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Airtable vs Cube comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Airtable
Ranking in AI Data Analysis
11th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
19
Ranking in other categories
Project Management Software (10th), No-Code Development Platforms (3rd), Product Management Software (1st), AI Sales & Marketing (5th)
Cube
Ranking in AI Data Analysis
18th
Average Rating
8.4
Reviews Sentiment
6.2
Number of Reviews
5
Ranking in other categories
Embedded BI (10th)
 

Mindshare comparison

As of October 2026, in the AI Data Analysis category, the mindshare of Airtable is 0.4%. The mindshare of Cube is 0.3%. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Mindshare Distribution
ProductMindshare (%)
Airtable0.4%
Cube0.3%
Other99.3%
AI Data Analysis
 

Featured Reviews

Favour Emosivbe - PeerSpot reviewer
Automation Specialist at ZapWorx
Has required stronger collaboration features while still supporting complex project workflows
The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster. I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables. Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.
Amir Hassan - PeerSpot reviewer
Data Scientist / Data Analytics Consultant at Fiverr International Ltd
Managing complex data hierarchies has improved analytics but still needs richer hierarchy types
To evaluate Cube's efficiency in handling large data volumes, I use metrics including F1 scores, AUC (Area Under the Curve), and RMC (Root Mean Squares), along with RSE (Root Square Errors). These factors help me gauge the efficiency of the algorithms clearly. Regarding improving Cube, I believe that when we are building hierarchies, I should enhance the type of hierarchies. For instance, in a few countries lacking state systems, there could be a hierarchy without proper categorization—such as continent, country, and city. Therefore, it would be beneficial if I could improve the hierarchies to retrieve data as quickly as possible from Cube.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I appreciated the ability to configure a graphical interface for a database, which was quite novel at the time."
"Airtable's customizable views are beneficial for managing my projects, as it offers broad features that even allow someone who understands it thoroughly to operate without needing external tools."
"The product is very easy to use and flexible."
"Airtable stands out for its exceptional user-friendliness, making it accessible to users of all skill levels. Its intuitive navigation ensures a smooth experience, allowing users to easily explore and comprehend its functionalities. Moreover, Airtable offers powerful automation capabilities that enhance efficiency. One particularly advantageous aspect is the seamless linking of databases, enabling the effortless creation of relational databases. Overall, this feature has proven to be immensely valuable and has been the primary focus of my usage."
"Airtable's ability to bring people from different teams and geographies together into say a master calendar, with complete control over who sees what when and in what format, is highly beneficial for communications organizations."
"I am impressed with the tool's continuous improvement. Every six months we get to see a completely different product. You can build a new product using no-code applications. We are able to scale up with the product."
"The relations and multiple-choice options are the most valuable features. For example, if I have one client but multiple projects in the same client, it's much easier to map it with Airtable than if I use a Google Sheet. The relationship between interfaces is a key feature that I use very often."
"It is easy to design workflows with, and we don't have to spend tons of money on somebody to write codes."
"Implementation was super smooth, and within two weeks we were up and running and the metrics were exposed in our app."
"NPS improved to approximately eight out of ten for our feature, and internally ticket handling times decreased, allowing reallocation of resources to higher-impact projects."
"Cube's caching mechanism impacts my database query loads and response times significantly."
"Cube completes my tasks very easily and takes less time, allowing me to deliver any project in a timely manner to our clients."
 

Cons

"Some of the issues associated with the tool were related to some misunderstanding regarding the instructions mentioned in the documentation part of the product."
"I believe that the company I worked for did not utilize it to its full potential."
"I haven't used it in a while, so I cannot really provide specific areas that need improvement."
"The product's AI feature needs improvement."
"What I would to see improved in Airtable is a chat feature. I really want to see a scenario where collaborators working on a project could easily chat, asking questions and discussing changes immediately on the project."
"Some databases and automation functions are a bit complex for new users, so a simpler setup experience would help."
"The product is slow when I try to add data to a table using API. There is also a limit on the databases."
"One area of Airtable that I think could be improved is the automation aspect, which is vast but limited compared to tools such as GoHighLevel, where multiple triggers can be utilized."
"Cube's interface can be challenging for non-technical users, needing clearer use-case examples to ease integration into workflows."
"When it comes to the initial setup of Cube, I faced some challenges, including server issues when uploading data from local sources to the Unipi servers."
"I did not see any return on investment from Cube."
"There is no way to create a real template that is not exposed directly in the UI."
"Cube can be improved by enhancing data refresh over multiple tabs."
 

Pricing and Cost Advice

"The solution is not expensive."
"The tool's pricing is based on the number of users. The product's pricing is okay for personal use. For large organizations, pricing can be a pain. As per the first-rate plan, you need to pay 10 USD per user. The next plan would cost you 20 USD per user. If you are looking for enterprise-type plans, then you need to contact the sales team."
"The product would be expensive for customers with only one application or database."
"The product's price is good."
"We are utilizing the free version of the software, which adequately meets most of our requirements. As we explore the higher-end versions, we have noticed that the primary distinctions lie in the number of records and usage limitations. However, the free version offers comprehensive functionality, and the disparity between the free and paid versions is minimal, with only a few minor differences."
"The product is a little bit expensive."
"The product's price is good."
"For basic usage, Airtable is an open-source tool but if you need premium features like script automation, then you need to pay for it. As my clients provide me access after buying the subscription I do not have much knowledge about pricing."
Information not available
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Top Industries

By visitors reading reviews
Comms Service Provider
16%
Outsourcing Company
13%
Media Company
12%
Construction Company
10%
Construction Company
24%
Comms Service Provider
16%
Manufacturing Company
9%
Outsourcing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
Large Enterprise6
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Airtable?
Pricing, setup cost, and licensing were pretty much easier because Airtable is straightforward. The pricing can be priced for five years and renewal of every two and a half years or every one year ...
What needs improvement with Airtable?
There is definitely a scope of improvement for Airtable, particularly in understanding the menu bar, which seems very small but has multiple functionalities beneath it. If things could be segregate...
What is your primary use case for Airtable?
Airtable is used to manage and keep track of sprints, and anything that needs to be prioritized or any specific Jira change requests that need to be considered, as well as any kind of sprint planni...
What is your experience regarding pricing and costs for Cube?
The cost is around $1,500 per month. The exact number is not coming to my mind, but it is approximately $1,500 or $200 per month.
What needs improvement with Cube?
To evaluate Cube's efficiency in handling large data volumes, I use metrics including F1 scores, AUC (Area Under the Curve), and RMC (Root Mean Squares), along with RSE (Root Square Errors). These ...
What is your primary use case for Cube?
In my recent projects with Cube, I was tasked with finding crashes and the reasons behind them using three datasets: people, crash, and vehicles. I had to merge them and preprocess them, clean and ...
 

Comparisons

 

Overview

 

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue
Information Not Available
Find out what your peers are saying about Airtable vs. Cube and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.