ActiveCampaign vs SAP CRM comparison

ActiveCampaign and SAP are both solutions in the CRM category. ActiveCampaign is ranked #35 with an average rating of 8.5, while SAP is ranked #3 with an average rating of 7.6. ActiveCampaign holds a 0.4% mindshare in CRM, compared to SAP’s 9.1% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

168 Views
166 Comparison Views

100% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

3,781 Views
3,479 Comparison Views

84% willing to recommend

ActiveCampaign

SAP CRM

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Executive SummaryUpdated on Dec 19, 2024

SAP CRM and ActiveCampaign are part of the CRM landscape, each offering unique strengths. SAP CRM is ideal for large enterprises with its integration and scalability, whereas ActiveCampaign is favored by smaller businesses due to its ease of use and automation focus.

Features: SAP CRM offers extensive integration, powerful analytics tools, and flexibility for complex organizational structures. ActiveCampaign is recognized for its email marketing automation, robust A/B testing, and user-friendly design tailored for smaller businesses.

Ease of Deployment and Customer Service: SAP CRM's deployment is complex, requiring significant resources, but is supported by extensive consulting services. ActiveCampaign allows straightforward deployment with excellent customer support, facilitating easy implementation for smaller teams.

Pricing and ROI: SAP CRM entails higher setup costs, suitable for businesses seeking deep integration, promising substantial ROI. ActiveCampaign is cost-effective for small to medium enterprises, providing efficient ROI through marketing automation with budget-friendly options.

To learn more, read our detailed ActiveCampaign vs. SAP CRM Report (Updated: July 2025).

Buyer's Guide

ActiveCampaign vs. SAP CRM

July 2025

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Helped 865,384 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

35th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP CRM

Ranking in CRM

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (3rd)

Mindshare comparison

As of August 2025, in the CRM category, the mindshare of ActiveCampaign is 0.4%, up from 0.2% compared to the previous year. The mindshare of SAP CRM is 9.1%, down from 10.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

Read full review

ToniaSpight-Sokoya

Personal Service Consultant at Sokoya Networking

A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."

"The initial setup of SAP CRM was simple."

"Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment."

"Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."

"We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service."

"The primary use case for us is lead creation and data management."

"The tool is easy to use."

"We get very good support from SAP."

More SAP CRM pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"SAP CRM could improve by being easier to use and customer-friendly."

"The product is very expensive."

"The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex."

"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."

"SAP must provide a demo system for the customers."

"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."

"Recently, the price of SAP CRM has increased, which is one concern."

"I think what needs to be improved is the solution for Brazil's organization."

More SAP CRM cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."

"The licensing model for SAP CRM is customer-based."

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

"There is a license required for the solution and most of my clients purchase an annual license."

"There is a license required to use SAP CRM."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"Every user needs to have a license."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Manufacturing Company

12%

University

Financial Services Firm

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...

See all answers

Comparisons

No data available

Microsoft Dynamics CRM vs SAP CRM

Compared 34% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 22% of the time

Zoho CRM vs SAP CRM

Compared 12% of the time

Oracle CRM vs SAP CRM

Compared 9% of the time

Siebel CRM vs SAP CRM

Compared 8% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

CRM

August 2025

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Buyer's Guide

SAP CRM

July 2025

Download SAP CRM product report

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Information Not Available

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

ActiveCampaign vs. SAP CRM

July 2025

Free Report: ActiveCampaign vs. SAP CRM

Find out what your peers are saying about ActiveCampaign vs. SAP CRM and other solutions. Updated: July 2025.

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