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Airtable vs Cube comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Airtable
Ranking in AI Data Analysis
9th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
18
Ranking in other categories
Project Management Software (11th), No-Code Development Platforms (4th), Product Management Software (2nd), AI Sales & Marketing (5th)
Cube
Ranking in AI Data Analysis
19th
Average Rating
8.4
Reviews Sentiment
6.2
Number of Reviews
5
Ranking in other categories
Embedded BI (10th)
 

Mindshare comparison

As of August 2026, in the AI Data Analysis category, the mindshare of Airtable is 0.4%. The mindshare of Cube is 0.3%. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Mindshare Distribution
ProductMindshare (%)
Airtable0.4%
Cube0.3%
Other99.3%
AI Data Analysis
 

Featured Reviews

Favour Emosivbe - PeerSpot reviewer
Automation Specialist at ZapWorx
Has required stronger collaboration features while still supporting complex project workflows
The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster. I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables. Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.
Amir Hassan - PeerSpot reviewer
Data Scientist / Data Analytics Consultant at Fiverr International Ltd
Managing complex data hierarchies has improved analytics but still needs richer hierarchy types
To evaluate Cube's efficiency in handling large data volumes, I use metrics including F1 scores, AUC (Area Under the Curve), and RMC (Root Mean Squares), along with RSE (Root Square Errors). These factors help me gauge the efficiency of the algorithms clearly. Regarding improving Cube, I believe that when we are building hierarchies, I should enhance the type of hierarchies. For instance, in a few countries lacking state systems, there could be a hierarchy without proper categorization—such as continent, country, and city. Therefore, it would be beneficial if I could improve the hierarchies to retrieve data as quickly as possible from Cube.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I am impressed with the product's user interface and integrations. It helps me to ship products very fast."
"It is easy to design workflows with, and we don't have to spend tons of money on somebody to write codes."
"The solution makes it easy to structure data into simple data tables."
"The product is very easy to use and flexible."
"The sorting of the data is the best feature of Airtable. In a Google sheet I have to insert some data and Airtable provides the default option of doing it automatically."
"Airtable's best feature is that it is very easy to use and very convenient."
"I appreciated the ability to configure a graphical interface for a database, which was quite novel at the time."
"The scripting extension enhances the things that you can do with Airtable."
"Implementation was super smooth, and within two weeks we were up and running and the metrics were exposed in our app."
"Cube's caching mechanism impacts my database query loads and response times significantly."
"Cube completes my tasks very easily and takes less time, allowing me to deliver any project in a timely manner to our clients."
"NPS improved to approximately eight out of ten for our feature, and internally ticket handling times decreased, allowing reallocation of resources to higher-impact projects."
 

Cons

"The tool has changed the syncing time between the tables which has affected our multiple systems. I would like the product to add more calls per second to the API. It also needs to improve data storage. The tool starts to have problems after having huge amounts of data."
"The cost structure of Airtable presents a challenge. When you invite a user, you have to pay for that user."
"What I would to see improved in Airtable is a chat feature. I really want to see a scenario where collaborators working on a project could easily chat, asking questions and discussing changes immediately on the project."
"The product should improve the Spanish translation."
"Reporting, specifically anything involving exports, could be improved."
"Some databases and automation functions are a bit complex for new users, so a simpler setup experience would help."
"The user interface should be more intuitive."
"Sometimes when we go through the whole projects or the sites, it gets stuck or it loads slowly."
"When it comes to the initial setup of Cube, I faced some challenges, including server issues when uploading data from local sources to the Unipi servers."
"There is no way to create a real template that is not exposed directly in the UI."
"Cube's interface can be challenging for non-technical users, needing clearer use-case examples to ease integration into workflows."
"Cube can be improved by enhancing data refresh over multiple tabs."
"I did not see any return on investment from Cube."
 

Pricing and Cost Advice

"For basic usage, Airtable is an open-source tool but if you need premium features like script automation, then you need to pay for it. As my clients provide me access after buying the subscription I do not have much knowledge about pricing."
"The product's price is good."
"The product would be expensive for customers with only one application or database."
"Airtable's pricing depends on the plan that you're on."
"The product's price is good."
"The solution is not expensive."
"The product is a little bit expensive."
"The tool's pricing is based on the number of users. The product's pricing is okay for personal use. For large organizations, pricing can be a pain. As per the first-rate plan, you need to pay 10 USD per user. The next plan would cost you 20 USD per user. If you are looking for enterprise-type plans, then you need to contact the sales team."
Information not available
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Top Industries

By visitors reading reviews
Comms Service Provider
12%
Construction Company
12%
Media Company
12%
Outsourcing Company
10%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
Large Enterprise5
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Airtable?
I am not very much directly involved with pricing, but I think it is a cloud-based tool, and the free plan is enough for basic academic and student projects, so there was no initial setup cost for ...
What needs improvement with Airtable?
One area where Airtable could be improved is making advanced features easier to use. Some databases and automation functions are a bit complex for new users, so a simpler setup experience would hel...
What is your primary use case for Airtable?
I mainly use Airtable for organizing research data, tracking project tasks, and collaborating with team members. In a recent project, I used Airtable to track survey responses, organize participant...
What is your experience regarding pricing and costs for Cube?
The cost is around $1,500 per month. The exact number is not coming to my mind, but it is approximately $1,500 or $200 per month.
What needs improvement with Cube?
To evaluate Cube's efficiency in handling large data volumes, I use metrics including F1 scores, AUC (Area Under the Curve), and RMC (Root Mean Squares), along with RSE (Root Square Errors). These ...
What is your primary use case for Cube?
In my recent projects with Cube, I was tasked with finding crashes and the reasons behind them using three datasets: people, crash, and vehicles. I had to merge them and preprocess them, clean and ...
 

Comparisons

 

Overview

 

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue
Information Not Available
Find out what your peers are saying about Airtable vs. Cube and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.