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Alteryx vs IBM Watson Studio comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 5, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.9
Alteryx quickly delivers ROI by drastically reducing data processing time, saving costs, and improving efficiency with potential market pricing adjustments.
Sentiment score
5.8
IBM Watson Studio boosts efficiency and accuracy, reduces staffing, enhances conversion rates, and offers integration benefits, despite its cost.
Alteryx helps familiarize managers with artificial intelligence-driven possibilities.
Chief Information Officer at granistr
The product offers a significant return on investment through its scalability and integration capabilities.
Process Automation Lead at CONDIACTOR
My customers have seen returns on investment through increased efficiency, automated calculations, improved accuracy in pricing, and reduced staffing needs due to the automation.
Director, Channel and Alliances at Akinon
 

Customer Service

Sentiment score
7.3
Users praise Alteryx's customer service and community resources, though some seek improved support during complex issues.
Sentiment score
6.5
IBM Watson Studio support is praised for responsiveness, but quality varies by plan and community access is limited.
The customer service was not good because we weren't premium support users.
Senior Capacity Planner at a financial services firm with 10,001+ employees
They could be improved with more examples of use cases, but they are fit for purpose.
Senior Consultant at a consultancy with 201-500 employees
I contacted customer support once or twice, and they were quick to respond.
Experience Technocrat driving IT initiatives at WISDOMBOWL
The community access is weak, which limits the ability to engage in discussions and find documentation and examples of similar cases effectively.
Director, Channel and Alliances at Akinon
The support quality depends on the SLA or the contract terms.
Process Automation Lead at CONDIACTOR
 

Scalability Issues

Sentiment score
7.2
Alteryx is scalable and efficient for various users and datasets, though some users cite cost and complexity concerns.
Sentiment score
7.0
IBM Watson Studio is scalable and flexible, supporting diverse needs with high costs but seamless integration and comprehensive features.
Alteryx is scalable, and I would give it eight out of ten.
Experience Technocrat driving IT initiatives at WISDOMBOWL
Watson Studio is very scalable.
Process Automation Lead at CONDIACTOR
I rate IBM Watson Studio seven out of ten for scalability because while it scales, it requires significant resources to do so, making it expensive compared to some competitors.
Director, Channel and Alliances at Akinon
 

Stability Issues

Sentiment score
7.9
Alteryx is praised for its stability and efficiency, handling large datasets swiftly with minimal crashes or issues.
Sentiment score
7.5
IBM Watson Studio is robust and reliable, performing well over time, particularly in private cloud environments, with consistent stability.
I didn't need to reach out to Alteryx for support because available documents usually provide enough information to resolve issues.
Software Engineer at a computer software company with 10,001+ employees
I have not encountered any lagging, crashing, or instability in the system during these three months of usage.
Legal Coordinator at a transportation company with 10,001+ employees
Expertise in optimization is necessary to manage such issues effectively.
Director, Channel and Alliances at Akinon
 

Room For Improvement

Alteryx users criticize its outdated interface, high pricing, and demand better documentation, collaboration, and data science tools.
IBM Watson Studio users want improved web functionality, modular structure, better navigation, enhanced support, and adaptable pricing for enterprises.
The cost is a factor, so we're looking at solutions that are free to implement.
Senior Consultant at a consultancy with 201-500 employees
The tool could include more native connectors, such as for global ERPs, instead of requiring additional fees for these connections.
Legal Coordinator at a transportation company with 10,001+ employees
The support structure changed; initially, we received great support, however, it later became less reliable due to licensing issues and a tiered support system.
Senior Capacity Planner at a financial services firm with 10,001+ employees
IBM should work on optimizing the user interface and enhancing the product's accessibility for medium and small enterprises.
Director, Channel and Alliances at Akinon
One area that could be improved is the backup and restoration of the database and the overall database configuration.
Process Automation Lead at CONDIACTOR
I wish learning IBM Watson Studio could be easier and more gradual, as it is a complex task.
Software Engineer at a computer software company with 51-200 employees
 

Setup Cost

Alteryx offers various licensing, with a notable ROI for teams, though costly for individuals compared to competitors.
IBM Watson Studio's pricing is seen as reasonable but can be expensive, affecting competitiveness and regional deployments.
Some were hesitant to pay $4000 per seat.
Senior Capacity Planner at a financial services firm with 10,001+ employees
Alteryx is more cost-effective compared to Informatica licenses, offering savings.
Software Engineer at a computer software company with 10,001+ employees
It has a fair price when considering a larger-scale implementation.
Legal Coordinator at a transportation company with 10,001+ employees
IBM Watson Studio is considered rather expensive, with a rating of six or seven.
Director, Channel and Alliances at Akinon
 

