At the moment, I'm researching marketing software. It has to be focused on B2C / e-commerce.
I've been looking at Shopify, Adobe Advertising Cloud and additional solutions. What would be your recommended go-to marketing software for me and why should I choose it?
Thanks in advance for your help!
Business Management Consultant at Your Store Wizards
Jul 6, 2021
"Marketing Software" is a very generalized term.
If you're talking about the basics, like something to manage Google Shopping, both Shopify and BigCommerce both have basic marketing built into their platforms. Same with Facebook.
Both platforms also offer apps that allow you to do virtually any channel you are wanting to use.
Web Developer at a computer retailer with 501-1,000 employees
Oct 4, 2019
I would like to see a feature that allows us to access all of the platforms in Shopify, like Facebook and Instagram messages, so we can easily reply to connect to our customers. This would be a big help to us. The pricing plan is in need of improvement. Apps can quickly add up as you add extra features to your store.
They don't provide database access. Instead, we need to rely on the apps and most of the apps are paid apps and on a subscription basis for roughly $10 dollars per month. Customization takes a lot of time so database access would make things a lot easier; that way, we wouldn't have to rely on apps. Many of our clients complain because Shopify is costly and not an open-source. If you want to switch from Shopify to another platform, it's of no use; you can't use any of the assets from Shopify. You'll have to build a new website from scratch. It would be great if they provided a way in which to expand or transition from Shopify to another solution, like Facebook E-Commerce, but this is not the case. I don't think that would be ideal for them, but it would be great for the customer.