ActiveCampaign vs Maximizer comparison

ActiveCampaign and Maximizer are both solutions in the CRM category. ActiveCampaign is ranked #32 with an average rating of 8.5, while Maximizer is ranked #50. ActiveCampaign holds a 0.5% mindshare in CRM, compared to Maximizer’s 0.6% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution.

ActiveCampaign

Read 2 ActiveCampaign reviews

385 Views
385 Comparison Views

100% willing to recommend

Maximizer

Read 1 Maximizer review

492 Views
458 Comparison Views

0% willing to recommend

ActiveCampaign

Maximizer

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between ActiveCampaign and Maximizer based on real PeerSpot user reviews.

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To learn more, read our detailed CRM Report (Updated: October 2025).

Buyer's Guide

CRM

October 2025

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Helped 872,869 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

32nd

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Maximizer

Ranking in CRM

50th

Average Rating

3.0

Reviews Sentiment

5.2

Number of Reviews

Ranking in other categories

Opportunity Management (22nd)

Mindshare comparison

As of November 2025, in the CRM category, the mindshare of ActiveCampaign is 0.5%, up from 0.3% compared to the previous year. The mindshare of Maximizer is 0.6%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
ActiveCampaign	0.5%
Maximizer	0.6%
Other	98.9%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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reviewer1345677

Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees

A rigid product that is hard to customize, has no mobile app, and is rarely updated by the vendor

There is no mobile application. The product is unmoving, as there is no obvious development or enhancements being made. When we are trying to compete in a market we need an updated product. The product is not easily customizable and we have to depend on the reseller for that. It's a rigid product. There are no reports available.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"Stability-wise, it is working fine with no technical faults."

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"There are no reports available."

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"We are paying for a subscription."

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Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

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Comparisons

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Product Reports

Buyer's Guide

CRM

October 2025

Download ActiveCampaign product report

Buyer's Guide

CRM

October 2025

Download Maximizer product report

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

From rock-solid contact management to best-of-breed integrations, Maximizer's easily personalized CRM and amazing customer care enables companies and teams to achieve outstanding results.

Maximizer

Sample Customers

Information Not Available

123Print, Alliance Abroad Group, Asset Marketing Services, Avance Carpets, Bahrain International Circuit, Best Western Heidelberg Inn, Campus Manitoba, CCI Technology, Corporate Cleaning Services Ltd., Dempsey Corporation, Drug Research America LLC, Ecoratio

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: October 2025.

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