Valuable Features

Alteryx streamlines data preparation and integration, offering intuitive workflows, predictive analytics, and robust support for efficient analysis.
IBM Watson Studio offers automation, AI integration, scalability, and robust data modeling, ideal for large organizations with multi-cloud support.
Alteryx not only represents data but also supports decision-making by suggesting the next steps.
Chief Information Officer at granistr
Analysts who do not have any coding experience can still work on the transformation and preparation of data, which is quite useful.
Senior Consultant at a consultancy with 201-500 employees
It offered quick development, with the ability to process large datasets.
Senior Capacity Planner at a financial services firm with 10,001+ employees
This capability saves a significant amount of time by automating processes that typically involve manual work, such as data cleaning, feature engineering, and predictive analytics.
Director, Channel and Alliances at Akinon
The best features IBM Watson Studio offers are that it is good for big and complex organizations, it is multi-cloud, it has an on-prem facility, and it also has strong visual tools.
Software Engineer at a computer software company with 51-200 employees
It integrates well with other platforms and offers good scalability.
Process Automation Lead at CONDIACTOR
 

Categories and Ranking

Alteryx
Ranking in Data Science Platforms
6th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
83
Ranking in other categories
Predictive Analytics (1st), Data Preparation Tools (1st)
IBM Watson Studio
Ranking in Data Science Platforms
18th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
16
Ranking in other categories
AI Development Platforms (17th)
 

Mindshare comparison

As of January 2026, in the Data Science Platforms category, the mindshare of Alteryx is 4.2%, down from 6.6% compared to the previous year. The mindshare of IBM Watson Studio is 2.2%, up from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Science Platforms Market Share Distribution
ProductMarket Share (%)
Alteryx4.2%
IBM Watson Studio2.2%
Other93.6%
Data Science Platforms
 

Featured Reviews

Theresa McLaughlin - PeerSpot reviewer
Senior Capacity Planner at a financial services firm with 10,001+ employees
Quick development enables seamless data processing despite occasional support issues
There were times when the product would fail during development without an apparent reason. The support structure changed; initially, we received great support, however, it later became less reliable due to licensing issues and a tiered support system. Licensing negotiations were problematic, affecting our product usage. For instance, our licenses were temporarily lost during negotiations when an agreement couldn't be reached.
AA
Director, Channel and Alliances at Akinon
Automated processes improve efficiency while user interface and accessibility need enhancements
IBM Watson Studio, while powerful, lacks user-friendliness. It is not easy to use, particularly for medium or small enterprises or less experienced staff. Another aspect that requires improvement is the complexity involved in computer vision tasks. The integration capabilities have not significantly impacted workflow since there are simpler tools like Alteryx and Nine. The platform is associated with a complicated setup process and demands heavy hardware, making it expensive to scale. IBM should work on optimizing the user interface and enhancing the product's accessibility for medium and small enterprises.
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Manufacturing Company
9%
Computer Software Company
8%
Retailer
5%
Financial Services Firm
12%
Manufacturing Company
11%
Computer Software Company
9%
Educational Organization
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business31
Midsize Enterprise15
Large Enterprise53
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise1
Large Enterprise4
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
What is your experience regarding pricing and costs for IBM Watson Studio?
IBM Watson Studio is considered rather expensive, with a rating of six or seven. The pricing could be optimized relative to the features and capabilities of the product.
What needs improvement with IBM Watson Studio?
I think IBM Watson Studio can be improved. I wish learning IBM Watson Studio could be easier and more gradual, as it is a complex task. Also, I think pricing is a bit high.
What is your primary use case for IBM Watson Studio?
My main use case for IBM Watson Studio is the end-to-end ML life cycle. A specific example of a project where I used IBM Watson Studio for the end-to-end machine learning life cycle is that I built...
 

Also Known As

No data available
Watson Studio, IBM Data Science Experience, Data Science Experience, DSx
 

Overview

 

Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
GroupM, Accenture, Fifth Third Bank
Find out what your peers are saying about Alteryx vs. IBM Watson Studio and other solutions. Updated: December 2025.
879,768 professionals have used our research since 2012.