SAS Master Data Management (MDM) enables a phased approach, to help you achieve a single view of customers, products and other important entities across both traditional and big data sources. From data quality and data governance to data visualization, your data management capabilities will bring harmony to data discord, give you a more complete view of your business and help you gain insight for better decisions.
As of September 2025, the mindshare of SAS MDM in the Master Data Management (MDM) Software category
stands at 2.7%, up from 1.4% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Master Data Management (MDM) Software Market Share Distribution
Product
Market Share (%)
SAS MDM
2.7%
SAP Master Data Governance
21.6%
Microsoft MDS
13.0%
Other
62.7%
Master Data Management (MDM) Software
Key learnings from peers
Valuable Features
"One good feature is that SAS MDM comes bundled with the entire stack so we are in a position to place it with the client. So when a client wants an analytics tool plus BI, and they want to bring in other elements, that is when we look to MDM, because it is a single vendor."
Room for Improvement
"The initial setup was slightly complex. We did face a couple of issues such as the SAML integration not being very smooth. And linking communication with the metadata server was a bit of a challenge. Eventually, we were able to configure it properly."
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
SAS MDM was previously known as SAS Master Data Management, DataFlux qMDM.
SAS MDM customers
Aegon, Allianz Global Corporate & Specialty, Ausgrid, Bank of Queensland, Florida Department of Corrections, Generali Hellas, Gitanjali Group, Gloucestershire Constabulary, GS Home Shopping, HealthPartners, The Travel Corporation, Transitions Optical, Triad Analytic Solutions
