependent on one calling number.
AmandaSanchez - PeerSpot reviewer
Consultant and Startup Founder at AimHi Enterprises
Macros and automation have streamlined workflows and reduced manual effort across support teams
The ability to communicate on the Zendesk ticket through the actual user software, so TOPs, would have been helpful. Somehow seeing a user's ticket history within our app would have been beneficial. That is the only thing that I do not think existed at the time that might have been helpful. Some people struggled with Zendesk, but it was always easy enough to show them how to use it and what they were missing. The only times we really had people report concerns about it was when they did not understand that it could do that or how to use it in that way.
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
10%
Insurance Company
8%
Manufacturing Company
8%
Financial Services Firm
8%
Construction Company
8%
Manufacturing Company
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise4
Large Enterprise16
By reviewers
Company SizeCount
Small Business36
Midsize Enterprise21
Large Enterprise11
 

Questions from the Community

Which is better - Genesys Cloud or Amazon Connect?
Our organization ran comparison tests to determine whether the Genesys Cloud or Amazon Connect contact center management software was the better fit for us. We decided to go with Genesys Cloud. Ge...
What do you like most about Amazon Connect?
Amazon Connect is really simple, straightforward, and very flexible.
What is your experience regarding pricing and costs for Amazon Connect?
Most of my customers are not going with the pay-as-you-go pricing model, as they prefer yearly contracts or three-year contracts. They reserve it. So not all the services we used are pay-as-you-go;...
What is your experience regarding pricing and costs for Zendesk Support?
From what I recall, the experience with pricing, setup cost, and licensing for Zendesk was quite expensive and that is what prohibited us from expanding usage of it into more users and using more o...
What needs improvement with Zendesk Support?
I wish there was a more easily dynamic tool. Currently, it is quite difficult because not all the tools are labeled. A feature that would be beneficial is if hovering over an icon would tell you wh...
What is your primary use case for Zendesk Support?
I have been using Zendesk for approximately five years now. I use Zendesk for keeping track of emails and customer tickets. Whenever a customer has issues or questions about our product, they email...
 

Comparisons

 

Also Known As

AWS Connect
Zendesk Support, Zendesk Guide, Zendesk Sell
 

Overview

 

Sample Customers

Capital One, Intuit, Adobe, Siemens, LegalZoom, DXC technology, Rackspace, Bellhop, American Preparatory Academy, The University of Texas at Dallas, University of Auckland, Origin Energy, and others.
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about Amazon Connect vs. Zendesk and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.