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Adobe Commerce vs Elastic Path vs Shopify comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the eCommerce Platforms category, the mindshare of Adobe Commerce is 11.9%, down from 13.7% compared to the previous year. The mindshare of Elastic Path is 1.0%, down from 1.2% compared to the previous year. The mindshare of Shopify is 9.4%, down from 10.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
eCommerce Platforms Market Share Distribution
ProductMarket Share (%)
Adobe Commerce11.9%
Shopify9.4%
Elastic Path1.0%
Other77.7%
eCommerce Platforms
 

Featured Reviews

Andrew Christodoulou - PeerSpot reviewer
Customization supports complex needs, though speed challenges persist
We don't use the reporting tools from Adobe Commerce as we have our own reporting infrastructure. Adobe Commerce can be complex in terms of ease of use, as it's such a large platform. From the development side, you can customize everything, but that does require substantial resources. When working on Adobe Commerce, I would want Adobe Commerce specialist developers. Although it's all built in PHP, and there are many PHP developers, I would want Adobe Commerce specialist developers working on it because they have knowledge about what to customize and more importantly, what's best not to touch. There are always site speed issues with Adobe Commerce. It seems to be an ongoing issue with performance. When comparing it to Shopify, you don't tend to need to worry about that, but with Adobe Commerce, it remains an ongoing issue. Additionally, there are all the upgrades, which can be quite painful, including the regular patches, both on the open-source and licensed version, on-premises. The initial setup for migrating to Adobe Commerce from another e-commerce platform is not straightforward; it's a very big job. The pricing for Adobe Commerce varies dramatically. Quite often, you see their list prices and then you are able to negotiate very hefty discounts. My understanding is that they're moving away from heavily discounting. Although our license where I am at the moment is heavily discounted, I'm hearing that they're trying to move away from that practice.
JG
Provides flexible infrastructure and has good stability
I use the solution to create a B2B e-commerce platform The solution provided a flexible infrastructure with ease of use for creating a proposal for the company. The solution's most valuable feature is the ability to create a B2B platform. It has all the essential features, including payment…
Alex Osmichenko - PeerSpot reviewer
Have managed to grow sales quickly but experience challenges with integration and commission
The primary use case for Shopify is when I want to quickly build an online store. I utilize Shopify as an online store to manage and grow my retail business. I use it to boost my online sales Shopify is easy to start and has an intuitive onboarding process for customers. It is very good in terms…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I appreciate most about Adobe Commerce is the customizable element, as absolutely everything in Adobe Commerce is customizable."
"The ecosystem includes thousands of vendors who are providing third-party add-ons."
"The platform allows us to easily integrate with service vendors, such as delivery services and payment systems."
"Magento is very flexible, and it's one of the biggest e-commerce platforms."
"The product can be maintained effortlessly."
"Magento provides a strong backing, meaning it can handle the order processing, customer management, configuration, third party payment integration, and shipping matters. There is a standard, very well set up architecture already present in Magento that helps them set up their online shops with much precision. Clients can see their reports, their daily sales, their best selling products, and their best buying customers so that they can target them through mails or just follow up with them. These are the main default features which make Magento so attractive."
"On the plus side, when you build everything from scratch in Magento, you can do magic with it."
"The platform provides an easy way to customize its features."
"It is a scalable solution."
"I would absolutely recommend Shopify to others."
"Shopify can be used without any coding knowledge."
"The solution is highly customizable for our store’s e-commerce needs. We don't need to write any code as all the required features are already inbuilt. The front end can be easily customized. Moreover, this tool offers built-in integrations with payment gateway, messaging services like SMS and email, and logistics integration."
"For the initial setup phase, many online tutorials are available, making the process easy."
"It has a brilliant inventory system to help you manage your store."
"Shopify provides an easy to use service at the backend that includes product upload, customer service, team settings, and team customization."
"Shopify is easy to start and has an intuitive onboarding process for customers."
"The most valuable feature is its strong SEO capabilities."
 

