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Amazon Connect vs Kore.ai comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Connect
Ranking in AI Customer Experience Personalization
1st
Ranking in AI Customer Support
1st
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
26
Ranking in other categories
Contact Center Platforms (1st), Contact Center as a Service (CCaaS) (2nd)
Kore.ai
Ranking in AI Customer Experience Personalization
8th
Ranking in AI Customer Support
2nd
Average Rating
7.8
Number of Reviews
15
Ranking in other categories
AI Agent Builders (7th), AI Security (7th), AI IT Support (7th)
 

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of Amazon Connect is 1.5%, down from 10.8% compared to the previous year. The mindshare of Kore.ai is 1.1%, down from 8.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Amazon Connect1.5%
Kore.ai1.1%
Other97.4%
AI Customer Experience Personalization
 

Featured Reviews

SM
Voice Engineer at Softtek
Enables seamless integration with leading customer support platforms and offers reliable and scalable communication solutions
The feature I find best about Amazon Connect, which is currently on trend, is the artificial intelligence. It helps us maintain continuity with the client. For instance, if a client calls for a ticket and calls again after three days, we can keep the same ticket or request to provide follow-up with the same agent or person. That is a valuable feature. Another important capability I discovered is that, from a technical perspective, you can select the caller ID in such a way that if one of your direct numbers fails, you can select another one to proceed with the calls. The system is not dependent on one calling number.
Judin Augustin - PeerSpot reviewer
Associate Data Scientist at Guide House
Automation has reduced large call centers and provides real-time outbound support for patients
Kore.ai is a low-code platform, and you do not necessarily have to be an expert in artificial intelligence or generative AI to use this platform. However, if you have that experience, it will be a valuable add-on. The main advantage is that it has almost every kind of plugin available to use, whether for live agents or if you want to use it as a call center. You have real-time capabilities and the most useful plugins available, with almost every kind of model available with configurations. We can configure the ML models and train them. The platform is very user-friendly with explanatory features and a great UI. One significant feature is the live testing platform with Kore.ai. When you are creating a workflow, you have an interactive, real-time testing platform that reflects every change you make. This makes it easy to debug errors or add new features. Additionally, Kore.ai has many different tools and platforms that cater to different needs, whether for a call center, normal workflow, or machine learning workflow, which is really useful. Because of Kore.ai, it was much easier than creating something manually. A low-code platform always helps, and when that platform has this much capability, it provides far more value than manual development. It was particularly helpful for our team that we could create a POC and get that project into production. Kore.ai helped our team build a generative AI outbound calling chatbot, and it truly helped our customers. If you have a hospital with a thousand employees in a call center, you might consider outsourcing. However, with Kore.ai's outbound calling capabilities, you can eliminate the outsourcing part. You do not need a thousand call center employees. You can accomplish this through automation with just one or two employees if people need to switch to agents. This represented a significant cost reduction.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I appreciate best about Amazon Connect is its simplicity; you can easily set up a contact center solution within a couple of hours, which is extremely beneficial."
"There is no technical experience needed to build it. It's easy for beginners to understand and use."
"Amazon Connect has positively impacted our organization because we used to have manual processing to gather more information and then create the summary, which takes time for our customers, but now it's a plug-in solution, and this summary is very helpful for us to review and settle the claim early."
"The most helpful feature of Amazon Connect is Lex Bot, which is an inbuilt AI chatbot; it is very easy to develop a chatbot and the voice bot solution on Amazon Connect."
"What I like most is how well it integrates with other AWS services, the ease of implementation, and the robust partner network that supports it."
"It integrates with major tools like Amazon Polly for text-to-speech and third-party services like Twilio and Cisco-based dialers."
"The tool's most valuable feature is its simplicity and ease of use. Unlike other cloud contact centers, Amazon Connect allows easy drag-and-drop actions. Additionally, it integrates with other AWS services like Lambda."
"Amazon Connect is an integrated solution, which is attractive because a customer doesn't have to worry about which product to buy; they buy one product and that gives them everything."
"Compared to other tools, Kore.ai provides a well-organized chatbot experience that others do not offer."
"Kore.ai offers many valuable features, particularly its extensive array of connectors, allowing easy integration with various ERP systems and the straightforward implementation of webhooks and APIs."
"Kore.ai has positively impacted my organization by simplifying the process of responding to emails and streamlining the workflow, saving me considerable time."
"It impacted my organization by helping us move into being AI-native, and it helped a lot to show other clients that we have worked in AI."
"Kore.ai helps in operational efficiency and faster time-to-market, which is development velocity."
"Kore.ai has positively impacted my organization because we are implementors, and I would say that approximately 80% of our income comes from developed projects with Kore.ai."
"Because of Kore.ai, it was much easier than creating something manually, and when that platform has this much capability, it provides far more value than manual development."
"Kore.ai has positively impacted my organization by helping us build intelligent chatbots and incorporating voice agents, enabling various clients to adopt these solutions, which have been revolutionary for their businesses."
 

