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Amazon Connect vs Kore.ai comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Connect
Ranking in AI Customer Experience Personalization
1st
Ranking in AI Customer Support
1st
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
25
Ranking in other categories
Contact Center Platforms (1st), Contact Center as a Service (CCaaS) (1st)
Kore.ai
Ranking in AI Customer Experience Personalization
5th
Ranking in AI Customer Support
2nd
Average Rating
8.0
Number of Reviews
14
Ranking in other categories
AI Agent Builders (7th), AI Security (8th), AI IT Support (7th)
 

Mindshare comparison

As of June 2026, in the AI Customer Experience Personalization category, the mindshare of Amazon Connect is 1.6%, down from 8.3% compared to the previous year. The mindshare of Kore.ai is 1.1%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Amazon Connect1.6%
Kore.ai1.1%
Other97.3%
AI Customer Experience Personalization
 

Featured Reviews

SM
Voice Engineer at Softtek
Enables seamless integration with leading customer support platforms and offers reliable and scalable communication solutions
The feature I find best about Amazon Connect, which is currently on trend, is the artificial intelligence. It helps us maintain continuity with the client. For instance, if a client calls for a ticket and calls again after three days, we can keep the same ticket or request to provide follow-up with the same agent or person. That is a valuable feature. Another important capability I discovered is that, from a technical perspective, you can select the caller ID in such a way that if one of your direct numbers fails, you can select another one to proceed with the calls. The system is not dependent on one calling number.
Judin Augustin - PeerSpot reviewer
Associate Data Scientist at Guide House
Automation has reduced large call centers and provides real-time outbound support for patients
Kore.ai is a low-code platform, and you do not necessarily have to be an expert in artificial intelligence or generative AI to use this platform. However, if you have that experience, it will be a valuable add-on. The main advantage is that it has almost every kind of plugin available to use, whether for live agents or if you want to use it as a call center. You have real-time capabilities and the most useful plugins available, with almost every kind of model available with configurations. We can configure the ML models and train them. The platform is very user-friendly with explanatory features and a great UI. One significant feature is the live testing platform with Kore.ai. When you are creating a workflow, you have an interactive, real-time testing platform that reflects every change you make. This makes it easy to debug errors or add new features. Additionally, Kore.ai has many different tools and platforms that cater to different needs, whether for a call center, normal workflow, or machine learning workflow, which is really useful. Because of Kore.ai, it was much easier than creating something manually. A low-code platform always helps, and when that platform has this much capability, it provides far more value than manual development. It was particularly helpful for our team that we could create a POC and get that project into production. Kore.ai helped our team build a generative AI outbound calling chatbot, and it truly helped our customers. If you have a hospital with a thousand employees in a call center, you might consider outsourcing. However, with Kore.ai's outbound calling capabilities, you can eliminate the outsourcing part. You do not need a thousand call center employees. You can accomplish this through automation with just one or two employees if people need to switch to agents. This represented a significant cost reduction.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Amazon Connect is an easy tool to use, and one of the big things is when you look at a customer's journey and how you want to present it, it all starts with what they call contact flows, which essentially is a flowchart that can be omnidirectional with a drag-and-drop process where it's building blocks of how you want the customer's journey to go."
"Amazon Connect has positively impacted our organization because we used to have manual processing to gather more information and then create the summary, which takes time for our customers, but now it's a plug-in solution, and this summary is very helpful for us to review and settle the claim early."
"The tool's most valuable feature is its simplicity and ease of use. Unlike other cloud contact centers, Amazon Connect allows easy drag-and-drop actions. Additionally, it integrates with other AWS services like Lambda."
"The product is cloud-based and easy to operate. We have a broad integration capability, allowing for a multitude of integrations. This gives our customers a good understanding of our product, even if they aren't actively utilizing it. They can easily access and utilize all the features that Amazon's cloud services offer, making integrating with other cloud platforms simpler. It's not a standalone solution, which is advantageous for our customers."
"The Connect Lens feature most improves contact center efficiency by providing insights into customer journeys, behavior, and sentiment scores, allowing for areas of improvement to be identified and addressed."
"The best thing about Amazon Connect is that it has everything we need in one place. With other products, we might have to get different tools for different jobs, like recording calls. However, with the tool, it's all there together. Plus, it's cheaper than other options."
"What I like most is how well it integrates with other AWS services, the ease of implementation, and the robust partner network that supports it."
"Amazon Connect is easy to learn."
"The best feature of Kore.ai is that it is a cost-saving tool because when we use IVR, we have to assign agents at the backend, but using Kore.ai, we can automate all of those functions."
"Kore.ai has positively impacted our organization by reducing error rates from around fifteen to twenty percent to just two to three percent after implementation."
"The positive impacts we have seen include expected reductions in average handle time, which is typically around 40 to 50 percent for any BFSI industry use case."
"Kore.ai helped us integrate a lot through documentation and trial and error, making it straightforward to integrate overall, resulting in a very good experience for first-timers."
"It impacted my organization by helping us move into being AI-native, and it helped a lot to show other clients that we have worked in AI."
"Kore.ai has positively impacted my organization by helping us build intelligent chatbots and incorporating voice agents, enabling various clients to adopt these solutions, which have been revolutionary for their businesses."
"Kore.ai helps in operational efficiency and faster time-to-market, which is development velocity."
"Compared to other tools, Kore.ai provides a well-organized chatbot experience that others do not offer."
 