Cons

"The hardware requirements of the tool should be made better, as it is a solution that is very heavy on the servers, and it makes it expensive to host many servers."
"The limited availability of experienced developers can make the product costly to maintain."
"The data analysis could be improved. The data that you receive whenever you go into the backend of the platform for the analysis is very simple and basic, it could be a little more sophisticated in order to be closer to the client. The data analysis and intelligence of the platform could be better."
"The product needs to improve its security. Also, they need to improve B2B features."
"Should have a way to communicate properly with the team that builds the platform"
"The solution’s performance could be improved."
"The industry has evolved, and the main focus is composable solutions because of which now SAP and Magento are forced to tackle various aspects of commerce, including commerce tools and pricing strategies, among other things."
"The performance is a bottleneck in Magento and there is a lot of room for improvement in this regard."
"They should provide integration with social networking sites."
"Shopify users pay a higher commission as they scale."
"It could benefit from improving its user-friendliness for non-coders, perhaps by offering easier template-building options."
"I have many clients that want to sell their products to the wholesale market, and Shopify currently does not have that kind of feature."
"If you consider an enterprise-level application with a lot of customization, Shopify can be problematic to use."
"The order processing and saving of the changes for the product should have automatic functioning."
"Previously, Shopify had a limitation of 200 product variations, which posed a challenge for businesses with multiple product options like different colors and sizes. However, they have increased this limit to 1,000 variations, greatly improving the platform's functionality. Besides that, I don't see any major issues that need improvement."
"Many of our clients complain because it's costly and not an open-source."
"There are some areas where improvements could be made. Currently, the platform only supports three product variants, and having the option for more variants would be beneficial. Additionally, we have to rely on external plugins for reviews and ratings, which could be more convenient if they were built-in."
 

Pricing and Cost Advice

"Many implementations were open-source. We also had a couple of enterprise-level implementations, but I didn't have visibility on the licensing cost."
"The product offers an open-source version, which is free. There are licensing options for Adobe Commerce's cloud version."
"The price of the solution increased after Adobe acquired Magento. At this point, we know the price of Magento and SAP, and while they may have lower entry tickets, they are ultimately comparable."
"We transitioned from the platform's commercial license to the open-source version, which helped optimize costs without affecting our sales."
"This solution is cheaper than some of its competitors. However, the price depends on which country you are in. In some countries, such as Greece or some Southeastern European countries, the price for the client can be expensive."
"The cost of implementation is cheap compared to other solutions."
"The solution's price is reasonable."
"The tool's pricing depends on how big your online store is."
"The pricing of the solution is economical. The enterprise version is more expensive, however, we do not use it. We pay for the license on a monthly basis and there are payment gateway charges associated with transactions, typically around two percent or as applicable."
"They have various plans including ones that are priced at $29 per month, $79 per month, and can go up to $300 per month."
"Depending on the client's requirements, they can choose either the basic plan or the premium plan."
"This is the only platform to enforce its own transaction fee unless you use Shopify Payments Content, which doesn’t automatically reformat when you switch themes."
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Top Industries

By visitors reading reviews
Computer Software Company
19%
Media Company
9%
Manufacturing Company
7%
Financial Services Firm
6%
No data available
Computer Software Company
12%
Manufacturing Company
9%
Media Company
9%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise3
Large Enterprise5
No data available
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise2
 

Questions from the Community

What do you like most about Magento?
The customization capabilities of Adobe Commerce are great.
What needs improvement with Magento?
An additional feature I would want to see included in the next release relates to integrating or moving data from one...
What is your primary use case for Magento?
My use cases for Adobe Commerce involve projects with specific customers and different industries. Most of them were ...
Ask a question
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What do you like most about Shopify?
For the initial setup phase, many online tutorials are available, making the process easy.
What is your experience regarding pricing and costs for Shopify?
I find that the pricing is reasonable compared to the features that Shopify offers.
What needs improvement with Shopify?
A mobile app for end users should be integrated along with Shopify, rather than as an add-on product. There should al...
 

Also Known As

Magento, EPiServer Digital Commerce
No data available
No data available
 

Overview

 

Sample Customers

Magento has over 200,000 customers worldwide, including Bjorn Borg, Heath Ceramics, Harper's Bazaar, Kidstuff, International Military Antiques, Gifts That Gives, and Rovio Entertainment Ltd.
Garmin, TimeInc, Agfa, LVMH, Virgin Media, TeliaSonera, Western Union, LifeWay, Kiabi, TIBCO
RadioShack, Hawaiian Airlines, ThirdLove, Whistle, Essio Shower, Silk Therapeutics, Slack, Beamz Interactive, National Aquarium, GoNoodle, Toronto Life, FiftyThree
Find out what your peers are saying about Salesforce, Adobe, Shopify and others in eCommerce Platforms. Updated: August 2025.
868,229 professionals have used our research since 2012.