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LeadSquared pros and cons

Vendor: LeadSquared
4.0 out of 5

Pros & Cons summary

Buyer's Guide

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Prominent pros & cons

PROS

LeadSquared significantly improved ROI by enabling new nurture campaigns and reducing team member dependency, enhancing retention and cancellation rates.
The Canvas tool and Shopify integrations in LeadSquared increased customer reach by 200% and made abandoned checkouts the highest converting lead source.
The platform increased lead conversion rates and productivity by automating processes and eliminating the need for in-person visits.
LeadSquared improved efficiency, accountability, and conversion rates, and facilitated better follow-ups and communication, resulting in higher sales.
Switching to LeadSquared from Google Sheets provided visibility into lead management and improved decision-making, increasing conversion rates by 30 to 35%.

CONS

LeadSquared requires enhancements in the report section and overall capabilities to improve functionality.
There is a need for more robust telephony integration and inbuilt third-party options such as Ameyo or Exotel for calling functionalities.
Increasing automation, specifically in workflow management, is essential for better user experience.
Stability of the portal and faster customer service responses are necessary due to delays in capturing call history.
LeadSquared becomes expensive as more users are added, and improvements are needed in terms of license control.
 

LeadSquared Pros review quotes

Soumi Ganguly - PeerSpot reviewer
Senior Project Manager at Epicor Software
Jun 5, 2026
From a business perspective, it improves efficiency, accountability, and conversion rates, making it one of the most valuable capabilities in LeadSquared.
Shakti Anand - PeerSpot reviewer
Senior Manager- Admissions at Sector 125
Jun 5, 2026
LeadSquared provides an overall platform that significantly helps reach candidates through phone calls and follow up with them, thereby raising ROI for customers.
Rishabh Kumar - PeerSpot reviewer
Technical Project Manager at a tech vendor with 1,001-5,000 employees
Jul 1, 2026
The ROI was multiple-fold, as I leveled up with my initial LeadSquared investment within months thanks to new nurture and lead automation campaigns driving conversions, and I previously required three team members for tasks but streamlined that to one individual, yielding significant ROI as my retention and cancellation rates improved from 12% to 27%.
Learn what your peers think about LeadSquared. Get advice and tips from experienced pros sharing their opinions. Updated: July 2026.
906,887 professionals have used our research since 2012.
Hsapra Hsapra - PeerSpot reviewer
Crm Analyst at Univo Edtech
Jun 30, 2026
LeadSquared has helped my organization to reach out to the prospects in lesser time, and the data maintenance is 100% correct and reliable.
AT
Gtm Operator, Lead Generator at 404Minds Technologies
Mar 28, 2026
Since switching from Google Sheets to LeadSquared, I have seen significant outcomes; once we moved to LeadSquared, we have visibility, we understand which salesperson has how many leads and what the conversion rate is, we can measure all these things in LeadSquared, and this improved our decision-making, with the conversion rate increasing by about 30 to 35% after moving to LeadSquared.
AK
Senior Manager Analytics at Infoedge
Jun 6, 2026
LeadSquared as software is very good; it helps the sales organization to perform better because it helps in managing leads in a much better way.
AS
CRM Expert
Jun 3, 2026
Previously, the sales lead conversion rate was about 3,000 to 4,000 monthly, but now it has increased to 5,000, 6,000, or even 7,000 monthly conversion rates, significantly boosting our sales.
reviewer2856129 - PeerSpot reviewer
Growth Associate at a educational organization with 11-50 employees
Jun 14, 2026
LeadSquared has positively impacted my organization by facilitating smooth communication and lead management, for which I am very grateful.
reviewer2865933 - PeerSpot reviewer
Assistant Manager at a insurance company with 10,001+ employees
Jun 28, 2026
In my experience, the best features LeadSquared offers are providing transparency and more detail of the customers.
NM
Business Analyst at a pharma/biotech company with 10,001+ employees
Jun 7, 2026
I am not recalling all the features right now, but I can definitely say that LeadSquared is best for managing contacts and managing leads.
 

LeadSquared Cons review quotes

Soumi Ganguly - PeerSpot reviewer
Senior Project Manager at Epicor Software
Jun 5, 2026
However, I have seen many cases where it provides only sixty-five to seventy percent accuracy, which I believe can be significantly improved.
Shakti Anand - PeerSpot reviewer
Senior Manager- Admissions at Sector 125
Jun 5, 2026
LeadSquared can be improved on various parameters.
Rishabh Kumar - PeerSpot reviewer
Technical Project Manager at a tech vendor with 1,001-5,000 employees
Jul 1, 2026
Overall, LeadSquared is a solid platform, but there are things that could improve.
Learn what your peers think about LeadSquared. Get advice and tips from experienced pros sharing their opinions. Updated: July 2026.
906,887 professionals have used our research since 2012.
Hsapra Hsapra - PeerSpot reviewer
Crm Analyst at Univo Edtech
Jun 30, 2026
The report feature of LeadSquared needs to improve.
AT
Gtm Operator, Lead Generator at 404Minds Technologies
Mar 28, 2026
LeadSquared has areas for improvement; it has good features, but we could work more on the automation part, such as building workflows.
AK
Senior Manager Analytics at Infoedge
Jun 6, 2026
Currently, we use a third party for calling, and if LeadSquared had an inbuilt third-party integration such as Ameyo or Exotel for calling, or if LeadSquared improved the calling mechanism within the platform itself instead of relying on a third party, that would be an improvement.
AS
CRM Expert
Jun 3, 2026
LeadSquared can be improved by increasing automation slightly.
reviewer2856129 - PeerSpot reviewer
Growth Associate at a educational organization with 11-50 employees
Jun 14, 2026
I would suggest improving LeadSquared by enhancing the website part of it.
reviewer2865933 - PeerSpot reviewer
Assistant Manager at a insurance company with 10,001+ employees
Jun 28, 2026
I have not seen any return on investment.
NM
Business Analyst at a pharma/biotech company with 10,001+ employees
Jun 7, 2026
LeadSquared can improve by enhancing its dashboards to be more creative, as the current look is very simple and not visually appealing.