Cons

"The scalability needs improvement."
"Amazon Connect should enhance its native agent desktop. Intuitive UI should be present for the agent desktop. Currently, it forces users to rely on third-party CRM integrations. Predominantly, there is no support for full-fledged customization for the native agent desktop. More customization options for the native desktop would be beneficial."
"There is room for improvement in certain areas of Amazon Connect. For example, regarding holiday scheduling, the platform lacks a specific feature to declare holidays for companies on fixed dates. While basic hours and weekly schedules can be set, there's no option for declaring specific dates like national holidays. Basic scheduling options exist, but users must rely on Lambda functions for more complex rules and logic."
"Smaller organizations might prefer standalone products like Success KPI WFM or Genesys WFM. Adopting Amazon Connect necessitates using other AWS services, which could lead to higher-than-expected costs. So, the potential for unknowingly increased costs is a con."
"However, issues that involve other AWS services sometimes delay resolution."
"There are two perspectives to consider: one from the development side and the other from the customer's side. From a development standpoint, there are various aspects that Amazon needs to address, such as providing tools or direct development scenarios in Amazon Connect for building contact flows. Some essential reporting features in Genesys are currently lacking in the product."
"Future improvements could include support for email as a channel."
"I consider that there are other applications that could accomplish the same tasks in an easier way, but the cost of the product is somewhat expensive."
"Kore.ai can be improved by enhancing their documentation, which is currently a bit disorganized."
"I rated Kore.ai eight out of ten because of the potential for these additional improvements."
"Customer support is where Kore.ai has significant room for improvement. Post-implementation support is a particularly discouraging aspect for me."
"In my experience, Kore.ai is not stable."
"In support, the team is not the greatest, but it works."
"The two points I deduct relate to the integrations, which were not as extensive as I initially expected."
"One thing I have learned is the unpredictability of LLMs and how buggy Kore.ai is as a software."
"I choose 7.5 out of 10 for Kore.ai because a few things already need to be improved, one of which I have mentioned."
 

Pricing and Cost Advice

"Amazon Connect has a pay-as-you-go model. But I have a slightly different perspective on it."
"The licensing is a pay-as-you-go model."
"The pricing of the Amazon is reasonable compared to other cloud providers."
"The tool's licensing model is pay-as-you-go."
"I rate the tool's pricing an eight out of ten."
"I can't speak for the pricing of other contact center solutions, but in terms of Amazon Connect, compared to other AWS products, it's one of the more expensive options. However, the cost can be low if you have a smaller team of agents or receive fewer calls. Pricing is typically based on a per-user basis."
"The tool is cheaper than on-premise contact centers."
"The solution is neither very expensive nor very cheap."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Outsourcing Company
9%
Manufacturing Company
8%
Computer Software Company
8%
Manufacturing Company
13%
Construction Company
12%
Outsourcing Company
9%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise4
Large Enterprise16
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise3
Large Enterprise14
 

Questions from the Community

Which is better - Genesys Cloud or Amazon Connect?
Our organization ran comparison tests to determine whether the Genesys Cloud or Amazon Connect contact center management software was the better fit for us. We decided to go with Genesys Cloud. Ge...
What is your experience regarding pricing and costs for Amazon Connect?
Most of my customers are not going with the pay-as-you-go pricing model, as they prefer yearly contracts or three-year contracts. They reserve it. So not all the services we used are pay-as-you-go;...
What needs improvement with Amazon Connect?
To improve the reporting, it would be beneficial to provide better visualization of the data. Currently, you typically have to take the data out into another service to make it readable and underst...
What is your experience regarding pricing and costs for Kore.ai?
The experience with pricing, setup cost, and licensing of Kore.ai is that the price is low, and the licensing is also not costly.
What needs improvement with Kore.ai?
I do not have much to add regarding how Kore.ai can be improved since it has been a long time since we last used it. There are other platforms that offer more features, but those come at a higher p...
What is your primary use case for Kore.ai?
In my past organization, I used Kore.ai for one of the projects over a period of approximately six to eight months. Our main use case for Kore.ai involved building a Gen AI plus conversational AI p...
 

Comparisons

 

Also Known As

AWS Connect
No data available
 

Overview

 

Sample Customers

Capital One, Intuit, Adobe, Siemens, LegalZoom, DXC technology, Rackspace, Bellhop, American Preparatory Academy, The University of Texas at Dallas, University of Auckland, Origin Energy, and others.
Leading banks & Enterprise Companies
Find out what your peers are saying about Amazon Connect vs. Kore.ai and other solutions. Updated: June 2026.
909,153 professionals have used our research since 2012.