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Adobe Commerce vs Elastic Path vs Shopify comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of April 2026, in the eCommerce Platforms category, the mindshare of Adobe Commerce is 7.2%, down from 14.6% compared to the previous year. The mindshare of Elastic Path is 1.7%, up from 1.3% compared to the previous year. The mindshare of Shopify is 5.6%, down from 10.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
eCommerce Platforms Mindshare Distribution
ProductMindshare (%)
Adobe Commerce7.2%
Shopify5.6%
Elastic Path1.7%
Other85.5%
eCommerce Platforms
 

Featured Reviews

Andrew Christodoulou - PeerSpot reviewer
Principal Product Manager at Swoon
Customization supports complex needs, though speed challenges persist
We don't use the reporting tools from Adobe Commerce as we have our own reporting infrastructure. Adobe Commerce can be complex in terms of ease of use, as it's such a large platform. From the development side, you can customize everything, but that does require substantial resources. When working on Adobe Commerce, I would want Adobe Commerce specialist developers. Although it's all built in PHP, and there are many PHP developers, I would want Adobe Commerce specialist developers working on it because they have knowledge about what to customize and more importantly, what's best not to touch. There are always site speed issues with Adobe Commerce. It seems to be an ongoing issue with performance. When comparing it to Shopify, you don't tend to need to worry about that, but with Adobe Commerce, it remains an ongoing issue. Additionally, there are all the upgrades, which can be quite painful, including the regular patches, both on the open-source and licensed version, on-premises. The initial setup for migrating to Adobe Commerce from another e-commerce platform is not straightforward; it's a very big job. The pricing for Adobe Commerce varies dramatically. Quite often, you see their list prices and then you are able to negotiate very hefty discounts. My understanding is that they're moving away from heavily discounting. Although our license where I am at the moment is heavily discounted, I'm hearing that they're trying to move away from that practice.
JG
Team lead at Nulogic
Provides flexible infrastructure and has good stability
I use the solution to create a B2B e-commerce platform The solution provided a flexible infrastructure with ease of use for creating a proposal for the company. The solution's most valuable feature is the ability to create a B2B platform. It has all the essential features, including payment…
WV
Enterprise Architect at BESIX
Connecting web sales with existing operations has improved, but layout and integration need work
The most valuable features in Shopify are the ease of integration. The downside is that the layout is not adaptable as someone would expect. For some customers, Shopify is not a viable option because it is not adaptable enough. Adaptability is mostly related to the layout and specific things related to the business branch. I have not been a partner or reseller of Shopify. I belong to a company that delivers architects who help customers find the best product and support them in implementation. In many cases, it is not only software that needs to be installed; organizations also need to adapt. For instance, if you really want to sell through the web, you need to be capable of setting up an organization to deliver products the next day or faster. Many organizations are not capable of doing this, so they need to change procedures in their warehouses and sales operations. It is not only about the software.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Not only can they build a system at a cheap price, but they can get it live very quickly."
"The most valuable feature in this solution I have found to be that I have the ability to find all the analytics that I need. It has very good integrations with social media platforms and other tools."
"The open-source PHP code allows our developers to customize pretty much anything on the platform, including allowing us to add some of the most complex shipping and inventory features for clients who have very specific, industry-related business specifications."
"Magento provides a strong backing, meaning it can handle the order processing, customer management, configuration, third party payment integration, and shipping matters. There is a standard, very well set up architecture already present in Magento that helps them set up their online shops with much precision. Clients can see their reports, their daily sales, their best selling products, and their best buying customers so that they can target them through mails or just follow up with them. These are the main default features which make Magento so attractive."
"On the plus side, when you build everything from scratch in Magento, you can do magic with it."
"The product can be maintained effortlessly."
"The most valuable feature in this solution I have found to be that I have the ability to find all the analytics that I need, and it has very good integrations with social media platforms and other tools."
"The platform provides an easy way to customize its features."
"It is a scalable solution."
"Shopify is the best eCommerce platform on the market today."
"The solution is highly customizable for our store’s e-commerce needs. We don't need to write any code as all the required features are already inbuilt. The front end can be easily customized. Moreover, this tool offers built-in integrations with payment gateway, messaging services like SMS and email, and logistics integration."
"Shopify can be used without any coding knowledge."
"The most valuable feature is its strong SEO capabilities."
"It has a brilliant inventory system to help you manage your store."
"Shopify is easy to start and has an intuitive onboarding process for customers."
"When compared to all of the above solutions, Shopify is the fastest, easiest to use, the most secure, and it features the best customer support."
"Shopify provides an easy to use service at the backend that includes product upload, customer service, team settings, and team customization."
 

Cons

"The price of Adobe Commerce is very high, actually. If it were possible to have a free version or a limited version, that would be good for users."
"Magento 2 is only three to four years old, so it is an evolving technology."
"Should have a way to communicate properly with the team that builds the platform"
"Magento application consumes gigabytes of RAM when executing heavy processes, and PHP often cannot handle the load."
"Magento 2 is only three to four years old, so it is an evolving technology. In certain areas on the front there were some glitches. For example, you can't do certain kinds of filters on data and you have certain speed issues on category pages due to the way it was written within Magento. Those were a few minor tweaks where we, as a community, found that to be a necessary scope of improvement. But I think they are working on it and hopefully they can solve these issues earlier than later."
"The performance is a bottleneck in Magento and there is a lot of room for improvement in this regard."
"I am still playing around and trying to catch up with the latest version to understand all the features, but I do feel that its CMS can be much more streamlined. They provide a what-you-see-is-what-you-get editor, which many customers prefer, but based on the implementations that I have done for more than seven years, I have seen that many times, it is run by the marketing team, and they don't find it very comfortable to use. They feel uncomfortable managing and changing the content. As a business user, you need to have at least basic knowledge of HTML, which you cannot expect from all marketing teams. Some companies or organizations have that competency, but many organizations, especially in the Middle East, have a very small team, so it becomes quite difficult for them. This is a common challenge that I have seen across the platforms. Magento is better and easier than Oracle Commerce Cloud, but Shopify is much easier than Magento. A layman or my 10-year-old kid can go ahead and set up a store in Shopify in probably 45 minutes, which is not the case with Magento. Elasticsearch has really been a pain. It takes a toll on the performance. Starting with version 2.4, Magento requires Elasticsearch, which has been causing a lot of serious performance issues. We had a client in the US who was running a promo, and they lost a subsequent number of orders over one and a half hours. They were on the enterprise platform, not open-source. The team had to open a ticket with Magento. Its performance needs to be upgraded, or some kind of guidelines have to be provided for the setup. It looks like even Magento has no clue. When you go through the answers given in the online community, it seems that in spite of having the hardware configurations that they suggest, it is not performing at the optimal level. It should also have a better way to measure performance. Performance measuring has to be much easier. Many times, we see CPU utilization going up and down. We see spikes without any reason. Therefore, we need a better performance management system."
"The industry has evolved, and the main focus is composable solutions because of which now SAP and Magento are forced to tackle various aspects of commerce, including commerce tools and pricing strategies, among other things."
"They should provide integration with social networking sites."
"It could benefit from improving its user-friendliness for non-coders, perhaps by offering easier template-building options."
"If you consider an enterprise-level application with a lot of customization, Shopify can be problematic to use."
"Shopify users pay a higher commission as they scale."
"I would like to see a feature that allows us to access all of the platforms in Shopify, like Facebook and Instagram messages, so we can easily reply to connect to our customers."
"The formatting within the user interface has its limitations."
"There are some areas where improvements could be made. Currently, the platform only supports three product variants, and having the option for more variants would be beneficial. Additionally, we have to rely on external plugins for reviews and ratings, which could be more convenient if they were built-in."
"I have many clients that want to sell their products to the wholesale market, and Shopify currently does not have that kind of feature."
"The pricing plan is in need of improvement."
 

Pricing and Cost Advice

"The price of the solution increased after Adobe acquired Magento. At this point, we know the price of Magento and SAP, and while they may have lower entry tickets, they are ultimately comparable."
"The product offers an open-source version, which is free. There are licensing options for Adobe Commerce's cloud version."
"We transitioned from the platform's commercial license to the open-source version, which helped optimize costs without affecting our sales."
"This solution is cheaper than some of its competitors. However, the price depends on which country you are in. In some countries, such as Greece or some Southeastern European countries, the price for the client can be expensive."
"The cost of implementation is cheap compared to other solutions."
"Many implementations were open-source. We also had a couple of enterprise-level implementations, but I didn't have visibility on the licensing cost."
"The solution's price is reasonable."
"The pricing of the solution is economical. The enterprise version is more expensive, however, we do not use it. We pay for the license on a monthly basis and there are payment gateway charges associated with transactions, typically around two percent or as applicable."
"The tool's pricing depends on how big your online store is."
"This is the only platform to enforce its own transaction fee unless you use Shopify Payments Content, which doesn’t automatically reformat when you switch themes."
"They have various plans including ones that are priced at $29 per month, $79 per month, and can go up to $300 per month."
"Depending on the client's requirements, they can choose either the basic plan or the premium plan."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
11%
Manufacturing Company
8%
Media Company
7%
No data available
Financial Services Firm
11%
Media Company
9%
Manufacturing Company
9%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise3
Large Enterprise6
No data available
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise3
 

Questions from the Community

What do you like most about Magento?
The customization capabilities of Adobe Commerce are great.
What needs improvement with Magento?
An additional feature I would want to see included in the next release relates to integrating or moving data from one...
What is your primary use case for Magento?
My use cases for Adobe Commerce involve projects with specific customers and different industries. Most of them were ...
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What needs improvement with Shopify?
Regarding weaknesses in Shopify, I think that is a strong part. There are other things, but everything is specific an...
What is your primary use case for Shopify?
I am most familiar with certain products at different times; some moments it is more one product and other moments it...
 

Also Known As

Magento, EPiServer Digital Commerce
No data available
No data available
 

Overview

 

Sample Customers

Magento has over 200,000 customers worldwide, including Bjorn Borg, Heath Ceramics, Harper's Bazaar, Kidstuff, International Military Antiques, Gifts That Gives, and Rovio Entertainment Ltd.
Garmin, TimeInc, Agfa, LVMH, Virgin Media, TeliaSonera, Western Union, LifeWay, Kiabi, TIBCO
RadioShack, Hawaiian Airlines, ThirdLove, Whistle, Essio Shower, Silk Therapeutics, Slack, Beamz Interactive, National Aquarium, GoNoodle, Toronto Life, FiftyThree
Find out what your peers are saying about Salesforce, Adobe, Shopify and others in eCommerce Platforms. Updated: March 2026.
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