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Airtable vs Prophecy comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Airtable
Ranking in AI Data Analysis
9th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
18
Ranking in other categories
Project Management Software (11th), No-Code Development Platforms (4th), Product Management Software (2nd), AI Sales & Marketing (5th)
Prophecy
Ranking in AI Data Analysis
296th
Average Rating
8.0
Reviews Sentiment
5.8
Number of Reviews
3
Ranking in other categories
Data Preparation Tools (16th)
 

Mindshare comparison

As of August 2026, in the AI Data Analysis category, the mindshare of Airtable is 0.4%. The mindshare of Prophecy is 0.0%. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Mindshare Distribution
ProductMindshare (%)
Airtable0.4%
Prophecy0.0%
Other99.6%
AI Data Analysis
 

Featured Reviews

Favour Emosivbe - PeerSpot reviewer
Automation Specialist at ZapWorx
Has required stronger collaboration features while still supporting complex project workflows
The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster. I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables. Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.
MM
Data Measurement & Reporting Advisor at Evernorth/Cigna
Automated data collection has replaced manual emails and now connects business forms to back-end reports
Prophecy can be improved, as right now the form is very limited. We have to do a lot of manual entry with the form to get it set up. We have a lot of things that change year over year, so I have to go in there and manually play around with it, manually changing this and that. Having dynamic forms, having the forms connect to back-end data, and basically making the forms more streamlined would be my need from Prophecy. Everything else on the back end, the pipelines, and those types of things have been pretty easy to understand. I think once you get things set up, I've been very impressed with it. The only improvement at least for my side would be the form.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Airtable's customizable views are beneficial for managing my projects, as it offers broad features that even allow someone who understands it thoroughly to operate without needing external tools."
"Airtable's ability to bring people from different teams and geographies together into say a master calendar, with complete control over who sees what when and in what format, is highly beneficial for communications organizations."
"Airtable stands out for its exceptional user-friendliness, making it accessible to users of all skill levels. Its intuitive navigation ensures a smooth experience, allowing users to easily explore and comprehend its functionalities. Moreover, Airtable offers powerful automation capabilities that enhance efficiency. One particularly advantageous aspect is the seamless linking of databases, enabling the effortless creation of relational databases. Overall, this feature has proven to be immensely valuable and has been the primary focus of my usage."
"Airtable does it all with Excel database functionality, spreadsheet capabilities, automation, and visually appealing interfaces, and data insights change in real-time, making it flexible and user-friendly."
"I am impressed with the tool's continuous improvement. Every six months we get to see a completely different product. You can build a new product using no-code applications. We are able to scale up with the product."
"I am impressed with the product's user interface and integrations. It helps me to ship products very fast."
"The scripting extension enhances the things that you can do with Airtable."
"The product is very easy to use and flexible."
"The form feature of Prophecy is so valuable for our team because it saves us a lot of time."
"Prophecy has positively impacted my organization by greatly speeding up development time and providing capabilities of using DBT alongside functionalities associated with that, making it a very good tool to avoid coding much and utilize AI with the graphical tools available without needing to code."
"Prophecy has positively impacted our organization by allowing us to offer it as an ETL layer for our incentive management application, which has improved our story and demos to customers during the sales cycle."
 

Cons

"The interfaces provided by the company have certainly undergone significant improvements since their earlier versions. The growth and progress have been remarkable. I have personally shared numerous feedback points and observed the prompt implementation of changes within a few months, which is highly commendable. However, I must admit that I have encountered several challenges with their interfaces."
"Airtable needs improvement with the loading speed. It takes a lot of time to load."
"I believe that the company I worked for did not utilize it to its full potential."
"I haven't used it in a while, so I cannot really provide specific areas that need improvement."
"The product is slow when I try to add data to a table using API. There is also a limit on the databases."
"One area of Airtable that I think could be improved is the automation aspect, which is vast but limited compared to tools such as GoHighLevel, where multiple triggers can be utilized."
"The tool has changed the syncing time between the tables which has affected our multiple systems. I would like the product to add more calls per second to the API. It also needs to improve data storage. The tool starts to have problems after having huge amounts of data."
"They should allow us to duplicate the data to share it with others."
"Prophecy is pretty stable, but there are often some unexpected issues that arise, especially performance issues or problems with Airflow on deployments."
"Prophecy can be improved, as right now the form is very limited."
"Prophecy is generally stable, although it does have a few issues at times, such as the Fabric connection randomly dropping and the environment freezing occasionally."
 

Pricing and Cost Advice

"The tool's pricing is based on the number of users. The product's pricing is okay for personal use. For large organizations, pricing can be a pain. As per the first-rate plan, you need to pay 10 USD per user. The next plan would cost you 20 USD per user. If you are looking for enterprise-type plans, then you need to contact the sales team."
"We are utilizing the free version of the software, which adequately meets most of our requirements. As we explore the higher-end versions, we have noticed that the primary distinctions lie in the number of records and usage limitations. However, the free version offers comprehensive functionality, and the disparity between the free and paid versions is minimal, with only a few minor differences."
"Airtable's pricing depends on the plan that you're on."
"The product's price is good."
"For basic usage, Airtable is an open-source tool but if you need premium features like script automation, then you need to pay for it. As my clients provide me access after buying the subscription I do not have much knowledge about pricing."
"The product's price is good."
"The solution is not expensive."
"The product would be expensive for customers with only one application or database."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
13%
Comms Service Provider
12%
Media Company
12%
Outsourcing Company
9%
Outsourcing Company
56%
Healthcare Company
25%
Manufacturing Company
6%
Construction Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
Large Enterprise5
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Airtable?
I am not very much directly involved with pricing, but I think it is a cloud-based tool, and the free plan is enough for basic academic and student projects, so there was no initial setup cost for ...
What needs improvement with Airtable?
One area where Airtable could be improved is making advanced features easier to use. Some databases and automation functions are a bit complex for new users, so a simpler setup experience would hel...
What is your primary use case for Airtable?
I mainly use Airtable for organizing research data, tracking project tasks, and collaborating with team members. In a recent project, I used Airtable to track survey responses, organize participant...
What is your experience regarding pricing and costs for Prophecy?
My experience with Prophecy's pricing, setup cost, and licensing is that the tool can be expensive, and the licensing adds more to that. We try to add the licensing and increase the number only whe...
What needs improvement with Prophecy?
There are a few things to improve in Prophecy, such as scheduling the models and jobs; with the introduction of Prophecy Automate, I think that will improve that. I also see that there are some mis...
What is your primary use case for Prophecy?
I have been using Prophecy for the last year and a half. My main use case for Prophecy is to perform data transformations in Snowflake. A quick specific example of a data transformation I use Proph...
 

Comparisons

 

Overview

 

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue
JP Morgan Chase, Marks & Spencer, Ralph Lauren, Pfizer, Acxiom
Find out what your peers are saying about Airtable vs. Prophecy and other solutions. Updated: July 2026.
909,153 professionals have used our research since 2012.