Oracle ATG Reviews

Name: Oracle ATG
Brand: Oracle
Rating: 4.0 (9 reviews)

4.0 out of 5

9 reviews
100% willing to recommend

940 followers

What is Oracle ATG?

Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

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Oracle ATG is the #5 ranked solution in top eCommerce Platforms. PeerSpot users give Oracle ATG an average rating of 8.0 out of 10. Oracle ATG is most commonly compared to SAP Commerce Cloud: Oracle ATG vs SAP Commerce Cloud. Oracle ATG is popular among the large enterprise segment, accounting for 66% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a retailer, accounting for 18% of all views.

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eCommerce Platforms

May 2025

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Featured Oracle ATG reviews

PankajKumar22

Field Activities In Banking, Telecom and Insurance Sector at YASH Technologies

The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house. It's quite basic and bland compared to today's modern web developments, which have enhanced user experiences. We're just providing support services to our customers, and they’ve been exploring a move to Oracle Commerce. However, there's some concern about Oracle Commerce's future, especially since support for version 11.3.2 is set to end in March 2025. We haven’t heard back from Oracle regarding any plans to extend support. We’re just keeping the lights on for now, but a transformation might be on the horizon. We have done some proof of concept with Oracle Commerce.

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Praveen MG

Chief Operating Officer at Digisprint

The merchandising tools in Oracle ATG are good but the only thing is if it is moving out from the BCC, then things get a bit difficult. Once you get used to it, Oracle ATG is a wonderful tool. Maintenance of the tool is not difficult because it is a scalable solution. However, it might not be suitable for small businesses or mid-sized businesses. It may be suitable for some mid-sized to large businesses. Speaking about the integration capabilities of the product, I would say that compared to the latest applications or app-based applications, which are there in the market as of now, what I understand is that the microservice-based application is much easier and faster for the integrations compared to Oracle ATG. The tool's integration capabilities don't pull it down because, in the product, the APIs are exposed for the integrations. Everything can be built on top of the product. I don't understand why my people talk about AI in every solution, but I know that when enterprise-level customers want to work with it, they don't want to invest. Some might have a few use cases associated with AI. Though many people talk about AI, not many are implementing AI chatbots or AI voice assistants for their businesses. The people are not implementing anything big with AI. We can certainly have AI for anything, for that matter. Oracle ATG intrinsically will not give users any AI features. I rate the overall tool an eight out of ten.

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Naved Hussain

Chief Technology Officer at Adani Enterprises Ltd

One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use. A feature that could be improved is the ease of integrating various systems. We currently use it as a standalone solution and integrate it with other systems. A better way to integrate with newer systems, especially mobile apps, could exist. I think the compression technology could be improved even more, and it would be helpful if the software could integrate directly with certain applications.

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Oracle ATG mindshare

As of June 2025, the mindshare of Oracle ATG in the eCommerce Platforms category stands at 9.0%, up from 8.7% compared to the previous year, according to calculations based on PeerSpot user engagement data.

eCommerce Platforms

Key learnings from peers

Valuable Features

"The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses."
"The tool is useful for B2B retail operations. The e-commerce platform is helpful for our customers when searching for products they want to buy. They can look up items using part numbers or product descriptions, which helps them find exactly what they want. We rely on the search functionality a lot."
"The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally."

Room for Improvement

"The only issue with the tool is that it is not cloud-based."
"The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house."
"One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use."

Pricing

Oracle ATG's pricing and licensing are generally perceived as expensive, particularly challenging for medium-sized businesses. While enterprise businesses can manage the costs, many users find the licensing to be moderate to high, coming with notable advantages. Despite its costliness, finding skilled talent for management adds an additional challenge. Users acknowledge its reliability, suggesting that while the investment is steep, it provides valuable returns for enterprise-level companies.

"The tool's licensing is costly. Finding the right talent to manage it is also a challenge."
"The product's pricing is moderate. We use a license module."
"Oracle ATG is an expensive solution."

Service and Support

Oracle ATG users find technical support satisfactory but experience challenges due to the product's age. They value the Oracle community for problem solving. Many users report no need to contact support, while some raise service requests for bugs or feature issues. Experience with support spans decades, but new technicians may lack product knowledge. Oracle plans to end support by 2030, causing concern among users who wish to continue using ATG.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

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Review data by company size

By reviewers

By visitors reading reviews

Top industries

By visitors reading reviews

Retailer

18%

Computer Software Company

13%

Financial Services Firm

11%

Manufacturing Company

Wholesaler/Distributor

Comms Service Provider

Educational Organization

Hospitality Company

Government

Media Company

Insurance Company

Legal Firm

University

Healthcare Company

Non Profit

Real Estate/Law Firm

Energy/Utilities Company

Transportation Company

Outsourcing Company

Recreational Facilities/Services Company

Logistics Company

Engineering Company

Sports Company

Construction Company

Performing Arts

Pharma/Biotech Company

Recruiting/Hr Firm

Wellness & Fitness Company

Compare Oracle ATG with alternative products

Learn more about Oracle ATG

Oracle ATG Web Commerce is made up of three platform layers:

The Dynamo application framework (DAF)
The personalization module (DPS)
The scenarios module (DSS)

Oracle ATG Features

Oracle ATG has many valuable key features. Some of the most useful ones include:

Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.

Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.

Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.

Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

Oracle ATG Benefits

There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

It has both B2B and B2C offerings.
It enables merchants to manage and sell complex products.
It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
With the solution’s data anywhere architecture, you can easily manage integrations.
Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
It is simple and easy to use with a clean interface.
Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.

Oracle ATG was previously known as ATG.

Oracle ATG customers

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite