ActiveCampaign vs SAP CRM comparison

ActiveCampaign and SAP are both solutions in the CRM category. ActiveCampaign is ranked #30 with an average rating of 9.0, while SAP is ranked #4 with an average rating of 8.1. ActiveCampaign holds a 0.6% mindshare in CRM, compared to SAP’s 2.1% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

709 Views
709 Comparison Views

100% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

4,480 Views
4,032 Comparison Views

84% willing to recommend

ActiveCampaign

SAP CRM

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Executive SummaryUpdated on Dec 19, 2024

SAP CRM and ActiveCampaign are part of the CRM landscape, each offering unique strengths. SAP CRM is ideal for large enterprises with its integration and scalability, whereas ActiveCampaign is favored by smaller businesses due to its ease of use and automation focus.

Features: SAP CRM offers extensive integration, powerful analytics tools, and flexibility for complex organizational structures. ActiveCampaign is recognized for its email marketing automation, robust A/B testing, and user-friendly design tailored for smaller businesses.

Ease of Deployment and Customer Service: SAP CRM's deployment is complex, requiring significant resources, but is supported by extensive consulting services. ActiveCampaign allows straightforward deployment with excellent customer support, facilitating easy implementation for smaller teams.

Pricing and ROI: SAP CRM entails higher setup costs, suitable for businesses seeking deep integration, promising substantial ROI. ActiveCampaign is cost-effective for small to medium enterprises, providing efficient ROI through marketing automation with budget-friendly options.

To learn more, read our detailed ActiveCampaign vs. SAP CRM Report (Updated: March 2026).

Buyer's Guide

ActiveCampaign vs. SAP CRM

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

30th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP CRM

Ranking in CRM

4th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (3rd)

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.3% compared to the previous year. The mindshare of SAP CRM is 2.1%, down from 11.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
SAP CRM	2.1%
ActiveCampaign	0.6%
Other	97.3%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"SAP CRM is very much customizable as per our company requirements, such as adding different kinds of products and making codes."

"SAP CRM has a good performance."

"When we are using SAP CRM we receive more accurate results than using any other CRM system."

"From Marketing Planning to Lead Management and Forecasting Analytics, we gain complete customer insight to drive innovation that differentiates our products and services."

"The primary use case for us is lead creation and data management."

"The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."

"The solution assists us in identifying what to send, what to offer, and what customers are buying."

"SAP CRM integrates well with SAP ERP which is useful."

More SAP CRM pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"The solution has some serious issues at this point."

"When features do get added, we would like the product to notify us in a timely way."

"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."

"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."

"In the future, machine learning and artificial intelligence functionality need to be included."

"CRM is costlier than its competitors."

"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."

More SAP CRM cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"They should reduce the price to target small businesses."

"There is a license required for the solution and most of my clients purchase an annual license."

"The product is expensive."

"The pricing from SAP is good but it takes time to realize the investment."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

"Every user needs to have a license."

"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."

"The company has seen an increase in revenue."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Manufacturing Company

13%

Financial Services Firm

University

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

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What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

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What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

Comparisons

Odoo vs ActiveCampaign

Compared 31% of the time

Microsoft Dynamics CRM vs ActiveCampaign

Compared 29% of the time

Vtiger CRM vs ActiveCampaign

Compared 17% of the time

HubSpot CRM vs ActiveCampaign

Compared 13% of the time

Data Cloud vs ActiveCampaign

Compared 10% of the time

More ActiveCampaign Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 35% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 10% of the time

Adobe Campaign vs SAP CRM

Compared 5% of the time

Zoho CRM vs SAP CRM

Compared 4% of the time

Siebel CRM vs SAP CRM

Compared 4% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

CRM

March 2026

Download ActiveCampaign product report

Buyer's Guide

SAP CRM

March 2026

Download SAP CRM product report

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Information Not Available

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

ActiveCampaign vs. SAP CRM

March 2026

Free Report: ActiveCampaign vs. SAP CRM

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