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ActiveCampaign vs SAP CRM comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ActiveCampaign
Ranking in CRM
47th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
SAP CRM
Ranking in CRM
10th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
Local Government CRM (2nd), Marketing Management (4th)
 

Mindshare comparison

As of October 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.5% compared to the previous year. The mindshare of SAP CRM is 2.0%, down from 3.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
SAP CRM2.0%
ActiveCampaign0.6%
Other97.4%
CRM
 

Featured Reviews

Laura Oosterbroek - PeerSpot reviewer
Head of Markting at Vanderkamp
Easy to use, efficient marketing automation and CRM tool
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.
FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."
"Its scalability is good."
"I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM."
"It provides innovative ideas for implementation."
"The stability of SAP CRM is good."
"The features that I have found most valuable are that our management side can see the report instantly, they can predict the forecast, and see what is in the pipeline."
"The product integrates with third-party tools easily."
"The platform is highly scalable."
"We recommend SAP because we have experience with it on a global level."
 

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."
"They should improve the design to make it more appealing to users."
"SAP CRM could improve by being easier to use and customer-friendly."
"They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better."
"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
"For those who do not have SAP at all, it might be a difficult choice because you can get more or less the same functionality from Salesforce with a better UI."
"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."
"The interface could be improved because sometimes it has lots of data to enter, and possibly 50% don't use it."
"There is no scope for integration because SAP does not allow any personal integration."
 

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."
"The product is costly."
"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
"The company has seen an increase in revenue."
"Every user needs to have a license."
"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."
"SAP CRM is an expensive solution and is the most challenging aspect of the solution."
"SAP CRM costs approximately a couple of thousand a month."
"There is a license required to use SAP CRM."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
11%
Manufacturing Company
10%
Comms Service Provider
9%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise6
Large Enterprise27
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
What is your primary use case for SAP CRM?
Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about ActiveCampaign vs. SAP CRM and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.