Cons

"For enterprises to get maximum use, we often need a dialer system. or example – you have a list of people to call, you load it, and the system automatically dials and connects you without having to manually dial each number. That's the kind of automated outbound dialing feature."
"Amazon recently released a new feature called 'Customer Profiles.' It's intended to be similar to Salesforce. However, feature-wise, it isn't equivalent to Salesforce yet."
"There is room for improvement in certain areas of Amazon Connect. For example, regarding holiday scheduling, the platform lacks a specific feature to declare holidays for companies on fixed dates. While basic hours and weekly schedules can be set, there's no option for declaring specific dates like national holidays. Basic scheduling options exist, but users must rely on Lambda functions for more complex rules and logic."
"However, issues that involve other AWS services sometimes delay resolution."
"Amazon Connect could benefit from having flow blocks that do that naturally without having another company behind it supporting it."
"There are two perspectives to consider: one from the development side and the other from the customer's side. From a development standpoint, there are various aspects that Amazon needs to address, such as providing tools or direct development scenarios in Amazon Connect for building contact flows. Some essential reporting features in Genesys are currently lacking in the product."
"The tool needs to improve its bandwidth. When multiple users use Lambda functions, there can be timeouts from the Lambda function due to coding constraints. If it times out, the Lambda function fails and switches to an alternative branch. Improving bandwidth could address this issue."
"Future improvements could include support for email as a channel."
"Kore.ai can be improved by enhancing their documentation, which is currently a bit disorganized."
"The two points I deduct relate to the integrations, which were not as extensive as I initially expected."
"Customer support is where Kore.ai has significant room for improvement. Post-implementation support is a particularly discouraging aspect for me."
"In my experience, Kore.ai is not stable."
"One thing I have learned is the unpredictability of LLMs and how buggy Kore.ai is as a software."
"In support, the team is not the greatest, but it works."
"I rated Kore.ai an 8 out of 10 because additional features could be added to it."
"I would suggest incorporating pre-recorded videos in the tutorials and enhancing the documentation area to make it more user-friendly."
 

Pricing and Cost Advice

"The pricing of the Amazon is reasonable compared to other cloud providers."
"The solution is neither very expensive nor very cheap."
"The tool's licensing model is pay-as-you-go."
"The tool is cheaper than on-premise contact centers."
"Amazon Connect has a pay-as-you-go model. But I have a slightly different perspective on it."
"I can't speak for the pricing of other contact center solutions, but in terms of Amazon Connect, compared to other AWS products, it's one of the more expensive options. However, the cost can be low if you have a smaller team of agents or receive fewer calls. Pricing is typically based on a per-user basis."
"I rate the tool's pricing an eight out of ten."
"The licensing is a pay-as-you-go model."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
9%
Manufacturing Company
8%
Insurance Company
7%
Construction Company
13%
Financial Services Firm
9%
Manufacturing Company
9%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise4
Large Enterprise16
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise3
Large Enterprise14
 

Questions from the Community

Which is better - Genesys Cloud or Amazon Connect?
Our organization ran comparison tests to determine whether the Genesys Cloud or Amazon Connect contact center management software was the better fit for us. We decided to go with Genesys Cloud. Ge...
What is your experience regarding pricing and costs for Amazon Connect?
Most of my customers are not going with the pay-as-you-go pricing model, as they prefer yearly contracts or three-year contracts. They reserve it. So not all the services we used are pay-as-you-go;...
What needs improvement with Amazon Connect?
I do not remember specific features that could be added to Amazon Connect, to be honest, but it has been a long time since I was involved in the project.
What is your experience regarding pricing and costs for Kore.ai?
The experience with pricing, setup cost, and licensing of Kore.ai is that the price is low, and the licensing is also not costly.
What needs improvement with Kore.ai?
Kore.ai could be improved by adding more features, such as call flow automation in addition to chatbots, which would also be helpful. I rated Kore.ai an 8 out of 10 because additional features coul...
What is your primary use case for Kore.ai?
I develop chatbots using Kore.ai. I developed a travel assistant using Kore.ai that books tickets, cancels tickets, or modifies journeys. I also integrate API data in Kore.ai so that it can fetch d...
 

Comparisons

 

Also Known As

AWS Connect
No data available
 

Overview

 

Sample Customers

Capital One, Intuit, Adobe, Siemens, LegalZoom, DXC technology, Rackspace, Bellhop, American Preparatory Academy, The University of Texas at Dallas, University of Auckland, Origin Energy, and others.
Leading banks & Enterprise Companies
Find out what your peers are saying about Amazon Connect vs. Kore.ai and other solutions. Updated: April 2026.
896,942 professionals have used our research since 2012.