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SAP Customer Data Platform Reviews

Vendor: SAP
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    What is SAP Customer Data Platform?

    From individual consumers to multiple business accounts, customers demand relevant, personalized engagements. With SAP Customer Data Platform, you can surface insights from customer data in real time across the enterprise to deliver winning engagements, boost revenue, and drive growth.

    SAP Customer Data Platform mindshare

    As of September 2025, the mindshare of SAP Customer Data Platform in the Customer Data Platforms (CDP) category stands at 1.1%, up from 1.0% compared to the previous year, according to calculations based on PeerSpot user engagement data.
    Customer Data Platforms (CDP) Market Share Distribution
    ProductMarket Share (%)
    SAP Customer Data Platform1.1%
    Hightouch13.0%
    Segment10.9%
    Other75.0%
    Customer Data Platforms (CDP)

    Related questions

    • 12
    When evaluating Customer Data Platforms (CDP), what aspect do you think is the most important to look for?
    • 6
    Why is Customer Data Platforms (CDP) important for companies?

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    Customer Data Platforms (CDP)
     

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